玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)51.235.4528.049.57398.44223.836.531488.971346.7629.771039.12895.998.671108.14719.293.463245.451253.330.1110.0-15.3843.28777.891445.71159.74-6.74-21.2626.19136.16-89.9573.81-57.19145.2418.57-25.45-1.8
23Q3 (19)48.5817.1211.781.92122.7129.58-2.6386.1486.59-3.1780.8981.46-0.8682.784.25-0.1192.8693.710.100.0-9.094.93141.67136.38171.29-7.21-10.88-72.41-262.18-320.3172.41211.5158.6224.915.15-3.79
23Q2 (18)41.48-8.88-8.51-8.46-431.76-271.05-18.98-484.21-121.21-16.59-719.03-134.99-4.97-677.91-106.22-1.54-420.83-110.960.10-9.09-16.67-11.83-201.63-265.12184.60-2.030.744.65-12.2470.3455.3512.67-24.9923.69-2.235.1
23Q1 (17)45.5213.775.132.55132.99-40.04.94268.698.392.68171.6619.110.86161.4317.810.48260.029.730.11-15.38-8.3311.64315.7151.37188.43-7.124.6350.88-80.47-70.9349.12130.11168.7724.2328.139.39
22Q4 (16)40.01-7.94-13.62-7.73-19.11-905.21-2.9385.06-120.08-3.7478.13-130.48-1.4074.36-130.11-0.3082.86-116.130.1318.18-7.142.80120.66-85.6202.875.5517.73260.53692.593959.87-163.16-344.74-274.3518.91-26.9617.75
22Q3 (15)43.46-4.15-1.74-6.49-184.65-80.28-19.61-128.55-396.46-17.10-142.21-254.04-5.46-126.56-237.04-1.75-139.73-212.50.11-8.33-21.43-13.55-318.21-1511.46192.204.8520.7732.8725.39-63.9266.67-9.65650.025.8914.8613.55
22Q2 (14)45.344.71-0.59-2.28-153.6570.43-8.58-444.58-72.64-7.06-413.78-355.48-2.41-430.14-412.77-0.73-297.3-421.430.120.0-14.29-3.24-142.13-3500.0183.311.7934.2226.21-85.02-83.1373.79203.3233.2922.541.76-6.51
22Q1 (13)43.30-6.52-2.084.25342.71154.492.49-82.933657.142.25-81.66364.710.73-84.3370.370.37-80.111025.00.12-14.29-20.07.69-60.4469.76180.094.5163.82175.002627.08108.75-71.43-176.33-103.422.1537.925.23
21Q4 (12)46.324.7311.350.96126.67111.2314.59469.37938.5112.27354.04307.264.65387.04336.041.86432.14308.990.140.0-12.519.441925.0656.42172.328.2858.166.42-92.96-98.6993.58952.81123.9216.06-29.56-6.79
21Q3 (11)44.23-3.032.65-3.6053.3147.67-3.9520.52-37.15-4.83-211.61-68.29-1.62-244.68-92.86-0.56-300.0-64.710.140.00.00.961166.67-51.27159.1516.5360.8991.11-41.35-61.288.89116.06106.4322.80-5.43-2.61
21Q2 (10)45.613.14-1.83-7.71-561.68-204.19-4.97-7000.0-148.54-1.55-82.35-118.65-0.47-74.07-116.55-0.14-250.0-109.590.14-6.67-17.65-0.09-101.99-100.62136.5724.2327.71155.36107.77116.56-55.36-102.64-301.0324.1114.540
21Q1 (9)44.226.3-7.931.67119.53-87.77-0.0795.98-100.64-0.8585.64-112.32-0.2786.29-109.75-0.0495.51-102.80.15-6.25-25.04.5376.26-68.93109.930.95.92-2000.00-507.08-1694.342100.00636.678353.4921.0522.170
20Q4 (8)41.60-3.46-8.87-8.55-24.27-492.2-1.7439.58-131.29-5.92-106.27-1544.44-1.97-134.52-1213.33-0.89-161.7600.1614.29-20.02.5730.46-72.19108.9510.142.26491.30108.81149.32-391.30-183.07-744.9317.23-26.40
