- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.69 | 10.98 | 73.26 | 0.85 | -2.3 | 34.92 | 1.42 | 6.77 | 8.4 | 4.71 | -3.48 | 28.34 | 4.80 | -11.96 | -22.13 | 8.03 | -3.8 | -37.44 | 26.63 | -13.03 | -25.93 | 624 | 0.0 | 0.0 |
| 23Q3 (19) | 15.94 | 14.35 | 30.44 | 0.87 | 17.57 | -9.38 | 1.33 | -4.32 | -17.9 | 4.88 | 4.5 | -21.92 | 5.46 | 2.82 | -30.52 | 8.34 | -16.32 | -37.06 | 30.61 | -8.61 | -40.14 | 624 | 0.0 | -11.36 |
| 23Q2 (18) | 13.94 | 28.24 | -12.27 | 0.74 | 5.71 | -12.94 | 1.39 | 8.59 | -2.11 | 4.67 | 23.22 | 1.3 | 5.31 | -17.57 | -0.76 | 9.97 | -15.32 | 11.58 | 33.50 | -3.92 | 15.47 | 624 | 0.0 | -11.36 |
| 23Q1 (17) | 10.87 | 6.46 | -21.97 | 0.7 | 11.11 | -15.66 | 1.28 | -2.29 | -8.57 | 3.79 | 3.27 | -17.43 | 6.44 | 4.36 | 8.08 | 11.78 | -8.22 | 17.17 | 34.87 | -3.0 | 5.82 | 624 | 0.0 | -11.36 |
| 22Q4 (16) | 10.21 | -16.45 | -37.9 | 0.63 | -34.38 | -28.41 | 1.31 | -19.14 | -9.66 | 3.67 | -41.28 | -23.7 | 6.17 | -21.46 | 15.27 | 12.83 | -3.22 | 45.47 | 35.95 | -29.72 | 22.86 | 624 | -11.36 | -11.36 |
| 22Q3 (15) | 12.22 | -23.1 | -48.29 | 0.96 | 12.94 | -11.11 | 1.62 | 14.08 | -1.82 | 6.25 | 35.57 | 10.42 | 7.86 | 46.86 | 71.89 | 13.26 | 48.35 | 89.86 | 51.15 | 76.29 | 113.53 | 704 | 0.0 | 8.14 |
| 22Q2 (14) | 15.89 | 14.07 | -37.66 | 0.85 | 2.41 | -18.27 | 1.42 | 1.43 | -14.46 | 4.61 | 0.44 | -16.18 | 5.35 | -10.22 | 31.11 | 8.94 | -11.08 | 37.22 | 29.01 | -11.95 | 34.46 | 704 | 0.0 | 8.14 |
| 22Q1 (13) | 13.93 | -15.27 | -37.95 | 0.83 | -5.68 | -23.15 | 1.4 | -3.45 | -2.1 | 4.59 | -4.57 | -19.9 | 5.96 | 11.31 | 23.86 | 10.05 | 13.95 | 57.78 | 32.95 | 12.62 | 29.1 | 704 | 0.0 | 8.14 |
| 21Q4 (12) | 16.44 | -30.43 | -33.36 | 0.88 | -18.52 | -4.35 | 1.45 | -12.12 | 0.0 | 4.81 | -15.02 | -12.07 | 5.35 | 17.12 | 43.54 | 8.82 | 26.31 | 50.06 | 29.26 | 22.15 | 31.95 | 704 | 8.14 | 8.14 |
| 21Q3 (11) | 23.63 | -7.3 | 8.25 | 1.08 | 3.85 | 16.13 | 1.65 | -0.6 | 12.24 | 5.66 | 2.91 | 12.75 | 4.57 | 12.02 | 7.28 | 6.98 | 7.22 | 3.69 | 23.95 | 11.01 | 4.16 | 651 | 0.0 | 7.96 |
| 21Q2 (10) | 25.49 | 13.54 | 41.38 | 1.04 | -3.7 | 18.18 | 1.66 | 16.08 | 23.88 | 5.5 | -4.01 | 22.49 | 4.08 | -15.19 | -16.41 | 6.51 | 2.24 | -12.37 | 21.58 | -15.46 | -13.36 | 651 | 0.0 | 7.96 |
| 21Q1 (9) | 22.45 | -9.0 | 32.45 | 1.08 | 17.39 | 9.09 | 1.43 | -1.38 | -2.72 | 5.73 | 4.75 | 34.82 | 4.81 | 29.0 | -17.64 | 6.37 | 8.37 | -26.55 | 25.52 | 15.11 | 1.79 | 651 | 0.0 | 15.02 |
| 20Q4 (8) | 24.67 | 13.01 | 27.3 | 0.92 | -1.08 | -8.91 | 1.45 | -1.36 | 9.85 | 5.47 | 8.96 | 13.72 | 3.73 | -12.46 | -28.44 | 5.88 | -12.72 | -13.71 | 22.17 | -3.58 | -10.66 | 651 | 7.96 | 15.02 |
