玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.9238.4546.636.65151.27194.464.41152.5128.884.35151.54137.241.12164.0147.260.78175.73153.420.1623.0823.088.55303.09173.3957.931.198.14160.006.67265.71-60.00-20.0-220.023.08-15.861.41
23Q3 (19)31.009.4227.36-12.9746.875.88-8.4064.2612.32-8.4464.2720.53-1.7559.1116.27-1.0361.2812.710.138.338.33-4.2177.3738.6357.25-4.470.16150.0042.867.14-50.00-900.0-25.027.43-19.2814.53
23Q2 (18)28.33-13.15-24.51-24.41-4.94-908.28-23.504.28-569.06-23.623.79-522.54-4.28-17.26-429.23-2.66-15.15-420.480.1220.0-14.29-18.601.69-343.7759.9311.56-23.66105.0011.1883.75-5.00-190.0-111.6733.98-14.1124.33
23Q1 (17)32.6211.45-32.92-23.26-230.4-202.92-24.55-60.77-203.85-24.55-110.19-230.1-3.65-54.01-164.04-2.31-58.22-164.710.10-23.08-47.37-18.92-62.4-173.5953.720.28-8.1794.44115.87-0.715.56-88.8913.8939.5673.81160.43
22Q4 (16)29.2720.25-40.99-7.0448.91-128.71-15.27-59.39-161.77-11.68-9.98-158.17-2.37-13.4-126.75-1.46-23.73-126.790.138.33-51.85-11.65-69.83-144.8853.57-6.28-19.4943.75-68.75-56.2550.00225.0022.76-4.9722.89
22Q3 (15)24.34-35.15-49.05-13.78-556.29-165.31-9.58-291.22-144.37-10.62-289.98-149.19-2.09-260.77-119.87-1.18-242.17-116.140.12-14.29-64.71-6.86-189.91-130.3457.16-27.18-8.57140.00145.045.83-40.00-193.33-2100.023.95-12.3716.72
22Q2 (14)37.53-22.83-10.133.02-86.64-75.295.01-78.81-67.045.59-70.38-63.251.30-77.19-80.630.83-76.75-84.850.14-26.32-61.117.63-70.32-54.4778.5034.19246.1257.14-39.93-30.4342.86778.57100.027.3379.9227.71
22Q1 (13)48.63-1.9667.022.60-7.83483.9823.64-4.37627.3818.87-6.03484.215.70-35.67422.943.57-34.5301.120.19-29.63-29.6325.71-0.96399.2258.50-12.08158.1695.12-4.88-23.94.880119.5115.19-17.98-17.94
21Q4 (12)49.603.8391.5124.5216.21725.5924.7214.5616.5220.08-6.99482.038.86-15.78528.375.45-25.44373.910.27-20.59-18.1825.9614.82428.7266.546.43167.87100.004.1720.00.00-100.0-100.018.52-9.7510.63
21Q3 (11)47.7714.3986.5321.1072.672053.0621.5942.041007.1821.5941.951007.1810.5256.781596.777.3133.391333.330.34-5.5630.7722.6134.9461.0462.52175.66194.6396.0016.8792.02.00-90.67-96.020.52-4.1119.44
21Q2 (10)41.7643.4186.3512.22215.76297.7315.20367.69360.7215.21370.9361.346.71515.6460.755.48515.73458.170.3633.3338.4616.76225.44519.022.680.09-4.2282.14-34.29-28.1221.43185.71021.4015.6110.48
21Q1 (9)29.1212.434.223.8730.3126.043.25-5.8122.683.23-6.38122.511.09-22.7136.950.89-22.61136.180.27-18.1858.825.154.89147.5122.66-8.7827.16125.0050.025.0-25.00-250.0018.5110.57-41.24
20Q4 (8)25.901.1311.832.97203.06137.593.4576.92145.883.4576.92145.881.41127.42166.821.15125.49167.250.3326.9243.484.9121.84194.0624.8417.0616.3583.3366.67-16.6716.67-66.67016.74-2.56-15.96
