- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.78 | -18.13 | 3.58 | 0.24 | -7.69 | -4.0 | 0.27 | -25.0 | 92.86 | 0.4 | -14.89 | -21.57 | 4.15 | 12.75 | -7.32 | 4.67 | -8.39 | 86.18 | 6.92 | 3.95 | -24.28 | 156 | 0.0 | 0.0 |
| 23Q3 (19) | 7.06 | 20.89 | 27.21 | 0.26 | 13.04 | 8.33 | 0.36 | 20.0 | -10.0 | 0.47 | 14.63 | 9.3 | 3.68 | -6.49 | -14.84 | 5.10 | -0.74 | -29.25 | 6.66 | -5.18 | -14.08 | 156 | 0.0 | -1.89 |
| 23Q2 (18) | 5.84 | -2.18 | -20.33 | 0.23 | 9.52 | -20.69 | 0.3 | 25.0 | -38.78 | 0.41 | 2.5 | -12.77 | 3.94 | 11.96 | -0.45 | 5.14 | 27.78 | -23.15 | 7.02 | 4.78 | 9.49 | 156 | 0.0 | -1.89 |
| 23Q1 (17) | 5.97 | 6.99 | -22.16 | 0.21 | -16.0 | -25.0 | 0.24 | 71.43 | -46.67 | 0.4 | -21.57 | 5.26 | 3.52 | -21.49 | -3.64 | 4.02 | 60.23 | -31.48 | 6.70 | -26.69 | 35.24 | 156 | 0.0 | -1.89 |
| 22Q4 (16) | 5.58 | 0.54 | -23.25 | 0.25 | 4.17 | -13.79 | 0.14 | -65.0 | -48.15 | 0.51 | 18.6 | 24.39 | 4.48 | 3.61 | 12.32 | 2.51 | -65.19 | -32.44 | 9.14 | 17.97 | 62.06 | 156 | -1.89 | -1.89 |
| 22Q3 (15) | 5.55 | -24.28 | -20.03 | 0.24 | -17.24 | -7.69 | 0.4 | -18.37 | 8.11 | 0.43 | -8.51 | 16.22 | 4.32 | 9.3 | 15.43 | 7.21 | 7.81 | 35.18 | 7.75 | 20.83 | 45.32 | 159 | 0.0 | -9.66 |
| 22Q2 (14) | 7.33 | -4.43 | 6.08 | 0.29 | 3.57 | 16.0 | 0.49 | 8.89 | 19.51 | 0.47 | 23.68 | 42.42 | 3.96 | 8.38 | 9.35 | 6.68 | 13.94 | 12.66 | 6.41 | 29.42 | 34.26 | 159 | 0.0 | -9.66 |
| 22Q1 (13) | 7.67 | 5.5 | 2.68 | 0.28 | -3.45 | 12.0 | 0.45 | 66.67 | -2.17 | 0.38 | -7.32 | 26.67 | 3.65 | -8.48 | 9.08 | 5.87 | 57.97 | -4.72 | 4.95 | -12.15 | 23.36 | 159 | 0.0 | -9.66 |
| 21Q4 (12) | 7.27 | 4.76 | 7.07 | 0.29 | 11.54 | -29.27 | 0.27 | -27.03 | 12.5 | 0.41 | 10.81 | 64.0 | 3.99 | 6.48 | -33.94 | 3.71 | -30.34 | 5.07 | 5.64 | 5.78 | 53.17 | 159 | -9.66 | -9.66 |
| 21Q3 (11) | 6.94 | 0.43 | 5.95 | 0.26 | 4.0 | 4.0 | 0.37 | -9.76 | 0.0 | 0.37 | 12.12 | 12.12 | 3.75 | 3.55 | -1.84 | 5.33 | -10.15 | -5.62 | 5.33 | 11.64 | 5.82 | 176 | 0.0 | -6.38 |
| 21Q2 (10) | 6.91 | -7.5 | 7.8 | 0.25 | 0.0 | 4.17 | 0.41 | -10.87 | 20.59 | 0.33 | 10.0 | -2.94 | 3.62 | 8.1 | -3.37 | 5.93 | -3.65 | 11.86 | 4.78 | 18.91 | -9.96 | 176 | 0.0 | -6.38 |
| 21Q1 (9) | 7.47 | 10.01 | 47.92 | 0.25 | -39.02 | 25.0 | 0.46 | 91.67 | 53.33 | 0.3 | 20.0 | 0.0 | 3.35 | -44.58 | -15.5 | 6.16 | 74.22 | 3.66 | 4.02 | 9.08 | -32.4 | 176 | 0.0 | -10.66 |
| 20Q4 (8) | 6.79 | 3.66 | -2.58 | 0.41 | 64.0 | 32.26 | 0.24 | -35.14 | -47.83 | 0.25 | -24.24 | -28.57 | 6.04 | 58.2 | 35.76 | 3.53 | -37.43 | -46.44 | 3.68 | -26.92 | -26.68 | 176 | -6.38 | -10.66 |
