- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.44 | -4.39 | 14.29 | 0.14 | -12.5 | -17.65 | 0.39 | 2.63 | 14.71 | 0.11 | 10.0 | 0.0 | 2.57 | -8.48 | -27.94 | 7.17 | 7.35 | 0.37 | 2.02 | 15.06 | -12.5 | 1436 | 0.0 | 0.0 |
| 23Q3 (19) | 5.69 | 12.45 | 7.16 | 0.16 | -11.11 | 6.67 | 0.38 | 11.76 | 15.15 | 0.1 | 0.0 | -9.09 | 2.81 | -20.95 | -0.46 | 6.68 | -0.61 | 7.46 | 1.76 | -11.07 | -15.16 | 1436 | 0.0 | -5.34 |
| 23Q2 (18) | 5.06 | 8.58 | -7.5 | 0.18 | 12.5 | 20.0 | 0.34 | 0.0 | 3.03 | 0.1 | 0.0 | -16.67 | 3.56 | 3.61 | 29.72 | 6.72 | -7.91 | 11.38 | 1.98 | -7.91 | -9.91 | 1436 | 0.0 | -5.34 |
| 23Q1 (17) | 4.66 | -2.1 | -0.85 | 0.16 | -5.88 | 6.67 | 0.34 | 0.0 | 13.33 | 0.1 | -9.09 | -9.09 | 3.43 | -3.86 | 7.58 | 7.30 | 2.15 | 14.31 | 2.15 | -7.14 | -8.31 | 1436 | 0.0 | -5.34 |
| 22Q4 (16) | 4.76 | -10.36 | -1.86 | 0.17 | 13.33 | 0.0 | 0.34 | 3.03 | 13.33 | 0.11 | 0.0 | 0.0 | 3.57 | 26.43 | 1.89 | 7.14 | 14.94 | 15.48 | 2.31 | 11.55 | 1.89 | 1436 | -5.34 | -5.34 |
| 22Q3 (15) | 5.31 | -2.93 | 17.22 | 0.15 | 0.0 | -6.25 | 0.33 | 0.0 | 3.12 | 0.11 | -8.33 | 10.0 | 2.82 | 3.01 | -20.02 | 6.21 | 3.01 | -12.02 | 2.07 | -5.57 | -6.16 | 1517 | 0.0 | -9.16 |
| 22Q2 (14) | 5.47 | 16.38 | 34.4 | 0.15 | 0.0 | 7.14 | 0.33 | 10.0 | 10.0 | 0.12 | 9.09 | 20.0 | 2.74 | -14.08 | -20.28 | 6.03 | -5.48 | -18.15 | 2.19 | -6.27 | -10.71 | 1517 | 0.0 | -9.16 |
| 22Q1 (13) | 4.7 | -3.09 | -0.21 | 0.15 | -11.76 | -11.76 | 0.3 | 0.0 | -3.23 | 0.11 | 0.0 | 0.0 | 3.19 | -8.95 | -11.58 | 6.38 | 3.19 | -3.02 | 2.34 | 3.19 | 0.21 | 1517 | 0.0 | -9.16 |
| 21Q4 (12) | 4.85 | 7.06 | -8.14 | 0.17 | 6.25 | 13.33 | 0.3 | -6.25 | -6.25 | 0.11 | 10.0 | 22.22 | 3.51 | -0.76 | 23.38 | 6.19 | -12.44 | 2.06 | 2.27 | 2.74 | 33.06 | 1517 | -9.16 | -9.16 |
| 21Q3 (11) | 4.53 | 11.3 | 0.22 | 0.16 | 14.29 | -33.33 | 0.32 | 6.67 | -15.79 | 0.1 | 0.0 | -28.57 | 3.53 | 2.68 | -33.48 | 7.06 | -4.16 | -15.98 | 2.21 | -10.15 | -28.73 | 1670 | 0.0 | -21.56 |
| 21Q2 (10) | 4.07 | -13.59 | 29.21 | 0.14 | -17.65 | -26.32 | 0.3 | -3.23 | -33.33 | 0.1 | -9.09 | -33.33 | 3.44 | -4.7 | -42.97 | 7.37 | 11.99 | -48.4 | 2.46 | 5.2 | -48.4 | 1670 | 0.0 | -21.56 |
| 21Q1 (9) | 4.71 | -10.8 | 7.53 | 0.17 | 13.33 | -48.48 | 0.31 | -3.12 | -52.31 | 0.11 | 22.22 | -68.57 | 3.61 | 27.05 | -52.09 | 6.58 | 8.6 | -55.65 | 2.34 | 37.01 | -70.77 | 1670 | 0.0 | -29.89 |
| 20Q4 (8) | 5.28 | 16.81 | -9.28 | 0.15 | -37.5 | -42.31 | 0.32 | -15.79 | -31.91 | 0.09 | -35.71 | -62.5 | 2.84 | -46.5 | -36.41 | 6.06 | -27.91 | -24.95 | 1.70 | -44.97 | -58.66 | 1670 | -21.56 | -29.89 |