| 20Q3 (7) | 21.83 | 21.08 | 21.21 | 0.93 | 5.68 | -7.92 | 1.47 | 9.7 | -3.92 | 5.02 | 11.8 | 15.4 | 4.26 | -12.71 | -24.03 | 6.73 | -9.39 | -20.73 | 23.00 | -7.66 | -4.79 | 603 | 0.0 | 6.54 |
| 20Q2 (6) | 18.03 | 6.37 | 30.84 | 0.88 | -11.11 | 12.82 | 1.34 | -8.84 | -11.26 | 4.49 | 5.65 | 17.23 | 4.88 | -16.44 | -13.77 | 7.43 | -14.3 | -32.18 | 24.90 | -0.68 | -10.4 | 603 | 6.54 | 6.54 |
| 20Q1 (5) | 16.95 | -12.54 | 76.93 | 0.99 | -1.98 | 45.59 | 1.47 | 11.36 | 12.21 | 4.25 | -11.64 | 25.37 | 5.84 | 12.07 | -17.71 | 8.67 | 27.33 | -36.58 | 25.07 | 1.02 | -29.14 | 566 | 0.0 | 0.0 |
| 19Q4 (4) | 19.38 | 7.61 | 0.0 | 1.01 | 0.0 | 0.0 | 1.32 | -13.73 | 0.0 | 4.81 | 10.57 | 0.0 | 5.21 | -7.07 | 0.0 | 6.81 | -19.82 | 0.0 | 24.82 | 2.76 | 0.0 | 566 | 0.0 | 0.0 |
| 19Q3 (3) | 18.01 | 30.7 | 0.0 | 1.01 | 29.49 | 0.0 | 1.53 | 1.32 | 0.0 | 4.35 | 13.58 | 0.0 | 5.61 | -0.93 | 0.0 | 8.50 | -22.47 | 0.0 | 24.15 | -13.1 | 0.0 | 566 | 0.0 | 0.0 |
| 19Q2 (2) | 13.78 | 43.84 | 0.0 | 0.78 | 14.71 | 0.0 | 1.51 | 15.27 | 0.0 | 3.83 | 12.98 | 0.0 | 5.66 | -20.26 | 0.0 | 10.96 | -19.87 | 0.0 | 27.79 | -21.46 | 0.0 | 566 | 0.0 | 0.0 |
| 19Q1 (1) | 9.58 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 7.10 | 0.0 | 0.0 | 13.67 | 0.0 | 0.0 | 35.39 | 0.0 | 0.0 | 566 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 58.45 | 11.84 | 3.15 | -3.96 | 5.42 | -5.74 | 18.06 | -5.54 | 5.39 | -14.13 | 9.27 | -15.72 | 30.90 | -15.55 | 624 | 0.0 |
| 2022 (9) | 52.26 | -40.62 | 3.28 | -19.8 | 5.75 | -7.11 | 19.12 | -11.89 | 6.28 | 35.06 | 11.00 | 56.44 | 36.59 | 48.39 | 624 | -11.36 |
| 2021 (8) | 88.01 | 8.01 | 4.09 | 9.65 | 6.19 | 8.03 | 21.7 | 12.84 | 4.65 | 1.52 | 7.03 | 0.01 | 24.66 | 4.47 | 704 | 8.14 |
| 2020 (7) | 81.48 | 34.12 | 3.73 | 7.18 | 5.73 | 1.06 | 19.23 | 17.4 | 4.58 | -20.09 | 7.03 | -24.65 | 23.60 | -12.47 | 651 | 7.96 |
| 2019 (6) | 60.75 | 10.19 | 3.48 | 27.47 | 5.67 | 11.83 | 16.38 | 10.68 | 5.73 | 15.68 | 9.33 | 1.49 | 26.96 | 0.44 | 603 | 6.54 |
| 2018 (5) | 55.13 | 7.72 | 2.73 | -18.02 | 5.07 | 13.42 | 14.8 | 12.8 | 4.95 | -23.89 | 9.20 | 5.3 | 26.85 | 4.72 | 566 | 8.22 |
| 2017 (4) | 51.18 | 17.98 | 3.33 | -52.09 | 4.47 | 12.31 | 13.12 | 30.94 | 6.51 | -59.39 | 8.73 | -4.81 | 25.64 | 10.98 | 523 | 9.87 |
| 2016 (3) | 43.38 | 0.42 | 6.95 | 4.2 | 3.98 | 9.04 | 10.02 | 9.51 | 16.02 | 3.77 | 9.17 | 8.59 | 23.10 | 9.05 | 476 | 16.38 |
| 2015 (2) | 43.2 | -9.03 | 6.67 | 10.61 | 3.65 | 10.94 | 9.15 | -1.82 | 15.44 | 21.6 | 8.45 | 21.96 | 21.18 | 7.93 | 409 | 9.95 |
| 2014 (1) | 47.49 | 2.59 | 6.03 | 18.0 | 3.29 | 8.94 | 9.32 | 5.67 | 12.70 | 0 | 6.93 | 0 | 19.63 | 0 | 372 | 84.16 |
