- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.37 | 101.47 | 65.06 | 0.05 | 0.0 | 25.0 | 0.21 | 0.0 | 10.53 | 0.1 | 0.0 | 0.0 | 3.65 | -50.36 | -24.27 | 15.33 | -50.36 | -33.04 | 7.30 | -50.36 | -39.42 | 218 | 0.0 | 0.0 |
| 23Q3 (19) | 0.68 | -2.86 | -2.86 | 0.05 | 0.0 | 25.0 | 0.21 | 10.53 | 0.0 | 0.1 | 11.11 | 0.0 | 7.35 | 2.94 | 28.68 | 30.88 | 13.78 | 2.94 | 14.71 | 14.38 | 2.94 | 218 | 0.0 | -9.92 |
| 23Q2 (18) | 0.7 | -18.6 | -20.45 | 0.05 | 25.0 | 0.0 | 0.19 | 0.0 | -9.52 | 0.09 | -10.0 | -10.0 | 7.14 | 53.57 | 25.71 | 27.14 | 22.86 | 13.74 | 12.86 | 10.57 | 13.14 | 218 | 0.0 | -9.92 |
| 23Q1 (17) | 0.86 | 3.61 | -1.15 | 0.04 | 0.0 | -20.0 | 0.19 | 0.0 | -13.64 | 0.1 | 0.0 | 0.0 | 4.65 | -3.49 | -19.07 | 22.09 | -3.49 | -12.63 | 11.63 | -3.49 | 1.16 | 218 | 0.0 | -9.92 |
| 22Q4 (16) | 0.83 | 18.57 | -30.83 | 0.04 | 0.0 | -20.0 | 0.19 | -9.52 | -5.0 | 0.1 | 0.0 | -9.09 | 4.82 | -15.66 | 15.66 | 22.89 | -23.69 | 37.35 | 12.05 | -15.66 | 31.43 | 218 | -9.92 | -9.92 |
| 22Q3 (15) | 0.7 | -20.45 | -29.29 | 0.04 | -20.0 | -20.0 | 0.21 | 0.0 | 5.0 | 0.1 | 0.0 | -9.09 | 5.71 | 0.57 | 13.14 | 30.00 | 25.71 | 48.5 | 14.29 | 25.71 | 28.57 | 242 | 0.0 | -13.57 |
| 22Q2 (14) | 0.88 | 1.15 | -27.87 | 0.05 | 0.0 | 0.0 | 0.21 | -4.55 | -4.55 | 0.1 | 0.0 | -9.09 | 5.68 | -1.14 | 38.64 | 23.86 | -5.63 | 32.33 | 11.36 | -1.14 | 26.03 | 242 | 0.0 | -13.57 |
| 22Q1 (13) | 0.87 | -27.5 | -10.31 | 0.05 | 0.0 | -16.67 | 0.22 | 10.0 | 4.76 | 0.1 | -9.09 | -9.09 | 5.75 | 37.93 | -7.09 | 25.29 | 51.72 | 16.8 | 11.49 | 25.39 | 1.36 | 242 | 0.0 | -13.57 |
| 21Q4 (12) | 1.2 | 21.21 | -18.37 | 0.05 | 0.0 | -16.67 | 0.2 | 0.0 | -16.67 | 0.11 | 0.0 | -26.67 | 4.17 | -17.5 | 2.08 | 16.67 | -17.5 | 2.08 | 9.17 | -17.5 | -10.17 | 242 | -13.57 | -13.57 |
| 21Q3 (11) | 0.99 | -18.85 | 12.5 | 0.05 | 0.0 | 25.0 | 0.2 | -9.09 | 17.65 | 0.11 | 0.0 | 22.22 | 5.05 | 23.23 | 11.11 | 20.20 | 12.03 | 4.58 | 11.11 | 23.23 | 8.64 | 280 | 0.0 | -9.97 |
| 21Q2 (10) | 1.22 | 25.77 | 17.31 | 0.05 | -16.67 | 0.0 | 0.22 | 4.76 | 22.22 | 0.11 | 0.0 | 10.0 | 4.10 | -33.74 | -14.75 | 18.03 | -16.71 | 4.19 | 9.02 | -20.49 | -6.23 | 280 | 0.0 | -9.97 |
| 21Q1 (9) | 0.97 | -34.01 | 25.97 | 0.06 | 0.0 | 20.0 | 0.21 | -12.5 | 0.0 | 0.11 | -26.67 | -21.43 | 6.19 | 51.55 | -4.74 | 21.65 | 32.6 | -20.62 | 11.34 | 11.13 | -37.63 | 280 | 0.0 | -8.5 |
| 20Q4 (8) | 1.47 | 67.05 | -13.53 | 0.06 | 50.0 | -25.0 | 0.24 | 41.18 | 20.0 | 0.15 | 66.67 | 7.14 | 4.08 | -10.2 | -13.27 | 16.33 | -15.49 | 38.78 | 10.20 | -0.23 | 23.91 | 280 | -9.97 | -8.5 |
