- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.24 | -9.19 | -5.42 | 0.23 | -28.12 | -23.33 | 0.64 | -13.51 | 16.36 | 0.21 | -4.55 | -43.24 | 4.39 | -20.86 | -18.94 | 12.21 | -4.77 | 23.03 | 4.01 | 5.11 | -39.99 | 1614 | 1.06 | 7.53 |
| 23Q3 (19) | 5.77 | 4.34 | -28.23 | 0.32 | 6.67 | -25.58 | 0.74 | 10.45 | -10.84 | 0.22 | -18.52 | -24.14 | 5.55 | 2.23 | 3.7 | 12.82 | 5.85 | 24.23 | 3.81 | -21.91 | 5.71 | 1597 | -5.5 | -24.63 |
| 23Q2 (18) | 5.53 | 9.5 | -45.62 | 0.3 | -9.09 | 0.0 | 0.67 | -17.28 | -21.18 | 0.27 | 8.0 | -10.0 | 5.42 | -16.98 | 83.91 | 12.12 | -24.46 | 44.96 | 4.88 | -1.37 | 65.52 | 1690 | -5.38 | -36.18 |
| 23Q1 (17) | 5.05 | -8.84 | -48.83 | 0.33 | 10.0 | 10.0 | 0.81 | 47.27 | -3.57 | 0.25 | -32.43 | 0.0 | 6.53 | 20.67 | 114.99 | 16.04 | 61.56 | 88.47 | 4.95 | -25.88 | 95.45 | 1786 | 18.99 | -31.25 |
| 22Q4 (16) | 5.54 | -31.09 | -37.89 | 0.3 | -30.23 | 0.0 | 0.55 | -33.73 | -6.78 | 0.37 | 27.59 | 68.18 | 5.42 | 1.25 | 61.01 | 9.93 | -3.83 | 50.09 | 6.68 | 85.16 | 170.79 | 1501 | -29.16 | -33.26 |
| 22Q3 (15) | 8.04 | -20.94 | 3.47 | 0.43 | 43.33 | 65.38 | 0.83 | -2.35 | 48.21 | 0.29 | -3.33 | 16.0 | 5.35 | 81.31 | 59.83 | 10.32 | 23.52 | 43.24 | 3.61 | 22.28 | 12.1 | 2119 | -19.98 | 0.38 |
| 22Q2 (14) | 10.17 | 3.04 | 51.79 | 0.3 | 0.0 | -9.09 | 0.85 | 1.19 | 51.79 | 0.3 | 20.0 | 25.0 | 2.95 | -2.95 | -40.11 | 8.36 | -1.79 | -0.0 | 2.95 | 16.46 | -17.65 | 2648 | 1.92 | 31.28 |
| 22Q1 (13) | 9.87 | 10.65 | 47.75 | 0.3 | 0.0 | 0.0 | 0.84 | 42.37 | 50.0 | 0.25 | 13.64 | -10.71 | 3.04 | -9.63 | -32.32 | 8.51 | 28.67 | 1.52 | 2.53 | 2.7 | -39.57 | 2598 | 15.52 | 23.95 |
| 21Q4 (12) | 8.92 | 14.8 | 37.87 | 0.3 | 15.38 | 15.38 | 0.59 | 5.36 | -6.35 | 0.22 | -12.0 | -8.33 | 3.36 | 0.51 | -16.31 | 6.61 | -8.23 | -32.07 | 2.47 | -23.35 | -33.51 | 2249 | 6.54 | 54.36 |
| 21Q3 (11) | 7.77 | 15.97 | 20.47 | 0.26 | -21.21 | -7.14 | 0.56 | 0.0 | 9.8 | 0.25 | 4.17 | 13.64 | 3.35 | -32.06 | -22.92 | 7.21 | -13.77 | -8.85 | 3.22 | -10.18 | -5.67 | 2111 | 4.66 | 48.98 |
| 21Q2 (10) | 6.7 | 0.3 | -14.43 | 0.33 | 10.0 | 17.86 | 0.56 | 0.0 | 1.82 | 0.24 | -14.29 | 14.29 | 4.93 | 9.67 | 37.73 | 8.36 | -0.3 | 18.99 | 3.58 | -14.54 | 33.56 | 2017 | -3.77 | 33.05 |
| 21Q1 (9) | 6.68 | 3.25 | 16.17 | 0.3 | 15.38 | 15.38 | 0.56 | -11.11 | 24.44 | 0.28 | 16.67 | 64.71 | 4.49 | 11.76 | -0.68 | 8.38 | -13.91 | 7.12 | 4.19 | 13.0 | 41.78 | 2096 | 43.86 | 38.26 |
| 20Q4 (8) | 6.47 | 0.31 | -18.31 | 0.26 | -7.14 | -7.14 | 0.63 | 23.53 | 57.5 | 0.24 | 9.09 | 14.29 | 4.02 | -7.43 | 13.67 | 9.74 | 23.15 | 92.8 | 3.71 | 8.75 | 39.9 | 1457 | 2.82 | 2.03 |
