- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.12 | 10.34 | 6.22 | 0.57 | 14.0 | -5.0 | 0.72 | 94.59 | 14.29 | 0.48 | 2.13 | -35.14 | 11.13 | 3.31 | -10.57 | 14.06 | 76.35 | 7.59 | 9.38 | -7.45 | -38.94 | 267 | 0.0 | 0.0 |
| 23Q3 (19) | 4.64 | 21.47 | -1.28 | 0.5 | 31.58 | 2.04 | 0.37 | 0.0 | -36.21 | 0.47 | 2.17 | -16.07 | 10.78 | 8.33 | 3.36 | 7.97 | -17.67 | -35.38 | 10.13 | -15.88 | -14.99 | 267 | 0.0 | -22.16 |
| 23Q2 (18) | 3.82 | -9.48 | -2.8 | 0.38 | -2.56 | -7.32 | 0.37 | 8.82 | 2.78 | 0.46 | 4.55 | 0.0 | 9.95 | 7.64 | -4.65 | 9.69 | 20.22 | 5.74 | 12.04 | 15.49 | 2.88 | 267 | 0.0 | -22.16 |
| 23Q1 (17) | 4.22 | -12.45 | 13.14 | 0.39 | -35.0 | 0.0 | 0.34 | -46.03 | -8.11 | 0.44 | -40.54 | 12.82 | 9.24 | -25.76 | -11.61 | 8.06 | -38.36 | -18.78 | 10.43 | -32.09 | -0.28 | 267 | 0.0 | -22.16 |
| 22Q4 (16) | 4.82 | 2.55 | 25.52 | 0.6 | 22.45 | 36.36 | 0.63 | 8.62 | 26.0 | 0.74 | 32.14 | 60.87 | 12.45 | 19.4 | 8.64 | 13.07 | 5.92 | 0.38 | 15.35 | 28.85 | 28.16 | 267 | -22.16 | -22.16 |
| 22Q3 (15) | 4.7 | 19.59 | 32.77 | 0.49 | 19.51 | 53.12 | 0.58 | 61.11 | 23.4 | 0.56 | 21.74 | 47.37 | 10.43 | -0.07 | 15.33 | 12.34 | 34.72 | -7.05 | 11.91 | 1.79 | 11.0 | 343 | 0.0 | -10.44 |
| 22Q2 (14) | 3.93 | 5.36 | 3.69 | 0.41 | 5.13 | 46.43 | 0.36 | -2.7 | -12.2 | 0.46 | 17.95 | 58.62 | 10.43 | -0.22 | 41.21 | 9.16 | -7.65 | -15.32 | 11.70 | 11.95 | 52.97 | 343 | 0.0 | -10.44 |
| 22Q1 (13) | 3.73 | -2.86 | 18.04 | 0.39 | -11.36 | 30.0 | 0.37 | -26.0 | -9.76 | 0.39 | -15.22 | 44.44 | 10.46 | -8.75 | 10.13 | 9.92 | -23.82 | -23.55 | 10.46 | -12.72 | 22.37 | 343 | 0.0 | -10.44 |
| 21Q4 (12) | 3.84 | 8.47 | 37.14 | 0.44 | 37.5 | 7.32 | 0.5 | 6.38 | 11.11 | 0.46 | 21.05 | 39.39 | 11.46 | 26.76 | -21.75 | 13.02 | -1.93 | -18.98 | 11.98 | 11.6 | 1.64 | 343 | -10.44 | -10.44 |
| 21Q3 (11) | 3.54 | -6.6 | 15.31 | 0.32 | 14.29 | -3.03 | 0.47 | 14.63 | 46.88 | 0.38 | 31.03 | 52.0 | 9.04 | 22.36 | -15.9 | 13.28 | 22.73 | 27.37 | 10.73 | 40.29 | 31.82 | 383 | 0.0 | 9.43 |
| 21Q2 (10) | 3.79 | 19.94 | 25.91 | 0.28 | -6.67 | -3.45 | 0.41 | 0.0 | 24.24 | 0.29 | 7.41 | 20.83 | 7.39 | -22.18 | -23.32 | 10.82 | -16.62 | -1.33 | 7.65 | -10.45 | -4.03 | 383 | 0.0 | 9.43 |
| 21Q1 (9) | 3.16 | 12.86 | 35.04 | 0.3 | -26.83 | 20.0 | 0.41 | -8.89 | 13.89 | 0.27 | -18.18 | 68.75 | 9.49 | -35.17 | -11.14 | 12.97 | -19.27 | -15.66 | 8.54 | -27.5 | 24.96 | 383 | 0.0 | 9.43 |
| 20Q4 (8) | 2.8 | -8.79 | 10.67 | 0.41 | 24.24 | 32.26 | 0.45 | 40.62 | -4.26 | 0.33 | 32.0 | 22.22 | 14.64 | 36.22 | 19.5 | 16.07 | 54.19 | -13.49 | 11.79 | 44.73 | 10.44 | 383 | 9.43 | 9.43 |
