- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.62 | -2.69 | -15.02 | 0.41 | -8.89 | -29.31 | 0.23 | -25.81 | -8.0 | 0.23 | 15.0 | -4.17 | 11.33 | -6.37 | -16.81 | 6.35 | -23.76 | 8.27 | 6.35 | 18.18 | 12.78 | 277 | 0.0 | 0.0 |
| 23Q3 (19) | 3.72 | 9.09 | 0.54 | 0.45 | 9.76 | -4.26 | 0.31 | 40.91 | -11.43 | 0.2 | 5.26 | -4.76 | 12.10 | 0.61 | -4.77 | 8.33 | 29.17 | -11.9 | 5.38 | -3.51 | -5.27 | 277 | 0.0 | -1.42 |
| 23Q2 (18) | 3.41 | -11.43 | -5.28 | 0.41 | -14.58 | -21.15 | 0.22 | -33.33 | -12.0 | 0.19 | -17.39 | -17.39 | 12.02 | -3.56 | -16.76 | 6.45 | -24.73 | -7.1 | 5.57 | -6.73 | -12.79 | 277 | 0.0 | -1.42 |
| 23Q1 (17) | 3.85 | -9.62 | 9.07 | 0.48 | -17.24 | 4.35 | 0.33 | 32.0 | 13.79 | 0.23 | -4.17 | -11.54 | 12.47 | -8.43 | -4.33 | 8.57 | 46.06 | 4.33 | 5.97 | 6.04 | -18.89 | 277 | 0.0 | -1.42 |
| 22Q4 (16) | 4.26 | 15.14 | 18.99 | 0.58 | 23.4 | 5.45 | 0.25 | -28.57 | -7.41 | 0.24 | 14.29 | 14.29 | 13.62 | 7.18 | -11.38 | 5.87 | -37.96 | -22.19 | 5.63 | -0.74 | -3.96 | 277 | -1.42 | -1.42 |
| 22Q3 (15) | 3.7 | 2.78 | 1.93 | 0.47 | -9.62 | -12.96 | 0.35 | 40.0 | 25.0 | 0.21 | -8.7 | -19.23 | 12.70 | -12.06 | -14.61 | 9.46 | 36.22 | 22.64 | 5.68 | -11.16 | -20.76 | 281 | 0.0 | 0.0 |
| 22Q2 (14) | 3.6 | 1.98 | 13.92 | 0.52 | 13.04 | 13.04 | 0.25 | -13.79 | 4.17 | 0.23 | -11.54 | 27.78 | 14.44 | 10.85 | -0.77 | 6.94 | -15.47 | -8.56 | 6.39 | -13.26 | 12.16 | 281 | 0.0 | 0.0 |
| 22Q1 (13) | 3.53 | -1.4 | 30.26 | 0.46 | -16.36 | 0.0 | 0.29 | 7.41 | 20.83 | 0.26 | 23.81 | 36.84 | 13.03 | -15.18 | -23.23 | 8.22 | 8.93 | -7.24 | 7.37 | 25.56 | 5.05 | 281 | 0.0 | 0.0 |
| 21Q4 (12) | 3.58 | -1.38 | 5.92 | 0.55 | 1.85 | 17.02 | 0.27 | -3.57 | -28.95 | 0.21 | -19.23 | 16.67 | 15.36 | 3.27 | 10.48 | 7.54 | -2.22 | -32.92 | 5.87 | -18.1 | 10.15 | 281 | 0.0 | 0.0 |
| 21Q3 (11) | 3.63 | 14.87 | 23.47 | 0.54 | 17.39 | 22.73 | 0.28 | 16.67 | 55.56 | 0.26 | 44.44 | 52.94 | 14.88 | 2.19 | -0.6 | 7.71 | 1.56 | 25.99 | 7.16 | 25.74 | 23.87 | 281 | 0.0 | -1.75 |
| 21Q2 (10) | 3.16 | 16.61 | -0.32 | 0.46 | 0.0 | 9.52 | 0.24 | 0.0 | -11.11 | 0.18 | -5.26 | 5.88 | 14.56 | -14.24 | 9.87 | 7.59 | -14.24 | -10.83 | 5.70 | -18.75 | 6.22 | 281 | 0.0 | -1.75 |
| 21Q1 (9) | 2.71 | -19.82 | 7.97 | 0.46 | -2.13 | 17.95 | 0.24 | -36.84 | 33.33 | 0.19 | 5.56 | 18.75 | 16.97 | 22.07 | 9.24 | 8.86 | -21.23 | 23.49 | 7.01 | 31.65 | 9.99 | 281 | 0.0 | -0.35 |
| 20Q4 (8) | 3.38 | 14.97 | 21.58 | 0.47 | 6.82 | 6.82 | 0.38 | 111.11 | 35.71 | 0.18 | 5.88 | 5.88 | 13.91 | -7.09 | -12.14 | 11.24 | 83.63 | 11.62 | 5.33 | -7.9 | -12.91 | 281 | -1.75 | -0.35 |