| 20Q3 (7) | 6.45 | -17.62 | -18.77 | 0.28 | 0.0 | 0.0 | 0.51 | -7.27 | -7.27 | 0.22 | 4.76 | -4.35 | 4.34 | 21.4 | 23.1 | 7.91 | 12.57 | 14.15 | 3.41 | 27.18 | 17.75 | 1417 | -6.53 | -10.66 |
| 20Q2 (6) | 7.83 | 36.17 | -1.14 | 0.28 | 7.69 | 16.67 | 0.55 | 22.22 | -5.17 | 0.21 | 23.53 | -12.5 | 3.58 | -20.92 | 18.01 | 7.02 | -10.25 | -4.08 | 2.68 | -9.29 | -11.49 | 1516 | 0.0 | -12.01 |
| 20Q1 (5) | 5.75 | -27.4 | -20.69 | 0.26 | -7.14 | 13.04 | 0.45 | 12.5 | -4.26 | 0.17 | -19.05 | -26.09 | 4.52 | 27.9 | 42.53 | 7.83 | 54.96 | 20.72 | 2.96 | 11.5 | -6.81 | 1516 | 6.16 | -9.28 |
| 19Q4 (4) | 7.92 | -0.25 | 0.0 | 0.28 | 0.0 | 0.0 | 0.4 | -27.27 | 0.0 | 0.21 | -8.7 | 0.0 | 3.54 | 0.25 | 0.0 | 5.05 | -27.09 | 0.0 | 2.65 | -8.47 | 0.0 | 1428 | -9.96 | 0.0 |
| 19Q3 (3) | 7.94 | 0.25 | 0.0 | 0.28 | 16.67 | 0.0 | 0.55 | -5.17 | 0.0 | 0.23 | -4.17 | 0.0 | 3.53 | 16.37 | 0.0 | 6.93 | -5.41 | 0.0 | 2.90 | -4.41 | 0.0 | 1586 | -7.95 | 0.0 |
| 19Q2 (2) | 7.92 | 9.24 | 0.0 | 0.24 | 4.35 | 0.0 | 0.58 | 23.4 | 0.0 | 0.24 | 4.35 | 0.0 | 3.03 | -4.48 | 0.0 | 7.32 | 12.96 | 0.0 | 3.03 | -4.48 | 0.0 | 1723 | 3.11 | 0.0 |
| 19Q1 (1) | 7.25 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 6.48 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 1671 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.59 | -35.78 | 1.18 | -11.28 | 2.86 | -6.84 | 0.95 | -21.49 | 5.47 | 38.16 | 13.25 | 45.07 | 4.40 | 22.26 | 1614 | 7.53 |
| 2022 (9) | 33.62 | 11.81 | 1.33 | 10.83 | 3.07 | 35.84 | 1.21 | 22.22 | 3.96 | -0.87 | 9.13 | 21.5 | 3.60 | 9.32 | 1501 | -33.26 |
| 2021 (8) | 30.07 | 13.43 | 1.2 | 12.15 | 2.26 | 5.61 | 0.99 | 17.86 | 3.99 | -1.13 | 7.52 | -6.9 | 3.29 | 3.9 | 2249 | 54.36 |
| 2020 (7) | 26.51 | -14.57 | 1.07 | 3.88 | 2.14 | 7.54 | 0.84 | -8.7 | 4.04 | 21.6 | 8.07 | 25.87 | 3.17 | 6.87 | 1457 | 2.03 |
| 2019 (6) | 31.03 | -0.48 | 1.03 | 15.73 | 1.99 | 4.74 | 0.92 | 3.37 | 3.32 | 16.29 | 6.41 | 5.24 | 2.96 | 3.87 | 1428 | -6.67 |
| 2018 (5) | 31.18 | 19.1 | 0.89 | 21.92 | 1.9 | 19.5 | 0.89 | 122.5 | 2.85 | 2.37 | 6.09 | 0.33 | 2.85 | 86.82 | 1530 | 0 |
| 2017 (4) | 26.18 | -5.45 | 0.73 | -65.73 | 1.59 | 3.25 | 0.4 | -16.67 | 2.79 | -63.75 | 6.07 | 9.2 | 1.53 | -11.86 | 0 | 0 |
| 2016 (3) | 27.69 | 21.39 | 2.13 | 119.59 | 1.54 | 6.94 | 0.48 | 4.35 | 7.69 | 80.89 | 5.56 | -11.9 | 1.73 | -14.04 | 1850 | 0.0 |
| 2015 (2) | 22.81 | 7.95 | 0.97 | 59.02 | 1.44 | 23.08 | 0.46 | 15.0 | 4.25 | 47.3 | 6.31 | 14.01 | 2.02 | 6.53 | 1850 | 0.0 |
| 2014 (1) | 21.13 | 24.81 | 0.61 | 12.96 | 1.17 | 2.63 | 0.4 | -2.44 | 2.89 | 0 | 5.54 | 0 | 1.89 | 0 | 1850 | 0.0 |