| 20Q3 (7) | 3.07 | 1.99 | 25.31 | 0.33 | 13.79 | 13.79 | 0.32 | -3.03 | 3.23 | 0.25 | 4.17 | 8.7 | 10.75 | 11.57 | -9.19 | 10.42 | -4.93 | -17.62 | 8.14 | 2.13 | -13.26 | 350 | 0.0 | 2.04 |
| 20Q2 (6) | 3.01 | 28.63 | 34.98 | 0.29 | 16.0 | 11.54 | 0.33 | -8.33 | 22.22 | 0.24 | 50.0 | 26.32 | 9.63 | -9.82 | -17.37 | 10.96 | -28.74 | -9.45 | 7.97 | 16.61 | -6.42 | 350 | 0.0 | 2.04 |
| 20Q1 (5) | 2.34 | -7.51 | 17.59 | 0.25 | -19.35 | 0.0 | 0.36 | -23.4 | 33.33 | 0.16 | -40.74 | -20.0 | 10.68 | -12.81 | -14.96 | 15.38 | -17.18 | 13.39 | 6.84 | -35.93 | -31.97 | 350 | 0.0 | 2.04 |
| 19Q4 (4) | 2.53 | 3.27 | 0.0 | 0.31 | 6.9 | 0.0 | 0.47 | 51.61 | 0.0 | 0.27 | 17.39 | 0.0 | 12.25 | 3.52 | 0.0 | 18.58 | 46.82 | 0.0 | 10.67 | 13.68 | 0.0 | 350 | 2.04 | 0.0 |
| 19Q3 (3) | 2.45 | 9.87 | 0.0 | 0.29 | 11.54 | 0.0 | 0.31 | 14.81 | 0.0 | 0.23 | 21.05 | 0.0 | 11.84 | 1.52 | 0.0 | 12.65 | 4.5 | 0.0 | 9.39 | 10.18 | 0.0 | 343 | 0.0 | 0.0 |
| 19Q2 (2) | 2.23 | 12.06 | 0.0 | 0.26 | 4.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.19 | -5.0 | 0.0 | 11.66 | -7.19 | 0.0 | 12.11 | -10.76 | 0.0 | 8.52 | -15.22 | 0.0 | 343 | 0.0 | 0.0 |
| 19Q1 (1) | 1.99 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 12.56 | 0.0 | 0.0 | 13.57 | 0.0 | 0.0 | 10.05 | 0.0 | 0.0 | 343 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.8 | 3.61 | 1.84 | -2.13 | 1.81 | -6.22 | 1.85 | -13.95 | 10.34 | -5.54 | 10.17 | -9.48 | 10.39 | -16.95 | 267 | 0.0 |
| 2022 (9) | 17.18 | 19.89 | 1.88 | 40.3 | 1.93 | 8.43 | 2.15 | 53.57 | 10.94 | 17.02 | 11.23 | -9.56 | 12.51 | 28.1 | 267 | -22.16 |
| 2021 (8) | 14.33 | 27.72 | 1.34 | 4.69 | 1.78 | 21.09 | 1.4 | 42.86 | 9.35 | -18.03 | 12.42 | -5.19 | 9.77 | 11.85 | 343 | -10.44 |
| 2020 (7) | 11.22 | 21.96 | 1.28 | 16.36 | 1.47 | 10.53 | 0.98 | 10.11 | 11.41 | -4.59 | 13.10 | -9.37 | 8.73 | -9.71 | 383 | 9.43 |
| 2019 (6) | 9.2 | 22.99 | 1.1 | 13.4 | 1.33 | 35.71 | 0.89 | 17.11 | 11.96 | -7.8 | 14.46 | 10.34 | 9.67 | -4.79 | 350 | 2.04 |
| 2018 (5) | 7.48 | -1.71 | 0.97 | 10.23 | 0.98 | 22.5 | 0.76 | -8.43 | 12.97 | 12.14 | 13.10 | 24.63 | 10.16 | -6.84 | 343 | 23.38 |
| 2017 (4) | 7.61 | 15.65 | 0.88 | -6.38 | 0.8 | 9.59 | 0.83 | 9.21 | 11.56 | -19.05 | 10.51 | -5.24 | 10.91 | -5.57 | 278 | 0.0 |
| 2016 (3) | 6.58 | -14.32 | 0.94 | 4.44 | 0.73 | -17.98 | 0.76 | -8.43 | 14.29 | 21.9 | 11.09 | -4.27 | 11.55 | 6.87 | 278 | -8.25 |
| 2015 (2) | 7.68 | 1.99 | 0.9 | 0.0 | 0.89 | 23.61 | 0.83 | 23.88 | 11.72 | -1.95 | 11.59 | 21.2 | 10.81 | 21.46 | 303 | 3.77 |
| 2014 (1) | 7.53 | 3.86 | 0.9 | -8.16 | 0.72 | 14.29 | 0.67 | -5.63 | 11.95 | 0 | 9.56 | 0 | 8.90 | 0 | 292 | 10.19 |
