玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.276.25-15.00.215.0-12.50.2712.5-6.90.22-4.35-21.433.98-1.182.945.125.889.534.17-9.97-7.565310.00.0
23Q3 (19)4.9610.47-26.410.217.65-35.480.240.0-11.110.230.0-34.294.036.5-12.334.84-9.4820.794.64-9.48-10.75310.0-15.45
23Q2 (18)4.49-5.87-11.440.17-10.53-29.170.24-7.699.090.23-4.17-20.693.79-4.95-20.025.35-1.9423.185.121.81-10.445310.0-15.45
23Q1 (17)4.77-23.06-24.170.19-20.83-42.420.26-10.340.00.24-14.29-11.113.982.9-24.085.4516.5331.875.0311.4117.215310.0-15.45
22Q4 (16)6.2-8.01-2.360.24-22.58-11.110.297.4116.00.28-20.07.693.87-15.84-8.964.6816.7618.814.52-13.0310.3531-15.45-15.45
22Q3 (15)6.7432.9411.770.3129.176.90.2722.733.850.3520.6934.624.60-2.84-4.364.01-7.68-7.095.19-9.2120.436280.09.98
22Q2 (14)5.07-19.4-25.00.24-27.27-17.240.22-15.38-26.670.297.41-25.644.73-9.7710.344.344.98-2.225.7233.25-0.856280.09.98
22Q1 (13)6.29-0.941.130.3322.2217.860.264.00.00.273.858.05.2523.3916.554.134.99-1.114.294.846.86280.09.98
21Q4 (12)6.355.31-5.510.27-6.9-3.570.25-3.85-7.410.260.0-40.914.25-11.592.053.94-8.69-2.014.09-5.04-37.476289.989.98
21Q3 (11)6.03-10.80.170.290.020.830.26-13.3330.00.26-33.33-29.734.8112.1120.634.31-2.8429.784.31-25.26-29.855710.0-10.36
21Q2 (10)6.768.6834.390.293.5745.00.315.3876.470.3956.050.04.29-4.77.894.446.1731.315.7743.5411.615710.0-10.36
21Q1 (9)6.22-7.4427.460.280.021.740.26-3.78.330.25-43.18-21.884.508.04-4.494.184.04-15.014.02-38.61-38.715710.0-8.79
20Q4 (8)6.7211.63-1.610.2816.67-6.670.2735.0-3.570.4418.9215.794.174.51-5.144.0220.94-1.996.556.5317.68571-10.36-8.79
20Q3 (7)6.0219.68-20.160.2420.0-14.290.217.65-23.080.3742.31-21.283.990.277.363.32-1.7-3.656.1518.9-1.46370.01.76
20Q2 (6)5.033.07-30.620.2-13.04-42.860.17-29.17-39.290.26-18.75-43.483.98-15.64-17.643.38-31.28-12.495.17-21.17-18.536371.761.76
20Q1 (5)4.88-28.55-27.490.23-23.33-8.00.24-14.29-14.290.32-15.7933.334.717.326.884.9219.9618.216.5617.8683.886260.00.0
19Q4 (4)6.83-9.420.00.37.140.00.287.690.00.38-19.150.04.3918.280.04.1018.890.05.56-10.740.06260.00.0
19Q3 (3)7.544.00.00.28-20.00.00.26-7.140.00.472.170.03.71-23.080.03.45-10.710.06.23-1.760.06260.00.0
19Q2 (2)7.257.730.00.3540.00.00.280.00.00.4691.670.04.8329.960.03.86-7.170.06.3477.920.06260.00.0
19Q1 (1)6.730.00.00.250.00.00.280.00.00.240.00.03.710.00.04.160.00.03.570.00.06260.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)19.49-19.830.77-31.251.01-2.880.93-21.853.95-14.255.1821.134.77-2.525310.0
2022 (9)24.31-4.11.120.01.04-2.81.192.594.614.284.281.354.906.97531-15.45
2021 (8)25.3511.971.1219.151.0720.221.16-15.944.426.414.227.374.58-24.936289.98
2020 (7)22.64-20.170.94-20.340.89-19.091.38-11.544.15-0.213.931.356.1010.81571-10.36
2019 (6)28.360.821.18-2.481.1-1.791.56225.04.16-3.273.88-2.585.50222.366371.76
2018 (5)28.132.741.2111.011.12-3.450.48-9.434.308.053.98-6.021.71-11.85626-3.99
2017 (4)27.3822.181.0915.961.1612.620.53-13.113.98-5.094.24-7.821.94-28.896526.89
2016 (3)22.410.490.9417.51.030.980.6148.784.1916.924.600.482.7248.056107.21
2015 (2)22.322.930.814.291.027.370.41-21.153.59-7.034.57-12.661.84-35.8656914.03
2014 (1)18.1419.420.734.620.9539.710.52-1.893.8605.2402.87049926.01

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