- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 19.61 | -6.75 | 13.03 | 1.81 | 26.57 | 26.57 | 1.16 | -17.14 | 10.48 | 0.62 | -20.51 | 8.77 | 9.23 | 35.74 | 11.99 | 5.92 | -11.14 | -2.26 | 3.16 | -14.76 | -3.76 | 718 | 0.0 | 0.0 |
| 24Q4 (19) | 21.03 | -0.19 | 7.57 | 1.43 | -28.86 | 8.33 | 1.4 | 17.65 | 42.86 | 0.78 | 21.88 | 8.33 | 6.80 | -28.72 | 0.71 | 6.66 | 17.87 | 32.8 | 3.71 | 22.11 | 0.71 | 718 | 0.0 | 0.0 |
| 24Q3 (18) | 21.07 | 9.34 | 9.57 | 2.01 | 38.62 | 67.5 | 1.19 | 8.18 | 21.43 | 0.64 | -11.11 | 6.67 | 9.54 | 26.78 | 52.87 | 5.65 | -1.06 | 10.82 | 3.04 | -18.7 | -2.65 | 718 | 0.0 | 2.13 |
| 24Q2 (17) | 19.27 | 11.07 | 12.17 | 1.45 | 1.4 | 46.46 | 1.1 | 4.76 | 17.02 | 0.72 | 26.32 | 12.5 | 7.52 | -8.7 | 30.58 | 5.71 | -5.68 | 4.33 | 3.74 | 13.73 | 0.3 | 718 | 0.0 | 2.13 |
| 24Q1 (16) | 17.35 | -11.25 | 2.18 | 1.43 | 8.33 | 24.35 | 1.05 | 7.14 | 12.9 | 0.57 | -20.83 | 9.62 | 8.24 | 22.07 | 21.7 | 6.05 | 20.73 | 10.5 | 3.29 | -10.79 | 7.28 | 718 | 0.0 | 2.13 |
| 23Q4 (15) | 19.55 | 1.66 | -15.22 | 1.32 | 10.0 | 26.92 | 0.98 | 0.0 | -2.0 | 0.72 | 20.0 | 35.85 | 6.75 | 8.2 | 49.71 | 5.01 | -1.64 | 15.59 | 3.68 | 18.04 | 60.24 | 718 | 2.13 | 2.13 |
| 23Q3 (14) | 19.23 | 11.93 | -18.38 | 1.2 | 21.21 | 5.26 | 0.98 | 4.26 | -37.58 | 0.6 | -6.25 | -11.76 | 6.24 | 8.29 | 28.97 | 5.10 | -6.86 | -23.52 | 3.12 | -16.24 | 8.1 | 703 | 0.0 | -1.95 |
| 23Q2 (13) | 17.18 | 1.18 | -34.5 | 0.99 | -13.91 | 5.32 | 0.94 | 1.08 | -2.08 | 0.64 | 23.08 | 36.17 | 5.76 | -14.92 | 60.8 | 5.47 | -0.1 | 49.5 | 3.73 | 21.64 | 107.9 | 703 | 0.0 | -1.95 |
| 23Q1 (12) | 16.98 | -26.37 | -31.7 | 1.15 | 10.58 | 8.49 | 0.93 | -7.0 | 12.05 | 0.52 | -1.89 | 10.64 | 6.77 | 50.17 | 58.84 | 5.48 | 26.3 | 64.05 | 3.06 | 33.24 | 61.98 | 703 | 0.0 | -1.95 |
| 22Q4 (11) | 23.06 | -2.12 | -20.97 | 1.04 | -8.77 | -23.53 | 1.0 | -36.31 | -2.91 | 0.53 | -22.06 | -19.7 | 4.51 | -6.79 | -3.23 | 4.34 | -34.92 | 22.85 | 2.30 | -20.37 | 1.62 | 703 | -1.95 | -1.95 |
| 22Q3 (10) | 23.56 | -10.18 | -0.59 | 1.14 | 21.28 | -4.2 | 1.57 | 63.54 | 82.56 | 0.68 | 44.68 | 17.24 | 4.84 | 35.02 | -3.63 | 6.66 | 82.08 | 83.64 | 2.89 | 61.08 | 17.94 | 717 | 0.0 | 4.82 |
| 22Q2 (9) | 26.23 | 5.51 | -6.22 | 0.94 | -11.32 | -38.96 | 0.96 | 15.66 | -17.95 | 0.47 | 0.0 | -11.32 | 3.58 | -15.95 | -34.91 | 3.66 | 9.62 | -12.51 | 1.79 | -5.22 | -5.44 | 717 | 0.0 | 4.82 |
| 22Q1 (8) | 24.86 | -14.8 | -5.3 | 1.06 | -22.06 | -13.82 | 0.83 | -19.42 | -12.63 | 0.47 | -28.79 | -26.56 | 4.26 | -8.51 | -9.0 | 3.34 | -5.41 | -7.75 | 1.89 | -16.41 | -22.46 | 717 | 0.0 | 4.82 |
