- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.59 | -42.55 | -4.44 | 0.59 | 637.5 | 436.36 | 0.72 | -17.24 | -6.49 | 0.67 | -20.24 | -43.22 | 10.55 | 1183.7 | 461.31 | 12.88 | 44.05 | -2.14 | 11.99 | 38.83 | -40.58 | 579 | 0.0 | 0.0 |
| 23Q3 (19) | 9.73 | 1072.29 | -10.49 | 0.08 | 166.67 | -80.0 | 0.87 | 1.16 | 4.82 | 0.84 | 13.51 | 6.33 | 0.82 | -77.25 | -77.66 | 8.94 | -91.37 | 17.1 | 8.63 | -90.32 | 18.79 | 579 | 0.0 | 0.0 |
| 23Q2 (18) | 0.83 | -51.18 | -84.25 | 0.03 | -94.92 | -96.94 | 0.86 | 24.64 | 17.81 | 0.74 | 4.23 | 0.0 | 3.61 | -89.59 | -80.56 | 103.61 | 155.28 | 648.01 | 89.16 | 113.47 | 534.94 | 579 | 0.0 | 0.0 |
| 23Q1 (17) | 1.7 | -70.94 | 220.75 | 0.59 | 436.36 | 5800.0 | 0.69 | -10.39 | 11.29 | 0.71 | -39.83 | -6.58 | 34.71 | 1745.72 | 1739.41 | 40.59 | 208.37 | -65.3 | 41.76 | 107.05 | -70.87 | 579 | 0.0 | 0.0 |
| 22Q4 (16) | 5.85 | -46.18 | -38.1 | 0.11 | -72.5 | -54.17 | 0.77 | -7.23 | 11.59 | 1.18 | 49.37 | 78.79 | 1.88 | -48.9 | -25.96 | 13.16 | 72.38 | 80.27 | 20.17 | 177.54 | 188.81 | 579 | 0.0 | 0.0 |
| 22Q3 (15) | 10.87 | 106.26 | 44.36 | 0.4 | -59.18 | 135.29 | 0.83 | 13.7 | 20.29 | 0.79 | 6.76 | 58.0 | 3.68 | -80.21 | 63.0 | 7.64 | -44.88 | -16.67 | 7.27 | -48.24 | 9.45 | 579 | 0.0 | 0.0 |
| 22Q2 (14) | 5.27 | 894.34 | 498.86 | 0.98 | 9700.0 | 4800.0 | 0.73 | 17.74 | -3.95 | 0.74 | -2.63 | -28.16 | 18.60 | 885.58 | 718.22 | 13.85 | -88.16 | -83.96 | 14.04 | -90.21 | -88.0 | 579 | 0.0 | -1.7 |
| 22Q1 (13) | 0.53 | -94.39 | 657.14 | 0.01 | -95.83 | -50.0 | 0.62 | -10.14 | -31.11 | 0.76 | 15.15 | -26.21 | 1.89 | -25.71 | -93.4 | 116.98 | 1502.13 | -90.9 | 143.40 | 1953.17 | -90.25 | 579 | 0.0 | 12.43 |
| 21Q4 (12) | 9.45 | 25.5 | 15.1 | 0.24 | 41.18 | 50.0 | 0.69 | 0.0 | -43.44 | 0.66 | 32.0 | -57.14 | 2.54 | 12.49 | 30.32 | 7.30 | -20.32 | -50.86 | 6.98 | 5.18 | -62.77 | 579 | 0.0 | 15.11 |
| 21Q3 (11) | 7.53 | 755.68 | 21.84 | 0.17 | 750.0 | 466.67 | 0.69 | -9.21 | 23.21 | 0.5 | -51.46 | -39.02 | 2.26 | -0.66 | 365.07 | 9.16 | -89.39 | 1.12 | 6.64 | -94.33 | -49.96 | 579 | -1.7 | 22.93 |
| 21Q2 (10) | 0.88 | 1157.14 | 39.68 | 0.02 | 0.0 | -33.33 | 0.76 | -15.56 | 43.4 | 1.03 | 0.0 | 60.94 | 2.27 | -92.05 | -52.27 | 86.36 | -93.28 | 2.66 | 117.05 | -92.05 | 15.22 | 589 | 14.37 | 37.94 |
| 21Q1 (9) | 0.07 | -99.15 | -98.09 | 0.02 | -87.5 | -71.43 | 0.9 | -26.23 | 80.0 | 1.03 | -33.12 | 178.38 | 28.57 | 1366.07 | 1397.96 | 1285.71 | 8552.22 | 9337.14 | 1471.43 | 7744.43 | 14494.98 | 515 | 2.39 | 22.91 |
| 20Q4 (8) | 8.21 | 32.85 | 30.94 | 0.16 | 433.33 | 45.45 | 1.22 | 117.86 | 134.62 | 1.54 | 87.8 | 123.19 | 1.95 | 301.46 | 11.08 | 14.86 | 63.99 | 79.18 | 18.76 | 41.37 | 70.45 | 503 | 6.79 | 20.05 |
