- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.8 | 29.69 | 3.26 | 1.46 | 6.57 | 18.7 | 0.25 | -28.57 | 8.7 | 1.02 | -0.97 | -7.27 | 38.42 | -17.83 | 14.95 | 6.58 | -44.92 | 5.26 | 26.84 | -23.64 | -10.2 | 0 | 0 | 0 |
| 23Q3 (19) | 2.93 | -6.39 | -22.89 | 1.37 | 37.0 | 4.58 | 0.35 | 52.17 | 34.62 | 1.03 | -3.74 | -0.96 | 46.76 | 46.35 | 35.63 | 11.95 | 62.56 | 74.59 | 35.15 | 2.83 | 28.45 | 0 | 0 | 0 |
| 23Q2 (18) | 3.13 | -17.85 | -26.7 | 1.0 | -42.2 | -38.27 | 0.23 | 4.55 | -11.54 | 1.07 | 0.0 | -5.31 | 31.95 | -29.64 | -15.79 | 7.35 | 27.26 | 20.68 | 34.19 | 21.73 | 29.18 | 0 | 0 | 0 |
| 23Q1 (17) | 3.81 | 3.53 | -6.62 | 1.73 | 40.65 | -27.62 | 0.22 | -4.35 | -8.33 | 1.07 | -2.73 | 1.9 | 45.41 | 35.85 | -22.49 | 5.77 | -7.61 | -1.84 | 28.08 | -6.05 | 9.13 | 0 | 0 | 0 |
| 22Q4 (16) | 3.68 | -3.16 | -6.12 | 1.23 | -6.11 | -41.71 | 0.23 | -11.54 | -4.17 | 1.1 | 5.77 | 12.24 | 33.42 | -3.05 | -37.9 | 6.25 | -8.65 | 2.08 | 29.89 | 9.22 | 19.57 | 0 | 0 | 0 |
| 22Q3 (15) | 3.8 | -11.01 | -19.83 | 1.31 | -19.14 | -30.69 | 0.26 | 0.0 | 0.0 | 1.04 | -7.96 | 7.22 | 34.47 | -9.13 | -13.54 | 6.84 | 12.37 | 24.74 | 27.37 | 3.42 | 33.74 | 0 | 0 | 0 |
| 22Q2 (14) | 4.27 | 4.66 | 2.4 | 1.62 | -32.22 | -10.0 | 0.26 | 8.33 | 8.33 | 1.13 | 7.62 | 22.83 | 37.94 | -35.23 | -12.11 | 6.09 | 3.51 | 5.8 | 26.46 | 2.83 | 19.95 | 0 | 0 | 0 |
| 22Q1 (13) | 4.08 | 4.08 | -1.45 | 2.39 | 13.27 | 20.1 | 0.24 | 0.0 | 4.35 | 1.05 | 7.14 | 23.53 | 58.58 | 8.83 | 21.87 | 5.88 | -3.92 | 5.88 | 25.74 | 2.94 | 25.35 | 0 | 0 | 0 |
| 21Q4 (12) | 3.92 | -17.3 | 7.4 | 2.11 | 11.64 | 40.67 | 0.24 | -7.69 | 14.29 | 0.98 | 1.03 | 16.67 | 53.83 | 34.99 | 30.98 | 6.12 | 11.62 | 6.41 | 25.00 | 22.16 | 8.63 | 0 | 0 | 0 |
| 21Q3 (11) | 4.74 | 13.67 | 29.16 | 1.89 | 5.0 | 60.17 | 0.26 | 8.33 | -13.33 | 0.97 | 5.43 | 12.79 | 39.87 | -7.63 | 24.01 | 5.49 | -4.69 | -32.9 | 20.46 | -7.24 | -12.67 | 0 | 0 | 0 |
| 21Q2 (10) | 4.17 | 0.72 | -3.92 | 1.8 | -9.55 | -17.81 | 0.24 | 4.35 | 0.0 | 0.92 | 8.24 | 9.52 | 43.17 | -10.2 | -14.46 | 5.76 | 3.6 | 4.08 | 22.06 | 7.46 | 13.99 | 0 | 0 | 0 |
| 21Q1 (9) | 4.14 | 13.42 | 8.09 | 1.99 | 32.67 | -7.01 | 0.23 | 9.52 | 4.55 | 0.85 | 1.19 | 11.84 | 48.07 | 16.96 | -13.97 | 5.56 | -3.44 | -3.28 | 20.53 | -10.79 | 3.47 | 0 | 0 | 0 |
| 20Q4 (8) | 3.65 | -0.54 | 16.61 | 1.5 | 27.12 | 44.23 | 0.21 | -30.0 | -12.5 | 0.84 | -2.33 | 6.33 | 41.10 | 27.82 | 23.68 | 5.75 | -29.62 | -24.97 | 23.01 | -1.79 | -8.82 | 0 | 0 | 0 |
