- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.12 | -1.67 | 38.72 | 0.11 | -8.33 | 10.0 | 0.34 | 0.0 | -2.86 | 0.03 | -70.0 | -50.0 | 2.67 | -6.78 | -20.7 | 8.25 | 1.7 | -29.97 | 0.73 | -69.49 | -63.96 | 1016 | 0.0 | 0.0 |
| 23Q3 (19) | 4.19 | -20.94 | 98.58 | 0.12 | -29.41 | 20.0 | 0.34 | -5.56 | 6.25 | 0.1 | 66.67 | 66.67 | 2.86 | -10.71 | -39.57 | 8.11 | 19.46 | -46.49 | 2.39 | 110.82 | -16.07 | 1016 | 0.0 | 6.05 |
| 23Q2 (18) | 5.3 | 68.25 | 77.26 | 0.17 | 21.43 | 70.0 | 0.36 | 12.5 | 9.09 | 0.06 | 20.0 | 0.0 | 3.21 | -27.83 | -4.09 | 6.79 | -33.14 | -38.46 | 1.13 | -28.68 | -43.58 | 1016 | 0.0 | 6.05 |
| 23Q1 (17) | 3.15 | 6.06 | 22.09 | 0.14 | 40.0 | -6.67 | 0.32 | -8.57 | 0.0 | 0.05 | -16.67 | -16.67 | 4.44 | 32.0 | -23.56 | 10.16 | -13.8 | -18.1 | 1.59 | -21.43 | -31.75 | 1016 | 0.0 | 6.05 |
| 22Q4 (16) | 2.97 | 40.76 | -23.85 | 0.1 | 0.0 | -16.67 | 0.35 | 9.38 | 16.67 | 0.06 | 0.0 | -14.29 | 3.37 | -28.96 | 9.43 | 11.78 | -22.3 | 53.2 | 2.02 | -28.96 | 12.55 | 1016 | 6.05 | 6.05 |
| 22Q3 (15) | 2.11 | -29.43 | -44.47 | 0.1 | 0.0 | 11.11 | 0.32 | -3.03 | 10.34 | 0.06 | 0.0 | 20.0 | 4.74 | 41.71 | 100.11 | 15.17 | 37.41 | 98.73 | 2.84 | 41.71 | 116.11 | 958 | 0.0 | -9.28 |
| 22Q2 (14) | 2.99 | 15.89 | -13.08 | 0.1 | -33.33 | -9.09 | 0.33 | 3.12 | 10.0 | 0.06 | 0.0 | 0.0 | 3.34 | -42.47 | 4.59 | 11.04 | -11.02 | 26.56 | 2.01 | -13.71 | 15.05 | 958 | 0.0 | -9.28 |
| 22Q1 (13) | 2.58 | -33.85 | -37.38 | 0.15 | 25.0 | 15.38 | 0.32 | 6.67 | -3.03 | 0.06 | -14.29 | -14.29 | 5.81 | 88.95 | 84.26 | 12.40 | 61.24 | 54.85 | 2.33 | 29.57 | 36.88 | 958 | 0.0 | -9.28 |
| 21Q4 (12) | 3.9 | 2.63 | -12.75 | 0.12 | 33.33 | 0.0 | 0.3 | 3.45 | -3.23 | 0.07 | 40.0 | 16.67 | 3.08 | 29.91 | 14.62 | 7.69 | 0.8 | 10.92 | 1.79 | 36.41 | 33.72 | 958 | -9.28 | -9.28 |
| 21Q3 (11) | 3.8 | 10.47 | -51.34 | 0.09 | -18.18 | -25.0 | 0.29 | -3.33 | -14.71 | 0.05 | -16.67 | -28.57 | 2.37 | -25.93 | 54.14 | 7.63 | -12.49 | 75.3 | 1.32 | -24.56 | 46.8 | 1056 | 0.0 | -8.81 |
| 21Q2 (10) | 3.44 | -16.5 | -46.75 | 0.11 | -15.38 | -26.67 | 0.3 | -9.09 | -11.76 | 0.06 | -14.29 | -14.29 | 3.20 | 1.34 | 37.71 | 8.72 | 8.88 | 65.7 | 1.74 | 2.66 | 60.96 | 1056 | 0.0 | -8.81 |
| 21Q1 (9) | 4.12 | -7.83 | 25.61 | 0.13 | 8.33 | 44.44 | 0.33 | 6.45 | 13.79 | 0.07 | 16.67 | 40.0 | 3.16 | 17.54 | 14.99 | 8.01 | 15.49 | -9.41 | 1.70 | 26.58 | 11.46 | 1056 | 0.0 | -14.22 |
| 20Q4 (8) | 4.47 | -42.77 | -5.89 | 0.12 | 0.0 | 33.33 | 0.31 | -8.82 | 24.0 | 0.06 | -14.29 | -14.29 | 2.68 | 74.72 | 41.69 | 6.94 | 59.3 | 31.77 | 1.34 | 49.76 | -8.92 | 1056 | -8.81 | -14.22 |
