玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.466.1320.3816.881.9951.5318.37-0.4358.7714.530.1453.763.555.9747.32.034.6441.960.147.69-6.6728.36-1.6645.5180.589.9211.192.002.22-3.728.00-20.080.020.69-2.95-7.68
23Q3 (19)37.182.4816.7316.55-1.3786.3718.45-1.7650.4914.51-5.3550.213.35-15.462.621.94-15.2859.020.13-13.330.028.844.4931.2773.31-2.788.090.000.4322.1410.00-3.75-65.4521.3211.45-2.87
23Q2 (18)36.28-5.59-4.516.78-2.3926.0718.78-1.3129.715.330.2641.683.962.5988.572.292.2384.680.150.036.3627.60-2.2711.275.412.982.9689.61-1.17-3.1210.3911.3238.5319.13-4.73-11.44
23Q1 (17)38.4317.24-0.0517.1954.316.4419.0364.488.5615.2961.811.123.8660.1731.292.2456.6423.080.150.015.3828.2444.897.7573.230.977.1990.67-5.12-2.089.33110.026.020.08-10.44.42
22Q4 (16)32.782.92-12.811.1425.45-34.5911.57-5.63-34.049.45-2.17-36.872.4116.99-22.011.4317.21-29.210.1515.3815.3819.49-11.29-25.0472.536.8529.195.5629.68-0.74.44-84.6517.7822.412.132.92
22Q3 (15)31.85-16.160.898.88-33.28-29.4712.26-15.33-25.29.66-10.72-29.82.06-1.9-4.631.22-1.61-12.860.1318.1830.021.97-11.48-20.0567.88-7.3234.2373.68-20.34-5.2628.95285.9630.2621.951.626.92
22Q2 (14)37.99-1.26.3813.31-17.59-13.1214.48-17.4-4.6110.82-21.37-3.132.10-28.5720.691.24-31.8711.710.11-15.3810.024.82-5.3-5.0973.247.226.0692.50-0.1-7.57.501.25021.6012.3227.96
22Q1 (13)38.452.2918.0516.15-5.17-2.9417.53-0.06-2.3413.76-8.08-5.32.94-4.850.341.82-9.9-5.210.130.00.026.210.810.6568.3221.6114.5392.59-3.780.317.4196.3-3.719.2314.0641.81
21Q4 (12)37.5919.0726.117.0335.2726.917.547.0228.1214.978.7933.543.0943.0649.282.0244.2942.250.1330.00.026.00-5.3921.7856.1811.0920.9596.2323.72-1.13.77-83.0239.6216.86-17.8829.79
21Q3 (11)31.57-11.593.6112.59-17.82-1.5616.397.9714.6213.7623.1921.662.1624.1410.21.4026.136.870.100.0-16.6727.485.0922.950.57-12.968.9677.78-22.22-14.9322.22094.4420.5321.6227.12
21Q2 (10)35.719.6417.9715.32-7.9320.1615.18-15.435.4911.17-23.120.091.74-40.61-5.951.11-42.19-5.930.10-23.08-9.0926.150.4213.558.10-2.66.1100.008.3313.790.00-100.0-100.016.8824.480
21Q1 (9)32.579.26-7.616.6423.990.1817.9531.128.9214.5329.6216.522.9341.5525.211.9235.2127.150.130.08.3326.0421.976.5559.6528.42-1.5592.31-5.13-7.697.69184.62013.564.390
20Q4 (8)29.81-2.1710.4913.424.939.3713.69-4.270.3711.21-0.889.92.075.61-2.821.428.4-3.40.138.33-7.1421.35-4.522.3546.450.09-9.8197.306.427.822.70-76.35-72.312.99-19.57-25.22
20Q3 (7)30.470.662.712.790.31-0.3914.30-0.6315.9811.311.3411.871.965.950.511.3111.02-0.760.129.09-7.6922.36-2.9528.9546.41-15.259.7791.434.04-13.811.43-5.71477.1416.15026.87
20Q2 (6)30.27-14.13-0.9812.75-23.24-15.7914.39-12.68-2.6411.16-10.51-4.121.85-20.94-26.01.18-21.85-28.480.11-8.33-21.4323.04-5.7318.2854.76-9.62-0.1587.88-12.12-13.9912.120657.580.000-100.0
20Q1 (5)35.2530.6534.0816.6135.3725.4516.4820.8222.8912.4722.2515.782.349.866.361.512.72-1.310.12-14.29-14.2924.4417.1632.3960.5917.6523.05100.0010.812.56-0.00-100.000.00-100.0-100.0
19Q4 (4)26.98-9.070.012.27-4.440.013.6410.620.010.200.890.02.139.230.01.4711.360.00.147.690.020.8620.30.051.5021.810.090.24-14.910.09.76421.950.017.3736.450.0
19Q3 (3)29.67-2.940.012.84-15.190.012.33-16.580.010.11-13.140.01.95-22.00.01.32-20.00.00.13-7.140.017.34-10.990.042.28-22.90.0106.063.80.0-3.03-39.390.012.739.740.0
19Q2 (2)30.5716.280.015.1414.350.014.7810.220.011.648.080.02.5013.640.01.657.840.00.140.00.019.485.530.054.8411.370.0102.174.790.0-2.1700.011.60-1.190.0
19Q1 (1)26.290.00.013.240.00.013.410.00.010.770.00.02.200.00.01.530.00.00.140.00.018.460.00.049.240.00.097.500.00.00.000.00.011.740.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.848.0216.8537.449.355.0218.6635.3214.9237.7714.6058.018.3347.170.555.7728.1723.3980.5811.190.572.049.76-13.10.168.9120.28-5.06
2022 (9)35.031.5712.26-21.418.90-4.6913.79-18.4510.83-21.419.24-4.255.66-11.70.5213.0422.83-13.3972.5329.188.76-3.4711.2450.390.1514.3421.3627.6
2021 (8)34.499.4615.6011.839.3417.7816.9114.813.7819.29.6521.236.4119.140.460.026.3615.6656.1820.9591.95-2.837.4739.150.13-30.0916.746.56
2020 (7)31.5111.1113.954.17.9343.6914.738.4711.568.047.96-8.45.38-10.180.46-17.8622.7918.7646.45-9.8194.63-4.175.37329.530.1938.3715.7117.5
2019 (6)28.36-1.7713.4017.345.5283.6613.5811.0410.701.98.691.055.995.830.563.719.1924.9351.5025.9298.755.431.25-80.280.13172.3513.3718.32
2018 (5)28.87-9.9511.42-31.943.002.2312.23-19.4310.50-15.258.60-15.195.66-12.110.545.8815.36-18.1240.90-36.0293.66-15.036.3400.05011.30-2.33
2017 (4)32.06-4.0416.784.682.9411.5815.180.812.391.3110.14-3.066.44-6.530.51-7.2718.763.1363.936.44110.233.44-10.2300.00011.57-8.17
2016 (3)33.419.1116.0334.142.63-13.4815.0625.612.2324.0410.466.416.890.00.55-19.1218.1916.0160.0615.15106.567.24-6.5600.00012.60-10.45
2015 (2)30.62-6.5911.9512.423.04-26.711.993.99.867.649.832.826.892.680.68-4.2315.68-4.1652.1628.0699.377.910.63-92.00.00014.07-3.03
2014 (1)32.78010.6304.15-20.6511.5409.1609.5606.7100.7131.4816.3634.7640.73-26.092.099.227.91-49.550.00014.51-22.49

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