- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.46 | -12.72 | -73.13 | 0.13 | -13.33 | -67.5 | 0.17 | -22.73 | -62.22 | 0.36 | 5.88 | -21.74 | 2.91 | -0.7 | 20.96 | 3.81 | -11.47 | 40.61 | 8.07 | 21.31 | 191.28 | 1611 | 0.0 | 0.0 |
| 23Q3 (19) | 5.11 | -32.94 | -71.66 | 0.15 | -16.67 | -51.61 | 0.22 | -24.14 | -48.84 | 0.34 | -2.86 | -19.05 | 2.94 | 24.27 | 70.73 | 4.31 | 13.13 | 80.52 | 6.65 | 44.86 | 185.63 | 1611 | 0.0 | 77.62 |
| 23Q2 (18) | 7.62 | -33.74 | -51.06 | 0.18 | -25.0 | -28.0 | 0.29 | -12.12 | 7.41 | 0.35 | -7.89 | -10.26 | 2.36 | 13.19 | 47.12 | 3.81 | 32.63 | 119.47 | 4.59 | 39.0 | 83.37 | 1611 | 0.0 | 77.62 |
| 23Q1 (17) | 11.5 | -30.72 | 16.63 | 0.24 | -40.0 | 41.18 | 0.33 | -26.67 | 10.0 | 0.38 | -17.39 | 0.0 | 2.09 | -13.39 | 21.04 | 2.87 | 5.86 | -5.69 | 3.30 | 19.24 | -14.26 | 1611 | 0.0 | 77.62 |
| 22Q4 (16) | 16.6 | -7.93 | 63.06 | 0.4 | 29.03 | 37.93 | 0.45 | 4.65 | 104.55 | 0.46 | 9.52 | 27.78 | 2.41 | 40.15 | -15.41 | 2.71 | 13.67 | 25.44 | 2.77 | 18.96 | -21.64 | 1611 | 77.62 | 77.62 |
| 22Q3 (15) | 18.03 | 15.8 | 115.41 | 0.31 | 24.0 | 47.62 | 0.43 | 59.26 | 86.96 | 0.42 | 7.69 | 5.0 | 1.72 | 7.08 | -31.47 | 2.38 | 37.53 | -13.21 | 2.33 | -7.0 | -51.26 | 907 | 0.0 | -9.03 |
| 22Q2 (14) | 15.57 | 57.91 | -6.77 | 0.25 | 47.06 | -3.85 | 0.27 | -10.0 | -55.0 | 0.39 | 2.63 | -47.3 | 1.61 | -6.87 | 3.13 | 1.73 | -43.01 | -51.73 | 2.50 | -35.01 | -43.47 | 907 | 0.0 | -9.03 |
| 22Q1 (13) | 9.86 | -3.14 | 0 | 0.17 | -41.38 | 0 | 0.3 | 36.36 | 0 | 0.38 | 5.56 | 0 | 1.72 | -39.48 | -19.47 | 3.04 | 40.79 | -26.57 | 3.85 | 8.98 | -17.93 | 907 | 0.0 | 0 |
| 21Q4 (12) | 10.18 | 21.62 | -29.7 | 0.29 | 38.1 | -6.45 | 0.22 | -4.35 | -63.33 | 0.36 | -10.0 | -47.06 | 2.85 | 13.54 | 33.06 | 2.16 | -21.35 | -47.85 | 3.54 | -26.0 | -24.7 | 907 | -9.03 | -9.03 |
| 21Q3 (11) | 8.37 | -49.88 | 0 | 0.21 | -19.23 | 0 | 0.23 | -61.67 | 0 | 0.4 | -45.95 | 0 | 2.51 | 61.15 | 15.08 | 2.75 | -23.52 | -32.48 | 4.78 | 7.85 | 4.38 | 997 | 0.0 | 0 |
| 21Q2 (10) | 16.7 | 0 | 21.37 | 0.26 | 0 | -13.33 | 0.6 | 0 | 7.14 | 0.74 | 0 | 17.46 | 1.56 | -27.28 | -28.59 | 3.59 | -13.29 | -11.72 | 4.43 | -5.64 | -3.22 | 997 | 0 | 74.91 |
| 21Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.14 | 0.0 | 0 | 4.14 | 0.0 | 0 | 4.70 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q4 (8) | 14.48 | 0 | 0 | 0.31 | 0 | 0 | 0.6 | 0 | 0 | 0.68 | 0 | 0 | 2.14 | -1.8 | 0 | 4.14 | 1.82 | 0 | 4.70 | 2.57 | 0 | 997 | 0 | 0 |
| 20Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.18 | 0.0 | 0 | 4.07 | 0.0 | 0 | 4.58 | 0.0 | 0 | 0 | -100.0 | 0 |
| 20Q2 (6) | 13.76 | 0 | 0 | 0.3 | 0 | 0 | 0.56 | 0 | 0 | 0.63 | 0 | 0 | 2.18 | 0 | 0 | 4.07 | 0 | 0 | 4.58 | 0 | 0 | 570 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.69 | -52.23 | 0.71 | -37.17 | 1.0 | -31.51 | 1.43 | -13.33 | 2.47 | 31.53 | 3.49 | 43.38 | 4.98 | 81.43 | 1611 | 0.0 |
| 2022 (9) | 60.06 | 70.38 | 1.13 | 48.68 | 1.46 | 40.38 | 1.65 | 9.27 | 1.88 | -12.74 | 2.43 | -17.61 | 2.75 | -35.87 | 1611 | 77.62 |
| 2021 (8) | 35.25 | 24.87 | 0.76 | 24.59 | 1.04 | -10.34 | 1.51 | 14.39 | 2.16 | -0.22 | 2.95 | -28.2 | 4.28 | -8.39 | 907 | -9.03 |
| 2020 (7) | 28.23 | 22.15 | 0.61 | 1.67 | 1.16 | 18.37 | 1.32 | 5.6 | 2.16 | -16.77 | 4.11 | -3.1 | 4.68 | -13.55 | 997 | 74.91 |
| 2019 (6) | 23.11 | -27.42 | 0.6 | -15.49 | 0.98 | 16.67 | 1.25 | 0.0 | 2.60 | 16.43 | 4.24 | 60.74 | 5.41 | 37.78 | 570 | -44.01 |
| 2018 (5) | 31.84 | -22.79 | 0.71 | 0.0 | 0.84 | 5.0 | 1.25 | -4.58 | 2.23 | 29.52 | 2.64 | 36.0 | 3.93 | 23.59 | 1018 | -12.69 |
| 2017 (4) | 41.24 | -19.12 | 0.71 | 0.0 | 0.8 | -20.79 | 1.31 | 6.5 | 1.72 | 23.64 | 1.94 | -2.07 | 3.18 | 31.68 | 1166 | -11.47 |
| 2016 (3) | 50.99 | 53.22 | 0.71 | 26.79 | 1.01 | 24.69 | 1.23 | 6.96 | 1.39 | -17.25 | 1.98 | -18.62 | 2.41 | -30.19 | 1317 | 44.73 |
| 2015 (2) | 33.28 | 0 | 0.56 | 0 | 0.81 | 0 | 1.15 | 0 | 1.68 | 0 | 2.43 | 0 | 3.46 | 0 | 910 | 0 |
