- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.7 | 152.34 | 50.84 | 0.52 | 0.0 | -37.35 | 0.25 | 108.33 | -28.57 | 0.3 | -16.67 | 7.14 | 19.26 | -60.37 | -58.46 | 9.26 | -17.44 | -52.65 | 11.11 | -66.98 | -28.97 | 91 | 0.0 | 0.0 |
| 23Q3 (19) | 1.07 | -30.07 | 22.99 | 0.52 | -8.77 | -3.7 | 0.12 | -55.56 | -58.62 | 0.36 | 125.0 | 28.57 | 48.60 | 30.45 | -21.7 | 11.21 | -36.45 | -66.36 | 33.64 | 221.73 | 4.54 | 91 | 0.0 | -7.14 |
| 23Q2 (18) | 1.53 | 57.73 | 15.91 | 0.57 | 7.55 | -3.39 | 0.27 | -3.57 | 22.73 | 0.16 | 0.0 | -38.46 | 37.25 | -31.82 | -16.65 | 17.65 | -38.87 | 5.88 | 10.46 | -36.6 | -46.91 | 91 | 0.0 | -7.14 |
| 23Q1 (17) | 0.97 | -45.81 | 44.78 | 0.53 | -36.14 | -24.29 | 0.28 | -20.0 | 21.74 | 0.16 | -42.86 | -33.33 | 54.64 | 17.84 | -47.7 | 28.87 | 47.63 | -15.91 | 16.49 | 5.45 | -53.95 | 91 | 0.0 | -7.14 |
| 22Q4 (16) | 1.79 | 105.75 | 36.64 | 0.83 | 53.7 | 36.07 | 0.35 | 20.69 | 94.44 | 0.28 | 0.0 | 27.27 | 46.37 | -25.29 | -0.42 | 19.55 | -41.34 | 42.3 | 15.64 | -51.4 | -6.86 | 91 | -7.14 | -7.14 |
| 22Q3 (15) | 0.87 | -34.09 | -19.44 | 0.54 | -8.47 | 0.0 | 0.29 | 31.82 | 38.1 | 0.28 | 7.69 | 21.74 | 62.07 | 38.87 | 24.14 | 33.33 | 100.0 | 71.43 | 32.18 | 63.4 | 51.12 | 98 | 0.0 | -5.77 |
| 22Q2 (14) | 1.32 | 97.01 | 69.23 | 0.59 | -15.71 | -7.81 | 0.22 | -4.35 | 0.0 | 0.26 | 8.33 | 23.81 | 44.70 | -57.22 | -45.53 | 16.67 | -51.45 | -40.91 | 19.70 | -45.01 | -26.84 | 98 | 0.0 | -5.77 |
| 22Q1 (13) | 0.67 | -48.85 | -42.24 | 0.7 | 14.75 | -4.11 | 0.23 | 27.78 | 9.52 | 0.24 | 9.09 | -20.0 | 104.48 | 124.37 | 66.02 | 34.33 | 149.83 | 89.62 | 35.82 | 113.3 | 38.51 | 98 | 0.0 | -5.77 |
| 21Q4 (12) | 1.31 | 21.3 | -24.28 | 0.61 | 12.96 | -8.96 | 0.18 | -14.29 | -10.0 | 0.22 | -4.35 | -12.0 | 46.56 | -6.87 | 20.23 | 13.74 | -29.33 | 18.85 | 16.79 | -21.14 | 16.21 | 98 | -5.77 | -5.77 |
| 21Q3 (11) | 1.08 | 38.46 | -12.9 | 0.54 | -15.62 | -14.29 | 0.21 | -4.55 | 10.53 | 0.23 | 9.52 | -4.17 | 50.00 | -39.06 | -1.59 | 19.44 | -31.06 | 26.9 | 21.30 | -20.9 | 10.03 | 104 | 0.0 | 13.04 |
| 21Q2 (10) | 0.78 | -32.76 | -26.42 | 0.64 | -12.33 | 6.67 | 0.22 | 4.76 | 10.0 | 0.21 | -30.0 | -19.23 | 82.05 | 30.38 | 44.96 | 28.21 | 55.8 | 49.49 | 26.92 | 4.1 | 9.76 | 104 | 0.0 | 13.04 |
| 21Q1 (9) | 1.16 | -32.95 | 12.62 | 0.73 | 8.96 | 10.61 | 0.21 | 5.0 | -8.7 | 0.3 | 20.0 | 11.11 | 62.93 | 62.49 | -1.79 | 18.10 | 56.59 | -18.93 | 25.86 | 78.97 | -1.34 | 104 | 0.0 | 25.3 |
| 20Q4 (8) | 1.73 | 39.52 | -10.36 | 0.67 | 6.35 | -12.99 | 0.2 | 5.26 | 42.86 | 0.25 | 4.17 | -10.71 | 38.73 | -23.77 | -2.93 | 11.56 | -24.55 | 59.37 | 14.45 | -25.34 | -0.39 | 104 | 13.04 | 25.3 |
