- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.81 | -18.47 | -29.3 | 0.23 | 53.33 | 109.09 | 0.29 | 31.82 | -32.56 | 0.03 | -70.0 | -86.36 | 12.71 | 88.07 | 195.73 | 16.02 | 61.68 | -4.61 | 1.66 | -63.2 | -80.71 | 182 | 0.0 | 0.0 |
| 23Q3 (19) | 2.22 | 12.12 | 33.73 | 0.15 | 15.38 | 25.0 | 0.22 | -12.0 | -12.0 | 0.1 | -9.09 | 11.11 | 6.76 | 2.91 | -6.53 | 9.91 | -21.51 | -34.2 | 4.50 | -18.92 | -16.92 | 182 | 0.0 | -12.92 |
| 23Q2 (18) | 1.98 | -10.41 | -9.59 | 0.13 | -50.0 | 0.0 | 0.25 | 0.0 | 13.64 | 0.11 | 0.0 | 57.14 | 6.57 | -44.19 | 10.61 | 12.63 | 11.62 | 25.69 | 5.56 | 11.62 | 73.81 | 182 | 0.0 | -12.92 |
| 23Q1 (17) | 2.21 | -13.67 | 66.17 | 0.26 | 136.36 | 62.5 | 0.25 | -41.86 | -7.41 | 0.11 | -50.0 | 83.33 | 11.76 | 173.8 | -2.21 | 11.31 | -32.65 | -44.28 | 4.98 | -42.08 | 10.33 | 182 | 0.0 | -12.92 |
| 22Q4 (16) | 2.56 | 54.22 | 7.11 | 0.11 | -8.33 | -21.43 | 0.43 | 72.0 | 59.26 | 0.22 | 144.44 | 633.33 | 4.30 | -40.56 | -26.65 | 16.80 | 11.53 | 48.68 | 8.59 | 58.51 | 584.64 | 182 | -12.92 | -12.92 |
| 22Q3 (15) | 1.66 | -24.2 | 11.41 | 0.12 | -7.69 | 0.0 | 0.25 | 13.64 | 4.17 | 0.09 | 28.57 | 200.0 | 7.23 | 21.78 | -10.24 | 15.06 | 49.92 | -6.5 | 5.42 | 69.62 | 169.28 | 209 | 0.0 | 1.95 |
| 22Q2 (14) | 2.19 | 64.66 | 12.89 | 0.13 | -18.75 | -7.14 | 0.22 | -18.52 | 10.0 | 0.07 | 16.67 | 133.33 | 5.94 | -50.66 | -17.74 | 10.05 | -50.52 | -2.56 | 3.20 | -29.15 | 106.7 | 209 | 0.0 | 1.95 |
| 22Q1 (13) | 1.33 | -44.35 | 40.0 | 0.16 | 14.29 | 23.08 | 0.27 | 0.0 | 28.57 | 0.06 | 100.0 | 200.0 | 12.03 | 105.37 | -12.09 | 20.30 | 79.7 | -8.16 | 4.51 | 259.4 | 114.29 | 209 | 0.0 | 1.95 |
| 21Q4 (12) | 2.39 | 60.4 | 99.17 | 0.14 | 16.67 | -12.5 | 0.27 | 12.5 | 107.69 | 0.03 | 0.0 | 0.0 | 5.86 | -27.27 | -56.07 | 11.30 | -29.86 | 4.28 | 1.26 | -37.66 | -49.79 | 209 | 1.95 | 1.95 |
| 21Q3 (11) | 1.49 | -23.2 | -12.87 | 0.12 | -14.29 | 9.09 | 0.24 | 20.0 | 33.33 | 0.03 | 0.0 | 0.0 | 8.05 | 11.6 | 25.2 | 16.11 | 56.24 | 53.02 | 2.01 | 30.2 | 14.77 | 205 | 0.0 | -2.38 |
| 21Q2 (10) | 1.94 | 104.21 | 53.97 | 0.14 | 7.69 | 40.0 | 0.2 | -4.76 | 11.11 | 0.03 | 50.0 | 0.0 | 7.22 | -47.26 | -9.07 | 10.31 | -53.36 | -27.84 | 1.55 | -26.55 | -35.05 | 205 | 0.0 | -2.38 |
| 21Q1 (9) | 0.95 | -20.83 | -25.2 | 0.13 | -18.75 | 30.0 | 0.21 | 61.54 | 31.25 | 0.02 | -33.33 | -50.0 | 13.68 | 2.63 | 73.79 | 22.11 | 104.05 | 75.46 | 2.11 | -15.79 | -33.16 | 205 | 0.0 | 24.24 |
| 20Q4 (8) | 1.2 | -29.82 | -28.99 | 0.16 | 45.45 | 6.67 | 0.13 | -27.78 | -35.0 | 0.03 | 0.0 | -25.0 | 13.33 | 107.27 | 50.22 | 10.83 | 2.92 | -8.46 | 2.50 | 42.5 | 5.63 | 205 | -2.38 | 24.24 |
