- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.81 | -23.57 | 65.08 | 0.3 | 7.14 | 11.11 | 0.28 | -9.68 | -9.68 | 0.06 | 50.0 | 100.0 | 2.34 | 40.18 | -32.69 | 2.19 | 18.17 | -45.28 | 0.47 | 96.25 | 21.16 | 69 | 0.0 | 0.0 |
| 23Q3 (19) | 16.76 | 8.2 | 75.13 | 0.28 | -6.67 | 7.69 | 0.31 | 29.17 | 40.91 | 0.04 | -20.0 | 0.0 | 1.67 | -13.74 | -38.51 | 1.85 | 19.38 | -19.54 | 0.24 | -26.06 | -42.9 | 69 | 0.0 | -10.39 |
| 23Q2 (18) | 15.49 | 33.3 | 76.42 | 0.3 | 3.45 | 20.0 | 0.24 | -11.11 | -11.11 | 0.05 | 25.0 | 25.0 | 1.94 | -22.4 | -31.98 | 1.55 | -33.32 | -49.62 | 0.32 | -6.23 | -29.15 | 69 | 0.0 | -10.39 |
| 23Q1 (17) | 11.62 | 49.74 | 61.61 | 0.29 | 7.41 | 3.57 | 0.27 | -12.9 | 3.85 | 0.04 | 33.33 | -20.0 | 2.50 | -28.27 | -35.91 | 2.32 | -41.84 | -35.74 | 0.34 | -10.96 | -50.5 | 69 | 0.0 | -10.39 |
| 22Q4 (16) | 7.76 | -18.91 | 0.26 | 0.27 | 3.85 | 0.0 | 0.31 | 40.91 | -3.12 | 0.03 | -25.0 | -40.0 | 3.48 | 28.07 | -0.26 | 3.99 | 73.78 | -3.37 | 0.39 | -7.51 | -40.15 | 69 | -10.39 | -10.39 |
| 22Q3 (15) | 9.57 | 9.0 | 29.32 | 0.26 | 4.0 | -7.14 | 0.22 | -18.52 | -4.35 | 0.04 | 0.0 | -50.0 | 2.72 | -4.59 | -28.2 | 2.30 | -25.24 | -26.04 | 0.42 | -8.25 | -61.34 | 77 | 0.0 | -42.54 |
| 22Q2 (14) | 8.78 | 22.11 | 52.7 | 0.25 | -10.71 | -40.48 | 0.27 | 3.85 | -20.59 | 0.04 | -20.0 | -33.33 | 2.85 | -26.88 | -61.02 | 3.08 | -14.96 | -47.99 | 0.46 | -34.49 | -56.34 | 77 | 0.0 | -42.54 |
| 22Q1 (13) | 7.19 | -7.11 | 48.25 | 0.28 | 3.7 | -37.78 | 0.26 | -18.75 | -25.71 | 0.05 | 0.0 | 400.0 | 3.89 | 11.64 | -58.03 | 3.62 | -12.53 | -49.89 | 0.70 | 7.65 | 237.27 | 77 | 0.0 | -42.54 |
| 21Q4 (12) | 7.74 | 4.59 | 36.99 | 0.27 | -3.57 | -43.75 | 0.32 | 39.13 | -8.57 | 0.05 | -37.5 | 150.0 | 3.49 | -7.81 | -58.94 | 4.13 | 33.02 | -33.26 | 0.65 | -40.25 | 82.49 | 77 | -42.54 | -42.54 |
| 21Q3 (11) | 7.4 | 28.7 | 40.95 | 0.28 | -33.33 | -41.67 | 0.23 | -32.35 | -32.35 | 0.08 | 33.33 | 60.0 | 3.78 | -48.2 | -58.61 | 3.11 | -47.44 | -52.01 | 1.08 | 3.6 | 13.51 | 134 | 0.0 | -51.62 |
| 21Q2 (10) | 5.75 | 18.56 | 50.52 | 0.42 | -6.67 | -16.0 | 0.34 | -2.86 | -8.11 | 0.06 | 500.0 | -45.45 | 7.30 | -21.28 | -44.19 | 5.91 | -18.06 | -38.95 | 1.04 | 406.09 | -63.76 | 134 | 0.0 | -51.62 |
| 21Q1 (9) | 4.85 | -14.16 | 70.77 | 0.45 | -6.25 | -32.84 | 0.35 | 0.0 | -22.22 | 0.01 | -50.0 | -92.31 | 9.28 | 9.21 | -60.67 | 7.22 | 16.49 | -54.46 | 0.21 | -41.75 | -95.5 | 134 | 0.0 | -51.45 |
| 20Q4 (8) | 5.65 | 7.62 | 56.94 | 0.48 | 0.0 | -37.66 | 0.35 | 2.94 | -28.57 | 0.02 | -60.0 | -84.62 | 8.50 | -7.08 | -60.28 | 6.19 | -4.35 | -54.49 | 0.35 | -62.83 | -90.2 | 134 | -51.62 | -51.45 |