| 21Q4 (7) | 29.18 | 23.12 | -14.05 | 1.36 | 14.29 | -2.16 | 1.03 | 19.77 | -14.17 | 0.66 | 13.79 | 4.76 | 4.66 | -7.18 | 13.84 | 3.53 | -2.72 | -0.14 | 2.26 | -7.58 | 21.89 | 717 | 4.82 | 4.82 |
| 21Q3 (6) | 23.7 | -15.27 | -21.18 | 1.19 | -22.73 | 11.21 | 0.86 | -26.5 | -10.42 | 0.58 | 9.43 | 1.75 | 5.02 | -8.81 | 41.11 | 3.63 | -13.25 | 13.66 | 2.45 | 29.15 | 29.1 | 684 | 0.0 | 48.05 |
| 21Q2 (5) | 27.97 | 6.55 | 18.62 | 1.54 | 25.2 | 92.5 | 1.17 | 23.16 | 24.47 | 0.53 | -17.19 | 15.22 | 5.51 | 17.5 | 62.29 | 4.18 | 15.58 | 4.93 | 1.89 | -22.28 | -2.87 | 684 | 0.0 | 48.05 |
| 21Q1 (4) | 26.25 | -22.68 | 0.0 | 1.23 | -11.51 | 0.0 | 0.95 | -20.83 | 0.0 | 0.64 | 1.59 | 0.0 | 4.69 | 14.45 | 0.0 | 3.62 | 2.39 | 0.0 | 2.44 | 31.39 | 0.0 | 684 | 0.0 | 0.0 |
| 20Q4 (3) | 33.95 | 12.9 | 0.0 | 1.39 | 29.91 | 0.0 | 1.2 | 25.0 | 0.0 | 0.63 | 10.53 | 0.0 | 4.09 | 15.06 | 0.0 | 3.53 | 10.71 | 0.0 | 1.86 | -2.11 | 0.0 | 684 | 48.05 | 0.0 |
| 20Q3 (2) | 30.07 | 27.52 | 0.0 | 1.07 | 33.75 | 0.0 | 0.96 | 2.13 | 0.0 | 0.57 | 23.91 | 0.0 | 3.56 | 4.88 | 0.0 | 3.19 | -19.91 | 0.0 | 1.90 | -2.83 | 0.0 | 462 | 0.0 | 0.0 |
| 20Q2 (1) | 23.58 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 1.95 | 0.0 | 0.0 | 462 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 78.72 | 7.91 | 6.32 | 35.33 | 4.74 | 24.08 | 2.71 | 8.84 | 8.03 | 25.41 | 6.02 | 14.99 | 3.44 | 0.86 | 718 | 0.0 |
| 2023 (9) | 72.95 | -25.34 | 4.67 | 11.72 | 3.82 | -12.18 | 2.49 | 16.36 | 6.40 | 49.64 | 5.24 | 17.62 | 3.41 | 55.85 | 718 | 2.13 |
| 2022 (8) | 97.71 | -8.77 | 4.18 | -21.43 | 4.35 | 8.75 | 2.14 | -11.2 | 4.28 | -13.88 | 4.45 | 19.2 | 2.19 | -2.67 | 703 | -1.95 |
| 2021 (7) | 107.1 | 8.53 | 5.32 | 41.11 | 4.0 | 4.71 | 2.41 | 19.9 | 4.97 | 30.02 | 3.73 | -3.52 | 2.25 | 10.47 | 717 | 4.82 |
| 2020 (6) | 98.68 | 60.38 | 3.77 | 29.55 | 3.82 | -13.38 | 2.01 | 44.6 | 3.82 | -19.22 | 3.87 | -45.99 | 2.04 | -9.83 | 684 | 48.05 |
| 2019 (5) | 61.53 | -0.68 | 2.91 | -8.2 | 4.41 | -1.12 | 1.39 | 16.81 | 4.73 | -7.58 | 7.17 | -0.45 | 2.26 | 17.6 | 462 | -8.15 |
| 2018 (4) | 61.95 | 26.3 | 3.17 | 20.08 | 4.46 | 16.45 | 1.19 | -32.39 | 5.12 | -4.93 | 7.20 | -7.8 | 1.92 | -46.47 | 503 | -1.76 |
| 2017 (3) | 49.05 | 191.1 | 2.64 | 266.67 | 3.83 | 372.84 | 1.76 | 220.0 | 5.38 | 25.96 | 7.81 | 62.43 | 3.59 | 9.93 | 512 | 9.64 |
| 2016 (2) | 16.85 | 0 | 0.72 | 0 | 0.81 | 0 | 0.55 | 0 | 4.27 | 0 | 4.81 | 0 | 3.26 | 0 | 467 | 0 |
