玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q2 (20)0000000000009.210.00.022.370.00.00.0000000
25Q1 (19)0000000000009.210.00.022.370.00.00.0000000
24Q4 (18)0000000000009.210.00.022.370.00.00.0000000
24Q3 (17)0000000000009.210.00.022.370.00.00.0000000
24Q2 (16)0000000000009.210.00.022.370.00.00.0000000
24Q1 (15)0000000000009.210.00.022.370.00.00.0000000
23Q4 (14)0000000000009.210.00.022.370.00.00.0000000
23Q3 (13)0000000000009.210.00.022.370.00.00.0000000
23Q2 (12)00-100.000-100.000-100.00009.210.00.022.370.00.00.0000000
23Q1 (11)00-100.000-100.000-100.00009.210.03.9522.370.0-1.830.0000000
22Q4 (10)00-100.000-100.000-100.00009.210.012.0622.370.0-25.780.0000000
22Q3 (9)0-100.0-100.00-100.0-100.00-100.0-100.00009.210.077.322.370.0-9.350.0000000
22Q2 (8)0.76-3.816.920.070.075.00.17-5.56-19.050009.213.9549.6722.37-1.83-30.760.0000000
22Q1 (7)0.798.22-1.250.0716.6740.00.18-18.18-21.740008.867.8141.7722.78-24.4-20.750.0000000
21Q4 (6)0.73-5.19-30.480.0650.020.00.2215.7915.790008.2258.2272.630.1422.1366.550.0000000
21Q3 (5)0.7718.464.050.040.0-42.860.19-9.5211.760005.19-15.58-45.0824.68-23.627.410.0000000
21Q2 (4)0.65-18.750.00.04-20.00.00.21-8.70.0000.06.15-1.540.032.3112.370.00.0000.0000.0
21Q1 (3)0.8-23.810.00.050.00.00.2321.050.0000.06.2531.250.028.7558.880.00.0000.0000.0
20Q4 (2)1.0541.890.00.05-28.570.00.1911.760.0000.04.76-49.660.018.10-21.230.00.0000.0000.0
20Q3 (1)0.740.00.00.070.00.00.170.00.000.00.09.460.00.022.970.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2021 (10)2.95-1.990.211.110.84-4.55006.7813.3728.47-2.60.00000
2020 (9)3.017.120.1838.460.887.32005.9829.2629.240.190.00000
2019 (8)2.8119.570.13-13.330.829.330.03-57.144.63-27.5229.18-8.561.07-64.1600
2018 (7)2.35-14.860.15-21.050.75-10.710.07-36.366.38-7.2831.914.862.98-25.2600
2017 (6)2.76-28.310.19-24.00.846.330.11-26.676.886.0130.4348.323.992.2900
2016 (5)3.85-42.280.25-13.790.79-3.660.15-28.576.4949.3520.5266.913.9023.757190.0
2015 (4)6.67-13.380.29-12.120.822.50.21-25.04.351.4512.2918.333.15-13.427190.0
2014 (3)7.77.090.33-26.670.8-4.760.2827.274.29-31.5210.39-11.073.6418.847190.0
2013 (2)7.19-17.550.454.650.8423.530.2215.796.2626.9211.6849.823.0640.437190.0
2012 (1)8.7200.4300.6800.1904.9307.8002.1807190

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