| 20Q3 (7) | 1.71 | 35.71 | -17.79 | 0.11 | 10.0 | 10.0 | 0.18 | 0.0 | -5.26 | 0.03 | 0.0 | -25.0 | 6.43 | -18.95 | 33.8 | 10.53 | -26.32 | 15.24 | 1.75 | -26.32 | -8.77 | 210 | 0.0 | 27.27 |
| 20Q2 (6) | 1.26 | -0.79 | -38.24 | 0.1 | 0.0 | -28.57 | 0.18 | 12.5 | 0.0 | 0.03 | -25.0 | 0.0 | 7.94 | 0.79 | 15.65 | 14.29 | 13.39 | 61.9 | 2.38 | -24.4 | 61.9 | 210 | 27.27 | 27.27 |
| 20Q1 (5) | 1.27 | -24.85 | 0.79 | 0.1 | -33.33 | -9.09 | 0.16 | -20.0 | -5.88 | 0.04 | 0.0 | 0.0 | 7.87 | -11.29 | -9.81 | 12.60 | 6.46 | -6.62 | 3.15 | 33.07 | -0.79 | 165 | 0.0 | 0.0 |
| 19Q4 (4) | 1.69 | -18.75 | 0.0 | 0.15 | 50.0 | 0.0 | 0.2 | 5.26 | 0.0 | 0.04 | 0.0 | 0.0 | 8.88 | 84.62 | 0.0 | 11.83 | 29.55 | 0.0 | 2.37 | 23.08 | 0.0 | 165 | 0.0 | 0.0 |
| 19Q3 (3) | 2.08 | 1.96 | 0.0 | 0.1 | -28.57 | 0.0 | 0.19 | 5.56 | 0.0 | 0.04 | 33.33 | 0.0 | 4.81 | -29.95 | 0.0 | 9.13 | 3.53 | 0.0 | 1.92 | 30.77 | 0.0 | 165 | 0.0 | 0.0 |
| 19Q2 (2) | 2.04 | 61.9 | 0.0 | 0.14 | 27.27 | 0.0 | 0.18 | 5.88 | 0.0 | 0.03 | -25.0 | 0.0 | 6.86 | -21.39 | 0.0 | 8.82 | -34.6 | 0.0 | 1.47 | -53.68 | 0.0 | 165 | 0.0 | 0.0 |
| 19Q1 (1) | 1.26 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 8.73 | 0.0 | 0.0 | 13.49 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 165 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.22 | 6.2 | 0.77 | 50.98 | 1.01 | -12.93 | 0.35 | -18.6 | 9.37 | 42.16 | 12.29 | -18.02 | 4.26 | -23.36 | 182 | 0.0 |
| 2022 (9) | 7.74 | 14.5 | 0.51 | -3.77 | 1.16 | 26.09 | 0.43 | 330.0 | 6.59 | -15.96 | 14.99 | 10.12 | 5.56 | 275.56 | 182 | -12.92 |
| 2021 (8) | 6.76 | 24.04 | 0.53 | 12.77 | 0.92 | 41.54 | 0.1 | -23.08 | 7.84 | -9.09 | 13.61 | 14.11 | 1.48 | -37.98 | 209 | 1.95 |
| 2020 (7) | 5.45 | -23.02 | 0.47 | -4.08 | 0.65 | -10.96 | 0.13 | -7.14 | 8.62 | 24.61 | 11.93 | 15.67 | 2.39 | 20.63 | 205 | -2.38 |
| 2019 (6) | 7.08 | 16.64 | 0.49 | -5.77 | 0.73 | 0.0 | 0.14 | 16.67 | 6.92 | -19.21 | 10.31 | -14.27 | 1.98 | 0.02 | 210 | 27.27 |
| 2018 (5) | 6.07 | 1.0 | 0.52 | 10.64 | 0.73 | 2.82 | 0.12 | 100.0 | 8.57 | 9.54 | 12.03 | 1.8 | 1.98 | 98.02 | 165 | 0.61 |
| 2017 (4) | 6.01 | 100.33 | 0.47 | 0.0 | 0.71 | 2.9 | 0.06 | -14.29 | 7.82 | -50.08 | 11.81 | -48.64 | 1.00 | -57.21 | 164 | -11.35 |
| 2016 (3) | 3.0 | -39.64 | 0.47 | 0.0 | 0.69 | -32.35 | 0.07 | -30.0 | 15.67 | 65.67 | 23.00 | 12.07 | 2.33 | 15.97 | 185 | -16.67 |
| 2015 (2) | 4.97 | -34.86 | 0.47 | -12.96 | 1.02 | -3.77 | 0.1 | 11.11 | 9.46 | 33.62 | 20.52 | 47.73 | 2.01 | 70.58 | 222 | -15.91 |
| 2014 (1) | 7.63 | -0.26 | 0.54 | -14.29 | 1.06 | 23.26 | 0.09 | 80.0 | 7.08 | 0 | 13.89 | 0 | 1.18 | 0 | 264 | 6.45 |
