- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.94 | 0.0 | -12.96 | 0.11 | -8.33 | 0.0 | 0.11 | -8.33 | 0.0 | 0.1 | 11.11 | -16.67 | 11.70 | -8.33 | 14.89 | 11.70 | -8.33 | 14.89 | 10.64 | 11.11 | -4.26 | 0 | 0 | 0 |
| 23Q3 (19) | 0.94 | -5.05 | -7.84 | 0.12 | 0.0 | 20.0 | 0.12 | 0.0 | 0.0 | 0.09 | 0.0 | -25.0 | 12.77 | 5.32 | 30.21 | 12.77 | 5.32 | 8.51 | 9.57 | 5.32 | -18.62 | 0 | 0 | 0 |
| 23Q2 (18) | 0.99 | 4.21 | -3.88 | 0.12 | 20.0 | 20.0 | 0.12 | 0.0 | 9.09 | 0.09 | -10.0 | -30.77 | 12.12 | 15.15 | 24.85 | 12.12 | -4.04 | 13.5 | 9.09 | -13.64 | -27.97 | 0 | 0 | 0 |
| 23Q1 (17) | 0.95 | -12.04 | -4.04 | 0.1 | -9.09 | 11.11 | 0.12 | 9.09 | 0.0 | 0.1 | -16.67 | -16.67 | 10.53 | 3.35 | 15.79 | 12.63 | 24.02 | 4.21 | 10.53 | -5.26 | -13.16 | 0 | 0 | 0 |
| 22Q4 (16) | 1.08 | 5.88 | 11.34 | 0.11 | 10.0 | 10.0 | 0.11 | -8.33 | -15.38 | 0.12 | 0.0 | -7.69 | 10.19 | 3.89 | -1.2 | 10.19 | -13.43 | -24.0 | 11.11 | -5.56 | -17.09 | 0 | 0 | 0 |
| 22Q3 (15) | 1.02 | -0.97 | -12.07 | 0.1 | 0.0 | 0.0 | 0.12 | 9.09 | -20.0 | 0.12 | -7.69 | -7.69 | 9.80 | 0.98 | 13.73 | 11.76 | 10.16 | -9.02 | 11.76 | -6.79 | 4.98 | 0 | 0 | 0 |
| 22Q2 (14) | 1.03 | 4.04 | -16.94 | 0.1 | 11.11 | 0.0 | 0.11 | -8.33 | -26.67 | 0.13 | 8.33 | -7.14 | 9.71 | 6.8 | 20.39 | 10.68 | -11.89 | -11.72 | 12.62 | 4.13 | 11.79 | 0 | 0 | 0 |
| 22Q1 (13) | 0.99 | 2.06 | -13.16 | 0.09 | -10.0 | -10.0 | 0.12 | -7.69 | -20.0 | 0.12 | -7.69 | -7.69 | 9.09 | -11.82 | 3.64 | 12.12 | -9.56 | -7.88 | 12.12 | -9.56 | 6.29 | 0 | 0 | 0 |
| 21Q4 (12) | 0.97 | -16.38 | -18.49 | 0.1 | 0.0 | -9.09 | 0.13 | -13.33 | -7.14 | 0.13 | 0.0 | 0.0 | 10.31 | 19.59 | 11.53 | 13.40 | 3.64 | 13.92 | 13.40 | 19.59 | 22.68 | 0 | 0 | 0 |
| 21Q3 (11) | 1.16 | -6.45 | -13.43 | 0.1 | 0.0 | -23.08 | 0.15 | 0.0 | 7.14 | 0.13 | -7.14 | -7.14 | 8.62 | 6.9 | -11.14 | 12.93 | 6.9 | 23.77 | 11.21 | -0.74 | 7.27 | 0 | 0 | 0 |
| 21Q2 (10) | 1.24 | 8.77 | 20.39 | 0.1 | 0.0 | -9.09 | 0.15 | 0.0 | 7.14 | 0.14 | 7.69 | 7.69 | 8.06 | -8.06 | -24.49 | 12.10 | -8.06 | -11.0 | 11.29 | -0.99 | -10.55 | 0 | 0 | 0 |
| 21Q1 (9) | 1.14 | -4.2 | 14.0 | 0.1 | -9.09 | -9.09 | 0.15 | 7.14 | 0.0 | 0.13 | 0.0 | 18.18 | 8.77 | -5.1 | -20.26 | 13.16 | 11.84 | -12.28 | 11.40 | 4.39 | 3.67 | 0 | 0 | 0 |
| 20Q4 (8) | 1.19 | -11.19 | 15.53 | 0.11 | -15.38 | 10.0 | 0.14 | 0.0 | 7.69 | 0.13 | -7.14 | 8.33 | 9.24 | -4.72 | -4.79 | 11.76 | 12.61 | -6.79 | 10.92 | 4.56 | -6.23 | 0 | 0 | 0 |