| 20Q3 (7) | 2.94 | -7.26 | -3.29 | 0.44 | 4.76 | 7.32 | 0.18 | -33.33 | -37.93 | 0.17 | 0.0 | 6.25 | 14.97 | 12.96 | 10.97 | 6.12 | -28.12 | -35.82 | 5.78 | 7.82 | 9.86 | 286 | 0.0 | 1.42 |
| 20Q2 (6) | 3.17 | 26.29 | -0.63 | 0.42 | 7.69 | -19.23 | 0.27 | 50.0 | -15.62 | 0.17 | 6.25 | -5.56 | 13.25 | -14.73 | -18.72 | 8.52 | 18.77 | -15.09 | 5.36 | -15.87 | -4.96 | 286 | 1.42 | 1.42 |
| 20Q1 (5) | 2.51 | -9.71 | -10.04 | 0.39 | -11.36 | -11.36 | 0.18 | -35.71 | -30.77 | 0.16 | -5.88 | -11.11 | 15.54 | -1.83 | -1.48 | 7.17 | -28.8 | -23.05 | 6.37 | 4.24 | -1.2 | 282 | 0.0 | 0.0 |
| 19Q4 (4) | 2.78 | -8.55 | 0.0 | 0.44 | 7.32 | 0.0 | 0.28 | -3.45 | 0.0 | 0.17 | 6.25 | 0.0 | 15.83 | 17.35 | 0.0 | 10.07 | 5.58 | 0.0 | 6.12 | 16.19 | 0.0 | 282 | 0.0 | 0.0 |
| 19Q3 (3) | 3.04 | -4.7 | 0.0 | 0.41 | -21.15 | 0.0 | 0.29 | -9.38 | 0.0 | 0.16 | -11.11 | 0.0 | 13.49 | -17.26 | 0.0 | 9.54 | -4.9 | 0.0 | 5.26 | -6.73 | 0.0 | 282 | 0.0 | 0.0 |
| 19Q2 (2) | 3.19 | 14.34 | 0.0 | 0.52 | 18.18 | 0.0 | 0.32 | 23.08 | 0.0 | 0.18 | 0.0 | 0.0 | 16.30 | 3.36 | 0.0 | 10.03 | 7.64 | 0.0 | 5.64 | -12.54 | 0.0 | 282 | 0.0 | 0.0 |
| 19Q1 (1) | 2.79 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 15.77 | 0.0 | 0.0 | 9.32 | 0.0 | 0.0 | 6.45 | 0.0 | 0.0 | 282 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.61 | -3.25 | 1.75 | -13.79 | 1.09 | -4.39 | 0.84 | -9.68 | 11.98 | -10.9 | 7.46 | -1.18 | 5.75 | -6.65 | 277 | 0.0 |
| 2022 (9) | 15.1 | 15.44 | 2.03 | 1.0 | 1.14 | 9.62 | 0.93 | 9.41 | 13.44 | -12.52 | 7.55 | -5.05 | 6.16 | -5.22 | 277 | -1.42 |
| 2021 (8) | 13.08 | 9.09 | 2.01 | 17.54 | 1.04 | 2.97 | 0.85 | 23.19 | 15.37 | 7.75 | 7.95 | -5.61 | 6.50 | 12.92 | 281 | 0.0 |
| 2020 (7) | 11.99 | 1.61 | 1.71 | -5.0 | 1.01 | -12.93 | 0.69 | 0.0 | 14.26 | -6.51 | 8.42 | -14.31 | 5.75 | -1.58 | 281 | -1.75 |
| 2019 (6) | 11.8 | 1.2 | 1.8 | 6.51 | 1.16 | -4.92 | 0.69 | -6.76 | 15.25 | 5.25 | 9.83 | -6.05 | 5.85 | -7.86 | 286 | 1.42 |
| 2018 (5) | 11.66 | -4.58 | 1.69 | 2.42 | 1.22 | -1.61 | 0.74 | 21.31 | 14.49 | 7.34 | 10.46 | 3.11 | 6.35 | 27.14 | 282 | 0.0 |
| 2017 (4) | 12.22 | 37.92 | 1.65 | 6.45 | 1.24 | 138.46 | 0.61 | -6.15 | 13.50 | -22.82 | 10.15 | 72.89 | 4.99 | -31.96 | 282 | 6.02 |
| 2016 (3) | 8.86 | 7.26 | 1.55 | 13.14 | 0.52 | 0.0 | 0.65 | 3.17 | 17.49 | 5.48 | 5.87 | -6.77 | 7.34 | -3.81 | 266 | 36.41 |
| 2015 (2) | 8.26 | -6.14 | 1.37 | 14.17 | 0.52 | -11.86 | 0.63 | 5.0 | 16.59 | 21.63 | 6.30 | -6.1 | 7.63 | 11.86 | 195 | 14.71 |
| 2014 (1) | 8.8 | -19.56 | 1.2 | -18.92 | 0.59 | 20.41 | 0.6 | 17.65 | 13.64 | 0 | 6.70 | 0 | 6.82 | 0 | 170 | 3.66 |
