- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.36 | 41.32 | 3.51 | 0.01 | 0.0 | -50.0 | 0.16 | 45.45 | -5.88 | 0 | 0 | 0 | 0.42 | -29.24 | -51.69 | 6.78 | 2.93 | -9.07 | 0.00 | 0 | 0 | 57 | 0.0 | 0.0 |
| 23Q3 (19) | 1.67 | 3.73 | -21.96 | 0.01 | -50.0 | 0.0 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 0.60 | -51.8 | 28.14 | 6.59 | -3.59 | 40.96 | 0.00 | 0 | 0 | 57 | 0.0 | -12.31 |
| 23Q2 (18) | 1.61 | -9.55 | -29.39 | 0.02 | 100.0 | 100.0 | 0.11 | -8.33 | 22.22 | 0 | 0 | 0 | 1.24 | 121.12 | 183.23 | 6.83 | 1.35 | 73.08 | 0.00 | 0 | 0 | 57 | 0.0 | -13.64 |
| 23Q1 (17) | 1.78 | -21.93 | -29.92 | 0.01 | -50.0 | -66.67 | 0.12 | -29.41 | -7.69 | 0 | 0 | 0 | 0.56 | -35.96 | -52.43 | 6.74 | -9.58 | 31.72 | 0.00 | 0 | 0 | 57 | 0.0 | -13.64 |
| 22Q4 (16) | 2.28 | 6.54 | -28.97 | 0.02 | 100.0 | 0.0 | 0.17 | 70.0 | 21.43 | 0 | 0 | 0 | 0.88 | 87.72 | 40.79 | 7.46 | 59.56 | 70.96 | 0.00 | 0 | 0 | 57 | -12.31 | -17.39 |
| 22Q3 (15) | 2.14 | -6.14 | -11.2 | 0.01 | 0.0 | -88.89 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0 | 0.47 | 6.54 | -87.49 | 4.67 | 18.38 | 12.62 | 0.00 | 0 | 0 | 65 | -1.52 | -5.8 |
| 22Q2 (14) | 2.28 | -10.24 | -53.94 | 0.01 | -66.67 | -95.0 | 0.09 | -30.77 | -10.0 | 0 | 0 | 0 | 0.44 | -62.87 | -89.14 | 3.95 | -22.87 | 95.39 | 0.00 | 0 | 0 | 66 | 0.0 | 1.54 |
| 22Q1 (13) | 2.54 | -20.87 | -70.19 | 0.03 | 50.0 | -92.11 | 0.13 | -7.14 | 0.0 | 0 | 0 | 0 | 1.18 | 89.57 | -73.52 | 5.12 | 17.35 | 235.43 | 0.00 | 0 | 0 | 66 | -4.35 | 1.54 |
| 21Q4 (12) | 3.21 | 33.2 | 27.38 | 0.02 | -77.78 | -50.0 | 0.14 | 40.0 | 7.69 | 0 | 0 | 0 | 0.62 | -83.32 | -60.75 | 4.36 | 5.11 | -15.46 | 0.00 | 0 | 0 | 69 | 0.0 | 9.52 |
| 21Q3 (11) | 2.41 | -51.31 | -64.92 | 0.09 | -55.0 | -55.0 | 0.1 | 0.0 | -9.09 | 0 | 0 | 0 | 3.73 | -7.57 | 28.28 | 4.15 | 105.39 | 159.15 | 0.00 | 0 | 0 | 69 | 6.15 | 9.52 |
| 21Q2 (10) | 4.95 | -41.9 | 26.6 | 0.2 | -47.37 | 150.0 | 0.1 | -23.08 | 11.11 | 0 | 0 | 0 | 4.04 | -9.41 | 97.47 | 2.02 | 32.4 | -12.23 | 0.00 | 0 | 0 | 65 | 0.0 | 8.33 |
| 21Q1 (9) | 8.52 | 238.1 | 100.47 | 0.38 | 850.0 | 153.33 | 0.13 | 0.0 | 8.33 | 0 | 0 | 0 | 4.46 | 180.99 | 26.37 | 1.53 | -70.42 | -45.96 | 0.00 | 0 | 0 | 65 | 3.17 | 8.33 |
| 20Q4 (8) | 2.52 | -63.32 | -4.91 | 0.04 | -80.0 | -20.0 | 0.13 | 18.18 | 0.0 | 0 | 0 | 0 | 1.59 | -45.48 | -15.87 | 5.16 | 222.19 | 5.16 | 0.00 | 0 | 0 | 63 | 0.0 | 8.62 |
