- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.09 | 0.0 | 80.0 | 0 | 0 | 0 | 0.32 | 45.45 | 100.0 | 0.59 | 20.41 | -19.18 | 0.00 | 0 | 0 | 355.56 | 45.45 | 11.11 | 655.56 | 20.41 | -55.1 | 52 | 0.0 | 0.0 |
| 23Q3 (19) | 0.09 | -90.91 | -52.63 | 0 | 0 | 0 | 0.22 | 4.76 | 100.0 | 0.49 | 6.52 | 68.97 | 0.00 | 0 | 0 | 244.44 | 1052.38 | 322.22 | 544.44 | 1071.74 | 256.7 | 52 | 0.0 | -7.14 |
| 23Q2 (18) | 0.99 | 1550.0 | 3200.0 | 0 | 0 | 0 | 0.21 | -8.7 | -8.7 | 0.46 | 39.39 | -41.03 | 0.00 | 0 | 0 | 21.21 | -94.47 | -97.23 | 46.46 | -91.55 | -98.21 | 52 | 0.0 | -7.14 |
| 23Q1 (17) | 0.06 | 20.0 | -40.0 | 0 | 0 | 0 | 0.23 | 43.75 | 4.55 | 0.33 | -54.79 | -43.1 | 0.00 | 0 | 0 | 383.33 | 19.79 | 74.24 | 550.00 | -62.33 | -5.17 | 52 | 0.0 | -7.14 |
| 22Q4 (16) | 0.05 | -73.68 | 150.0 | 0 | 0 | 0 | 0.16 | 45.45 | -23.81 | 0.73 | 151.72 | -25.51 | 0.00 | 0 | 0 | 320.00 | 452.73 | -69.52 | 1460.00 | 856.55 | -70.2 | 52 | -7.14 | -7.14 |
| 22Q3 (15) | 0.19 | 533.33 | 850.0 | 0 | 0 | 0 | 0.11 | -52.17 | -50.0 | 0.29 | -62.82 | -42.0 | 0.00 | 0 | 0 | 57.89 | -92.45 | -94.74 | 152.63 | -94.13 | -93.89 | 56 | 0.0 | -11.11 |
| 22Q2 (14) | 0.03 | -70.0 | -99.76 | 0 | 0 | 0 | 0.23 | 4.55 | -32.35 | 0.78 | 34.48 | -10.34 | 0.00 | 0 | 0 | 766.67 | 248.48 | 27950.98 | 2600.00 | 348.28 | 37077.01 | 56 | 0.0 | -11.11 |
| 22Q1 (13) | 0.1 | 400.0 | -78.26 | 0 | 0 | 0 | 0.22 | 4.76 | 0.0 | 0.58 | -40.82 | 20.83 | 0.00 | 0 | 0 | 220.00 | -79.05 | 360.0 | 580.00 | -88.16 | 455.83 | 56 | 0.0 | -11.11 |
| 21Q4 (12) | 0.02 | 0.0 | -75.0 | 0 | 0 | 0 | 0.21 | -4.55 | -16.0 | 0.98 | 96.0 | 10.11 | 0.00 | 0 | 0 | 1050.00 | -4.55 | 236.0 | 4900.00 | 96.0 | 340.45 | 56 | -11.11 | -11.11 |
| 21Q3 (11) | 0.02 | -99.84 | -60.0 | 0 | 0 | 0 | 0.22 | -35.29 | 10.0 | 0.5 | -42.53 | -31.51 | 0.00 | 0 | 0 | 1100.00 | 40147.06 | 175.0 | 2500.00 | 35647.13 | 71.23 | 63 | 0.0 | 6.78 |
| 21Q2 (10) | 12.44 | 2604.35 | 17671.43 | 0 | 0 | 0 | 0.34 | 54.55 | 142.86 | 0.87 | 81.25 | 74.0 | 0.00 | 0 | 0 | 2.73 | -94.29 | -98.63 | 6.99 | -93.3 | -99.02 | 63 | 0.0 | 6.78 |
| 21Q1 (9) | 0.46 | 475.0 | 1433.33 | 0 | 0 | 0 | 0.22 | -12.0 | 22.22 | 0.48 | -46.07 | 26.32 | 0.00 | 0 | 0 | 47.83 | -84.7 | -92.03 | 104.35 | -90.62 | -91.76 | 63 | 0.0 | 0.0 |
| 20Q4 (8) | 0.08 | 60.0 | 14.29 | 0 | 0 | 0 | 0.25 | 25.0 | 257.14 | 0.89 | 21.92 | 11.25 | 0.00 | 0 | 0 | 312.50 | -21.88 | 212.5 | 1112.50 | -23.8 | -2.66 | 63 | 6.78 | 0.0 |
