玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)84.850.782.97-13.74-198.0514.92-10.73-716.6728.18-12.35-2906.8214.94-0.77-2666.6723.76-0.70-1850.021.350.06-14.290.0-5.06-172.4943.597.83-11.22-35.4122.22161.1112.82-22.22-108.89-166.6776.599.09-3.77
23Q3 (19)84.192.160.3-4.6140.5282.271.74-92.57111.520.44-97.93102.830.03-98.08102.680.04-97.18104.080.070.016.676.98-75.71180.798.82-18.78-31.52-200.00-471.43-214.29250.0085.19433.3370.21-1.45-13.22
23Q2 (18)82.4110.81-3.23-7.7536.48-1213.5623.42391.2930.1121.26342.4238.141.56322.86-2.51.42329.03-1.390.070.0-22.2228.74970.9132.6310.8611.73-23.03-35.00-122.27-670.0135.00336.2535.071.242.0230.55
23Q1 (17)74.37-9.75-3.5-12.2024.4647.84-8.0446.1855.43-8.7739.655.37-0.7030.6952.05-0.6230.3453.380.0716.670.0-3.3063.2173.69.72-19.8-3.86157.1445.0519.73-57.14-585.71-82.8669.83-12.26-5.98
22Q4 (16)82.40-1.83-0.88-16.1537.8830.18-14.941.0633.98-14.526.6247.94-1.019.8245.7-0.899.1847.340.060.00.0-8.97-3.8245.512.12-5.915.98108.33-38.18.33-8.3388.89079.59-1.63-6.32
22Q3 (15)83.94-1.43-2.89-26.00-4306.78-244.37-15.10-183.89-182.15-15.55-201.04-186.58-1.12-170.0-176.71-0.98-168.06-173.680.06-33.33-14.29-8.64-139.87-136.4412.88-8.7234.59175.003950.0550.0-75.00-175.0-154.080.9148.2715.42
22Q2 (14)85.1610.5-1.33-0.5997.4897.418.00199.78191.0915.39178.32172.771.60209.59218.521.44208.27216.130.0928.5750.021.67273.36273.3614.1139.5633.11-4.55-103.46-104.04100.00420.0900.054.57-26.52-32.17
22Q1 (13)77.07-7.29-8.73-23.39-1.12-3.68-18.0420.281.37-19.6529.541.21-1.4621.51-8.15-1.3321.3-7.260.0716.6716.67-12.5024.06-7.4810.11-3.2546.1131.2531.2510.53-31.250-25.074.27-12.58-4.57
21Q4 (12)83.13-3.83-3.94-23.13-206.36-2560.64-22.63-223.12-769.53-27.89-255.29-1156.44-1.86-227.4-945.45-1.69-227.07-904.760.06-14.29-25.0-16.46-169.42-292.0710.459.214.21100.00357.14300.0-0.00-100.0-100.084.9621.229.87
21Q3 (11)86.440.152.08-7.5566.71-612.2618.38193.0227.4617.96184.9236.271.46208.1523.731.33207.2624.30.0716.67-12.523.71289.6821.789.57-9.72-18.14-38.89-134.57-522.22138.891211.1130.7270.10-12.8716.16
21Q2 (10)86.312.21-4.51-22.68-0.53-806.54-19.76-8.04-360.34-21.15-6.33-484.55-1.350.0-336.84-1.240.0-343.140.060.0-33.33-12.50-7.48-205.0410.6053.18-9.63112.50-5.26181.25-12.5050.0-120.8380.453.370
21Q1 (9)84.44-2.43-2.75-22.56-2500.0-85.99-18.29-641.12-139.71-19.89-853.41-105.05-1.35-713.64-43.62-1.24-690.48-55.00.06-25.0-25.0-11.63-235.71-231.346.92-24.37-54.08118.75375.0-23.66-25.00-133.3355.077.8318.970
20Q4 (8)86.542.20.920.94188.68130.323.38-76.56204.322.64-79.97164.710.22-81.36152.380.21-80.37161.760.080.0-11.118.57-55.98958.029.15-21.73-39.425.00500.0-75.075.00-29.41065.428.45.58