| 20Q3 (7) | 7.81 | 20.9 | 81.63 | 0.12 | -20.0 | 50.0 | 0.34 | 0.0 | 25.93 | 0.07 | 0.0 | 0.0 | 1.54 | -33.83 | -17.41 | 4.35 | -17.29 | -30.67 | 0.90 | -17.29 | -44.94 | 1158 | 0.0 | -5.93 |
| 20Q2 (6) | 6.46 | 96.95 | 77.47 | 0.15 | 66.67 | 25.0 | 0.34 | 17.24 | 25.93 | 0.07 | 40.0 | 0.0 | 2.32 | -15.38 | -29.57 | 5.26 | -40.47 | -29.04 | 1.08 | -28.92 | -43.65 | 1158 | -5.93 | -5.93 |
| 20Q1 (5) | 3.28 | -30.95 | -21.15 | 0.09 | 0.0 | -66.67 | 0.29 | 16.0 | 31.82 | 0.05 | -28.57 | -16.67 | 2.74 | 44.82 | -57.72 | 8.84 | 67.99 | 67.18 | 1.52 | 3.44 | 5.69 | 1231 | 0.0 | 0.0 |
| 19Q4 (4) | 4.75 | 10.47 | 0.0 | 0.09 | 12.5 | 0.0 | 0.25 | -7.41 | 0.0 | 0.07 | 0.0 | 0.0 | 1.89 | 1.84 | 0.0 | 5.26 | -16.18 | 0.0 | 1.47 | -9.47 | 0.0 | 1231 | 0.0 | 0.0 |
| 19Q3 (3) | 4.3 | 18.13 | 0.0 | 0.08 | -33.33 | 0.0 | 0.27 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.86 | -43.57 | 0.0 | 6.28 | -15.35 | 0.0 | 1.63 | -15.35 | 0.0 | 1231 | 0.0 | 0.0 |
| 19Q2 (2) | 3.64 | -12.5 | 0.0 | 0.12 | -55.56 | 0.0 | 0.27 | 22.73 | 0.0 | 0.07 | 16.67 | 0.0 | 3.30 | -49.21 | 0.0 | 7.42 | 40.26 | 0.0 | 1.92 | 33.33 | 0.0 | 1231 | 0.0 | 0.0 |
| 19Q1 (1) | 4.16 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 1231 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.75 | 57.13 | 0.54 | 20.0 | 1.36 | 3.03 | 0.23 | 0.0 | 3.22 | -23.63 | 8.12 | -34.43 | 1.37 | -36.36 | 1016 | 0.0 |
| 2022 (9) | 10.66 | -30.14 | 0.45 | 0.0 | 1.32 | 8.2 | 0.23 | -8.0 | 4.22 | 43.15 | 12.38 | 54.89 | 2.16 | 31.7 | 1016 | 6.05 |
| 2021 (8) | 15.26 | -30.7 | 0.45 | -6.25 | 1.22 | -5.43 | 0.25 | -3.85 | 2.95 | 35.28 | 7.99 | 36.47 | 1.64 | 38.75 | 958 | -9.28 |
| 2020 (7) | 22.02 | 30.6 | 0.48 | -12.73 | 1.29 | 26.47 | 0.26 | 0.0 | 2.18 | -33.18 | 5.86 | -3.17 | 1.18 | -23.43 | 1056 | -8.81 |
| 2019 (6) | 16.86 | 9.48 | 0.55 | -25.68 | 1.02 | -2.86 | 0.26 | -10.34 | 3.26 | -32.11 | 6.05 | -11.27 | 1.54 | -18.11 | 1158 | -5.93 |
| 2018 (5) | 15.4 | 26.85 | 0.74 | 39.62 | 1.05 | -0.94 | 0.29 | 3.57 | 4.81 | 10.07 | 6.82 | -21.91 | 1.88 | -18.35 | 1231 | 10.8 |
| 2017 (4) | 12.14 | -14.39 | 0.53 | 8.16 | 1.06 | -8.62 | 0.28 | 0.0 | 4.37 | 26.34 | 8.73 | 6.73 | 2.31 | 16.8 | 1111 | -22.25 |
| 2016 (3) | 14.18 | 2.75 | 0.49 | 8.89 | 1.16 | 1.75 | 0.28 | 7.69 | 3.46 | 5.97 | 8.18 | -0.97 | 1.97 | 4.81 | 1429 | 7.93 |
| 2015 (2) | 13.8 | 1.55 | 0.45 | -4.26 | 1.14 | 5.56 | 0.26 | 30.0 | 3.26 | -5.71 | 8.26 | 3.95 | 1.88 | 28.02 | 1324 | -7.15 |
| 2014 (1) | 13.59 | -4.56 | 0.47 | 161.11 | 1.08 | -9.24 | 0.2 | 5.26 | 3.46 | 0 | 7.95 | 0 | 1.47 | 0 | 1426 | -0.42 |
