- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.8 | -17.53 | -39.39 | 0.06 | -14.29 | 20.0 | 0.18 | 12.5 | 20.0 | 0.03 | 200.0 | 0 | 7.50 | 3.93 | 98.0 | 22.50 | 36.41 | 98.0 | 3.75 | 263.75 | 0 | 213 | 0.0 | 0.0 |
| 23Q3 (19) | 0.97 | 18.29 | -21.14 | 0.07 | 16.67 | 16.67 | 0.16 | 23.08 | 0.0 | 0.01 | -50.0 | 0 | 7.22 | -1.37 | 47.94 | 16.49 | 4.04 | 26.8 | 1.03 | -57.73 | 0 | 213 | 0.0 | 0.0 |
| 23Q2 (18) | 0.82 | -4.65 | -33.87 | 0.06 | 20.0 | 50.0 | 0.13 | -7.14 | -18.75 | 0.02 | 0 | 0 | 7.32 | 25.85 | 126.83 | 15.85 | -2.61 | 22.87 | 2.44 | 0 | 0 | 213 | 0.0 | 0.0 |
| 23Q1 (17) | 0.86 | -34.85 | -43.42 | 0.05 | 0.0 | -16.67 | 0.14 | -6.67 | -22.22 | 0 | 0 | 0 | 5.81 | 53.49 | 47.29 | 16.28 | 43.26 | 37.47 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q4 (16) | 1.32 | 7.32 | -7.69 | 0.05 | -16.67 | -16.67 | 0.15 | -6.25 | -21.05 | 0 | 0 | 0 | 3.79 | -22.35 | -9.72 | 11.36 | -12.64 | -14.47 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q3 (15) | 1.23 | -0.81 | -23.12 | 0.06 | 50.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 4.88 | 51.22 | 30.08 | 13.01 | 0.81 | 30.08 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q2 (14) | 1.24 | -18.42 | -6.06 | 0.04 | -33.33 | -42.86 | 0.16 | -11.11 | -11.11 | 0 | 0 | 0 | 3.23 | -18.28 | -39.17 | 12.90 | 8.96 | -5.38 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 22Q1 (13) | 1.52 | 6.29 | 67.03 | 0.06 | 0.0 | 20.0 | 0.18 | -5.26 | 20.0 | 0 | 0 | 0 | 3.95 | -5.92 | -28.16 | 11.84 | -10.87 | -28.16 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q4 (12) | 1.43 | -10.62 | -6.54 | 0.06 | 0.0 | 0.0 | 0.19 | 18.75 | 0.0 | 0 | 0 | 0 | 4.20 | 11.89 | 6.99 | 13.29 | 32.87 | 6.99 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q3 (11) | 1.6 | 21.21 | 37.93 | 0.06 | -14.29 | 0.0 | 0.16 | -11.11 | 0.0 | 0 | 0 | 0 | 3.75 | -29.29 | -27.5 | 10.00 | -26.67 | -27.5 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q2 (10) | 1.32 | 45.05 | 36.08 | 0.07 | 40.0 | 40.0 | 0.18 | 20.0 | 20.0 | 0 | 0 | 0 | 5.30 | -3.48 | 2.88 | 13.64 | -17.27 | -11.82 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 21Q1 (9) | 0.91 | -40.52 | 8.33 | 0.05 | -16.67 | 25.0 | 0.15 | -21.05 | 7.14 | 0 | 0 | 0 | 5.49 | 40.11 | 15.38 | 16.48 | 32.74 | -1.1 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q4 (8) | 1.53 | 31.9 | 98.7 | 0.06 | 0.0 | 0.0 | 0.19 | 18.75 | 35.71 | 0 | 0 | 0 | 3.92 | -24.18 | -49.67 | 12.42 | -9.97 | -31.7 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q3 (7) | 1.16 | 19.59 | 54.67 | 0.06 | 20.0 | 20.0 | 0.16 | 6.67 | 