- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.29 | -10.55 | -14.55 | 0.05 | -28.57 | -44.44 | 0.22 | -12.0 | -4.35 | 0 | 0 | 0 | 2.18 | -20.15 | -34.98 | 9.61 | -1.62 | 11.94 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 23Q3 (19) | 2.56 | 35.45 | -2.66 | 0.07 | 16.67 | 16.67 | 0.25 | 8.7 | 13.64 | 0 | 0 | 0 | 2.73 | -13.87 | 19.86 | 9.77 | -19.75 | 16.74 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 23Q2 (18) | 1.89 | -8.25 | 4.42 | 0.06 | -14.29 | -14.29 | 0.23 | 0.0 | 9.52 | 0 | 0 | 0 | 3.17 | -6.58 | -17.91 | 12.17 | 8.99 | 4.89 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 23Q1 (17) | 2.06 | -23.13 | -2.37 | 0.07 | -22.22 | 40.0 | 0.23 | 0.0 | 0.0 | 0 | 0 | 0 | 3.40 | 1.19 | 43.4 | 11.17 | 30.1 | 2.43 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 22Q4 (16) | 2.68 | 1.9 | -21.87 | 0.09 | 50.0 | 50.0 | 0.23 | 4.55 | -17.86 | 0 | 0 | 0 | 3.36 | 47.2 | 91.98 | 8.58 | 2.59 | 5.13 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 22Q3 (15) | 2.63 | 45.3 | -3.66 | 0.06 | -14.29 | -14.29 | 0.22 | 4.76 | 10.0 | 0 | 0 | 0 | 2.28 | -41.01 | -11.03 | 8.37 | -27.9 | 14.18 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 22Q2 (14) | 1.81 | -14.22 | -34.66 | 0.07 | 40.0 | 16.67 | 0.21 | -8.7 | -8.7 | 0 | 0 | 0 | 3.87 | 63.2 | 78.55 | 11.60 | 6.44 | 39.73 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 22Q1 (13) | 2.11 | -38.48 | -33.86 | 0.05 | -16.67 | -44.44 | 0.23 | -17.86 | 4.55 | 0 | 0 | 0 | 2.37 | 35.47 | -16.01 | 10.90 | 33.53 | 58.06 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 21Q4 (12) | 3.43 | 25.64 | -4.19 | 0.06 | -14.29 | -45.45 | 0.28 | 40.0 | -12.5 | 0 | 0 | 0 | 1.75 | -31.78 | -43.07 | 8.16 | 11.43 | -8.67 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 21Q3 (11) | 2.73 | -1.44 | -43.94 | 0.07 | 16.67 | -22.22 | 0.2 | -13.04 | -39.39 | 0 | 0 | 0 | 2.56 | 18.38 | 38.75 | 7.33 | -11.77 | 8.11 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 21Q2 (10) | 2.77 | -13.17 | 61.99 | 0.06 | -33.33 | -14.29 | 0.23 | 4.55 | 43.75 | 0 | 0 | 0 | 2.17 | -23.23 | -47.09 | 8.30 | 20.4 | -11.26 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 21Q1 (9) | 3.19 | -10.89 | 209.71 | 0.09 | -18.18 | 200.0 | 0.22 | -31.25 | 57.14 | 0 | 0 | 0 | 2.82 | -8.18 | -3.13 | 6.90 | -22.84 | -49.26 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 20Q4 (8) | 3.58 | -26.49 | 261.62 | 0.11 | 22.22 | 266.67 | 0.32 | -3.03 | 68.42 | 0 | 0 | 0 | 3.07 | 66.26 | 1.4 | 8.94 | 31.91 | -53.43 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 