20Q3 (7)84.68-6.32-1.85-1.06-133.02-110.314.4289.99-11.9713.18139.64-0.451.18107.02-37.571.07109.8-32.280.08-11.11-33.3319.4763.61-2.0611.69-0.34-43.03-6.25-115.62-109.72106.2577.08197.560.35011.06
20Q2 (6)90.394.18.393.21126.46-77.317.59199.48-54.225.50156.7-64.650.57160.64-76.830.51163.75-75.360.0912.5-30.7711.90439.03-41.1511.73-22.16-42.9240.00-74.29-53.8560.00208.0350.00.000-100.0
20Q1 (5)86.831.264.66-12.13-291.29-159.78-7.63-135.49-134.95-9.70-137.75-147.74-0.94-123.81-127.57-0.80-135.29-127.870.08-11.11-42.86-3.51-533.33-113.8915.07-0.2-15.67155.5655.5667.84-55.560-859.260.00-100.0-100.0
19Q4 (4)85.75-0.610.0-3.10-130.130.0-3.24-119.780.0-4.08-130.820.0-0.42-122.220.0-0.34-121.520.00.09-25.00.00.81-95.930.015.10-26.410.0100.0055.560.00.00-100.00.061.9614.020.0
19Q3 (3)86.283.470.010.29-27.280.016.38-1.210.013.24-14.910.01.89-23.170.01.58-23.670.00.12-7.690.019.88-1.680.020.52-0.150.064.29-25.820.035.71167.860.054.3412.720.0
19Q2 (2)83.390.520.014.15-30.260.016.58-24.050.015.56-23.430.02.46-27.860.02.07-27.870.00.13-7.140.020.22-19.980.020.5515.00.086.67-6.490.013.3382.220.048.218.140.0
19Q1 (1)82.960.00.020.290.00.021.830.00.020.320.00.03.410.00.02.870.00.00.140.00.025.270.00.017.870.00.092.680.00.07.320.00.044.580.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)81.30-1.3-9.5204.94-4.81.7500.3000.0800.1100.25-10.716.692377.787.83-35.4-550.000650.0000.00071.842.0
2022 (9)82.37-3.25-14.9805.19-15.46-4.940-6.190-1.960-1.7300.2812.00.27012.1215.98305.5650.35-205.5600.00070.43-9.58
2021 (8)85.14-2.38-18.4506.1433.92-9.200-11.270-3.150-2.8500.25-24.24-2.92010.4514.21203.230-103.2300.00077.8915.24
2020 (7)87.223.28-2.1804.5932.174.52-68.392.95-76.641.10-85.071.02-83.840.33-34.09.17-48.919.15-39.4-47.620147.62679.10.00067.5931.65
2019 (6)84.455.4311.6634.953.47197.3514.3028.3712.6348.247.3753.866.3155.80.504.1717.9543.615.10-26.4181.054.4318.95-15.370.00051.341.82
2018 (5)80.10-9.188.6401.17-46.3311.1408.5204.7904.0500.4865.5212.50020.5226.3577.61-30.3822.3900.00050.42-29.71
2017 (4)88.205.29-18.4202.17-16.43-16.550-17.740-6.010-5.2000.2911.54-13.59016.248.27111.48-22.61-11.4800.00071.73-16.89
2016 (3)83.7716.43-34.9502.60-25.43-24.330-24.120-7.280-6.2200.2618.18-16.18015.00-17.72144.0538.42-44.0500.00086.31-21.81
2015 (2)71.95-21.95-96.7303.49-26.93-92.980-93.850-23.920-21.0600.22-4.35-81.98018.2384.7104.06-8.26-4.0600.000110.3910.76
2014 (1)92.190-57.3304.77-2.14-50.490-50.710-12.600-11.4600.23-34.29-31.6609.87-0.2113.43-35.5-13.4300.00099.6754.82

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