- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.97 | 65.92 | -55.61 | 0.1 | 0.0 | -9.09 | 0.22 | -4.35 | -21.43 | 0.75 | -7.41 | 1.35 | 3.37 | -39.73 | 104.78 | 7.41 | -42.35 | 76.98 | 25.25 | -44.2 | 128.3 | 353 | 1.44 | 1.44 |
| 23Q3 (19) | 1.79 | -29.25 | -72.92 | 0.1 | 25.0 | 0.0 | 0.23 | -11.54 | -25.81 | 0.81 | 8.0 | 26.56 | 5.59 | 76.68 | 269.27 | 12.85 | 25.03 | 173.98 | 45.25 | 52.65 | 367.36 | 348 | 0.0 | 2.96 |
| 23Q2 (18) | 2.53 | -22.63 | -57.9 | 0.08 | 14.29 | -27.27 | 0.26 | 30.0 | -16.13 | 0.75 | 25.0 | 25.0 | 3.16 | 47.71 | 72.76 | 10.28 | 68.02 | 99.23 | 29.64 | 61.56 | 196.94 | 348 | 0.0 | 2.96 |
| 23Q1 (17) | 3.27 | -51.12 | -27.49 | 0.07 | -36.36 | -12.5 | 0.2 | -28.57 | -16.67 | 0.6 | -18.92 | -14.29 | 2.14 | 30.19 | 20.68 | 6.12 | 46.13 | 14.93 | 18.35 | 65.88 | 18.22 | 348 | 0.0 | 2.96 |
| 22Q4 (16) | 6.69 | 1.21 | 92.8 | 0.11 | 10.0 | 37.5 | 0.28 | -9.68 | 16.67 | 0.74 | 15.62 | 54.17 | 1.64 | 8.68 | -28.68 | 4.19 | -10.76 | -39.49 | 11.06 | 14.24 | -20.04 | 348 | 2.96 | 2.96 |
| 22Q3 (15) | 6.61 | 9.98 | 73.04 | 0.1 | -9.09 | 42.86 | 0.31 | 0.0 | 19.23 | 0.64 | 6.67 | 6.67 | 1.51 | -17.34 | -17.44 | 4.69 | -9.08 | -31.1 | 9.68 | -3.02 | -38.36 | 338 | 0.0 | 3.05 |
| 22Q2 (14) | 6.01 | 33.26 | 11.3 | 0.11 | 37.5 | -21.43 | 0.31 | 29.17 | -3.12 | 0.6 | -14.29 | 25.0 | 1.83 | 3.18 | -29.4 | 5.16 | -3.07 | -12.96 | 9.98 | -35.68 | 12.31 | 338 | 0.0 | 3.05 |
| 22Q1 (13) | 4.51 | 29.97 | -25.33 | 0.08 | 0.0 | -27.27 | 0.24 | 0.0 | -17.24 | 0.7 | 45.83 | 42.86 | 1.77 | -23.06 | -2.6 | 5.32 | -23.06 | 10.83 | 15.52 | 12.2 | 91.32 | 338 | 0.0 | 3.05 |
| 21Q4 (12) | 3.47 | -9.16 | -49.42 | 0.08 | 14.29 | -27.27 | 0.24 | -7.69 | -22.58 | 0.48 | -20.0 | -21.31 | 2.31 | 25.81 | 43.78 | 6.92 | 1.62 | 53.05 | 13.83 | -11.93 | 55.56 | 338 | 3.05 | 3.05 |
| 21Q3 (11) | 3.82 | -29.26 | -36.65 | 0.07 | -50.0 | -66.67 | 0.26 | -18.75 | -10.34 | 0.6 | 25.0 | 3.45 | 1.83 | -29.32 | -47.38 | 6.81 | 14.86 | 41.52 | 15.71 | 76.7 | 63.3 | 328 | 0.0 | 0.31 |
| 21Q2 (10) | 5.4 | -10.6 | 1.31 | 0.14 | 27.27 | -30.0 | 0.32 | 10.34 | 18.52 | 0.48 | -2.04 | -44.83 | 2.59 | 42.36 | -30.91 | 5.93 | 23.42 | 16.98 | 8.89 | 9.57 | -45.54 | 328 | 0.0 | 0.31 |
| 21Q1 (9) | 6.04 | -11.95 | 24.02 | 0.11 | 0.0 | -35.29 | 0.29 | -6.45 | 11.54 | 0.49 | -19.67 | -27.94 | 1.82 | 13.58 | -47.83 | 4.80 | 6.25 | -10.07 | 8.11 | -8.77 | -41.9 | 328 | 0.0 | 0.31 |
| 20Q4 (8) | 6.86 | 13.76 | 32.18 | 0.11 | -47.62 | -31.25 | 0.31 | 6.9 | 3.33 | 0.61 | 5.17 | -20.78 | 1.60 | -53.96 | -47.99 | 4.52 | -6.04 | -21.82 | 8.89 | -7.55 | -40.06 | 328 | 0.31 | 0.31 |
