玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.932.921.630.311.85-2.2625.29-31.8-9.919.29-35.25-8.924.38-37.78-30.483.40-35.48-26.090.17-5.56-22.7334.24-26.37-7.0629.17-8.3-19.38119.8049.258.43-19.86-200.62-90.2729.4210.94-13.75
23Q3 (19)47.545.0614.5829.7613.518.5237.0810.1912.3629.7929.868.67.0445.15-24.465.2744.78-18.550.1812.5-21.7446.503.8612.5631.81-15.33-21.2480.273.065.4519.73-10.57-17.3826.52-2.614.49
23Q2 (18)45.25-0.483.8626.22-1.873.833.6525.4212.7722.947.551.964.854.3-34.643.643.41-28.210.160.0-27.2744.7718.4416.5637.5719.54-24.577.88-21.81-7.9822.075549.0144.0927.23-9.11-11.82
23Q1 (17)45.47-5.595.9926.72-13.833.7726.83-4.42-9.9721.330.71-8.224.65-26.19-37.673.52-23.48-31.780.16-27.27-27.2737.802.61-1.7231.43-13.13-30.1699.61-9.8415.290.39103.74-97.1329.96-12.179.9
22Q4 (16)48.1616.0819.8331.0123.546.1428.07-14.9428.4121.18-22.7924.086.30-32.46.424.60-28.912.750.22-4.35-8.3336.84-10.8220.8736.18-10.42-21.91110.4945.1613.84-10.44-143.69-454.2834.1134.415.82
22Q3 (15)41.49-4.778.7325.11-0.5932.9333.0010.5965.6627.4321.9166.559.3225.6155.076.4727.6161.350.234.55-4.1741.317.5553.6840.39-18.83-12.9776.12-10.07-19.7423.8855.96362.3225.38-17.81-16.87
22Q2 (14)43.571.567.525.26-1.926.4329.840.1348.0222.50-3.1854.647.42-0.5456.545.07-1.7456.00.220.00.038.41-0.1342.6849.7610.58-11.6584.63-2.04-14.5815.3112.621567.6230.8813.28-7.3
22Q1 (13)42.906.743.525.7521.3519.7129.8036.3229.1723.2436.1532.127.4626.0133.215.1626.4724.040.22-8.33-8.3338.4626.1827.6945.00-2.8721.7286.40-10.98-7.2513.60361.67101.2327.26-7.44-15.26
21Q4 (12)40.195.32-0.1221.2212.335.1521.869.7416.917.073.6419.795.92-1.522.064.081.7514.290.240.0-4.030.4813.3923.546.33-0.1739.6797.052.34-10.072.95-42.98137.1729.45-3.543.51
21Q3 (11)38.16-5.85-4.6218.89-5.46-16.1919.92-1.19-7.8216.4713.2-1.386.0126.792.214.0123.38-2.910.249.09-4.026.88-0.15-7.9846.41-17.613.1494.83-4.29-9.075.17462.56220.2730.53-8.3510.58
21Q2 (10)40.53-2.22-5.3719.98-7.11-23.0720.16-12.61-22.6414.55-17.28-27.324.74-15.36-35.953.25-21.88-40.480.22-8.33-18.5226.92-10.62-13.6956.3252.3422.9299.086.37-0.60.92-86.41183.3233.313.540
21Q1 (9)41.453.0115.8521.516.5944.2723.0723.3734.0517.5923.4427.655.6015.4665.194.1616.5356.390.24-4.026.3230.1222.0415.2336.9711.4640.4693.15-13.697.486.76185.28-49.3232.1713.0837.42
20Q4 (8)40.240.57-0.220.18-10.47-8.7718.70-13.47-7.1514.25-14.67-6.684.85-17.52-5.833.57-13.56-8.70.250.00.024.68-15.51-2.7233.17-19.1411.42107.923.48-1.78-7.92-84.4719.7828.453.040
20Q3 (7)40.01-6.581.9622.54-13.212.3221.61-17.08-8.8616.70-16.58-8.995.88-20.54-12.54.13-24.36-16.230.25-7.41-7.4129.21-6.352.1741.02-10.4817.47104.304.6312.27-4.30-1425.22-160.4527.61024.71