| 20Q3 (7) | 6.87 | 75.7 | 235.12 | 0.2 | 150.0 | 233.33 | 0.11 | 22.22 | 0.0 | 0 | 0 | 0 | 2.91 | 42.29 | -0.53 | 1.60 | -30.44 | -70.16 | 0.00 | 0 | 0 | 63 | 5.0 | 12.5 |
| 20Q2 (6) | 3.91 | -8.0 | 39.64 | 0.08 | -46.67 | -20.0 | 0.09 | -25.0 | 0.0 | 0 | 0 | 0 | 2.05 | -42.03 | -42.71 | 2.30 | -18.48 | -28.39 | 0.00 | 0 | 0 | 60 | 0.0 | 9.09 |
| 20Q1 (5) | 4.25 | 60.38 | 179.61 | 0.15 | 200.0 | 150.0 | 0.12 | -7.69 | 0.0 | 0 | 0 | 0 | 3.53 | 87.06 | -10.59 | 2.82 | -42.44 | -64.24 | 0.00 | 0 | 0 | 60 | 3.45 | 15.38 |
| 19Q4 (4) | 2.65 | 29.27 | 0.0 | 0.05 | -16.67 | 0.0 | 0.13 | 18.18 | 0.0 | 0 | 0 | 0.0 | 1.89 | -35.53 | 0.0 | 4.91 | -8.58 | 0.0 | 0.00 | 0 | 0.0 | 58 | 3.57 | 0.0 |
| 19Q3 (3) | 2.05 | -26.79 | 0.0 | 0.06 | -40.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0 | 0 | 0.0 | 2.93 | -18.05 | 0.0 | 5.37 | 66.94 | 0.0 | 0.00 | 0 | 0.0 | 56 | 1.82 | 0.0 |
| 19Q2 (2) | 2.8 | 84.21 | 0.0 | 0.1 | 66.67 | 0.0 | 0.09 | -25.0 | 0.0 | 0 | 0 | 0.0 | 3.57 | -9.52 | 0.0 | 3.21 | -59.29 | 0.0 | 0.00 | 0 | 0.0 | 55 | 5.77 | 0.0 |
| 19Q1 (1) | 1.52 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 7.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 52 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.42 | -19.61 | 0.05 | -28.57 | 0.49 | -2.0 | 0 | 0 | 0.67 | -11.15 | 6.60 | 21.91 | 0.00 | 0 | 57 | 0.0 |
| 2022 (9) | 9.23 | -51.65 | 0.07 | -89.86 | 0.5 | 8.7 | 0 | 0 | 0.76 | -79.02 | 5.42 | 124.81 | 0.00 | 0 | 57 | -17.39 |
| 2021 (8) | 19.09 | 8.77 | 0.69 | 46.81 | 0.46 | 2.22 | 0 | 0 | 3.61 | 34.97 | 2.41 | -6.02 | 0.00 | 0 | 69 | 9.52 |
| 2020 (7) | 17.55 | 94.35 | 0.47 | 74.07 | 0.45 | 0.0 | 0 | 0 | 2.68 | -10.43 | 2.56 | -48.55 | 0.00 | 0 | 63 | 8.62 |
| 2019 (6) | 9.03 | 17.58 | 0.27 | -6.9 | 0.45 | -6.25 | 0 | 0 | 2.99 | -20.82 | 4.98 | -20.27 | 0.00 | 0 | 58 | 3.57 |
| 2018 (5) | 7.68 | 66.96 | 0.29 | 163.64 | 0.48 | 20.0 | 0 | 0 | 3.78 | 57.91 | 6.25 | -28.12 | 0.00 | 0 | 56 | 7.69 |
| 2017 (4) | 4.6 | -66.71 | 0.11 | -54.17 | 0.4 | 11.11 | 0 | 0 | 2.39 | 37.7 | 8.70 | 233.82 | 0.00 | 0 | 52 | -7.14 |
| 2016 (3) | 13.82 | 56.33 | 0.24 | 41.18 | 0.36 | 56.52 | 0 | 0 | 1.74 | -9.7 | 2.60 | 0.12 | 0.00 | 0 | 56 | -5.08 |
| 2015 (2) | 8.84 | 6.0 | 0.17 | -50.0 | 0.23 | -14.81 | 0 | 0 | 1.92 | -52.83 | 2.60 | -19.63 | 0.00 | 0 | 59 | 9.26 |
| 2014 (1) | 8.34 | -31.19 | 0.34 | -53.42 | 0.27 | -3.57 | 0 | 0 | 4.08 | 0 | 3.24 | 0 | 0.00 | 0 | 54 | 134.78 |