| 20Q3 (7) | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 0.2 | 42.86 | -4.76 | 0.73 | 46.0 | 46.0 | 0.00 | 0 | 0 | 400.00 | 100.0 | -4.76 | 1460.00 | 104.4 | 46.0 | 59 | 0.0 | -6.35 |
| 20Q2 (6) | 0.07 | 133.33 | 75.0 | 0 | 0 | 0 | 0.14 | -22.22 | -30.0 | 0.5 | 31.58 | -1.96 | 0.00 | 0 | 0 | 200.00 | -66.67 | -60.0 | 714.29 | -43.61 | -43.98 | 59 | -6.35 | -6.35 |
| 20Q1 (5) | 0.03 | -57.14 | -40.0 | 0 | 0 | 0 | 0.18 | 157.14 | -5.26 | 0.38 | -52.5 | -11.63 | 0.00 | 0 | 0 | 600.00 | 500.0 | 57.89 | 1266.67 | 10.83 | 47.29 | 63 | 0.0 | 0.0 |
| 19Q4 (4) | 0.07 | 40.0 | 0.0 | 0 | 0 | 0.0 | 0.07 | -66.67 | 0.0 | 0.8 | 60.0 | 0.0 | 0.00 | 0 | 0.0 | 100.00 | -76.19 | 0.0 | 1142.86 | 14.29 | 0.0 | 63 | 0.0 | 0.0 |
| 19Q3 (3) | 0.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.21 | 5.0 | 0.0 | 0.5 | -1.96 | 0.0 | 0.00 | 0 | 0.0 | 420.00 | -16.0 | 0.0 | 1000.00 | -21.57 | 0.0 | 63 | 0.0 | 0.0 |
| 19Q2 (2) | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 0.2 | 5.26 | 0.0 | 0.51 | 18.6 | 0.0 | 0.00 | 0 | 0.0 | 500.00 | 31.58 | 0.0 | 1275.00 | 48.26 | 0.0 | 63 | 0.0 | 0.0 |
| 19Q1 (1) | 0.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 380.00 | 0.0 | 0.0 | 860.00 | 0.0 | 0.0 | 63 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.23 | 241.67 | 0 | 0 | 0.99 | 35.62 | 1.87 | -21.43 | 0.00 | 0 | 80.49 | -60.31 | 152.03 | -77.0 | 52 | 0.0 |
| 2022 (9) | 0.36 | -97.22 | 0 | 0 | 0.73 | -26.26 | 2.38 | -15.9 | 0.00 | 0 | 202.78 | 2552.5 | 661.11 | 2925.23 | 52 | -7.14 |
| 2021 (8) | 12.95 | 5530.43 | 0 | 0 | 0.99 | 28.57 | 2.83 | 13.65 | 0.00 | 0 | 7.64 | -97.72 | 21.85 | -97.98 | 56 | -11.11 |
| 2020 (7) | 0.23 | 15.0 | 0 | 0 | 0.77 | 16.67 | 2.49 | 11.16 | 0.00 | 0 | 334.78 | 1.45 | 1082.61 | -3.34 | 63 | 6.78 |
| 2019 (6) | 0.2 | -33.33 | 0 | 0 | 0.66 | -24.14 | 2.24 | 13.13 | 0.00 | 0 | 330.00 | 13.79 | 1120.00 | 69.7 | 59 | -6.35 |
| 2018 (5) | 0.3 | -94.58 | 0 | 0 | 0.87 | -9.38 | 1.98 | 3.66 | 0.00 | 0 | 290.00 | 1570.52 | 660.00 | 1810.89 | 63 | -3.08 |
| 2017 (4) | 5.53 | 278.77 | 0 | 0 | 0.96 | -7.69 | 1.91 | -27.65 | 0.00 | 0 | 17.36 | -75.63 | 34.54 | -80.9 | 65 | 18.18 |
| 2016 (3) | 1.46 | 87.18 | 0 | 0 | 1.04 | 18.18 | 2.64 | -34.16 | 0.00 | 0 | 71.23 | -36.86 | 180.82 | -64.83 | 55 | -25.68 |
| 2015 (2) | 0.78 | -25.71 | 0 | 0 | 0.88 | -20.0 | 4.01 | 4.43 | 0.00 | 0 | 112.82 | 7.69 | 514.10 | 40.57 | 74 | 0.0 |
| 2014 (1) | 1.05 | 50.0 | 0 | 0 | 1.1 | -0.9 | 3.84 | -12.73 | 0.00 | 0 | 104.76 | 0 | 365.71 | 0 | 74 | -6.33 |
