- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.86 | 11.38 | -2.62 | 0.07 | 0.0 | -12.5 | 0.3 | 7.14 | 20.0 | 0.05 | 0.0 | 0.0 | 3.76 | -10.22 | -10.15 | 16.13 | -3.8 | 23.23 | 2.69 | -10.22 | 2.69 | 396 | 0.0 | 0.0 |
| 23Q3 (19) | 1.67 | -3.47 | -20.1 | 0.07 | -22.22 | 0.0 | 0.28 | 21.74 | -12.5 | 0.05 | 25.0 | 25.0 | 4.19 | -19.43 | 25.15 | 16.77 | 26.11 | 9.51 | 2.99 | 29.49 | 56.44 | 396 | 0.0 | -3.18 |
| 23Q2 (18) | 1.73 | 1.17 | -27.31 | 0.09 | 12.5 | 28.57 | 0.23 | 0.0 | 4.55 | 0.04 | 0.0 | 33.33 | 5.20 | 11.2 | 76.88 | 13.29 | -1.16 | 43.83 | 2.31 | -1.16 | 83.43 | 396 | 0.0 | -3.18 |
| 23Q1 (17) | 1.71 | -10.47 | -26.92 | 0.08 | 0.0 | 14.29 | 0.23 | -8.0 | -8.0 | 0.04 | -20.0 | 33.33 | 4.68 | 11.7 | 56.39 | 13.45 | 2.76 | 25.89 | 2.34 | -10.64 | 82.46 | 396 | 0.0 | -3.18 |
| 22Q4 (16) | 1.91 | -8.61 | -16.59 | 0.08 | 14.29 | -11.11 | 0.25 | -21.88 | -13.79 | 0.05 | 25.0 | 25.0 | 4.19 | 25.06 | 6.57 | 13.09 | -14.51 | 3.36 | 2.62 | 36.78 | 49.87 | 396 | -3.18 | -3.18 |
| 22Q3 (15) | 2.09 | -12.18 | -35.89 | 0.07 | 0.0 | -22.22 | 0.32 | 45.45 | -13.51 | 0.04 | 33.33 | 0.0 | 3.35 | 13.88 | 21.32 | 15.31 | 65.64 | 34.9 | 1.91 | 51.83 | 55.98 | 409 | 0.0 | -11.09 |
| 22Q2 (14) | 2.38 | 1.71 | -29.79 | 0.07 | 0.0 | -22.22 | 0.22 | -12.0 | -18.52 | 0.03 | 0.0 | 0.0 | 2.94 | -1.68 | 10.78 | 9.24 | -13.48 | 16.06 | 1.26 | -1.68 | 42.44 | 409 | 0.0 | -11.09 |
| 22Q1 (13) | 2.34 | 2.18 | -24.76 | 0.07 | -22.22 | -12.5 | 0.25 | -13.79 | 0.0 | 0.03 | -25.0 | -25.0 | 2.99 | -23.88 | 16.29 | 10.68 | -15.64 | 32.91 | 1.28 | -26.6 | -0.32 | 409 | 0.0 | -11.09 |
| 21Q4 (12) | 2.29 | -29.75 | -29.1 | 0.09 | 0.0 | 12.5 | 0.29 | -21.62 | -21.62 | 0.04 | 0.0 | -20.0 | 3.93 | 42.36 | 58.68 | 12.66 | 11.58 | 10.55 | 1.75 | 42.36 | 12.84 | 409 | -11.09 | -11.09 |
| 21Q3 (11) | 3.26 | -3.83 | 13.19 | 0.09 | 0.0 | 12.5 | 0.37 | 37.04 | 94.74 | 0.04 | 33.33 | -20.0 | 2.76 | 3.99 | -0.61 | 11.35 | 42.5 | 72.04 | 1.23 | 38.65 | -29.33 | 460 | 0.0 | 5.26 |
| 21Q2 (10) | 3.39 | 9.0 | 44.87 | 0.09 | 12.5 | 28.57 | 0.27 | 8.0 | 35.0 | 0.03 | -25.0 | -40.0 | 2.65 | 3.21 | -11.25 | 7.96 | -0.92 | -6.81 | 0.88 | -31.19 | -58.58 | 460 | 0.0 | 5.26 |
| 21Q1 (9) | 3.11 | -3.72 | 22.92 | 0.08 | 0.0 | 14.29 | 0.25 | -32.43 | 13.64 | 0.04 | -20.0 | -33.33 | 2.57 | 3.86 | -7.03 | 8.04 | -29.83 | -7.56 | 1.29 | -16.91 | -45.77 | 460 | 0.0 | -5.74 |
| 20Q4 (8) | 3.23 | 12.15 | 3.19 | 0.08 | 0.0 | 0.0 | 0.37 | 94.74 | 8.82 | 0.05 | 0.0 | -28.57 | 2.48 | -10.84 | -3.1 | 11.46 | 73.64 | 5.45 | 1.55 | -10.84 | -30.78 | 460 | 5.26 | -5.74 |