| 20Q3 (7) | 1.34 | 30.1 | 35.35 | 0.13 | 18.18 | 18.18 | 0.14 | 0.0 | 0.0 | 0.14 | 7.69 | 7.69 | 9.70 | -9.16 | -12.69 | 10.45 | -23.13 | -26.12 | 10.45 | -17.22 | -20.44 | 0 | 0 | 0 |
| 20Q2 (6) | 1.03 | 3.0 | -0.96 | 0.11 | 0.0 | 10.0 | 0.14 | -6.67 | 0.0 | 0.13 | 18.18 | -7.14 | 10.68 | -2.91 | 11.07 | 13.59 | -9.39 | 0.97 | 12.62 | 14.74 | -6.24 | 0 | 0 | 0 |
| 20Q1 (5) | 1.0 | -2.91 | -8.26 | 0.11 | 10.0 | 0.0 | 0.15 | 15.38 | -6.25 | 0.11 | -8.33 | -26.67 | 11.00 | 13.3 | 9.0 | 15.00 | 18.85 | 2.19 | 11.00 | -5.58 | -20.07 | 0 | 0 | 0 |
| 19Q4 (4) | 1.03 | 4.04 | 0.0 | 0.1 | -9.09 | 0.0 | 0.13 | -7.14 | 0.0 | 0.12 | -7.69 | 0.0 | 9.71 | -12.62 | 0.0 | 12.62 | -10.75 | 0.0 | 11.65 | -11.28 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.99 | -4.81 | 0.0 | 0.11 | 10.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 11.11 | 15.56 | 0.0 | 14.14 | 5.05 | 0.0 | 13.13 | -2.45 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.04 | -4.59 | 0.0 | 0.1 | -9.09 | 0.0 | 0.14 | -12.5 | 0.0 | 0.14 | -6.67 | 0.0 | 9.62 | -4.72 | 0.0 | 13.46 | -8.29 | 0.0 | 13.46 | -2.18 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.09 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 10.09 | 0.0 | 0.0 | 14.68 | 0.0 | 0.0 | 13.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.82 | -7.28 | 0.45 | 12.5 | 0.46 | -2.13 | 0.38 | -22.45 | 11.78 | 21.34 | 12.04 | 5.56 | 9.95 | -16.36 | 0 | 0 |
| 2022 (9) | 4.12 | -8.65 | 0.4 | 0.0 | 0.47 | -20.34 | 0.49 | -7.55 | 9.71 | 9.47 | 11.41 | -12.8 | 11.89 | 1.2 | 0 | 0 |
| 2021 (8) | 4.51 | -1.1 | 0.4 | -11.11 | 0.59 | 5.36 | 0.53 | 3.92 | 8.87 | -10.13 | 13.08 | 6.53 | 11.75 | 5.07 | 0 | 0 |
| 2020 (7) | 4.56 | 10.14 | 0.45 | 4.65 | 0.56 | -3.45 | 0.51 | -7.27 | 9.87 | -4.99 | 12.28 | -12.34 | 11.18 | -15.81 | 0 | 0 |
| 2019 (6) | 4.14 | -2.82 | 0.43 | -4.44 | 0.58 | -13.43 | 0.55 | -3.51 | 10.39 | -1.67 | 14.01 | -10.92 | 13.29 | -0.71 | 0 | 0 |
| 2018 (5) | 4.26 | -10.32 | 0.45 | 7.14 | 0.67 | -5.63 | 0.57 | 7.55 | 10.56 | 19.47 | 15.73 | 5.22 | 13.38 | 19.92 | 181 | 0.0 |
| 2017 (4) | 4.75 | 7.95 | 0.42 | -10.64 | 0.71 | 12.7 | 0.53 | 8.16 | 8.84 | -17.22 | 14.95 | 4.39 | 11.16 | 0.19 | 181 | 0.0 |
| 2016 (3) | 4.4 | -2.44 | 0.47 | -4.08 | 0.63 | -3.08 | 0.49 | 0.0 | 10.68 | -1.68 | 14.32 | -0.65 | 11.14 | 2.5 | 181 | 0.0 |
| 2015 (2) | 4.51 | 2.97 | 0.49 | -7.55 | 0.65 | -1.52 | 0.49 | 13.95 | 10.86 | -10.21 | 14.41 | -4.35 | 10.86 | 10.67 | 181 | 0.0 |
| 2014 (1) | 4.38 | -5.6 | 0.53 | -5.36 | 0.66 | 8.2 | 0.43 | 4.88 | 12.10 | 0 | 15.07 | 0 | 9.82 | 0 | 181 | 0.0 |