| 20Q3 (7) | 3.67 | -15.44 | 16.14 | 1.18 | -46.12 | -14.49 | 0.3 | 25.0 | 20.0 | 0.86 | 2.38 | 16.22 | 32.15 | -36.28 | -26.38 | 8.17 | 47.82 | 3.32 | 23.43 | 21.07 | 0.07 | 0 | 0 | 0 |
| 20Q2 (6) | 4.34 | 13.32 | 77.87 | 2.19 | 2.34 | 212.86 | 0.24 | 9.09 | 4.35 | 0.84 | 10.53 | 16.67 | 50.46 | -9.69 | 75.89 | 5.53 | -3.73 | -41.33 | 19.35 | -2.46 | -34.41 | 0 | 0 | 0 |
| 20Q1 (5) | 3.83 | 22.36 | 39.27 | 2.14 | 105.77 | 109.8 | 0.22 | -8.33 | -24.14 | 0.76 | -3.8 | 1.33 | 55.87 | 68.16 | 50.64 | 5.74 | -25.09 | -45.53 | 19.84 | -21.38 | -27.24 | 0 | 0 | 0 |
| 19Q4 (4) | 3.13 | -0.95 | 0.0 | 1.04 | -24.64 | 0.0 | 0.24 | -4.0 | 0.0 | 0.79 | 6.76 | 0.0 | 33.23 | -23.92 | 0.0 | 7.67 | -3.08 | 0.0 | 25.24 | 7.78 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.16 | 29.51 | 0.0 | 1.38 | 97.14 | 0.0 | 0.25 | 8.7 | 0.0 | 0.74 | 2.78 | 0.0 | 43.67 | 52.22 | 0.0 | 7.91 | -16.07 | 0.0 | 23.42 | -20.64 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.44 | -11.27 | 0.0 | 0.7 | -31.37 | 0.0 | 0.23 | -20.69 | 0.0 | 0.72 | -4.0 | 0.0 | 28.69 | -22.65 | 0.0 | 9.43 | -10.61 | 0.0 | 29.51 | 8.2 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.75 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 37.09 | 0.0 | 0.0 | 10.55 | 0.0 | 0.0 | 27.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.67 | -13.7 | 5.56 | -14.98 | 1.05 | 7.14 | 4.2 | -2.78 | 40.67 | -1.49 | 7.68 | 24.15 | 30.72 | 12.66 | 0 | 0 |
| 2022 (9) | 15.84 | -6.71 | 6.54 | -15.94 | 0.98 | 1.03 | 4.32 | 16.13 | 41.29 | -9.89 | 6.19 | 8.3 | 27.27 | 24.49 | 0 | 0 |
| 2021 (8) | 16.98 | 9.55 | 7.78 | 10.83 | 0.97 | -1.02 | 3.72 | 12.73 | 45.82 | 1.17 | 5.71 | -9.65 | 21.91 | 2.9 | 0 | 0 |
| 2020 (7) | 15.5 | 35.02 | 7.02 | 69.98 | 0.98 | -2.0 | 3.3 | 9.63 | 45.29 | 25.89 | 6.32 | -27.42 | 21.29 | -18.8 | 0 | 0 |
| 2019 (6) | 11.48 | 1.32 | 4.13 | 8.12 | 1.0 | 9.89 | 3.01 | 0.33 | 35.98 | 6.7 | 8.71 | 8.45 | 26.22 | -0.98 | 0 | 0 |
| 2018 (5) | 11.33 | 14.56 | 3.82 | 16.46 | 0.91 | 8.33 | 3.0 | 7.91 | 33.72 | 1.66 | 8.03 | -5.44 | 26.48 | -5.8 | 0 | 0 |
| 2017 (4) | 9.89 | 29.62 | 3.28 | 34.98 | 0.84 | 7.69 | 2.78 | 14.88 | 33.16 | 4.13 | 8.49 | -16.92 | 28.11 | -11.37 | 0 | 0 |
| 2016 (3) | 7.63 | 18.85 | 2.43 | -16.21 | 0.78 | -12.36 | 2.42 | -6.56 | 31.85 | -29.5 | 10.22 | -26.26 | 31.72 | -21.38 | 454 | 0.0 |
| 2015 (2) | 6.42 | -12.77 | 2.9 | 3.94 | 0.89 | -27.05 | 2.59 | 0.78 | 45.17 | 19.16 | 13.86 | -16.37 | 40.34 | 15.53 | 454 | 0.0 |
| 2014 (1) | 7.36 | -7.42 | 2.79 | 1.45 | 1.22 | -10.95 | 2.57 | -4.1 | 37.91 | 0 | 16.58 | 0 | 34.92 | 0 | 454 | 0.0 |
