玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.79-6.27-6.813.18-29.968.537.72-7.5473.875.01-19.5858.541.03-23.777.590.81-24.372.340.16-5.886.6711.40-3.2329.2528.320.646.9940.48-26.83-39.2959.5227.1678.5733.813.34.8
23Q3 (19)15.78-2.89-10.194.5411.55-30.268.35-17.91.716.23-16.15-1.271.35-7.531.51.07-8.553.880.176.256.2511.78-16.04-2.2428.147.9-1.455.3236.98-30.4646.81-21.48128.8432.733.125.96
23Q2 (18)16.25-1.69-3.54.0712.12-32.7310.1764.0332.947.4381.6628.771.4697.314.061.1798.3117.00.1614.29-5.8814.0330.7518.126.085.54-15.7640.38-31.11-48.659.6244.07178.2131.74-3.797.37
23Q1 (17)16.534.166.373.6323.89-4.226.2039.644.24.0929.43-4.440.7427.59-10.840.5925.53-10.610.14-6.67-6.6710.7321.66-1.1124.71-6.65-12.5358.62-12.07-8.8141.3824.1415.8632.992.265.5
22Q4 (16)15.87-9.682.122.93-54.99-20.814.44-45.92-25.753.16-49.92-24.760.58-56.39-32.560.47-54.37-30.880.15-6.25-6.258.82-26.8-17.7226.47-7.25-8.3866.67-16.197.4133.3362.96-12.1232.264.446.5
22Q3 (15)17.574.3310.026.517.695.58.217.3277.326.319.36108.251.333.91129.311.033.0114.580.16-5.886.6712.051.4326.9828.54-7.821.4279.551.2411.3620.45-4.55-28.4130.894.5-7.1
22Q2 (14)16.848.377.746.0559.63166.527.6528.5778.325.7734.8171.731.2854.22120.691.0051.52108.330.1713.3321.4311.889.4924.0130.969.5919.6878.5722.2248.4121.43-40.0-54.4629.56-5.47-15.66
22Q1 (13)15.540.0-2.143.792.4318.815.95-0.527.684.281.943.140.83-3.4931.750.66-2.9432.00.15-6.25-6.2510.851.2118.8428.25-2.220.7164.293.57-5.7135.71-5.8412.2431.273.24-6.29
21Q4 (12)15.54-2.69-3.363.7011.11-32.735.9829.16-30.954.2038.61-25.930.8648.28-39.860.6841.67-37.610.166.67-15.7910.7212.96-11.5528.892.67-23.2762.07-13.1-1.5537.9332.762.6430.29-8.91.54
21Q3 (11)15.972.18-21.483.3346.7-2.354.637.932.663.03-9.823.410.580.0-9.380.480.0-2.040.157.14-11.769.49-0.9422.6128.148.77-9.671.4334.92-4.7628.57-39.2914.2933.25-5.144.0
21Q2 (10)15.63-1.5766.12.27-28.84114.534.29-7.94215.633.3612.37223.530.58-7.94241.460.48-4.0260.00.14-12.527.279.584.93908.4225.87-7.77-17.4352.94-22.35-87.0347.0647.9114.8635.055.03-32.51
21Q1 (9)15.88-1.24264.563.19-42.0107.964.66-46.19105.682.99-47.27103.270.63-55.94103.640.50-54.13103.90.16-15.7914.299.13-24.67112.4628.05-25.5-25.7968.188.1539.4631.82-13.9-37.7533.3711.87-53.43
20Q4 (8)16.08-20.94-11.995.5061.29264.248.6692.02153.225.6793.52227.751.43123.44257.51.09122.45251.610.1911.7611.7612.1256.5917.5637.6520.9415.1463.04-15.9440.136.9647.83-32.8129.83-6.69-11.27
20Q3 (7)20.34116.1523.723.41121.83965.624.51221.5624.242.93207.7217.670.64256.123.080.49263.3316.670.1754.556.257.74714.74-21.1831.13-0.64-7.6875.00-81.63800.025.00107.89-72.7331.97-38.44-33.38
20Q2 (6)9.41197.51-16.28-15.6261.03-15.79-3.7195.4853.8-2.7297.0371.25-0.4197.6367.72-0.3097.6670.00.11-21.430.00.95101.3375.031.33-17.1238.57408.33735.23146.2-316.67-719.57-363.6951.93-27.5378.95
20Q1 (5)-9.65-152.82-170.18-40.08-2754.3-685.88-82.09-2500.29-23354.29-91.47-5387.28-5581.37-17.32-4430.0-7116.67-12.81-4232.26-7435.290.14-17.6516.67-73.29-810.86-1119.3337.8015.646.2848.898.64-96.5151.11-7.07103.9371.66113.1599.5
19Q4 (4)18.2711.130.01.51371.870.03.42-5.790.01.73-30.520.00.40-23.080.00.31-26.190.00.176.250.010.314.990.032.70-3.020.045.00440.00.055.00-40.00.033.62-29.940.0
19Q3 (3)16.4446.260.00.32102.370.03.63145.210.02.49126.320.00.52140.940.00.42142.00.00.1645.450.09.824810.00.033.7249.140.08.33-94.980.091.67234.230.047.9965.370.0
19Q2 (2)11.24-18.250.0-13.49-164.510.0-8.03-2194.290.0-9.46-487.580.0-1.27-429.170.0-1.00-488.240.00.11-8.330.00.20-97.220.022.61-12.50.0165.85-88.150.0-68.2994.750.029.02-19.210.0
19Q1 (1)13.750.00.0-5.100.00.0-0.350.00.0-1.610.00.0-0.240.00.0-0.170.00.00.120.00.07.190.00.025.840.00.01400.000.00.0-1300.000.00.035.920.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.80-4.243.87-21.183.60-10.038.1522.565.7215.564.6013.863.6212.770.63-1.5612.009.4928.326.9947.65-35.0352.35101.930.12-44.5632.836.11
2022 (9)16.504.764.9155.384.00-10.326.6535.164.9545.594.0446.383.2148.610.644.9210.9612.4126.47-8.3873.3314.525.93-27.890.21-17.2530.94-5.93
2021 (8)15.7566.143.1604.46-6.824.9203.4002.7602.1600.618.939.75028.89-23.2764.048.5235.96-12.270.26647.8132.89-26.88
2020 (7)9.48-37.26-10.4104.79-30.0-17.610-21.120-15.880-11.7300.56-1.75-12.63037.6515.1459.02040.98-99.530.03-41.9344.9820.78
2019 (6)15.1118.42-3.7306.8472.950.05-97.38-1.330-0.970-0.6800.5721.287.1920.8432.7025.53-8600.0008700.001808.670.06-5.4537.24-8.73
2018 (5)12.76-4.06-6.8103.95-33.081.910-1.500-0.890-0.7000.4714.635.95126.2426.05-6.7-355.810455.8100.06040.807.71
2017 (4)13.3023.38-5.5605.91-18.45-3.890-3.590-2.120-1.3000.4117.142.63-10.2427.92-54.11142.70-4.14-42.7000.00037.88-2.77
2016 (3)10.78-33.29-8.1507.2423.54-5.500-4.890-2.800-1.4200.35-22.222.93-75.0960.84-11.0148.85581.6-48.0900.00038.9616.79
2015 (2)16.16207.221.0605.86-29.024.9302.8702.2001.5600.45-8.1611.76068.36-0.7521.84-54.9878.1651.80.00033.36-19.46
2014 (1)5.260-15.5508.2646.92-32.050-31.140-25.350-15.1600.49-25.76-22.76068.8812.2748.51-11.851.4914.420.00041.4231.83

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