- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.77 | -54.96 | -54.38 | 0.25 | 0.0 | 8.7 | 0.19 | 18.75 | -32.14 | 0.07 | -36.36 | -30.0 | 14.12 | 122.03 | 138.27 | 10.73 | 163.67 | 48.75 | 3.95 | 41.29 | 53.45 | 400 | 0.0 | 0.0 |
| 23Q3 (19) | 3.93 | -2.96 | 7.97 | 0.25 | 19.05 | -26.47 | 0.16 | -36.0 | 6.67 | 0.11 | 0.0 | 0.0 | 6.36 | 22.68 | -31.9 | 4.07 | -34.05 | -1.2 | 2.80 | 3.05 | -7.38 | 400 | 0.0 | 0.0 |
| 23Q2 (18) | 4.05 | 15.06 | 32.35 | 0.21 | -8.7 | 10.53 | 0.25 | -3.85 | -21.88 | 0.11 | -8.33 | 0.0 | 5.19 | -20.64 | -16.49 | 6.17 | -16.43 | -40.97 | 2.72 | -20.33 | -24.44 | 400 | 0.0 | 0.0 |
| 23Q1 (17) | 3.52 | -9.28 | 70.87 | 0.23 | 0.0 | 35.29 | 0.26 | -7.14 | -16.13 | 0.12 | 20.0 | -20.0 | 6.53 | 10.23 | -20.82 | 7.39 | 2.35 | -50.92 | 3.41 | 32.27 | -53.18 | 400 | 0.0 | 0.0 |
| 22Q4 (16) | 3.88 | 6.59 | 52.16 | 0.23 | -32.35 | 21.05 | 0.28 | 86.67 | 7.69 | 0.1 | -9.09 | 11.11 | 5.93 | -36.54 | -20.44 | 7.22 | 75.12 | -29.22 | 2.58 | -14.71 | -26.98 | 400 | 0.0 | 0.0 |
| 22Q3 (15) | 3.64 | 18.95 | 37.88 | 0.34 | 78.95 | 3.03 | 0.15 | -53.12 | -6.25 | 0.11 | 0.0 | 0.0 | 9.34 | 50.43 | -25.27 | 4.12 | -60.59 | -32.01 | 3.02 | -15.93 | -27.47 | 400 | 0.0 | 0.0 |
| 22Q2 (14) | 3.06 | 48.54 | 19.07 | 0.19 | 11.76 | 26.67 | 0.32 | 3.23 | 10.34 | 0.11 | -26.67 | -8.33 | 6.21 | -24.76 | 6.38 | 10.46 | -30.51 | -7.32 | 3.59 | -50.63 | -23.01 | 400 | 0.0 | 0.0 |
| 22Q1 (13) | 2.06 | -19.22 | -7.62 | 0.17 | -10.53 | 6.25 | 0.31 | 19.23 | -3.12 | 0.15 | 66.67 | 25.0 | 8.25 | 10.76 | 15.02 | 15.05 | 47.59 | 4.87 | 7.28 | 106.31 | 35.32 | 400 | 0.0 | 0.0 |
| 21Q4 (12) | 2.55 | -3.41 | -8.27 | 0.19 | -42.42 | -32.14 | 0.26 | 62.5 | -7.14 | 0.09 | -18.18 | -18.18 | 7.45 | -40.39 | -26.02 | 10.20 | 68.24 | 1.23 | 3.53 | -15.29 | -10.8 | 400 | 0.0 | 0.0 |
| 21Q3 (11) | 2.64 | 2.72 | -4.0 | 0.33 | 120.0 | 57.14 | 0.16 | -44.83 | -44.83 | 0.11 | -8.33 | 10.0 | 12.50 | 114.17 | 63.69 | 6.06 | -46.29 | -42.53 | 4.17 | -10.76 | 14.58 | 400 | 0.0 | 0.0 |
| 21Q2 (10) | 2.57 | 15.25 | -11.68 | 0.15 | -6.25 | -28.57 | 0.29 | -9.38 | -3.33 | 0.12 | 0.0 | 9.09 | 5.84 | -18.65 | -19.12 | 11.28 | -21.36 | 9.46 | 4.67 | -13.23 | 23.52 | 400 | 0.0 | 0.0 |
| 21Q1 (9) | 2.23 | -19.78 | 13.78 | 0.16 | -42.86 | -15.79 | 0.32 | 14.29 | -37.25 | 0.12 | 9.09 | 0.0 | 7.17 | -28.76 | -25.99 | 14.35 | 42.47 | -44.85 | 5.38 | 36.0 | -12.11 | 400 | 0.0 | 0.0 |
| 20Q4 (8) | 2.78 | 1.09 | -19.42 | 0.28 | 33.33 | 0.0 | 0.28 | -3.45 | -9.68 | 0.11 | 10.0 | -21.43 | 10.07 | 31.89 | 24.1 | 10.07 | -4.49 | 12.09 | 3.96 | 8.81 | -2.49 | 400 | 0.0 | 0.0 |
