玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)76.2923.3516.54-992.39-43.4345.652143.282432.95190.12160.982452.22190.9518.302089.13266.6716.472211.54262.590.010.002122.229650.95201.069.92-23.8724.94-46.20-106.5-160.16146.20123.5529.77387.142.54-17.46
23Q3 (19)61.85-36.04-34.33-691.91-2490.84-509.18-91.87-599.84-227.14-91.87-1013.22-262.95-0.92-185.98-193.88-0.78-179.59-185.710.01-90.0-50.0-22.22-184.62-120.113.033.8250.64711.11341.38552.53-622.22-918.18-341.98377.541022.632954.53
23Q2 (18)96.7075.1232.8728.94103.1100.7818.38102.1100.4810.06101.15100.261.07120.04112.150.98119.96112.130.10900.0026.26103.66100.8312.5537.0128.06161.1149.1865.99-61.11-918.52-2177.7833.63-93.47-97.6
23Q1 (17)55.22-15.64-43.25-933.7048.86-28.45-874.4963.24-193.31-874.4963.2-155.02-5.3451.37-97.78-4.9151.53-100.410.0100.0-716.6765.87-241.279.1615.3714.07108.0040.65-55.26-6.00-125.8595.76515.059.8135.45
22Q4 (16)65.46-30.51329.26-1825.88-1507.5776.59-2378.71-3391.8866.98-2376.04-4314.3373.97-10.98-1220.41-3.98-10.13-1213.19-3.260.00-100.00-2100.00-1999.9459.227.94-8.21-28.4776.79148.86-29.0223.21-90.97383.73469.043694.82-77.13
22Q3 (15)94.1929.4221.07-113.5896.9396.1972.26101.9102.3956.38101.48100.940.98111.12110.070.91111.26109.770.0200110.53103.49103.458.65-11.7396.15-157.14-261.9-259.39257.148642.8618157.1412.36-99.12-99.25
22Q2 (14)72.78-25.2-27.18-3697.24-408.64-4198.48-3810.39-1178.01-4406.99-3816.08-1012.85-4415.37-8.81-226.3-107.72-8.08-229.8-107.520.00-100.0-100.0-3166.67-1407.94-3655.269.8022.04110.7597.06-59.79-4.842.94102.08247.191401.97268.737087.53
22Q1 (13)97.302024.4524.57-726.8990.68-896.01-298.1595.86-215.2-342.9196.24-262.52-2.7074.4373.74-2.4575.0371.480.010-88.89-210.0095.92-168.348.03-27.66-36.27241.38123.12212.37-141.38-1627.97-722.07380.25-81.46370.9
21Q4 (12)4.58-94.11-95.18-7797.91-161.4-490.26-7204.51-138.35-343.62-9127.73-51.85-462.09-10.56-8.5360.03-9.81-5.3756.050.000-100.0-5150.00-60.94-237.711.10151.7-57.04108.189.7332.68-8.18-680.91-144.322051.1424.64331.75
21Q3 (11)77.80-22.16-15.04-2983.19-3406.94-54.6-3022.62-3516.55-39.26-6011.21-6897.7-176.93-9.73-108.5242.29-9.31-108.6738.180.00-100.0-100.0-3200.00-3692.68-73.914.41-5.16-63.6498.59-3.3410.921.41170.49-87.321645.6343550.66125.39
21Q2 (10)99.9527.9676.590.21223.61111.2588.47193.53106.4588.43193.49106.44114.181210.7863.24107.391350.17897.251.211244.4412000.089.07213.81106.564.65-63.1-60.02102.0032.075.1-2.00-108.79-104.793.77-95.330
21Q1 (9)78.11-17.81-21.89-72.9894.4895.41-94.5994.1895.77-94.5994.1895.65-10.2861.09-10.78-8.5961.51-5.140.09800.00-78.2694.8796.4412.60-51.2421.2777.27-5.237.8922.7323.11-19.9180.75-83.00
20Q4 (8)95.043.79110.03-1321.0931.54-7.54-1624.0225.1845.65-1623.9025.1944.46-26.42-56.7-21.42-22.32-48.21-17.290.010.00.0-1525.0017.1245.2625.84113.0360.981.54-8.2798.0218.4666.15-68.62475.08-34.93101.01
