玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.25-9.76-2.4-14.23-224.82-11.7-14.41-215.65-8.84-11.99-196.69-5.08-0.98-185.22-4.26-0.89-184.76-4.710.07-12.50.0-6.72-135.41-28.748.97-13.5-17.63100.006.250.0-0.00-100.0-100.042.958.27-7.55
23Q3 (19)40.17-7.598.1911.4011.76128.012.468.3575.4912.4027.97103.611.1526.37130.01.0526.51128.260.08-11.1114.2918.986.2721.2810.378.8110.294.127.5625.495.88-52.94-76.4739.6714.495.59
23Q2 (18)43.4711.0326.9910.20-4.49757.1411.502.22303.519.69-2.32228.470.911.11295.650.831.22315.00.0912.528.5717.86-1.7660.769.53-4.8-21.6987.50-6.25162.512.5087.5-81.2534.65-0.8-10.35
23Q1 (17)39.155.4121.5810.68183.83270.0611.25184.97323.219.92186.94205.310.90195.74232.350.82196.47234.430.0814.2933.3318.18448.28354.510.01-8.08-23.5993.33-6.67-22.226.670.0133.3334.93-24.82-30.45
22Q4 (16)37.140.030.05-12.74-354.8-605.56-13.24-286.48-544.3-11.41-287.36-694.27-0.94-288.0-687.5-0.85-284.78-707.140.070.00.0-5.22-133.35-148.7410.8915.739.89100.0033.330.06.67-73.33-80.046.4623.6619.47
22Q3 (15)37.138.4711.275.00320.17180.917.10149.12232.716.09106.44195.60.50117.39192.590.46130.0195.830.070.0-12.515.6540.86516.149.41-22.68-19.2375.00125.0-35.7125.00-62.5250.037.57-2.791.95
22Q2 (14)34.236.316.351.19118.95135.312.85156.55210.892.95131.32201.720.23133.82209.520.20132.79211.110.0716.6716.6711.11177.7585.1712.17-7.13.2233.33-72.22-66.6766.67433.33300.038.65-23.04-2.45
22Q1 (13)32.20-13.25-14.84-6.28-349.21-197.36-5.04-269.13-157.14-9.42-590.62-212.68-0.68-525.0-211.48-0.61-535.71-210.910.06-14.29-14.294.00-62.65-76.8913.1032.190.0120.0020.054.29-20.00-160.0-190.050.2229.1330.07
21Q4 (12)37.1211.244.82.52140.78127.722.98155.7130.531.92130.14121.260.16129.63127.120.14129.17126.420.07-12.516.6710.71321.6509.91-14.94-2.46100.00-14.2912.533.33300.0200.038.895.54-13.81
21Q3 (11)33.3713.43-23.69-6.18-83.38-156.23-5.35-108.17-149.45-6.37-119.66-153.98-0.54-157.14-151.92-0.48-166.67-151.060.0833.330.02.54-57.67-86.0311.65-1.1924.73116.6716.6716.67-16.6750.0036.85-6.99-0.49
21Q2 (10)29.42-22.19-30.63-3.37-152.25-127.56-2.57-129.14-119.72-2.90-134.69-125.53-0.21-134.43-119.44-0.18-132.73-119.150.06-14.29-25.06.00-65.34-70.2411.79-10.0-13.56100.0028.576.67-33.33-250.0-633.3339.622.620
21Q1 (9)37.816.75-6.646.45170.96-54.618.82190.37-41.248.36192.58-38.890.61203.39-56.430.55203.77-55.280.0716.67-22.2217.310-18.8113.1028.94-22.9477.78-12.5-18.1322.22100.0344.4438.61-14.430
20Q4 (8)35.42-19.0-12.76-9.09-182.71-394.02-9.76-190.2-157.52-9.03-176.53-114.49-0.59-156.73-90.32-0.53-156.38-89.290.06-25.0-14.290.00-100.0-100.010.168.78-13.0988.89-11.1177.7811.110-77.7845.1221.850