| 20Q3 (7) | 1.24 | 16.98 | -0.8 | 0.63 | 5.0 | -12.5 | 0.19 | -5.0 | 5.56 | 0.24 | -7.69 | 14.29 | 50.81 | -10.24 | -11.79 | 15.32 | -18.79 | 6.41 | 19.35 | -21.09 | 15.21 | 92 | 0.0 | 10.84 |
| 20Q2 (6) | 1.06 | 2.91 | -6.19 | 0.6 | -9.09 | -13.04 | 0.2 | -13.04 | 5.26 | 0.26 | -3.7 | 23.81 | 56.60 | -11.66 | -7.3 | 18.87 | -15.5 | 12.21 | 24.53 | -6.43 | 31.99 | 92 | 10.84 | 10.84 |
| 20Q1 (5) | 1.03 | -46.63 | -1.9 | 0.66 | -14.29 | 0.0 | 0.23 | 64.29 | 0.0 | 0.27 | -3.57 | 22.73 | 64.08 | 60.61 | 1.94 | 22.33 | 207.84 | 1.94 | 26.21 | 80.69 | 25.11 | 83 | 0.0 | 0.0 |
| 19Q4 (4) | 1.93 | 54.4 | 0.0 | 0.77 | 6.94 | 0.0 | 0.14 | -22.22 | 0.0 | 0.28 | 33.33 | 0.0 | 39.90 | -30.74 | 0.0 | 7.25 | -49.63 | 0.0 | 14.51 | -13.64 | 0.0 | 83 | 0.0 | 0.0 |
| 19Q3 (3) | 1.25 | 10.62 | 0.0 | 0.72 | 4.35 | 0.0 | 0.18 | -5.26 | 0.0 | 0.21 | 0.0 | 0.0 | 57.60 | -5.67 | 0.0 | 14.40 | -14.36 | 0.0 | 16.80 | -9.6 | 0.0 | 83 | 0.0 | 0.0 |
| 19Q2 (2) | 1.13 | 7.62 | 0.0 | 0.69 | 4.55 | 0.0 | 0.19 | -17.39 | 0.0 | 0.21 | -4.55 | 0.0 | 61.06 | -2.86 | 0.0 | 16.81 | -23.24 | 0.0 | 18.58 | -11.3 | 0.0 | 83 | 0.0 | 0.0 |
| 19Q1 (1) | 1.05 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 62.86 | 0.0 | 0.0 | 21.90 | 0.0 | 0.0 | 20.95 | 0.0 | 0.0 | 83 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.27 | 34.84 | 2.15 | -19.17 | 0.91 | -16.51 | 0.99 | -6.6 | 34.29 | -40.06 | 14.51 | -38.08 | 15.79 | -30.73 | 91 | 0.0 |
| 2022 (9) | 4.65 | 7.39 | 2.66 | 5.56 | 1.09 | 32.93 | 1.06 | 10.42 | 57.20 | -1.71 | 23.44 | 23.78 | 22.80 | 2.82 | 91 | -7.14 |
| 2021 (8) | 4.33 | -14.6 | 2.52 | -1.56 | 0.82 | 0.0 | 0.96 | -6.8 | 58.20 | 15.26 | 18.94 | 17.09 | 22.17 | 9.13 | 98 | -5.77 |
| 2020 (7) | 5.07 | -5.41 | 2.56 | -9.54 | 0.82 | 12.33 | 1.03 | 11.96 | 50.49 | -4.37 | 16.17 | 18.75 | 20.32 | 18.36 | 104 | 13.04 |
| 2019 (6) | 5.36 | 2.29 | 2.83 | 7.6 | 0.73 | -7.59 | 0.92 | 73.58 | 52.80 | 5.2 | 13.62 | -9.66 | 17.16 | 69.7 | 92 | 10.84 |
| 2018 (5) | 5.24 | -12.52 | 2.63 | 16.37 | 0.79 | -7.06 | 0.53 | -39.77 | 50.19 | 33.03 | 15.08 | 6.24 | 10.11 | -31.15 | 83 | 6.41 |
| 2017 (4) | 5.99 | 10.72 | 2.26 | -8.13 | 0.85 | -7.61 | 0.88 | 33.33 | 37.73 | -17.03 | 14.19 | -16.55 | 14.69 | 20.42 | 78 | -67.09 |
| 2016 (3) | 5.41 | 11.09 | 2.46 | 6.49 | 0.92 | 2.22 | 0.66 | -26.67 | 45.47 | -4.14 | 17.01 | -7.98 | 12.20 | -33.99 | 237 | 2.6 |
| 2015 (2) | 4.87 | -43.17 | 2.31 | -39.84 | 0.9 | -18.92 | 0.9 | -62.96 | 47.43 | 5.86 | 18.48 | 42.68 | 18.48 | -34.82 | 231 | -44.6 |
| 2014 (1) | 8.57 | -27.98 | 3.84 | -21.63 | 1.11 | -30.63 | 2.43 | -18.73 | 44.81 | 0 | 12.95 | 0 | 28.35 | 0 | 417 | 10.03 |
