玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)9.3-16.96-21.910.61-15.281.670.34-24.44-10.530.37-9.7623.336.562.0330.23.66-9.0114.583.988.6857.9511120.00.0
23Q3 (19)11.2-7.05-12.230.7210.779.090.45-2.17-4.260.417.895.136.4319.1824.294.025.259.083.6616.0819.7711120.04.81
23Q2 (18)12.056.450.670.6512.073.170.4624.3215.00.3822.5822.585.395.282.493.8216.7914.243.1515.1521.7711120.04.81
23Q1 (17)11.32-4.9510.120.58-3.331.750.37-2.63-2.630.313.336.95.121.7-7.593.272.44-11.582.748.72-2.9211120.04.81
22Q4 (16)11.91-6.667.980.6-9.095.260.38-19.1518.750.3-23.08-9.095.04-2.6-2.513.19-13.389.982.52-17.59-15.8111124.814.81
22Q3 (15)12.766.616.640.664.7643.480.4717.530.560.3925.8130.05.17-1.7223.013.6810.2311.933.0618.0211.4610610.03.01
22Q2 (14)11.9716.4414.880.6310.5323.530.45.2633.330.316.910.715.26-5.087.533.34-9.616.072.59-8.2-3.6210610.03.01
22Q1 (13)10.28-6.88.780.570.011.760.3818.7526.670.29-12.1216.05.547.32.743.7027.4116.442.82-5.716.6310610.03.01
21Q4 (12)11.030.8223.380.5723.9123.910.32-11.11-5.880.3310.013.795.1722.90.432.90-11.84-23.722.999.1-7.7710613.013.01
21Q3 (11)10.944.9912.780.46-9.8-2.130.3620.05.880.37.140.04.20-14.09-13.223.2914.3-6.122.742.05-11.3310300.0-1.53
21Q2 (10)10.4210.26-1.510.510.0-13.560.30.0-11.760.2812.0-12.54.89-9.31-12.232.88-9.31-10.412.691.57-11.1610300.0-1.53
21Q1 (9)9.455.715.950.5110.876.250.3-11.76-6.250.25-13.790.05.404.89-8.373.17-16.53-19.152.65-18.45-13.7610300.0-1.15
20Q4 (8)8.94-7.84-12.780.46-2.13-26.980.340.013.330.29-3.33-3.335.156.19-16.283.808.529.943.244.8810.831030-1.53-1.15
20Q3 (7)9.7-8.32-17.730.47-20.34-30.880.340.0-10.530.3-6.25-6.254.85-13.11-15.993.519.078.753.092.2613.9510460.00.38
20Q2 (6)10.5829.824.440.5922.921.720.346.250.00.3228.023.085.58-5.31-2.63.21-18.15-4.253.02-1.417.8410460.380.38
20Q1 (5)8.15-20.49-8.530.48-23.81-12.730.326.676.670.25-16.670.05.89-4.18-4.593.9334.1516.613.074.819.3310420.00.0
19Q4 (4)10.25-13.060.00.63-7.350.00.3-21.050.00.3-6.250.06.156.570.02.93-9.190.02.937.840.010420.00.0
19Q3 (3)11.7916.390.00.6817.240.00.3811.760.00.3223.080.05.770.730.03.22-3.970.02.715.750.010420.00.0
19Q2 (2)10.1313.690.00.585.450.00.3413.330.00.264.00.05.73-7.250.03.36-0.320.02.57-8.530.010420.00.0
19Q1 (1)8.910.00.00.550.00.00.30.00.00.250.00.06.170.00.03.370.00.02.810.00.010420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)43.87-6.522.564.071.62-0.611.4714.845.8411.323.696.323.3522.8511120.0
2022 (9)46.9312.192.4620.01.6326.361.289.45.246.963.4712.632.73-2.4911124.81
2021 (8)41.8311.932.051.991.29-3.731.170.864.90-8.883.08-14.02.80-9.8910613.01
2020 (7)37.37-9.032.01-17.621.341.521.162.655.38-9.443.5911.593.1012.851030-1.53
2019 (6)41.0845.732.4429.11.323.941.139.715.94-11.413.21-28.682.75-24.7210460.38
2018 (5)28.19-6.191.891.611.271.61.037.296.708.324.518.33.6514.371042-10.17
2017 (4)30.05-5.471.86-7.461.25-11.350.96-6.86.19-2.14.16-6.213.19-1.411600.0
2016 (3)31.79-8.572.01-6.071.41-3.421.033.06.322.734.445.633.2412.661160-10.7
2015 (2)34.77-11.32.14-6.141.462.821.017.656.155.824.2015.922.8832.641299-5.18
2014 (1)39.27.812.2815.741.42-0.70.85-4.495.8203.6202.1701370-1.51

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