| 20Q3 (7) | 6.55 | 2.18 | -15.37 | 0.25 | 4.17 | -3.85 | 0.37 | 8.82 | 12.12 | 0.33 | -2.94 | 0.0 | 3.82 | 1.94 | 13.62 | 5.65 | 6.5 | 32.49 | 5.04 | -5.02 | 18.17 | 188 | 0.0 | -4.57 |
| 20Q2 (6) | 6.41 | 26.93 | -12.67 | 0.24 | 20.0 | -4.0 | 0.34 | 13.33 | -2.86 | 0.34 | 13.33 | 17.24 | 3.74 | -5.46 | 9.93 | 5.30 | -10.71 | 11.24 | 5.30 | -10.71 | 34.25 | 188 | -4.57 | -4.57 |
| 20Q1 (5) | 5.05 | -27.55 | -16.39 | 0.2 | -35.48 | -9.09 | 0.3 | -34.78 | -3.23 | 0.3 | -14.29 | 0.0 | 3.96 | -10.95 | 8.73 | 5.94 | -9.99 | 15.75 | 5.94 | 18.3 | 19.6 | 197 | 0.0 | 0.0 |
| 19Q4 (4) | 6.97 | -9.95 | 0.0 | 0.31 | 19.23 | 0.0 | 0.46 | 39.39 | 0.0 | 0.35 | 6.06 | 0.0 | 4.45 | 32.4 | 0.0 | 6.60 | 54.79 | 0.0 | 5.02 | 17.78 | 0.0 | 197 | 0.0 | 0.0 |
| 19Q3 (3) | 7.74 | 5.45 | 0.0 | 0.26 | 4.0 | 0.0 | 0.33 | -5.71 | 0.0 | 0.33 | 13.79 | 0.0 | 3.36 | -1.37 | 0.0 | 4.26 | -10.59 | 0.0 | 4.26 | 7.91 | 0.0 | 197 | 0.0 | 0.0 |
| 19Q2 (2) | 7.34 | 21.52 | 0.0 | 0.25 | 13.64 | 0.0 | 0.35 | 12.9 | 0.0 | 0.29 | -3.33 | 0.0 | 3.41 | -6.49 | 0.0 | 4.77 | -7.09 | 0.0 | 3.95 | -20.45 | 0.0 | 197 | 0.0 | 0.0 |
| 19Q1 (1) | 6.04 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 5.13 | 0.0 | 0.0 | 4.97 | 0.0 | 0.0 | 197 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.65 | -5.66 | 0.94 | -11.32 | 1.17 | -20.95 | 1.67 | -6.7 | 3.81 | -6.0 | 4.75 | -16.2 | 6.77 | -1.1 | 156 | 0.0 |
| 2022 (9) | 26.13 | -8.6 | 1.06 | 0.95 | 1.48 | -1.33 | 1.79 | 27.86 | 4.06 | 10.46 | 5.66 | 7.96 | 6.85 | 39.89 | 156 | -1.89 |
| 2021 (8) | 28.59 | 15.28 | 1.05 | -4.55 | 1.5 | 20.97 | 1.4 | 14.75 | 3.67 | -17.2 | 5.25 | 4.93 | 4.90 | -0.46 | 159 | -9.66 |
| 2020 (7) | 24.8 | -11.68 | 1.1 | 5.77 | 1.24 | -15.07 | 1.22 | -3.94 | 4.44 | 19.76 | 5.00 | -3.84 | 4.92 | 8.77 | 176 | -6.38 |
| 2019 (6) | 28.08 | 16.47 | 1.04 | 6.12 | 1.46 | 6.57 | 1.27 | -8.63 | 3.70 | -8.88 | 5.20 | -8.5 | 4.52 | -21.55 | 188 | -4.57 |
| 2018 (5) | 24.11 | -0.12 | 0.98 | 4.26 | 1.37 | 13.22 | 1.39 | -11.46 | 4.06 | 4.39 | 5.68 | 13.36 | 5.77 | -11.35 | 197 | 0.0 |
| 2017 (4) | 24.14 | 2.12 | 0.94 | 3.3 | 1.21 | 2.54 | 1.57 | 3.29 | 3.89 | 1.16 | 5.01 | 0.42 | 6.50 | 1.15 | 197 | 3.68 |
| 2016 (3) | 23.64 | 16.8 | 0.91 | -2.15 | 1.18 | 11.32 | 1.52 | -10.06 | 3.85 | -16.22 | 4.99 | -4.69 | 6.43 | -22.99 | 190 | -5.94 |
| 2015 (2) | 20.24 | -14.45 | 0.93 | -15.45 | 1.06 | -8.62 | 1.69 | -3.43 | 4.59 | -1.17 | 5.24 | 6.82 | 8.35 | 12.89 | 202 | -8.18 |
| 2014 (1) | 23.66 | -5.51 | 1.1 | -10.57 | 1.16 | -3.33 | 1.75 | -13.79 | 4.65 | 0 | 4.90 | 0 | 7.40 | 0 | 220 | -3.51 |