| 20Q3 (7) | 2.75 | -5.5 | -12.42 | 0.21 | 0.0 | -4.55 | 0.29 | -3.33 | -19.44 | 0.1 | -9.09 | -9.09 | 7.64 | 5.82 | 8.99 | 10.55 | 2.29 | -8.02 | 3.64 | -3.8 | 3.8 | 400 | 0.0 | 0.0 |
| 20Q2 (6) | 2.91 | 48.47 | 12.36 | 0.21 | 10.53 | -12.5 | 0.3 | -41.18 | -3.23 | 0.11 | -8.33 | -21.43 | 7.22 | -25.56 | -22.12 | 10.31 | -60.38 | -13.87 | 3.78 | -38.26 | -30.07 | 400 | 0.0 | 0.0 |
| 20Q1 (5) | 1.96 | -43.19 | -32.65 | 0.19 | -32.14 | -13.64 | 0.51 | 64.52 | 70.0 | 0.12 | -14.29 | -7.69 | 9.69 | 19.44 | 28.22 | 26.02 | 189.58 | 152.4 | 6.12 | 50.87 | 37.05 | 400 | 0.0 | 0.0 |
| 19Q4 (4) | 3.45 | 9.87 | 0.0 | 0.28 | 27.27 | 0.0 | 0.31 | -13.89 | 0.0 | 0.14 | 27.27 | 0.0 | 8.12 | 15.84 | 0.0 | 8.99 | -21.63 | 0.0 | 4.06 | 15.84 | 0.0 | 400 | 0.0 | 0.0 |
| 19Q3 (3) | 3.14 | 21.24 | 0.0 | 0.22 | -8.33 | 0.0 | 0.36 | 16.13 | 0.0 | 0.11 | -21.43 | 0.0 | 7.01 | -24.39 | 0.0 | 11.46 | -4.21 | 0.0 | 3.50 | -35.19 | 0.0 | 400 | 0.0 | 0.0 |
| 19Q2 (2) | 2.59 | -11.0 | 0.0 | 0.24 | 9.09 | 0.0 | 0.31 | 3.33 | 0.0 | 0.14 | 7.69 | 0.0 | 9.27 | 22.57 | 0.0 | 11.97 | 16.1 | 0.0 | 5.41 | 21.0 | 0.0 | 400 | 0.0 | 0.0 |
| 19Q1 (1) | 2.91 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 7.56 | 0.0 | 0.0 | 10.31 | 0.0 | 0.0 | 4.47 | 0.0 | 0.0 | 400 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.27 | 5.07 | 0.95 | 2.15 | 0.87 | -17.92 | 0.41 | -12.77 | 7.16 | -2.78 | 6.56 | -21.88 | 3.09 | -16.97 | 400 | 0.0 |
| 2022 (9) | 12.63 | 26.55 | 0.93 | 12.05 | 1.06 | 2.91 | 0.47 | 9.3 | 7.36 | -11.46 | 8.39 | -18.68 | 3.72 | -13.63 | 400 | 0.0 |
| 2021 (8) | 9.98 | -3.95 | 0.83 | -6.74 | 1.03 | -25.36 | 0.43 | 0.0 | 8.32 | -2.91 | 10.32 | -22.3 | 4.31 | 4.11 | 400 | 0.0 |
| 2020 (7) | 10.39 | -14.06 | 0.89 | -6.32 | 1.38 | 7.81 | 0.43 | -17.31 | 8.57 | 9.01 | 13.28 | 25.45 | 4.14 | -3.78 | 400 | 0.0 |
| 2019 (6) | 12.09 | 14.6 | 0.95 | 6.74 | 1.28 | 7.56 | 0.52 | 0.0 | 7.86 | -6.85 | 10.59 | -6.14 | 4.30 | -12.74 | 400 | 0.0 |
| 2018 (5) | 10.55 | -10.37 | 0.89 | 3.49 | 1.19 | 5.31 | 0.52 | 0.0 | 8.44 | 15.46 | 11.28 | 17.49 | 4.93 | 11.56 | 400 | -23.37 |
| 2017 (4) | 11.77 | -5.08 | 0.86 | -14.85 | 1.13 | -19.29 | 0.52 | -3.7 | 7.31 | -10.29 | 9.60 | -14.97 | 4.42 | 1.45 | 522 | 8.3 |
| 2016 (3) | 12.4 | -12.61 | 1.01 | -25.19 | 1.4 | -13.58 | 0.54 | -14.29 | 8.15 | -14.39 | 11.29 | -1.11 | 4.35 | -1.91 | 482 | -11.72 |
| 2015 (2) | 14.19 | -10.47 | 1.35 | -7.53 | 1.62 | -21.74 | 0.63 | -12.5 | 9.51 | 3.28 | 11.42 | -12.58 | 4.44 | -2.26 | 546 | -18.26 |
| 2014 (1) | 15.85 | -12.96 | 1.46 | -21.51 | 2.07 | -4.17 | 0.72 | 4.35 | 9.21 | 0 | 13.06 | 0 | 4.54 | 0 | 668 | -21.41 |
