- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.09 | -36.8 | 3.16 | 1.95 | -38.49 | 6.56 | 0.51 | -1.92 | 2.0 | 0.08 | 0.0 | -27.27 | 16.13 | -2.67 | 3.3 | 4.22 | 55.19 | -1.12 | 0.66 | 58.23 | -29.5 | 536 | 0.0 | 0.0 |
| 23Q3 (19) | 19.13 | 160.27 | 6.99 | 3.17 | 155.65 | 19.17 | 0.52 | 18.18 | -10.34 | 0.08 | -11.11 | -20.0 | 16.57 | -1.78 | 11.39 | 2.72 | -54.59 | -16.2 | 0.42 | -65.85 | -25.23 | 536 | 0.0 | 32.35 |
| 23Q2 (18) | 7.35 | 7.14 | -8.35 | 1.24 | 0.81 | 18.1 | 0.44 | 7.32 | 4.76 | 0.09 | 12.5 | -10.0 | 16.87 | -5.91 | 28.86 | 5.99 | 0.16 | 14.31 | 1.22 | 5.0 | -1.8 | 536 | 0.0 | 32.35 |
| 23Q1 (17) | 6.86 | -41.47 | 11.54 | 1.23 | -32.79 | 17.14 | 0.41 | -18.0 | -10.87 | 0.08 | -27.27 | -11.11 | 17.93 | 14.83 | 5.02 | 5.98 | 40.09 | -20.09 | 1.17 | 24.25 | -20.31 | 536 | 0.0 | 32.35 |
| 22Q4 (16) | 11.72 | -34.45 | 179.71 | 1.83 | -31.2 | 101.1 | 0.5 | -13.79 | 38.89 | 0.11 | 10.0 | 10.0 | 15.61 | 4.96 | -28.11 | 4.27 | 31.52 | -50.35 | 0.94 | 67.82 | -60.67 | 536 | 32.35 | 32.35 |
| 22Q3 (15) | 17.88 | 122.94 | 374.27 | 2.66 | 153.33 | 245.45 | 0.58 | 38.1 | 93.33 | 0.1 | 0.0 | 11.11 | 14.88 | 13.63 | -27.16 | 3.24 | -38.06 | -59.24 | 0.56 | -55.15 | -76.57 | 405 | 0.0 | 99.51 |
| 22Q2 (14) | 8.02 | 30.41 | 137.98 | 1.05 | 0.0 | 66.67 | 0.42 | -8.7 | 61.54 | 0.1 | 11.11 | 11.11 | 13.09 | -23.32 | -29.97 | 5.24 | -29.98 | -32.12 | 1.25 | -14.8 | -53.31 | 405 | 0.0 | 99.51 |
| 22Q1 (13) | 6.15 | 46.78 | 85.24 | 1.05 | 15.38 | 50.0 | 0.46 | 27.78 | 53.33 | 0.09 | -10.0 | -18.18 | 17.07 | -21.39 | -19.02 | 7.48 | -12.94 | -17.22 | 1.46 | -38.68 | -55.83 | 405 | 0.0 | 99.51 |
| 21Q4 (12) | 4.19 | 11.14 | 2.44 | 0.91 | 18.18 | 16.67 | 0.36 | 20.0 | 5.88 | 0.1 | 11.11 | -16.67 | 21.72 | 6.34 | 13.88 | 8.59 | 7.97 | 3.36 | 2.39 | -0.03 | -18.66 | 405 | 99.51 | 99.51 |
| 21Q3 (11) | 3.77 | 11.87 | 2.72 | 0.77 | 22.22 | -1.28 | 0.3 | 15.38 | -6.25 | 0.09 | 0.0 | -18.18 | 20.42 | 9.25 | -3.9 | 7.96 | 3.14 | -8.74 | 2.39 | -10.61 | -20.35 | 203 | 0.0 | -43.77 |
| 21Q2 (10) | 3.37 | 1.51 | 4.01 | 0.63 | -10.0 | -4.55 | 0.26 | -13.33 | -7.14 | 0.09 | -18.18 | -18.18 | 18.69 | -11.34 | -8.23 | 7.72 | -14.62 | -10.72 | 2.67 | -19.4 | -21.34 | 203 | 0.0 | -43.77 |
| 21Q1 (9) | 3.32 | -18.83 | 10.3 | 0.7 | -10.26 | 14.75 | 0.3 | -11.76 | -6.25 | 0.11 | -8.33 | 10.0 | 21.08 | 10.56 | 4.04 | 9.04 | 8.7 | -15.0 | 3.31 | 12.93 | -0.27 | 203 | 0.0 | -34.3 |
| 20Q4 (8) | 4.09 | 11.44 | 14.57 | 0.78 | 0.0 | 14.71 | 0.34 | 6.25 | 13.33 | 0.12 | 9.09 | 0.0 | 19.07 | -10.27 | 0.12 | 8.31 | -4.66 | -1.08 | 2.93 | -2.11 | -12.71 | 203 | -43.77 | -34.3 |