| 20Q3 (7) | 5.25 | 37.43 | 19.05 | 0.48 | -4.0 | -33.33 | 0.34 | -8.11 | -29.17 | 0.05 | -54.55 | -58.33 | 9.14 | -30.15 | -44.0 | 6.48 | -33.14 | -40.5 | 0.95 | -66.93 | -65.0 | 277 | 0.0 | 0.36 |
| 20Q2 (6) | 3.82 | 34.51 | -20.58 | 0.5 | -25.37 | -31.51 | 0.37 | -17.78 | -21.28 | 0.11 | -15.38 | -8.33 | 13.09 | -44.52 | -13.76 | 9.69 | -38.87 | -0.87 | 2.88 | -37.09 | 15.42 | 277 | 0.36 | 0.36 |
| 20Q1 (5) | 2.84 | -21.11 | -36.04 | 0.67 | -12.99 | -10.67 | 0.45 | -8.16 | -2.17 | 0.13 | 0.0 | 0.0 | 23.59 | 10.3 | 39.66 | 15.85 | 16.41 | 52.94 | 4.58 | 26.76 | 56.34 | 276 | 0.0 | 0.0 |
| 19Q4 (4) | 3.6 | -18.37 | 0.0 | 0.77 | 6.94 | 0.0 | 0.49 | 2.08 | 0.0 | 0.13 | 8.33 | 0.0 | 21.39 | 31.01 | 0.0 | 13.61 | 25.05 | 0.0 | 3.61 | 32.71 | 0.0 | 276 | 0.0 | 0.0 |
| 19Q3 (3) | 4.41 | -8.32 | 0.0 | 0.72 | -1.37 | 0.0 | 0.48 | 2.13 | 0.0 | 0.12 | 0.0 | 0.0 | 16.33 | 7.58 | 0.0 | 10.88 | 11.39 | 0.0 | 2.72 | 9.07 | 0.0 | 276 | 0.0 | 0.0 |
| 19Q2 (2) | 4.81 | 8.33 | 0.0 | 0.73 | -2.67 | 0.0 | 0.47 | 2.17 | 0.0 | 0.12 | -7.69 | 0.0 | 15.18 | -10.15 | 0.0 | 9.77 | -5.69 | 0.0 | 2.49 | -14.79 | 0.0 | 276 | 0.0 | 0.0 |
| 19Q1 (1) | 4.44 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 16.89 | 0.0 | 0.0 | 10.36 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 276 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.67 | 70.18 | 1.18 | 12.38 | 1.1 | 3.77 | 0.2 | 25.0 | 2.08 | -33.96 | 1.94 | -39.02 | 0.35 | -26.55 | 69 | 0.0 |
| 2022 (9) | 33.3 | 29.42 | 1.05 | -25.53 | 1.06 | -15.2 | 0.16 | -20.0 | 3.15 | -42.46 | 3.18 | -34.48 | 0.48 | -38.19 | 69 | -10.39 |
| 2021 (8) | 25.73 | 46.53 | 1.41 | -33.8 | 1.25 | -17.22 | 0.2 | -35.48 | 5.48 | -54.82 | 4.86 | -43.5 | 0.78 | -55.97 | 77 | -42.54 |
| 2020 (7) | 17.56 | 1.8 | 2.13 | -28.28 | 1.51 | -20.53 | 0.31 | -38.0 | 12.13 | -29.55 | 8.60 | -21.93 | 1.77 | -39.09 | 134 | -51.62 |
| 2019 (6) | 17.25 | 1.23 | 2.97 | 5.69 | 1.9 | 0.53 | 0.5 | -35.06 | 17.22 | 4.41 | 11.01 | -0.69 | 2.90 | -35.86 | 277 | 0.36 |
| 2018 (5) | 17.04 | 25.76 | 2.81 | -2.77 | 1.89 | -10.85 | 0.77 | -9.41 | 16.49 | -22.68 | 11.09 | -29.11 | 4.52 | -27.97 | 276 | -12.1 |
| 2017 (4) | 13.55 | 18.96 | 2.89 | -0.69 | 2.12 | 16.48 | 0.85 | -22.02 | 21.33 | -16.52 | 15.65 | -2.09 | 6.27 | -34.45 | 314 | -33.47 |
| 2016 (3) | 11.39 | -27.13 | 2.91 | 5.82 | 1.82 | -0.55 | 1.09 | -18.05 | 25.55 | 45.21 | 15.98 | 36.48 | 9.57 | 12.46 | 472 | -16.01 |
| 2015 (2) | 15.63 | 37.83 | 2.75 | 2.61 | 1.83 | -2.66 | 1.33 | 8.13 | 17.59 | -25.55 | 11.71 | -29.38 | 8.51 | -21.55 | 562 | -5.07 |
| 2014 (1) | 11.34 | -9.21 | 2.68 | -7.9 | 1.88 | -1.05 | 1.23 | -4.65 | 23.63 | 0 | 16.58 | 0 | 10.85 | 0 | 592 | 15.4 |
