- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.12 | -2.65 | -10.32 | 2.29 | 7.51 | 30.11 | 1.61 | 12.59 | 0.62 | 0.41 | -33.87 | -41.43 | 11.98 | 10.44 | 45.08 | 8.42 | 15.65 | 12.2 | 2.14 | -32.07 | -34.69 | 1689 | 0.0 | 0.0 |
| 23Q3 (19) | 19.64 | -2.24 | -10.89 | 2.13 | -3.62 | 15.76 | 1.43 | 2.14 | -3.38 | 0.62 | -12.68 | 8.77 | 10.85 | -1.41 | 29.91 | 7.28 | 4.48 | 8.43 | 3.16 | -10.68 | 22.06 | 1689 | 0.0 | -6.17 |
| 23Q2 (18) | 20.09 | 15.73 | -11.46 | 2.21 | 5.24 | 3.76 | 1.4 | 1.45 | 6.87 | 0.71 | 9.23 | 20.34 | 11.00 | -9.06 | 17.18 | 6.97 | -12.34 | 20.7 | 3.53 | -5.61 | 35.91 | 1689 | 0.0 | -6.17 |
| 23Q1 (17) | 17.36 | -18.57 | 4.33 | 2.1 | 19.32 | 5.53 | 1.38 | -13.75 | 4.55 | 0.65 | -7.14 | 12.07 | 12.10 | 46.54 | 1.15 | 7.95 | 5.92 | 0.21 | 3.74 | 14.04 | 7.42 | 1689 | 0.0 | -6.17 |
| 22Q4 (16) | 21.32 | -3.27 | -10.68 | 1.76 | -4.35 | -25.11 | 1.6 | 8.11 | -0.62 | 0.7 | 22.81 | 16.67 | 8.26 | -1.12 | -16.15 | 7.50 | 11.76 | 11.27 | 3.28 | 26.95 | 30.62 | 1689 | -6.17 | -6.17 |
| 22Q3 (15) | 22.04 | -2.86 | -12.05 | 1.84 | -13.62 | 0.55 | 1.48 | 12.98 | -0.67 | 0.57 | -3.39 | -1.72 | 8.35 | -11.07 | 14.32 | 6.72 | 16.31 | 12.94 | 2.59 | -0.54 | 11.74 | 1800 | 0.0 | -2.96 |
| 22Q2 (14) | 22.69 | 36.36 | -21.68 | 2.13 | 7.04 | 7.04 | 1.31 | -0.76 | -28.02 | 0.59 | 1.72 | 1.72 | 9.39 | -21.5 | 36.66 | 5.77 | -27.22 | -8.1 | 2.60 | -25.4 | 29.88 | 1800 | 0.0 | -2.96 |
| 22Q1 (13) | 16.64 | -30.29 | -9.37 | 1.99 | -15.32 | 9.94 | 1.32 | -18.01 | -13.73 | 0.58 | -3.33 | -4.92 | 11.96 | 21.47 | 21.31 | 7.93 | 17.61 | -4.81 | 3.49 | 38.67 | 4.91 | 1800 | 0.0 | -2.96 |
| 21Q4 (12) | 23.87 | -4.75 | 17.59 | 2.35 | 28.42 | 15.2 | 1.61 | 8.05 | -12.02 | 0.6 | 3.45 | 3.45 | 9.84 | 34.82 | -2.03 | 6.74 | 13.44 | -25.18 | 2.51 | 8.61 | -12.02 | 1800 | -2.96 | -2.96 |
| 21Q3 (11) | 25.06 | -13.5 | 37.01 | 1.83 | -8.04 | 8.93 | 1.49 | -18.13 | -6.29 | 0.58 | 0.0 | -10.77 | 7.30 | 6.31 | -20.5 | 5.95 | -5.36 | -31.61 | 2.31 | 15.6 | -34.88 | 1855 | 0.0 | -9.2 |
| 21Q2 (10) | 28.97 | 57.79 | 34.18 | 1.99 | 9.94 | -4.78 | 1.82 | 18.95 | 18.18 | 0.58 | -4.92 | -26.58 | 6.87 | -30.32 | -29.04 | 6.28 | -24.61 | -11.92 | 2.00 | -39.74 | -45.29 | 1855 | 0.0 | -9.2 |
| 21Q1 (9) | 18.36 | -9.56 | 4.26 | 1.81 | -11.27 | 7.74 | 1.53 | -16.39 | 5.52 | 0.61 | 5.17 | -30.68 | 9.86 | -1.9 | 3.34 | 8.33 | -7.56 | 1.21 | 3.32 | 16.29 | -33.51 | 1855 | 0.0 | -14.99 |
| 20Q4 (8) | 20.3 | 10.99 | -29.19 | 2.04 | 21.43 | -27.92 | 1.83 | 15.09 | 5.17 | 0.58 | -10.77 | -21.62 | 10.05 | 9.41 | 1.81 | 9.01 | 3.7 | 48.54 | 2.86 | -19.6 | 10.69 | 1855 | -9.2 | -14.99 |