| 20Q3 (7) | 0.88 | -15.38 | -54.4 | 0.04 | -20.0 | -33.33 | 0.17 | -5.56 | -32.0 | 0.09 | -10.0 | -25.0 | 4.55 | -5.45 | 46.21 | 19.32 | 11.62 | 49.14 | 10.23 | 6.36 | 64.49 | 311 | 0.0 | 1.63 |
| 20Q2 (6) | 1.04 | 35.06 | -52.73 | 0.05 | 0.0 | -16.67 | 0.18 | -14.29 | -21.74 | 0.1 | -28.57 | -16.67 | 4.81 | -25.96 | 76.28 | 17.31 | -36.54 | 65.55 | 9.62 | -47.12 | 76.28 | 311 | 1.63 | 1.63 |
| 20Q1 (5) | 0.77 | -54.71 | -54.97 | 0.05 | -37.5 | -16.67 | 0.21 | 5.0 | -8.7 | 0.14 | 0.0 | 7.69 | 6.49 | 37.99 | 85.06 | 27.27 | 131.82 | 102.77 | 18.18 | 120.78 | 139.16 | 306 | 0.0 | 0.0 |
| 19Q4 (4) | 1.7 | -11.92 | 0.0 | 0.08 | 33.33 | 0.0 | 0.2 | -20.0 | 0.0 | 0.14 | 16.67 | 0.0 | 4.71 | 51.37 | 0.0 | 11.76 | -9.18 | 0.0 | 8.24 | 32.45 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q3 (3) | 1.93 | -12.27 | 0.0 | 0.06 | 0.0 | 0.0 | 0.25 | 8.7 | 0.0 | 0.12 | 0.0 | 0.0 | 3.11 | 13.99 | 0.0 | 12.95 | 23.9 | 0.0 | 6.22 | 13.99 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q2 (2) | 2.2 | 28.65 | 0.0 | 0.06 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.12 | -7.69 | 0.0 | 2.73 | -22.27 | 0.0 | 10.45 | -22.27 | 0.0 | 5.45 | -28.25 | 0.0 | 306 | 0.0 | 0.0 |
| 19Q1 (1) | 1.71 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 13.45 | 0.0 | 0.0 | 7.60 | 0.0 | 0.0 | 306 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.6 | 9.76 | 0.18 | 0.0 | 0.8 | -3.61 | 0.38 | -2.56 | 5.00 | -8.89 | 22.22 | -12.18 | 10.56 | -11.23 | 218 | 0.0 |
| 2022 (9) | 3.28 | -25.11 | 0.18 | -10.0 | 0.83 | 0.0 | 0.39 | -9.3 | 5.49 | 20.18 | 25.30 | 33.54 | 11.89 | 21.11 | 218 | -9.92 |
| 2021 (8) | 4.38 | 5.29 | 0.2 | 0.0 | 0.83 | 3.75 | 0.43 | -8.51 | 4.57 | -5.02 | 18.95 | -1.46 | 9.82 | -13.11 | 242 | -13.57 |
| 2020 (7) | 4.16 | -43.09 | 0.2 | -20.0 | 0.8 | -12.09 | 0.47 | -9.62 | 4.81 | 40.58 | 19.23 | 54.48 | 11.30 | 58.82 | 280 | -9.97 |
| 2019 (6) | 7.31 | 17.15 | 0.25 | 0.0 | 0.91 | -5.21 | 0.52 | 4.0 | 3.42 | -14.64 | 12.45 | -19.08 | 7.11 | -11.22 | 311 | 1.63 |
| 2018 (5) | 6.24 | 4.7 | 0.25 | -7.41 | 0.96 | 14.29 | 0.5 | 16.28 | 4.01 | -11.56 | 15.38 | 9.16 | 8.01 | 11.06 | 306 | -3.77 |
| 2017 (4) | 5.96 | 6.24 | 0.27 | 3.85 | 0.84 | -10.64 | 0.43 | -15.69 | 4.53 | -2.25 | 14.09 | -15.89 | 7.21 | -20.64 | 318 | -1.24 |
| 2016 (3) | 5.61 | -8.18 | 0.26 | -7.14 | 0.94 | 1.08 | 0.51 | 15.91 | 4.63 | 1.13 | 16.76 | 10.08 | 9.09 | 26.24 | 322 | -7.2 |
| 2015 (2) | 6.11 | 42.76 | 0.28 | 3.7 | 0.93 | 10.71 | 0.44 | 4.76 | 4.58 | -27.36 | 15.22 | -22.45 | 7.20 | -26.62 | 347 | 4.52 |
| 2014 (1) | 4.28 | -6.75 | 0.27 | -18.18 | 0.84 | -5.62 | 0.42 | -4.55 | 6.31 | 0 | 19.63 | 0 | 9.81 | 0 | 332 | 4.4 |