| 20Q3 (7) | 4.52 | 43.49 | -30.67 | 0.24 | 26.32 | -14.29 | 0.38 | -15.56 | -24.0 | 0.14 | -6.67 | -50.0 | 5.31 | -11.97 | 23.64 | 8.41 | -41.15 | 9.63 | 3.10 | -34.96 | -27.88 | 2129 | 0.0 | -10.62 |
| 20Q2 (6) | 3.15 | -28.08 | -37.62 | 0.19 | -42.42 | -32.14 | 0.45 | -30.77 | -25.0 | 0.15 | -57.14 | -58.33 | 6.03 | -19.94 | 8.79 | 14.29 | -3.74 | 20.24 | 4.76 | -40.41 | -33.2 | 2129 | -10.62 | -10.62 |
| 20Q1 (5) | 4.38 | -24.74 | -21.22 | 0.33 | 26.92 | 22.22 | 0.65 | 38.3 | 38.3 | 0.35 | 45.83 | 12.9 | 7.53 | 68.65 | 55.15 | 14.84 | 83.77 | 75.56 | 7.99 | 93.78 | 43.32 | 2382 | 0.0 | 0.0 |
| 19Q4 (4) | 5.82 | -10.74 | 0.0 | 0.26 | -7.14 | 0.0 | 0.47 | -6.0 | 0.0 | 0.24 | -14.29 | 0.0 | 4.47 | 4.03 | 0.0 | 8.08 | 5.31 | 0.0 | 4.12 | -3.98 | 0.0 | 2382 | 0.0 | 0.0 |
| 19Q3 (3) | 6.52 | 29.11 | 0.0 | 0.28 | 0.0 | 0.0 | 0.5 | -16.67 | 0.0 | 0.28 | -22.22 | 0.0 | 4.29 | -22.55 | 0.0 | 7.67 | -35.46 | 0.0 | 4.29 | -39.76 | 0.0 | 2382 | 0.0 | 0.0 |
| 19Q2 (2) | 5.05 | -9.17 | 0.0 | 0.28 | 3.7 | 0.0 | 0.6 | 27.66 | 0.0 | 0.36 | 16.13 | 0.0 | 5.54 | 14.18 | 0.0 | 11.88 | 40.55 | 0.0 | 7.13 | 27.86 | 0.0 | 2382 | 0.0 | 0.0 |
| 19Q1 (1) | 5.56 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 4.86 | 0.0 | 0.0 | 8.45 | 0.0 | 0.0 | 5.58 | 0.0 | 0.0 | 2382 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.84 | 2.91 | 0.64 | 3.23 | 1.45 | 12.4 | 0.4 | -9.09 | 3.07 | 0.3 | 6.96 | 9.22 | 1.92 | -11.66 | 1436 | 0.0 |
| 2022 (9) | 20.25 | 11.51 | 0.62 | -3.12 | 1.29 | 5.74 | 0.44 | 4.76 | 3.06 | -13.12 | 6.37 | -5.18 | 2.17 | -6.05 | 1436 | -5.34 |
| 2021 (8) | 18.16 | 4.73 | 0.64 | -29.67 | 1.22 | -32.22 | 0.42 | -43.24 | 3.52 | -32.85 | 6.72 | -35.28 | 2.31 | -45.81 | 1517 | -9.16 |
| 2020 (7) | 17.34 | -24.48 | 0.91 | -16.51 | 1.8 | -11.76 | 0.74 | -38.33 | 5.25 | 10.54 | 10.38 | 16.83 | 4.27 | -18.35 | 1670 | -21.56 |
| 2019 (6) | 22.96 | 2.0 | 1.09 | -1.8 | 2.04 | -1.92 | 1.2 | -3.23 | 4.75 | -3.73 | 8.89 | -3.85 | 5.23 | -5.12 | 2129 | -10.62 |
| 2018 (5) | 22.51 | -1.49 | 1.11 | 1.83 | 2.08 | 0.48 | 1.24 | 8.77 | 4.93 | 3.37 | 9.24 | 2.0 | 5.51 | 10.41 | 2382 | -1.61 |
| 2017 (4) | 22.85 | -4.31 | 1.09 | 41.56 | 2.07 | -9.21 | 1.14 | -22.45 | 4.77 | 47.94 | 9.06 | -5.12 | 4.99 | -18.95 | 2421 | 10.15 |
| 2016 (3) | 23.88 | -32.35 | 0.77 | -24.51 | 2.28 | -10.94 | 1.47 | -15.52 | 3.22 | 11.59 | 9.55 | 31.65 | 6.16 | 24.88 | 2198 | -18.05 |
| 2015 (2) | 35.3 | -21.61 | 1.02 | -69.82 | 2.56 | -27.48 | 1.74 | -29.27 | 2.89 | -61.5 | 7.25 | -7.49 | 4.93 | -9.77 | 2682 | -6.26 |
| 2014 (1) | 45.03 | -34.41 | 3.38 | 22.02 | 3.53 | -21.73 | 2.46 | -34.22 | 7.51 | 0 | 7.84 | 0 | 5.46 | 0 | 2861 | -57.28 |