| 20Q3 (7) | 18.29 | -15.28 | -28.83 | 1.68 | -19.62 | -29.41 | 1.59 | 3.25 | 3.25 | 0.65 | -17.72 | -15.58 | 9.19 | -5.11 | -0.81 | 8.69 | 21.88 | 45.08 | 3.55 | -2.88 | 18.62 | 2043 | 0.0 | -6.37 |
| 20Q2 (6) | 21.59 | 22.6 | -17.53 | 2.09 | 24.4 | -23.44 | 1.54 | 6.21 | -15.85 | 0.79 | -10.23 | 25.4 | 9.68 | 1.47 | -7.17 | 7.13 | -13.37 | 2.04 | 3.66 | -26.78 | 52.06 | 2043 | -6.37 | -6.37 |
| 20Q1 (5) | 17.61 | -38.58 | -40.2 | 1.68 | -40.64 | -31.98 | 1.45 | -16.67 | -21.62 | 0.88 | 18.92 | -20.0 | 9.54 | -3.35 | 13.75 | 8.23 | 35.67 | 31.08 | 5.00 | 93.61 | 33.79 | 2182 | 0.0 | 0.0 |
| 19Q4 (4) | 28.67 | 11.56 | 0.0 | 2.83 | 18.91 | 0.0 | 1.74 | 12.99 | 0.0 | 0.74 | -3.9 | 0.0 | 9.87 | 6.59 | 0.0 | 6.07 | 1.28 | 0.0 | 2.58 | -13.85 | 0.0 | 2182 | 0.0 | 0.0 |
| 19Q3 (3) | 25.7 | -1.83 | 0.0 | 2.38 | -12.82 | 0.0 | 1.54 | -15.85 | 0.0 | 0.77 | 22.22 | 0.0 | 9.26 | -11.19 | 0.0 | 5.99 | -14.28 | 0.0 | 3.00 | 24.5 | 0.0 | 2182 | 0.0 | 0.0 |
| 19Q2 (2) | 26.18 | -11.1 | 0.0 | 2.73 | 10.53 | 0.0 | 1.83 | -1.08 | 0.0 | 0.63 | -42.73 | 0.0 | 10.43 | 24.33 | 0.0 | 6.99 | 11.27 | 0.0 | 2.41 | -35.57 | 0.0 | 2182 | 0.0 | 0.0 |
| 19Q1 (1) | 29.45 | 0.0 | 0.0 | 2.47 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 1.1 | 0.0 | 0.0 | 8.39 | 0.0 | 0.0 | 6.28 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 2182 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 76.21 | -7.84 | 8.73 | 13.08 | 5.82 | 2.11 | 2.39 | -2.05 | 11.46 | 22.7 | 7.64 | 10.79 | 3.14 | 6.28 | 1689 | 0.0 |
| 2022 (9) | 82.69 | -14.1 | 7.72 | -3.26 | 5.7 | -11.49 | 2.44 | 2.95 | 9.34 | 12.62 | 6.89 | 3.03 | 2.95 | 19.85 | 1689 | -6.17 |
| 2021 (8) | 96.26 | 23.74 | 7.98 | 6.68 | 6.44 | 0.62 | 2.37 | -18.28 | 8.29 | -13.79 | 6.69 | -18.68 | 2.46 | -33.96 | 1800 | -2.96 |
| 2020 (7) | 77.79 | -29.28 | 7.48 | -28.21 | 6.4 | -7.91 | 2.9 | -10.77 | 9.62 | 1.51 | 8.23 | 30.22 | 3.73 | 26.18 | 1855 | -9.2 |
| 2019 (6) | 110.0 | -5.38 | 10.42 | 3.89 | 6.95 | -12.8 | 3.25 | -30.85 | 9.47 | 9.79 | 6.32 | -7.84 | 2.95 | -26.92 | 2043 | -6.37 |
| 2018 (5) | 116.25 | 19.07 | 10.03 | 17.58 | 7.97 | -8.81 | 4.7 | 11.9 | 8.63 | -1.25 | 6.86 | -23.42 | 4.04 | -6.02 | 2182 | 2.59 |
| 2017 (4) | 97.63 | -0.05 | 8.53 | 12.53 | 8.74 | -2.56 | 4.2 | 15.7 | 8.74 | 12.59 | 8.95 | -2.51 | 4.30 | 15.76 | 2127 | 0.81 |
| 2016 (3) | 97.68 | 6.3 | 7.58 | 9.86 | 8.97 | -18.9 | 3.63 | 22.22 | 7.76 | 3.34 | 9.18 | -23.7 | 3.72 | 14.98 | 2110 | 0.14 |
| 2015 (2) | 91.89 | 1.27 | 6.9 | -0.72 | 11.06 | 66.32 | 2.97 | 11.65 | 7.51 | -1.96 | 12.04 | 64.23 | 3.23 | 10.26 | 2107 | 32.68 |
| 2014 (1) | 90.74 | 19.28 | 6.95 | 5.14 | 6.65 | 27.39 | 2.66 | 18.22 | 7.66 | 0 | 7.33 | 0 | 2.93 | 0 | 1588 | -4.22 |
