玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.56-3.21-1.33-90.66-43.5444.4-75.53-5710.048.56-75.53-5710.048.56-1.55-7650.028.57-1.50-7400.028.570.020.0100.0-46.81-258.4156.983.522.62-8.09120.00-95.569.09-20.0099.26-100.067.41-2.88-23.03
23Q3 (19)42.943.18.19-63.1614.8633.85-1.3097.7291.34-1.3097.7291.34-0.0297.9690.91-0.0297.8990.480.020.0100.029.55228.0325.583.431.1822.942700.001948.28321.88-2700.00-8385.71-400.069.41-11.16-20.23
23Q2 (18)41.654.29.17-74.18-7.6620.95-57.06-18.3327.39-57.06-18.3327.39-0.98-40.011.71-0.95-41.7912.040.02100.0100.0-23.08-153.9141.413.393.0418.53131.82-8.310.56-31.8227.27-65.4578.13-2.68-10.64
23Q1 (17)39.97-5.1-16.97-68.9057.7537.24-48.2267.1650.64-48.2267.1650.64-0.7067.7451.39-0.6768.151.80.010.00.0-9.0991.6584.853.29-14.130.04143.7530.6828.62-43.75-337.5-271.8880.28-8.34-2.4
22Q4 (16)42.126.12-26.61-163.07-70.79-60.3-146.82-877.5-62.65-146.82-877.5-62.65-2.17-886.36-41.83-2.10-900.0-42.860.010.0-50.0-108.82-562.47-93.983.8337.2812.32110.00-82.81-0.73-10.0098.1526.087.580.6616.82
22Q3 (15)39.694.04-18.55-95.48-1.75-179.67-15.0280.89-186.57-15.0280.89-186.57-0.2280.18-164.71-0.2180.56-163.640.010.0-50.023.53159.74-48.662.79-2.45-26.58640.00436.77420.0-540.00-2708.0-272.887.01-0.4839.33
22Q2 (14)38.15-20.75-0.03-93.8414.53-40.65-78.5819.57-35.04-78.5819.57-35.04-1.1122.9216.54-1.0822.314.960.010.0-50.0-39.3934.35-14.012.8613.04-35.44119.236.683.12-19.23-63.46-23.0887.436.345.18
22Q1 (13)48.14-16.1214.56-109.79-7.9226.47-97.70-8.2329.81-97.70-8.2329.81-1.445.8815.79-1.395.4413.660.01-50.00.0-60.00-6.9531.822.53-25.81-47.18111.760.862.94-11.7612.94-37.2582.259.71-24.1
21Q4 (12)57.3917.7711.55-101.73-197.98-4.98-90.27-620.298.62-90.27-620.298.62-1.53-550.016.85-1.47-545.4514.530.020.00.0-56.10-222.410.273.41-10.26-45.96110.81155.4110.81-13.51-104.32-518.9274.9720.05-18.11
21Q3 (11)48.7327.758.99-34.1448.8382.3617.35129.82111.3117.35129.82111.310.34125.56116.110.33125.98116.750.020.0100.045.83232.65149.993.80-14.22-47.59-200.00-272.97-256.52312.502100.01350.062.453.7-54.73
21Q2 (10)38.16-9.19-35.29-66.7255.3164.67-58.1958.19-5142.34-58.1958.19-404.68-1.3322.22-731.25-1.2721.12-807.140.02100.0100.0-34.5560.74-161.134.43-7.52-36.35115.626.50-15.62-82.29060.22-44.430
21Q1 (9)42.02-18.33-32.49-149.31-54.0960.27-139.19-40.8961.3-139.19-40.8961.3-1.717.0739.79-1.616.439.250.01-50.00.0-88.00-56.4467.314.79-24.09-31.28108.578.572.18-8.57-365.71-105.71108.3618.36-53.81
20Q4 (8)51.4567.86-8.97-96.9049.9385.82-98.7935.5984.63-98.7935.5984.63-1.8412.863.64-1.7212.6963.560.02100.0100.0-56.2538.6489.216.31-12.97-15.07100.00-21.74-5.213.23112.9148.9291.55-33.63-62.36