| 20Q3 (7) | 6.18 | 880.95 | 21.89 | 0.03 | 0.0 | 50.0 | 0.56 | 5.66 | 12.0 | 0.82 | 28.12 | 54.72 | 0.49 | -89.81 | 23.06 | 9.06 | -89.23 | -8.12 | 13.27 | -86.94 | 26.93 | 471 | 10.3 | 8.28 |
| 20Q2 (6) | 0.63 | -82.83 | -40.0 | 0.03 | -57.14 | 0.0 | 0.53 | 6.0 | -19.7 | 0.64 | 72.97 | -3.03 | 4.76 | 149.66 | 66.67 | 84.13 | 517.49 | 33.84 | 101.59 | 907.64 | 61.62 | 427 | 1.91 | -1.16 |
| 20Q1 (5) | 3.67 | -41.47 | 511.67 | 0.07 | -36.36 | 250.0 | 0.5 | -3.85 | 11.11 | 0.37 | -46.38 | -21.28 | 1.91 | 8.72 | -42.78 | 13.62 | 64.27 | -81.83 | 10.08 | -8.39 | -87.13 | 419 | 0.0 | 9.11 |
| 19Q4 (4) | 6.27 | 23.67 | 0.0 | 0.11 | 450.0 | 0.0 | 0.52 | 4.0 | 0.0 | 0.69 | 30.19 | 0.0 | 1.75 | 344.74 | 0.0 | 8.29 | -15.9 | 0.0 | 11.00 | 5.27 | 0.0 | 419 | -3.68 | 0.0 |
| 19Q3 (3) | 5.07 | 382.86 | 0.0 | 0.02 | -33.33 | 0.0 | 0.5 | -24.24 | 0.0 | 0.53 | -19.7 | 0.0 | 0.39 | -86.19 | 0.0 | 9.86 | -84.31 | 0.0 | 10.45 | -83.37 | 0.0 | 435 | 0.69 | 0.0 |
| 19Q2 (2) | 1.05 | 75.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.66 | 46.67 | 0.0 | 0.66 | 40.43 | 0.0 | 2.86 | -14.29 | 0.0 | 62.86 | -16.19 | 0.0 | 62.86 | -19.76 | 0.0 | 432 | 12.5 | 0.0 |
| 19Q1 (1) | 0.6 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 75.00 | 0.0 | 0.0 | 78.33 | 0.0 | 0.0 | 384 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.85 | -20.74 | 1.3 | -13.91 | 3.13 | 6.1 | 2.97 | -14.16 | 7.28 | 8.62 | 17.54 | 33.86 | 16.64 | 8.3 | 579 | 0.0 |
| 2022 (9) | 22.52 | 25.53 | 1.51 | 235.56 | 2.95 | -2.96 | 3.46 | 7.79 | 6.71 | 167.31 | 13.10 | -22.7 | 15.36 | -14.13 | 579 | 0.0 |
| 2021 (8) | 17.94 | -4.01 | 0.45 | 55.17 | 3.04 | 7.8 | 3.21 | -5.03 | 2.51 | 61.66 | 16.95 | 12.31 | 17.89 | -1.06 | 579 | 15.11 |
| 2020 (7) | 18.69 | 43.77 | 0.29 | 61.11 | 2.82 | 32.39 | 3.38 | 43.22 | 1.55 | 12.06 | 15.09 | -7.91 | 18.08 | -0.38 | 503 | 20.05 |
| 2019 (6) | 13.0 | 58.15 | 0.18 | -43.75 | 2.13 | 10.36 | 2.36 | 14.56 | 1.38 | -64.43 | 16.38 | -30.22 | 18.15 | -27.56 | 419 | 8.55 |
| 2018 (5) | 8.22 | 46.0 | 0.32 | -3.03 | 1.93 | 0.0 | 2.06 | -7.21 | 3.89 | -33.58 | 23.48 | -31.51 | 25.06 | -36.44 | 386 | 19.5 |
| 2017 (4) | 5.63 | -7.25 | 0.33 | -2.94 | 1.93 | -5.39 | 2.22 | 34.55 | 5.86 | 4.64 | 34.28 | 2.0 | 39.43 | 45.06 | 323 | -4.44 |
| 2016 (3) | 6.07 | 108.59 | 0.34 | 47.83 | 2.04 | -6.85 | 1.65 | -19.51 | 5.60 | -29.13 | 33.61 | -55.34 | 27.18 | -61.41 | 338 | 18.18 |
| 2015 (2) | 2.91 | -39.5 | 0.23 | 15.0 | 2.19 | 19.67 | 2.05 | -14.23 | 7.90 | 90.09 | 75.26 | 97.81 | 70.45 | 41.78 | 286 | 1.78 |
| 2014 (1) | 4.81 | 16.18 | 0.2 | -37.5 | 1.83 | 2.81 | 2.39 | 26.46 | 4.16 | 0 | 38.05 | 0 | 49.69 | 0 | 281 | -0.35 |