| 20Q3 (7) | 2.88 | 23.08 | 0.35 | 0.08 | 14.29 | 0.0 | 0.19 | -5.0 | -24.0 | 0.05 | 0.0 | 0.0 | 2.78 | -7.14 | -0.35 | 6.60 | -22.81 | -24.26 | 1.74 | -18.75 | -0.35 | 437 | 0.0 | -10.45 |
| 20Q2 (6) | 2.34 | -7.51 | -35.18 | 0.07 | 0.0 | -12.5 | 0.2 | -9.09 | -13.04 | 0.05 | -16.67 | 25.0 | 2.99 | 8.12 | 34.99 | 8.55 | -1.71 | 34.15 | 2.14 | -9.9 | 92.84 | 437 | -10.45 | -10.45 |
| 20Q1 (5) | 2.53 | -19.17 | -23.8 | 0.07 | -12.5 | 0.0 | 0.22 | -35.29 | -12.0 | 0.06 | -14.29 | 50.0 | 2.77 | 8.25 | 31.23 | 8.70 | -19.95 | 15.48 | 2.37 | 6.04 | 96.84 | 488 | 0.0 | 0.0 |
| 19Q4 (4) | 3.13 | 9.06 | 0.0 | 0.08 | 0.0 | 0.0 | 0.34 | 36.0 | 0.0 | 0.07 | 40.0 | 0.0 | 2.56 | -8.31 | 0.0 | 10.86 | 24.7 | 0.0 | 2.24 | 28.37 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q3 (3) | 2.87 | -20.5 | 0.0 | 0.08 | 0.0 | 0.0 | 0.25 | 8.7 | 0.0 | 0.05 | 25.0 | 0.0 | 2.79 | 25.78 | 0.0 | 8.71 | 36.72 | 0.0 | 1.74 | 57.23 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q2 (2) | 3.61 | 8.73 | 0.0 | 0.08 | 14.29 | 0.0 | 0.23 | -8.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.22 | 5.1 | 0.0 | 6.37 | -15.39 | 0.0 | 1.11 | -8.03 | 0.0 | 488 | 0.0 | 0.0 |
| 19Q1 (1) | 3.32 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 7.53 | 0.0 | 0.0 | 1.20 | 0.0 | 0.0 | 488 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.96 | -20.27 | 0.31 | 6.9 | 1.03 | 0.0 | 0.18 | 12.5 | 4.45 | 34.08 | 14.80 | 25.43 | 2.59 | 41.11 | 396 | 0.0 |
| 2022 (9) | 8.73 | -27.55 | 0.29 | -17.14 | 1.03 | -13.45 | 0.16 | 14.29 | 3.32 | 14.37 | 11.80 | 19.47 | 1.83 | 57.75 | 396 | -3.18 |
| 2021 (8) | 12.05 | 9.65 | 0.35 | 16.67 | 1.19 | 20.2 | 0.14 | -33.33 | 2.90 | 6.4 | 9.88 | 9.63 | 1.16 | -39.2 | 409 | -11.09 |
| 2020 (7) | 10.99 | -15.07 | 0.3 | -6.25 | 0.99 | -7.48 | 0.21 | 5.0 | 2.73 | 10.38 | 9.01 | 8.94 | 1.91 | 23.63 | 460 | 5.26 |
| 2019 (6) | 12.94 | -16.73 | 0.32 | -5.88 | 1.07 | -18.32 | 0.2 | -4.76 | 2.47 | 13.03 | 8.27 | -1.91 | 1.55 | 14.37 | 437 | -10.45 |
| 2018 (5) | 15.54 | -31.69 | 0.34 | 6.25 | 1.31 | -2.96 | 0.21 | 0.0 | 2.19 | 55.55 | 8.43 | 42.06 | 1.35 | 46.4 | 488 | -3.75 |
| 2017 (4) | 22.75 | -1.04 | 0.32 | -44.83 | 1.35 | 27.36 | 0.21 | 16.67 | 1.41 | -44.25 | 5.93 | 28.7 | 0.92 | 17.9 | 507 | -8.81 |
| 2016 (3) | 22.99 | 95.66 | 0.58 | 0.0 | 1.06 | -5.36 | 0.18 | 20.0 | 2.52 | -48.89 | 4.61 | -51.63 | 0.78 | -38.67 | 556 | -1.77 |
| 2015 (2) | 11.75 | 2.8 | 0.58 | 34.88 | 1.12 | -0.88 | 0.15 | -6.25 | 4.94 | 31.21 | 9.53 | -3.58 | 1.28 | -8.8 | 566 | 7.6 |
| 2014 (1) | 11.43 | 12.06 | 0.43 | -4.44 | 1.13 | 25.56 | 0.16 | 6.67 | 3.76 | 0 | 9.89 | 0 | 1.40 | 0 | 526 | 7.57 |