20Q3 (7)30.65-48.02-54.03-193.53-2.4739.26-153.37-13717.1245.38-153.37-1230.1845.38-2.11-1218.7520.08-1.97-1307.1420.880.010.00.0-91.67-262.1949.737.254.178.21127.78011.81-25.000-75.0137.940-23.69
20Q2 (6)58.97-5.25-17.98-188.8649.74-60.11-1.1199.6998.6-11.5396.7985.47-0.1694.3788.32-0.1494.7289.150.010.0-50.056.52120.99269.586.96-0.1434.360.00-100.0-100.00.00100.0100.00.00-100.0-100.0
20Q1 (5)62.2410.12-4.95-375.7944.99-159.85-359.6244.04-187.56-359.6244.04-187.56-2.8443.87-41.29-2.6543.86-40.210.010.0-50.0-269.2348.37-233.836.97-6.1917.54106.250.72-7.92-4.1736.8172.92234.61-3.54135.55
19Q4 (4)56.52-15.240.0-683.15-114.40.0-642.67-128.890.0-642.67-128.890.0-5.06-91.670.0-4.72-89.560.00.010.00.0-521.43-185.950.07.4310.90.0105.49-7.690.0-6.5953.850.0243.2334.560.0
19Q3 (3)66.68-7.260.0-318.64-170.130.0-280.78-253.720.0-280.78-253.720.0-2.64-92.70.0-2.49-93.020.00.01-50.00.0-182.35-447.10.06.7029.340.0114.29-23.810.0-14.2971.430.0180.7691.00.0
19Q2 (2)71.909.80.0-117.9618.430.0-79.3836.530.0-79.3836.530.0-1.3731.840.0-1.2931.750.00.020.00.0-33.3358.670.05.18-12.650.0150.0030.00.0-50.00-225.00.094.64-4.980.0
19Q1 (1)65.480.00.0-144.620.00.0-125.060.00.0-125.060.00.0-2.010.00.0-1.890.00.00.020.00.0-80.650.00.05.930.00.0115.380.00.0-15.380.00.099.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.63-1.12-74.88027.78-14.77-45.630-45.630-3.260-3.1300.0716.67-12.9603.52-8.09164.8620.76-64.8603.15-9.2273.16-14.95
2022 (9)42.10-9.19-115.65032.5922.4-84.690-84.690-4.920-4.7400.06-25.0-45.9303.8312.32136.52-0.71-36.5203.47-4.8486.0220.19
2021 (8)46.36-6.46-78.20026.63-47.88-56.540-56.540-4.670-4.4500.0860.0-24.8503.41-45.96137.50-6.18-38.5403.64-32.771.57-46.93
2020 (7)49.56-25.57-185.64051.093.26-126.630-129.240-6.870-6.4200.050.0-66.3006.31-15.07146.5546.55-46.5505.41-3.87134.850.63
2019 (6)66.5929.98-214.96049.4743.07-214.450-214.450-11.080-10.3600.050.0-146.3207.4317.01100.00-22.3-0.0005.63-14.36134.019.45
2018 (5)51.2314.25-250.19034.58-46.65-194.240-194.240-10.380-9.7900.05150.0-143.9306.3515.04128.7117.18-28.7106.580122.44-35.33
2017 (4)44.84-10.18-496.99064.81-52.34-451.730-451.730-11.110-10.5700.02100.0-359.2605.5216.7109.84-1.65-9.8400.000189.33-51.37
2016 (3)49.92287.28-956.120136.00-16.0-854.930-915.590-9.930-9.6200.010.0-660.0004.73151.6111.68-0.49-11.6800.000389.330
2015 (2)12.89534.98-1270.140161.90360.42-1130.580-1154.360-10.340-10.0300.01-66.67-900.0001.88-55.45112.2412.56-12.2400.0000.000
2014 (1)2.030-381.01035.1669.96-382.730-382.760-13.550-13.0700.03-40.0-323.0804.2236.5799.71-20.230.5800.00096.6789.66

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