- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.76 | 36.82 | -16.16 | 0.44 | 7.32 | -6.38 | 0.3 | 20.0 | 11.11 | 0.52 | 18.18 | 23.81 | 7.64 | -21.56 | 11.66 | 5.21 | -12.29 | 32.52 | 9.03 | -13.62 | 47.67 | 0 | 0 | 0 |
| 23Q3 (19) | 4.21 | -9.66 | -37.63 | 0.41 | -12.77 | -18.0 | 0.25 | -3.85 | -21.88 | 0.44 | 7.32 | -8.33 | 9.74 | -3.44 | 31.47 | 5.94 | 6.43 | 25.26 | 10.45 | 18.79 | 46.97 | 0 | 0 | 0 |
| 23Q2 (18) | 4.66 | -8.09 | -32.37 | 0.47 | 6.82 | 4.44 | 0.26 | 0.0 | -10.34 | 0.41 | -2.38 | -6.82 | 10.09 | 16.22 | 54.43 | 5.58 | 8.8 | 32.56 | 8.80 | 6.21 | 37.77 | 0 | 0 | 0 |
| 23Q1 (17) | 5.07 | -26.2 | 23.06 | 0.44 | -6.38 | 29.41 | 0.26 | -3.7 | 23.81 | 0.42 | 0.0 | 7.69 | 8.68 | 26.85 | 5.16 | 5.13 | 30.48 | 0.61 | 8.28 | 35.5 | -12.49 | 0 | 0 | 0 |
| 22Q4 (16) | 6.87 | 1.78 | -1.86 | 0.47 | -6.0 | -7.84 | 0.27 | -15.62 | 17.39 | 0.42 | -12.5 | 2.44 | 6.84 | -7.64 | -6.1 | 3.93 | -17.1 | 19.61 | 6.11 | -14.03 | 4.38 | 0 | 0 | 0 |
| 22Q3 (15) | 6.75 | -2.03 | 8.7 | 0.5 | 11.11 | 16.28 | 0.32 | 10.34 | 45.45 | 0.48 | 9.09 | 20.0 | 7.41 | 13.42 | 6.98 | 4.74 | 12.63 | 33.82 | 7.11 | 11.35 | 10.4 | 0 | 0 | 0 |
| 22Q2 (14) | 6.89 | 67.23 | 84.72 | 0.45 | 32.35 | 36.36 | 0.29 | 38.1 | 70.59 | 0.44 | 12.82 | 29.41 | 6.53 | -20.86 | -26.18 | 4.21 | -17.42 | -7.65 | 6.39 | -32.54 | -29.94 | 0 | 0 | 0 |
| 22Q1 (13) | 4.12 | -41.14 | 27.55 | 0.34 | -33.33 | -5.56 | 0.21 | -8.7 | 23.53 | 0.39 | -4.88 | 18.18 | 8.25 | 13.27 | -25.96 | 5.10 | 55.13 | -3.16 | 9.47 | 61.61 | -7.35 | 0 | 0 | 0 |
| 21Q4 (12) | 7.0 | 12.72 | 28.44 | 0.51 | 18.6 | 45.71 | 0.23 | 4.55 | 0.0 | 0.41 | 2.5 | -10.87 | 7.29 | 5.22 | 13.45 | 3.29 | -7.25 | -22.14 | 5.86 | -9.07 | -30.61 | 0 | 0 | 0 |
| 21Q3 (11) | 6.21 | 66.49 | 50.73 | 0.43 | 30.3 | 16.22 | 0.22 | 29.41 | 22.22 | 0.4 | 17.65 | 14.29 | 6.92 | -21.73 | -22.9 | 3.54 | -22.27 | -18.91 | 6.44 | -29.34 | -24.18 | 0 | 0 | 0 |
| 21Q2 (10) | 3.73 | 15.48 | -1.32 | 0.33 | -8.33 | -21.43 | 0.17 | 0.0 | -5.56 | 0.34 | 3.03 | 3.03 | 8.85 | -20.62 | -20.38 | 4.56 | -13.4 | -4.29 | 9.12 | -10.78 | 4.41 | 0 | 0 | 0 |
| 21Q1 (9) | 3.23 | -40.73 | -24.36 | 0.36 | 2.86 | -23.4 | 0.17 | -26.09 | 0.0 | 0.33 | -28.26 | -5.71 | 11.15 | 73.55 | 1.26 | 5.26 | 24.71 | 32.2 | 10.22 | 21.05 | 24.64 | 0 | 0 | 0 |
| 20Q4 (8) | 5.45 | 32.28 | 3.61 | 0.35 | -5.41 | 16.67 | 0.23 | 27.78 | 27.78 | 0.46 | 31.43 | 15.0 | 6.42 | -28.49 | 12.6 | 4.22 | -3.4 | 23.32 | 8.44 | -0.64 | 10.99 | 0 | 0 | 0 |