20Q2 (6)42.8319.730.7425.9774.1874.0626.0651.4255.2120.0245.2868.667.40118.2996.295.46105.2691.580.2742.1112.531.1919.3229.3745.8274.0915.8599.6815.0112.070.32-97.57-97.070.00-100.0-100.0
20Q1 (5)35.78-11.2614.8314.91-32.5922.5117.21-14.5533.113.78-9.7635.13.39-34.179.712.66-31.9713.190.19-24.0-17.3926.143.046.4326.32-11.59-7.2386.67-21.12-7.8613.33234.98124.5323.4103.08
19Q4 (4)40.322.750.022.120.410.020.14-15.060.015.27-16.780.05.15-23.360.03.91-20.690.00.25-7.410.025.37-11.260.029.77-14.750.0109.8818.280.0-9.88-239.00.00.00-100.00.0
19Q3 (3)39.2419.780.022.0347.650.023.7141.220.018.3554.590.06.7278.250.04.9372.980.00.2712.50.028.5918.580.034.92-11.710.092.894.440.07.11-35.720.022.14-4.110.0
19Q2 (2)32.765.130.014.9222.60.016.7929.850.011.8716.370.03.7722.010.02.8521.280.00.244.350.024.11-1.830.039.5539.410.088.94-5.440.011.0686.180.023.091.670.0
19Q1 (1)31.160.00.012.170.00.012.930.00.010.200.00.03.090.00.02.350.00.00.230.00.024.560.00.028.370.00.094.060.00.05.940.00.022.710.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.896.4528.375.789.5316.7430.721.6523.39-1.121.25-29.4316.22-24.840.69-24.1840.785.1329.17-19.3892.374.067.65-31.940.40-27.5128.27-3.91
2022 (9)44.0510.1226.8231.68.1716.1530.2242.4123.6543.7730.1139.221.5839.230.91-3.1938.7935.4936.18-21.9188.77-7.5511.23181.80.55-30.0829.42-5.77
2021 (8)40.00-0.220.38-4.947.039.0321.220.016.450.321.633.0515.50-3.310.94-3.0928.632.5146.3339.6796.01-4.973.9900.78-3.6231.2224.93
2020 (7)40.0810.621.4417.616.45-4.8921.2213.0516.4015.4120.999.7216.0311.470.97-3.027.938.3433.1711.42101.044.01-1.0400.8131.7124.999.89
2019 (6)36.2410.9318.2322.436.7810.218.7716.0114.2110.7619.132.4614.386.61.00-3.8525.7814.3729.77-25.0197.145.572.86-64.180.6141.1822.74-6.42
2018 (5)32.671.0214.8928.036.153.1916.1835.412.8336.9318.6755.8413.4951.911.0410.6422.5425.0139.700.7992.01-5.577.99202.950.44104.5524.30-4.03
2017 (4)32.341.7311.6341.665.9665.1311.9518.439.3728.3611.9848.648.8845.810.9413.2518.0330.6539.3925.4997.4419.82.64-85.870.21025.32-4.63
2016 (3)31.79-5.758.21-13.763.617.2310.09-24.147.30-23.328.06-17.766.09-17.810.837.7913.80-18.3931.39-8.381.3413.6718.66-34.390.00026.550.45
2015 (2)33.73-1.179.52-28.423.373.9413.30-19.29.52-26.379.80-33.387.41-30.160.77-4.9416.91-15.6634.230.7171.56-11.4628.4448.280.00026.4335.12
2014 (1)34.13013.3003.242.4216.46012.93014.71010.6100.81-2.4120.0529.3533.99-29.7780.82-13.0519.18171.960.00019.56-4.12

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