- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 74.29 | 6.52 | -13.59 | 6.63 | 10.5 | -0.15 | 2.91 | 12.79 | 4.68 | 4.69 | -4.67 | -10.67 | 8.92 | 3.73 | 15.55 | 3.92 | 5.88 | 21.13 | 6.31 | -10.51 | 3.38 | 2924 | 0.0 | 0.0 |
| 23Q3 (19) | 69.74 | -2.11 | -19.48 | 6.0 | 4.71 | 6.19 | 2.58 | 14.67 | 8.86 | 4.92 | 6.03 | -1.2 | 8.60 | 6.96 | 31.88 | 3.70 | 17.13 | 35.19 | 7.05 | 8.32 | 22.69 | 2924 | 0.0 | 0.0 |
| 23Q2 (18) | 71.24 | -19.53 | 14.37 | 5.73 | -0.87 | 7.1 | 2.25 | -17.88 | 0.45 | 4.64 | -5.69 | 9.18 | 8.04 | 23.2 | -6.35 | 3.16 | 2.05 | -12.17 | 6.51 | 17.2 | -4.54 | 2924 | 0.0 | 0.0 |
| 23Q1 (17) | 88.53 | 2.98 | 25.95 | 5.78 | -12.95 | 14.68 | 2.74 | -1.44 | 25.69 | 4.92 | -6.29 | 15.76 | 6.53 | -15.47 | -8.95 | 3.09 | -4.29 | -0.21 | 5.56 | -9.0 | -8.09 | 2924 | 0.0 | 0.0 |
| 22Q4 (16) | 85.97 | -0.74 | 34.41 | 6.64 | 17.52 | 21.83 | 2.78 | 17.3 | -0.71 | 5.25 | 5.42 | 10.99 | 7.72 | 18.4 | -9.36 | 3.23 | 18.17 | -26.13 | 6.11 | 6.21 | -17.42 | 2924 | 0.0 | 0.0 |
| 22Q3 (15) | 86.61 | 39.04 | 36.93 | 5.65 | 5.61 | 13.91 | 2.37 | 5.8 | 11.27 | 4.98 | 17.18 | 10.18 | 6.52 | -24.05 | -16.81 | 2.74 | -23.91 | -18.74 | 5.75 | -15.73 | -19.54 | 2924 | 0.0 | 4.28 |
| 22Q2 (14) | 62.29 | -11.38 | 2.38 | 5.35 | 6.15 | 10.31 | 2.24 | 2.75 | 18.52 | 4.25 | 0.0 | 7.59 | 8.59 | 19.78 | 7.74 | 3.60 | 15.95 | 15.76 | 6.82 | 12.84 | 5.09 | 2924 | 0.0 | 4.28 |
| 22Q1 (13) | 70.29 | 9.9 | 2.21 | 5.04 | -7.52 | 1.61 | 2.18 | -22.14 | 2.83 | 4.25 | -10.15 | 6.78 | 7.17 | -15.85 | -0.58 | 3.10 | -29.15 | 0.61 | 6.05 | -18.24 | 4.47 | 2924 | 0.0 | 4.28 |
| 21Q4 (12) | 63.96 | 1.12 | -10.53 | 5.45 | 9.88 | -11.53 | 2.8 | 31.46 | -3.11 | 4.73 | 4.65 | 4.88 | 8.52 | 8.66 | -1.11 | 4.38 | 30.0 | 8.29 | 7.40 | 3.48 | 17.23 | 2924 | 4.28 | 4.28 |
| 21Q3 (11) | 63.25 | 3.96 | 5.05 | 4.96 | 2.27 | 1.85 | 2.13 | 12.7 | 15.14 | 4.52 | 14.43 | 10.51 | 7.84 | -1.63 | -3.05 | 3.37 | 8.4 | 9.6 | 7.15 | 10.07 | 5.2 | 2804 | 0.0 | 5.29 |
| 21Q2 (10) | 60.84 | -11.53 | 24.09 | 4.85 | -2.22 | 8.99 | 1.89 | -10.85 | 0.0 | 3.95 | -0.75 | 9.72 | 7.97 | 10.53 | -12.17 | 3.11 | 0.77 | -19.41 | 6.49 | 12.18 | -11.58 | 2804 | 0.0 | 5.29 |
| 21Q1 (9) | 68.77 | -3.8 | 64.64 | 4.96 | -19.48 | 0.0 | 2.12 | -26.64 | 17.13 | 3.98 | -11.75 | 5.01 | 7.21 | -16.3 | -39.26 | 3.08 | -23.74 | -28.86 | 5.79 | -8.26 | -36.22 | 2804 | 0.0 | 5.22 |
| 20Q4 (8) | 71.49 | 18.73 | 42.01 | 6.16 | 26.49 | -1.6 | 2.89 | 56.22 | 12.45 | 4.51 | 10.27 | 26.69 | 8.62 | 6.53 | -30.71 | 4.04 | 31.57 | -20.82 | 6.31 | -7.13 | -10.79 | 2804 | 5.29 | 5.22 |