20Q3 (7)43.733.113.810.99-10.14257.9810.82-16.96160.7211.803.87233.331.04-3.7300.00.940.0291.670.080.014.2918.18-9.8253.819.34-31.525.54100.006.6766.670.00-100.0-100.037.0300.95
20Q2 (6)42.414.72-0.2612.23-13.9318.6213.03-13.1914.211.36-16.9616.991.08-22.8650.00.94-23.5842.420.08-11.1114.2920.16-5.444.4613.64-19.7619.6593.75-1.321.566.2525.0-18.750.000-100.0
20Q1 (5)40.50-0.25-7.9114.21872.28-26.7515.01496.04-24.9913.68424.94-21.291.40551.61-7.281.23539.29-10.870.0928.5712.521.32351.69-20.0617.0045.4295.8595.0090.0-1.355.00-90.035.00.000-100.0
19Q4 (4)40.60-3.630.0-1.84-159.930.0-3.79-191.330.0-4.21-218.930.0-0.31-219.230.0-0.28-216.670.00.070.00.04.72-60.070.011.6932.090.050.00-16.670.050.00150.00.00.00-100.00.0
19Q3 (3)42.13-0.920.03.07-70.220.04.15-63.630.03.54-63.540.00.26-63.890.00.24-63.640.00.070.00.011.82-38.760.08.85-22.370.060.00-35.00.020.00160.00.036.683.240.0
19Q2 (2)42.52-3.320.010.31-46.860.011.41-42.980.09.71-44.130.00.72-52.320.00.66-52.170.00.07-12.50.019.30-27.630.011.4031.340.092.31-4.140.07.69107.690.035.5315.430.0
19Q1 (1)43.980.00.019.400.00.020.010.00.017.380.00.01.510.00.01.380.00.00.080.00.026.670.00.08.680.00.096.300.00.03.700.00.030.780.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.9113.065.1106.62-17.015.8305.5502.0401.8700.3317.8612.85108.948.97-17.6387.10-44.0112.9000.31388.7537.90-11.96
2022 (9)35.302.35-3.1707.97-1.14-2.050-2.810-0.880-0.7900.280.06.15-33.310.899.89155.560-55.5600.06-3.0743.0511.99
2021 (8)34.49-15.57-0.2708.0612.190.82-90.490.09-98.90.03-98.90.04-98.390.28-6.679.22-42.639.91-2.46-25.000125.005025.00.07-65.4638.446.01
2020 (7)40.85-3.688.36-1.427.191.518.62-1.268.1912.042.7319.212.4819.810.307.1416.07-0.1210.16-13.0995.120.02.440.00.19-24.936.260.44
2019 (6)42.41-0.868.4822.377.084.178.73-37.787.31-42.42.29-37.432.07-32.350.2816.6716.09-23.5611.696.0895.1290.242.44-95.120.25120.7236.10-1.15
2018 (5)42.786.846.933750.06.80-4.3614.03-64.1512.69-65.223.66-52.713.06-53.50.2441.1821.05-56.411.02-60.1250.007900.050.00-49.690.12036.52-13.38
2017 (4)40.04-0.840.18-95.47.114.3339.14272.0536.49282.497.74332.46.58282.560.176.2548.28151.227.6356.540.62-98.3299.3858.260.00042.1620.29
2016 (3)40.38-12.653.91-66.896.8135.6910.52-13.569.54-1.951.79-36.071.72-31.20.16-30.4319.222.0717.65-4.5937.21-61.4662.791720.930.00035.0511.8
2015 (2)46.23-5.0711.81-26.055.0219.2512.17-29.169.73-36.242.80-57.122.50-51.640.23-32.3518.83-14.8318.50-45.1996.554.173.45-52.870.00031.35-2.28
2014 (1)48.70015.9704.21-16.4217.18015.2606.5305.1700.340.022.1113.9733.7593.6392.6820.497.32-68.290.00032.08-0.53

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