20Q3 (7)25.6114.28-4.510.98115.86117.691.95133.45136.451.95133.51136.380.62133.33144.60.51133.33146.790.260.023.814.03200.75244.9621.22-10.39-10.9250.00-56.25-50.050.000017.18-11.31-19.42
20Q2 (6)22.41-19.79-17.25-6.1858.4142.4-5.8359.3244.1-5.8259.4442.49-1.8636.9527.06-1.5337.824.630.2652.9430.0-4.0063.146.5223.6832.88-16.65114.2914.294.76-0.000019.37-38.51-22.3
20Q1 (5)27.9420.64-5.48-14.86-88.144.45-14.33-90.5643.45-14.35-90.8243.37-2.95-39.8130.09-2.46-43.8630.310.17-26.0921.43-10.84-107.6647.2517.82-16.53-16.92100.000.0-5.0-0.000100.031.5058.13-13.22
19Q4 (4)23.16-13.650.0-7.90-42.60.0-7.52-40.560.0-7.52-40.30.0-2.11-51.80.0-1.71-56.880.00.239.520.0-5.22-87.770.021.35-10.370.0100.000.00.0-0.0000.019.92-6.570.0
19Q3 (3)26.82-0.960.0-5.5448.370.0-5.3548.710.0-5.3647.040.0-1.3945.490.0-1.0946.310.00.215.00.0-2.7862.830.023.82-16.160.0100.00-8.330.0-0.0000.021.32-14.480.0
19Q2 (2)27.08-8.390.0-10.7359.890.0-10.4358.840.0-10.1260.060.0-2.5539.570.0-2.0342.490.00.2042.860.0-7.4863.60.028.4132.450.0109.093.640.0-0.00100.00.024.93-31.320.0
19Q1 (1)29.560.00.0-26.750.00.0-25.340.00.0-25.340.00.0-4.220.00.0-3.530.00.00.140.00.0-20.550.00.021.450.00.0105.260.00.0-5.260.00.036.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.46-6.94-11.4702.4354.95-11.060-11.120-8.590-5.2400.50-16.67-6.47057.938.14104.884.88-4.8803.3127.6129.9838.92
2022 (9)37.03-15.24.33-74.61.5753.824.38-75.463.41-79.283.29-87.832.30-87.390.60-45.457.05-63.353.57-19.49100.004.480.0002.5960.4821.589.1
2021 (8)43.6772.7517.0501.02-37.0217.85016.46027.04018.2401.1010.019.21066.54167.8795.71-24.84.2901.62-49.5919.78-1.0
2020 (7)25.28-4.06-2.8301.62-27.45-2.250-2.250-2.760-2.2201.0026.580.00024.8416.35127.2721.74-27.2703.21-12.019.98-18.78
2019 (6)26.35-15.03-11.4402.2348.89-10.950-10.870-10.250-8.5700.796.76-7.92021.3526.78104.55-29.36-4.5503.64-8.5624.60-2.19
2018 (5)31.01-3.43-9.2701.50-6.59-6.340-6.020-5.180-4.4500.742.78-3.99016.845.45148.004.83-48.0003.98025.155.89
2017 (4)32.11-9.45-5.5801.6020.54-3.920-3.500-3.010-2.5100.72-20.0-1.60015.97-33.65141.1836.62-41.1800.00023.7522.36
2016 (3)35.46-5.695.19-27.621.338.595.06-42.894.31-38.074.94-39.93.88-36.910.902.276.81-36.1224.07-21.06103.3328.54-3.3300.00019.410.05
2015 (2)37.60-2.797.17-6.641.22-4.28.86-22.486.96-33.528.22-37.446.15-38.190.88-5.3810.66-22.1330.49-21.2680.3920.5919.61-41.180.00019.401.15
2014 (1)38.6807.6801.2816.0311.43010.47013.1409.9500.93-11.4313.6938.1438.7228.2566.67-18.9233.3387.50.00019.182.95

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