| 20Q3 (7) | 4.12 | 8.99 | 5.64 | 0.37 | -11.9 | 42.31 | 0.18 | 0.0 | 5.88 | 0.35 | 6.06 | -5.41 | 8.98 | -19.17 | 34.71 | 4.37 | -8.25 | 0.23 | 8.50 | -2.69 | -10.46 | 0 | 0 | 0 |
| 20Q2 (6) | 3.78 | -11.48 | 14.55 | 0.42 | -10.64 | 35.48 | 0.18 | 5.88 | 12.5 | 0.33 | -5.71 | -10.81 | 11.11 | 0.95 | 18.28 | 4.76 | 19.61 | -1.79 | 8.73 | 6.51 | -22.14 | 0 | 0 | 0 |
| 20Q1 (5) | 4.27 | -18.82 | 56.99 | 0.47 | 56.67 | 42.42 | 0.17 | -5.56 | 6.25 | 0.35 | -12.5 | 6.06 | 11.01 | 92.99 | -9.28 | 3.98 | 16.34 | -32.32 | 8.20 | 7.79 | -32.44 | 0 | 0 | 0 |
| 19Q4 (4) | 5.26 | 34.87 | 0.0 | 0.3 | 15.38 | 0.0 | 0.18 | 5.88 | 0.0 | 0.4 | 8.11 | 0.0 | 5.70 | -14.45 | 0.0 | 3.42 | -21.49 | 0.0 | 7.60 | -19.84 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.9 | 18.18 | 0.0 | 0.26 | -16.13 | 0.0 | 0.17 | 6.25 | 0.0 | 0.37 | 0.0 | 0.0 | 6.67 | -29.03 | 0.0 | 4.36 | -10.1 | 0.0 | 9.49 | -15.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 3.3 | 21.32 | 0.0 | 0.31 | -6.06 | 0.0 | 0.16 | 0.0 | 0.0 | 0.37 | 12.12 | 0.0 | 9.39 | -22.57 | 0.0 | 4.85 | -17.58 | 0.0 | 11.21 | -7.58 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.72 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 12.13 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | 12.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.69 | -20.06 | 1.77 | 0.57 | 1.06 | -2.75 | 1.79 | 3.47 | 8.99 | 25.8 | 5.38 | 21.65 | 9.09 | 29.43 | 0 | 0 |
| 2022 (9) | 24.63 | 22.11 | 1.76 | 7.98 | 1.09 | 36.25 | 1.73 | 16.11 | 7.15 | -11.58 | 4.43 | 11.58 | 7.02 | -4.92 | 0 | 0 |
| 2021 (8) | 20.17 | 14.54 | 1.63 | 1.24 | 0.8 | 3.9 | 1.49 | 0.0 | 8.08 | -11.61 | 3.97 | -9.29 | 7.39 | -12.69 | 0 | 0 |
| 2020 (7) | 17.61 | 16.08 | 1.61 | 34.17 | 0.77 | 14.93 | 1.49 | 2.05 | 9.14 | 15.58 | 4.37 | -1.0 | 8.46 | -12.09 | 0 | 0 |
| 2019 (6) | 15.17 | 34.01 | 1.2 | -0.83 | 0.67 | 31.37 | 1.46 | -5.19 | 7.91 | -26.0 | 4.42 | -1.97 | 9.62 | -29.26 | 0 | 0 |
| 2018 (5) | 11.32 | 12.64 | 1.21 | 21.0 | 0.51 | -1.92 | 1.54 | 4.05 | 10.69 | 7.42 | 4.51 | -12.93 | 13.60 | -7.62 | 0 | 0 |
| 2017 (4) | 10.05 | -21.97 | 1.0 | 17.65 | 0.52 | 0.0 | 1.48 | 7.25 | 9.95 | 50.78 | 5.17 | 28.16 | 14.73 | 37.45 | 0 | 0 |
| 2016 (3) | 12.88 | -2.94 | 0.85 | 0.0 | 0.52 | -17.46 | 1.38 | 43.75 | 6.60 | 3.03 | 4.04 | -14.96 | 10.71 | 48.1 | 125 | 0.0 |
| 2015 (2) | 13.27 | 30.87 | 0.85 | -13.27 | 0.63 | 80.0 | 0.96 | 15.66 | 6.41 | -33.72 | 4.75 | 37.54 | 7.23 | -11.62 | 125 | 0.0 |
| 2014 (1) | 10.14 | 4.75 | 0.98 | 19.51 | 0.35 | 12.9 | 0.83 | 12.16 | 9.66 | 0 | 3.45 | 0 | 8.19 | 0 | 125 | 0.0 |