| 20Q3 (7) | 60.21 | 22.8 | 13.73 | 4.87 | 9.44 | -5.07 | 1.85 | -2.12 | -7.96 | 4.09 | 13.61 | -20.89 | 8.09 | -10.88 | -16.53 | 3.07 | -20.29 | -19.07 | 6.79 | -7.48 | -30.44 | 2663 | 0.0 | -0.08 |
| 20Q2 (6) | 49.03 | 17.38 | -14.94 | 4.45 | -10.28 | -17.13 | 1.89 | 4.42 | -6.44 | 3.6 | -5.01 | -21.57 | 9.08 | -23.57 | -2.58 | 3.85 | -11.04 | 9.99 | 7.34 | -19.08 | -7.8 | 2663 | -0.08 | -0.08 |
| 20Q1 (5) | 41.77 | -17.02 | -47.35 | 4.96 | -20.77 | -6.06 | 1.81 | -29.57 | -13.81 | 3.79 | 6.46 | -25.39 | 11.87 | -4.51 | 78.43 | 4.33 | -15.12 | 63.71 | 9.07 | 28.3 | 41.71 | 2665 | 0.0 | 0.0 |
| 19Q4 (4) | 50.34 | -4.91 | 0.0 | 6.26 | 22.03 | 0.0 | 2.57 | 27.86 | 0.0 | 3.56 | -31.14 | 0.0 | 12.44 | 28.33 | 0.0 | 5.11 | 34.46 | 0.0 | 7.07 | -27.58 | 0.0 | 2665 | 0.0 | 0.0 |
| 19Q3 (3) | 52.94 | -8.15 | 0.0 | 5.13 | -4.47 | 0.0 | 2.01 | -0.5 | 0.0 | 5.17 | 12.64 | 0.0 | 9.69 | 4.01 | 0.0 | 3.80 | 8.34 | 0.0 | 9.77 | 22.64 | 0.0 | 2665 | 0.0 | 0.0 |
| 19Q2 (2) | 57.64 | -27.35 | 0.0 | 5.37 | 1.7 | 0.0 | 2.02 | -3.81 | 0.0 | 4.59 | -9.65 | 0.0 | 9.32 | 39.99 | 0.0 | 3.50 | 32.4 | 0.0 | 7.96 | 24.37 | 0.0 | 2665 | 0.0 | 0.0 |
| 19Q1 (1) | 79.34 | 0.0 | 0.0 | 5.28 | 0.0 | 0.0 | 2.1 | 0.0 | 0.0 | 5.08 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 2.65 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 2665 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 303.8 | -0.45 | 24.14 | 6.48 | 10.48 | 9.39 | 19.17 | 2.35 | 7.95 | 6.96 | 3.45 | 9.88 | 6.31 | 2.81 | 2924 | 0.0 |
| 2022 (9) | 305.16 | 18.82 | 22.67 | 12.12 | 9.58 | 7.16 | 18.73 | 9.02 | 7.43 | -5.64 | 3.14 | -9.82 | 6.14 | -8.25 | 2924 | 0.0 |
| 2021 (8) | 256.82 | 15.42 | 20.22 | -1.12 | 8.94 | 5.8 | 17.18 | 7.38 | 7.87 | -14.33 | 3.48 | -8.34 | 6.69 | -6.97 | 2924 | 4.28 |
| 2020 (7) | 222.51 | -7.39 | 20.45 | -7.21 | 8.45 | -2.87 | 16.0 | -13.04 | 9.19 | 0.19 | 3.80 | 4.87 | 7.19 | -6.11 | 2804 | 5.29 |
| 2019 (6) | 240.26 | 8.11 | 22.04 | -3.12 | 8.7 | 12.55 | 18.4 | 4.84 | 9.17 | -10.39 | 3.62 | 4.1 | 7.66 | -3.02 | 2663 | -0.08 |
| 2018 (5) | 222.23 | 16.1 | 22.75 | 10.6 | 7.73 | -10.74 | 17.55 | -6.85 | 10.24 | -4.74 | 3.48 | -23.12 | 7.90 | -19.77 | 2665 | -4.24 |
| 2017 (4) | 191.41 | -14.72 | 20.57 | 1.58 | 8.66 | -7.28 | 18.84 | -0.26 | 10.75 | 19.12 | 4.52 | 8.73 | 9.84 | 16.96 | 2783 | -5.47 |
| 2016 (3) | 224.46 | 4.94 | 20.25 | 9.52 | 9.34 | -12.95 | 18.89 | -4.64 | 9.02 | 4.37 | 4.16 | -17.05 | 8.42 | -9.13 | 2944 | -3.73 |
| 2015 (2) | 213.9 | 0.61 | 18.49 | -8.33 | 10.73 | 30.22 | 19.81 | 5.94 | 8.64 | -8.88 | 5.02 | 29.43 | 9.26 | 5.3 | 3058 | 7.79 |
| 2014 (1) | 212.61 | 21.95 | 20.17 | 40.07 | 8.24 | -5.94 | 18.7 | 18.5 | 9.49 | 0 | 3.88 | 0 | 8.80 | 0 | 2837 | -0.18 |