20Q3 (7)43.09-7.25-3.92-6.88-192.97-232.05-2.88-128.12-192.31-2.87-134.54-621.82-0.84-129.58-500.0-0.34-123.29-300.00.14-17.65-26.321.97-86.41-72.4198.92-7.50.85235.29227.9940.57-138.24-602.01-105.1223.41029.34
20Q2 (6)46.46-3.27-2.647.40-45.7924.7910.24-5.97122.138.3120.43361.672.842.53323.881.462.1247.620.17-15.0-15.014.50-0.5591.55106.943.0314.6671.74-42.81-44.227.54208.22196.380.000-100.0
20Q1 (5)48.035.213.1813.65526.1552.010.8995.862.256.902016.67-3.232.771946.679.061.430-6.540.200.0-4.7614.5857.796.81103.79-2.5841.31125.44218.9948.67-25.44-141.94-262.840.000-100.0
19Q4 (4)45.651.780.02.18-58.160.05.5678.210.0-0.36-165.450.0-0.15-171.430.00.00-100.00.00.205.260.09.2429.410.0106.548.610.039.33-76.510.060.67190.030.00.00-100.00.0
19Q3 (3)44.85-6.010.05.21-12.140.03.12-32.320.00.55-69.440.00.21-68.660.00.17-59.520.00.19-5.00.07.14-5.680.098.095.170.0167.3930.190.0-67.39-135.870.018.100.50.0
19Q2 (2)47.722.510.05.93-33.960.04.61-56.710.01.80-74.750.00.67-73.620.00.42-72.550.00.20-4.760.07.57-44.540.093.2726.980.0128.5752.380.0-28.57-282.860.018.01-0.170.0
19Q1 (1)46.550.00.08.980.00.010.650.00.07.130.00.02.540.00.01.530.00.00.210.00.013.650.00.073.450.00.084.380.00.015.620.00.018.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.768.851.5404.6216.155.5803.6904.4502.3900.43-10.4212.610159.74-21.2627.73-39.3572.6633.140.40-3.5322.762.34
2022 (9)42.96-4.79-3.1603.9712.78-6.940-6.240-8.570-2.4200.48-11.11-1.350202.8717.7345.73054.57-74.230.41-50.322.246.62
2021 (8)45.120.29-2.0103.528.431.78-61.641.56-21.612.02-27.081.19-26.990.54-19.46.59-25.62172.3258.16-112.940211.76301.070.83-34.9120.867.47
2020 (7)44.99-2.62.19-60.333.2523.014.64-22.541.99-11.162.77-19.481.63-21.260.67-17.288.86-5.64108.952.2647.20-48.7352.80564.551.27-19.0819.4111.81
2019 (6)46.19-1.375.52-14.422.6442.745.99-10.732.24-16.423.44-3.912.07-10.390.812.539.395.62106.5442.4792.05-4.067.95109.981.5832.5917.36-3.13
2018 (5)46.83-0.836.45-22.571.854.026.71-34.152.68-58.643.58-57.632.31-56.980.79-1.258.89-28.0774.7819.995.9517.563.78-79.211.19017.928.21
2017 (4)47.222.398.33-7.961.78-12.9810.1914.246.48-11.68.45-19.65.37-19.250.80-8.0512.369.2862.37-4.9781.61-19.5918.2000.00016.564.48
2016 (3)46.124.499.0568.532.05-6.218.92113.47.33164.6210.51162.756.65141.820.87-6.4511.3170.3365.636.28101.50-21.18-1.5000.00015.85-0.81
2015 (2)44.1410.995.3725.762.1814.774.18-10.32.775.734.005.822.753.380.93-3.126.64-1.7861.7524.65128.7840.87-28.2900.00015.987.61
2014 (1)39.7704.2701.906.794.6602.6203.7802.6600.961.056.76-40.649.54-0.6891.42509.448.15-90.410.00014.85-5.53

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