| 20Q3 (7) | 6.03 | 13.13 | 0.33 | 0.21 | 5.0 | 31.25 | 0.29 | 7.41 | 0.0 | 0.58 | -33.33 | -40.82 | 3.48 | -7.19 | 30.81 | 4.81 | -5.06 | -0.33 | 9.62 | -41.07 | -41.01 | 327 | 0.0 | 10.85 |
| 20Q2 (6) | 5.33 | 9.45 | -6.49 | 0.2 | 17.65 | 5.26 | 0.27 | 3.85 | 17.39 | 0.87 | 27.94 | 7.41 | 3.75 | 7.49 | 12.57 | 5.07 | -5.12 | 25.54 | 16.32 | 16.9 | 14.86 | 327 | 0.0 | 10.85 |
| 20Q1 (5) | 4.87 | -6.17 | 9.19 | 0.17 | 6.25 | 13.33 | 0.26 | -13.33 | 44.44 | 0.68 | -11.69 | -6.85 | 3.49 | 13.23 | 3.79 | 5.34 | -7.64 | 32.28 | 13.96 | -5.89 | -14.69 | 327 | 0.0 | 10.85 |
| 19Q4 (4) | 5.19 | -13.64 | 0.0 | 0.16 | 0.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.77 | -21.43 | 0.0 | 3.08 | 15.8 | 0.0 | 5.78 | 19.79 | 0.0 | 14.84 | -9.01 | 0.0 | 327 | 10.85 | 0.0 |
| 19Q3 (3) | 6.01 | 5.44 | 0.0 | 0.16 | -15.79 | 0.0 | 0.29 | 26.09 | 0.0 | 0.98 | 20.99 | 0.0 | 2.66 | -20.13 | 0.0 | 4.83 | 19.58 | 0.0 | 16.31 | 14.75 | 0.0 | 295 | 0.0 | 0.0 |
| 19Q2 (2) | 5.7 | 27.8 | 0.0 | 0.19 | 26.67 | 0.0 | 0.23 | 27.78 | 0.0 | 0.81 | 10.96 | 0.0 | 3.33 | -0.89 | 0.0 | 4.04 | -0.02 | 0.0 | 14.21 | -13.18 | 0.0 | 295 | 0.0 | 0.0 |
| 19Q1 (1) | 4.46 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 16.37 | 0.0 | 0.0 | 295 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.56 | -55.65 | 0.36 | -12.2 | 0.91 | -20.18 | 2.92 | 8.55 | 3.41 | 97.98 | 8.62 | 79.98 | 27.65 | 144.75 | 353 | 1.44 |
| 2022 (9) | 23.81 | 27.12 | 0.41 | 0.0 | 1.14 | 1.79 | 2.69 | 31.22 | 1.72 | -21.34 | 4.79 | -19.93 | 11.30 | 3.22 | 348 | 2.96 |
| 2021 (8) | 18.73 | -18.88 | 0.41 | -40.58 | 1.12 | -0.88 | 2.05 | -25.18 | 2.19 | -26.75 | 5.98 | 22.19 | 10.95 | -7.77 | 338 | 3.05 |
| 2020 (7) | 23.09 | 8.1 | 0.69 | 6.15 | 1.13 | 14.14 | 2.74 | -16.72 | 2.99 | -1.8 | 4.89 | 5.59 | 11.87 | -22.96 | 328 | 0.31 |
| 2019 (6) | 21.36 | -9.57 | 0.65 | 38.3 | 0.99 | 6.45 | 3.29 | 12.29 | 3.04 | 52.93 | 4.63 | 17.71 | 15.40 | 24.17 | 327 | 10.85 |
| 2018 (5) | 23.62 | 15.84 | 0.47 | 2.17 | 0.93 | 8.14 | 2.93 | 65.54 | 1.99 | -11.8 | 3.94 | -6.65 | 12.40 | 42.9 | 295 | 21.4 |
| 2017 (4) | 20.39 | -3.36 | 0.46 | 21.05 | 0.86 | 34.38 | 1.77 | 63.89 | 2.26 | 25.27 | 4.22 | 39.05 | 8.68 | 69.6 | 243 | 3.4 |
| 2016 (3) | 21.1 | 4.04 | 0.38 | 22.58 | 0.64 | 8.47 | 1.08 | 40.26 | 1.80 | 17.82 | 3.03 | 4.26 | 5.12 | 34.81 | 235 | 34.29 |
| 2015 (2) | 20.28 | 55.16 | 0.31 | 6.9 | 0.59 | 59.46 | 0.77 | 196.15 | 1.53 | -31.11 | 2.91 | 2.77 | 3.80 | 90.86 | 175 | 38.89 |
| 2014 (1) | 13.07 | 82.8 | 0.29 | 16.0 | 0.37 | 8.82 | 0.26 | 52.94 | 2.22 | 0 | 2.83 | 0 | 1.99 | 0 | 126 | 18.87 |