| 20Q3 (7) | 3.67 | 13.27 | 5.16 | 0.78 | 18.18 | 9.86 | 0.32 | 14.29 | 0.0 | 0.11 | 0.0 | -8.33 | 21.25 | 4.33 | 4.47 | 8.72 | 0.9 | -4.9 | 3.00 | -11.72 | -12.83 | 361 | 0.0 | 16.83 |
| 20Q2 (6) | 3.24 | 7.64 | -4.99 | 0.66 | 8.2 | -5.71 | 0.28 | -12.5 | 0.0 | 0.11 | 10.0 | -8.33 | 20.37 | 0.52 | -0.77 | 8.64 | -18.71 | 5.25 | 3.40 | 2.19 | -3.52 | 361 | 16.83 | 16.83 |
| 20Q1 (5) | 3.01 | -15.69 | -9.61 | 0.61 | -10.29 | -4.69 | 0.32 | 6.67 | 14.29 | 0.1 | -16.67 | 11.11 | 20.27 | 6.4 | 5.45 | 10.63 | 26.51 | 26.44 | 3.32 | -1.16 | 22.92 | 309 | 0.0 | 0.0 |
| 19Q4 (4) | 3.57 | 2.29 | 0.0 | 0.68 | -4.23 | 0.0 | 0.3 | -6.25 | 0.0 | 0.12 | 0.0 | 0.0 | 19.05 | -6.37 | 0.0 | 8.40 | -8.35 | 0.0 | 3.36 | -2.24 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q3 (3) | 3.49 | 2.35 | 0.0 | 0.71 | 1.43 | 0.0 | 0.32 | 14.29 | 0.0 | 0.12 | 0.0 | 0.0 | 20.34 | -0.9 | 0.0 | 9.17 | 11.67 | 0.0 | 3.44 | -2.29 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q2 (2) | 3.41 | 2.4 | 0.0 | 0.7 | 9.38 | 0.0 | 0.28 | 0.0 | 0.0 | 0.12 | 33.33 | 0.0 | 20.53 | 6.81 | 0.0 | 8.21 | -2.35 | 0.0 | 3.52 | 30.21 | 0.0 | 309 | 0.0 | 0.0 |
| 19Q1 (1) | 3.33 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 19.22 | 0.0 | 0.0 | 8.41 | 0.0 | 0.0 | 2.70 | 0.0 | 0.0 | 309 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 45.43 | 3.79 | 7.59 | 15.17 | 1.88 | -4.08 | 0.32 | -20.0 | 16.71 | 10.97 | 4.14 | -7.59 | 0.70 | -22.92 | 536 | 0.0 |
| 2022 (9) | 43.77 | 198.77 | 6.59 | 118.94 | 1.96 | 59.35 | 0.4 | 0.0 | 15.06 | -26.72 | 4.48 | -46.67 | 0.91 | -66.53 | 536 | 32.35 |
| 2021 (8) | 14.65 | 4.57 | 3.01 | 5.61 | 1.23 | -1.6 | 0.4 | -9.09 | 20.55 | 1.0 | 8.40 | -5.9 | 2.73 | -13.06 | 405 | 99.51 |
| 2020 (7) | 14.01 | 1.52 | 2.85 | 4.78 | 1.25 | 5.93 | 0.44 | -2.22 | 20.34 | 3.21 | 8.92 | 4.34 | 3.14 | -3.69 | 203 | -43.77 |
| 2019 (6) | 13.8 | 11.92 | 2.72 | 15.25 | 1.18 | 20.41 | 0.45 | 18.42 | 19.71 | 2.98 | 8.55 | 7.58 | 3.26 | 5.81 | 361 | 16.83 |
| 2018 (5) | 12.33 | 18.9 | 2.36 | 40.48 | 0.98 | 0.0 | 0.38 | -17.39 | 19.14 | 18.15 | 7.95 | -15.9 | 3.08 | -30.52 | 309 | -3.74 |
| 2017 (4) | 10.37 | 18.38 | 1.68 | 54.13 | 0.98 | 8.89 | 0.46 | -16.36 | 16.20 | 30.2 | 9.45 | -8.02 | 4.44 | -29.35 | 321 | 29.96 |
| 2016 (3) | 8.76 | -6.61 | 1.09 | -17.42 | 0.9 | -5.26 | 0.55 | -28.57 | 12.44 | -11.58 | 10.27 | 1.44 | 6.28 | -23.52 | 247 | -6.79 |
| 2015 (2) | 9.38 | -7.59 | 1.32 | 6.45 | 0.95 | 23.38 | 0.77 | 13.24 | 14.07 | 15.19 | 10.13 | 33.5 | 8.21 | 22.53 | 265 | 1.92 |
| 2014 (1) | 10.15 | 25.93 | 1.24 | 10.71 | 0.77 | 35.09 | 0.68 | 19.3 | 12.22 | 0 | 7.59 | 0 | 6.70 | 0 | 260 | 14.54 |