20Q3 (7) | 4.87 | 184.8 | 435.16 | 0.09 | 28.57 | 125.0 | 0.33 | 106.25 | 50.0 | 0 | 0 | 0 | 1.85 | -54.85 | -57.96 | 6.78 | -27.58 | -71.97 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 20Q2 (6) | 1.71 | 66.02 | -1.72 | 0.07 | 133.33 | 40.0 | 0.16 | 14.29 | -36.0 | 0 | 0 | 0 | 4.09 | 40.55 | 42.46 | 9.36 | -31.16 | -34.88 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 20Q1 (5) | 1.03 | 4.04 | -32.24 | 0.03 | 0.0 | -40.0 | 0.14 | -26.32 | -44.0 | 0 | 0 | 0 | 2.91 | -3.88 | -11.46 | 13.59 | -29.18 | -17.36 | 0.00 | 0 | 0 | 634 | 0.0 | 0.0 |
| 19Q4 (4) | 0.99 | 8.79 | 0.0 | 0.03 | -25.0 | 0.0 | 0.19 | -13.64 | 0.0 | 0 | 0 | 0.0 | 3.03 | -31.06 | 0.0 | 19.19 | -20.62 | 0.0 | 0.00 | 0 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q3 (3) | 0.91 | -47.7 | 0.0 | 0.04 | -20.0 | 0.0 | 0.22 | -12.0 | 0.0 | 0 | 0 | 0.0 | 4.40 | 52.97 | 0.0 | 24.18 | 68.26 | 0.0 | 0.00 | 0 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q2 (2) | 1.74 | 14.47 | 0.0 | 0.05 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.87 | -12.64 | 0.0 | 14.37 | -12.64 | 0.0 | 0.00 | 0 | 0.0 | 634 | 0.0 | 0.0 |
| 19Q1 (1) | 1.52 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 16.45 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 634 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.8 | -4.76 | 0.25 | -10.71 | 0.92 | 4.55 | 0 | 0 | 2.84 | -6.25 | 10.45 | 9.77 | 0.00 | 0 | 634 | 0.0 |
| 2022 (9) | 9.24 | -23.76 | 0.28 | 0.0 | 0.88 | -5.38 | 0 | 0 | 3.03 | 31.17 | 9.52 | 24.12 | 0.00 | 0 | 634 | 0.0 |
| 2021 (8) | 12.12 | 8.31 | 0.28 | -6.67 | 0.93 | -1.06 | 0 | 0 | 2.31 | -13.83 | 7.67 | -8.66 | 0.00 | 0 | 634 | 0.0 |
| 2020 (7) | 11.19 | 116.44 | 0.3 | 66.67 | 0.94 | 3.3 | 0 | 0 | 2.68 | -23.0 | 8.40 | -52.27 | 0.00 | 0 | 634 | 0.0 |
| 2019 (6) | 5.17 | -36.95 | 0.18 | -47.06 | 0.91 | -3.19 | 0 | 0 | 3.48 | -16.03 | 17.60 | 53.55 | 0.00 | 0 | 634 | 0.0 |
| 2018 (5) | 8.2 | -3.53 | 0.34 | 47.83 | 0.94 | -1.05 | 0 | 0 | 4.15 | 53.23 | 11.46 | 2.57 | 0.00 | 0 | 634 | 0.0 |
| 2017 (4) | 8.5 | 23.37 | 0.23 | -36.11 | 0.95 | -6.86 | 0 | 0 | 2.71 | -48.21 | 11.18 | -24.5 | 0.00 | 0 | 634 | 0.0 |
| 2016 (3) | 6.89 | 3.61 | 0.36 | 12.5 | 1.02 | -11.3 | 0 | 0 | 5.22 | 8.58 | 14.80 | -14.39 | 0.00 | 0 | 634 | 0.0 |
| 2015 (2) | 6.65 | 622.83 | 0.32 | 966.67 | 1.15 | 19.79 | 0 | 0 | 4.81 | 47.57 | 17.29 | -83.43 | 0.00 | 0 | 634 | -50.58 |
| 2014 (1) | 0.92 | -58.93 | 0.03 | -90.62 | 0.96 | -28.36 | 0.01 | -97.87 | 3.26 | 0 | 104.35 | 0 | 1.09 | 0 | 1283 | 0.0 |