0.0 | 0 | 0 | 0 | 5.17 | 0.34 | -22.41 | 13.79 | -10.8 | -35.34 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q2 (6) | 0.97 | 15.48 | 19.75 | 0.05 | 25.0 | -28.57 | 0.15 | 7.14 | -25.0 | 0 | 0 | 0 | 5.15 | 8.25 | -40.35 | 15.46 | -7.22 | -37.37 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 20Q1 (5) | 0.84 | 9.09 | -13.4 | 0.04 | -33.33 | -42.86 | 0.14 | 0.0 | -22.22 | 0 | 0 | 0 | 4.76 | -38.89 | -34.01 | 16.67 | -8.33 | -10.19 | 0.00 | 0 | 0 | 213 | 0.0 | 0.0 |
| 19Q4 (4) | 0.77 | 2.67 | 0.0 | 0.06 | 20.0 | 0.0 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0.0 | 7.79 | 16.88 | 0.0 | 18.18 | -14.77 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q3 (3) | 0.75 | -7.41 | 0.0 | 0.05 | -28.57 | 0.0 | 0.16 | -20.0 | 0.0 | 0 | 0 | 0.0 | 6.67 | -22.86 | 0.0 | 21.33 | -13.6 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q2 (2) | 0.81 | -16.49 | 0.0 | 0.07 | 0.0 | 0.0 | 0.2 | 11.11 | 0.0 | 0 | 0 | 0.0 | 8.64 | 19.75 | 0.0 | 24.69 | 33.06 | 0.0 | 0.00 | 0 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q1 (1) | 0.97 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.22 | 0.0 | 0.0 | 18.56 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 213 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.45 | -35.03 | 0.24 | 14.29 | 0.61 | -6.15 | 0.07 | 600.0 | 6.96 | 75.9 | 17.68 | 44.44 | 2.03 | 977.39 | 213 | 0.0 |
| 2022 (9) | 5.31 | 1.14 | 0.21 | -12.5 | 0.65 | -2.99 | 0.01 | 0.0 | 3.95 | -13.49 | 12.24 | -4.08 | 0.19 | -1.13 | 213 | 0.0 |
| 2021 (8) | 5.25 | 16.67 | 0.24 | 14.29 | 0.67 | 3.08 | 0.01 | 0.0 | 4.57 | -2.04 | 12.76 | -11.65 | 0.19 | -14.29 | 213 | 0.0 |
| 2020 (7) | 4.5 | 36.36 | 0.21 | -16.0 | 0.65 | -4.41 | 0.01 | 0.0 | 4.67 | -38.4 | 14.44 | -29.9 | 0.22 | -26.67 | 213 | 0.0 |
| 2019 (6) | 3.3 | -30.23 | 0.25 | -26.47 | 0.68 | -26.09 | 0.01 | -83.33 | 7.58 | 5.39 | 20.61 | 5.94 | 0.30 | -76.11 | 213 | 0.0 |
| 2018 (5) | 4.73 | 13.43 | 0.34 | -48.48 | 0.92 | -15.6 | 0.06 | -68.42 | 7.19 | -54.58 | 19.45 | -25.59 | 1.27 | -72.16 | 213 | -10.13 |
| 2017 (4) | 4.17 | -40.68 | 0.66 | -29.03 | 1.09 | 2.83 | 0.19 | -5.0 | 15.83 | 19.64 | 26.14 | 73.36 | 4.56 | 60.16 | 237 | -34.71 |
| 2016 (3) | 7.03 | -70.17 | 0.93 | 40.91 | 1.06 | 60.61 | 0.2 | -4.76 | 13.23 | 372.44 | 15.08 | 438.48 | 2.84 | 219.31 | 363 | 0.0 |
| 2015 (2) | 23.57 | 20.07 | 0.66 | 15.79 | 0.66 | -32.65 | 0.21 | -32.26 | 2.80 | -3.57 | 2.80 | -43.91 | 0.89 | -43.58 | 363 | 0.0 |
| 2014 (1) | 19.63 | 407.24 | 0.57 | 83.87 | 0.98 | 68.97 | 0.31 | -8.82 | 2.90 | 0 | 4.99 | 0 | 1.58 | 0 | 363 | 0.0 |