20Q3 (7)91.5761.729.24-1929.64-140.74-38.41-2170.51-58.14-0.48-2170.64-58.11-1.38-16.86-12.7-75.81-15.06-11.8-80.360.010.00-1840.00-35.583.1612.134.3-5.1688.8952.5937.9811.11-73.39-68.77730.12018.7
20Q2 (6)56.63-43.37-22.25-801.5349.6350.99-1372.5438.61-179.91-1372.8536.83-194.22-14.96-61.21-372.0-13.47-64.87-383.580.0100-1357.1438.31-167.8611.6311.93-28.3958.25-18.67160.8241.7547.11-78.680.000-100.0
20Q1 (5)100.00120.9942.03-1591.24-29.53-23.46-2235.8025.17-88.07-2173.3525.66-82.82-9.2857.35-85.6-8.1757.07-84.840.00-100.00-2200.0021.03-144.4410.39-35.31-36.8471.6273.94-34.4528.38-51.76406.490.00-100.0-100.0
19Q4 (4)45.25-36.130.0-1228.4311.880.0-2988.03-38.330.0-2923.72-36.550.0-21.76-126.90.0-19.03-127.90.00.0100.0-2785.71-46.620.016.0625.570.041.18-36.080.058.8265.340.0236.35-61.580.0
19Q3 (3)70.85-2.730.0-1394.1214.760.0-2160.14-225.770.0-2141.07-246.940.0-9.59-274.360.0-8.35-275.790.00.0000.0-1900.00-195.00.012.79-21.240.064.42167.270.035.58-81.830.0615.11-20.870.0
19Q2 (2)72.843.450.0-1635.50-26.90.01717.59244.480.01457.07222.570.05.50210.00.04.75207.470.00.0000.02000.00322.220.016.24-1.280.0-95.77-187.660.0195.772214.370.0777.3020.180.0
19Q1 (1)70.410.00.0-1288.850.00.0-1188.810.00.0-1188.810.00.0-5.000.00.0-4.420.00.00.000.00.0-900.000.00.016.450.00.0109.260.00.0-9.260.00.0646.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)90.701.13-141.88021.14-71.82116.530111.04013.09012.0900.11266.67139.8409.9224.94-122.380222.3801.060.6106.83-60.9
2022 (9)89.69-9.42-766.41075.003497.22-634.180-654.610-21.330-19.3900.03-97.74-555.5607.94-28.47120.8717.78-20.8701.05-26.82273.222192.11
2021 (8)99.0219.6369.4802.08-98.2967.67059.92091.47079.6001.334333.3369.88011.10-57.04102.6336.05-2.6301.44-73.3911.92-97.7
2020 (7)82.7732.28-1312.100121.74-18.84-1737.140-1728.370-64.390-53.8200.0350.0-1630.43025.8460.975.43-21.0324.57448.15.4050.13518.92-1.76
2019 (6)62.57-28.87-1364.250150.00542.86-1428.450-1455.570-30.990-27.6400.020.0-1275.00016.0686.195.5226.994.48-81.913.5915.4528.2320.97
2018 (5)87.97-11.02-872.43023.332480.67-1158.790-1158.790-27.260-25.3300.02-95.74-1106.6708.6325.875.22115.8224.78-61.963.110436.681681.64
2017 (4)98.8710.5247.0800.90-67.0134.920134.92071.08063.6400.47135.0136.8906.86-68.6534.85-63.3965.151257.240.00024.51-74.25
2016 (3)89.4620.03-162.7902.74-57.26-171.230-171.230-44.760-34.5100.20122.22-165.07021.88-47.4495.20-8.784.8000.00095.20-47.04
2015 (2)74.53-10.43-552.8006.4112.18-529.450-529.450-63.840-47.9200.09-30.77-516.67041.6344.2104.362.05-4.3600.000179.7522.42
2014 (1)83.210-388.7305.71-33.33-380.170-385.970-80.270-50.9500.1318.18-370.48028.87-86.66102.26-11.11-2.2600.000146.83-38.04

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