- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 82.81 | -9.1 | -4.07 | 2.99 | -0.99 | 1.7 | 0.97 | 3.19 | -10.19 | 0 | 0 | 0 | 3.61 | 8.92 | 6.01 | 1.17 | 13.52 | -6.38 | 0.00 | 0 | 0 | 772 | 0.0 | 0.0 |
| 23Q3 (19) | 91.1 | 15.65 | 5.37 | 3.02 | 14.39 | 17.51 | 0.94 | 30.56 | 4.44 | 0 | 0 | 0 | 3.32 | -1.09 | 11.52 | 1.03 | 12.89 | -0.88 | 0.00 | 0 | 0 | 772 | 0.0 | 2.52 |
| 23Q2 (18) | 78.77 | 7.82 | -26.42 | 2.64 | 17.33 | -9.9 | 0.72 | -40.0 | -30.77 | 0 | 0 | 0 | 3.35 | 8.83 | 22.46 | 0.91 | -44.35 | -5.91 | 0.00 | 0 | 0 | 772 | 0.0 | 2.52 |
| 23Q1 (17) | 73.06 | -15.36 | -39.31 | 2.25 | -23.47 | -17.58 | 1.2 | 11.11 | 29.03 | 0 | 0 | 0 | 3.08 | -9.58 | 35.8 | 1.64 | 31.28 | 112.6 | 0.00 | 0 | 0 | 772 | 0.0 | 2.52 |
| 22Q4 (16) | 86.32 | -0.16 | -16.29 | 2.94 | 14.4 | 6.91 | 1.08 | 20.0 | 20.0 | 0 | 0 | 0 | 3.41 | 14.58 | 27.72 | 1.25 | 20.19 | 43.35 | 0.00 | 0 | 0 | 772 | 2.52 | 2.52 |
| 22Q3 (15) | 86.46 | -19.24 | -20.63 | 2.57 | -12.29 | -11.07 | 0.9 | -13.46 | -10.89 | 0 | 0 | 0 | 2.97 | 8.61 | 12.04 | 1.04 | 7.16 | 12.27 | 0.00 | 0 | 0 | 753 | 0.0 | 5.31 |
| 22Q2 (14) | 107.06 | -11.06 | 3.22 | 2.93 | 7.33 | 6.93 | 1.04 | 11.83 | 13.04 | 0 | 0 | 0 | 2.74 | 20.68 | 3.6 | 0.97 | 25.74 | 9.52 | 0.00 | 0 | 0 | 753 | 0.0 | 5.31 |
| 22Q1 (13) | 120.38 | 16.74 | 15.0 | 2.73 | -0.73 | 18.18 | 0.93 | 3.33 | 30.99 | 0 | 0 | 0 | 2.27 | -14.96 | 2.77 | 0.77 | -11.48 | 13.9 | 0.00 | 0 | 0 | 753 | 0.0 | 5.31 |
| 21Q4 (12) | 103.12 | -5.33 | 1.31 | 2.75 | -4.84 | -1.79 | 0.9 | -10.89 | 12.5 | 0 | 0 | 0 | 2.67 | 0.52 | -3.05 | 0.87 | -5.87 | 11.05 | 0.00 | 0 | 0 | 753 | 5.31 | 5.31 |
| 21Q3 (11) | 108.93 | 5.02 | 0.95 | 2.89 | 5.47 | 38.94 | 1.01 | 9.78 | -11.4 | 0 | 0 | 0 | 2.65 | 0.43 | 37.63 | 0.93 | 4.53 | -12.24 | 0.00 | 0 | 0 | 715 | 0.0 | -1.11 |
| 21Q2 (10) | 103.72 | -0.92 | 43.84 | 2.74 | 18.61 | 44.21 | 0.92 | 29.58 | 10.84 | 0 | 0 | 0 | 2.64 | 19.71 | 0.26 | 0.89 | 30.78 | -22.94 | 0.00 | 0 | 0 | 715 | 0.0 | -1.11 |
| 21Q1 (9) | 104.68 | 2.84 | 68.24 | 2.31 | -17.5 | 28.33 | 0.71 | -11.25 | 18.33 | 0 | 0 | 0 | 2.21 | -19.78 | -23.72 | 0.68 | -13.7 | -29.66 | 0.00 | 0 | 0 | 715 | 0.0 | 2.29 |
| 20Q4 (8) | 101.79 | -5.66 | 47.5 | 2.8 | 34.62 | 34.62 | 0.8 | -29.82 | 3.9 | 0 | 0 | 0 | 2.75 | 42.7 | -8.74 | 0.79 | -25.61 | -29.56 | 0.00 | 0 | 0 | 715 | -1.11 | 2.29 |
| 20Q3 (7) | 107.9 | 49.63 | 50.3 | 2.08 | 9.47 | 0.0 | 1.14 | 37.35 | 132.65 | 0 | 0 | 0 | 1.93 | -26.84 | -33.47 | 1.06 | -8.21 | 54.79 | 0.00 | 0 | 0 | 723 | 0.0 | 3.43 |
| 20Q2 (6) | 72.11 | 15.9 | 12.3 | 1.9 | 5.56 | -5.47 | 0.83 | 38.33 | 23.88 | 0 | 0 | 0 | 2.63 | -8.92 | -15.83 | 1.15 | 19.36 | 10.31 | 0.00 | 0 | 0 | 723 | 3.43 | 3.43 |
| 20Q1 (5) | 62.22 | -9.84 | -4.16 | 1.8 | -13.46 | -8.16 | 0.6 | -22.08 | -35.48 | 0 | 0 | 0 | 2.89 | -4.02 | -4.18 | 0.96 | -13.57 | -32.68 | 0.00 | 0 | 0 | 699 | 0.0 | 0.0 |
| 19Q4 (4) | 69.01 | -3.87 | 0.0 | 2.08 | 0.0 | 0.0 | 0.77 | 57.14 | 0.0 | 0 | 0 | 0.0 | 3.01 | 4.03 | 0.0 | 1.12 | 63.47 | 0.0 | 0.00 | 0 | 0.0 | 699 | 0.0 | 0.0 |
| 19Q3 (3) | 71.79 | 11.81 | 0.0 | 2.08 | 3.48 | 0.0 | 0.49 | -26.87 | 0.0 | 0 | 0 | 0.0 | 2.90 | -7.44 | 0.0 | 0.68 | -34.59 | 0.0 | 0.00 | 0 | 0.0 | 699 | 0.0 | 0.0 |
| 19Q2 (2) | 64.21 | -1.09 | 0.0 | 2.01 | 2.55 | 0.0 | 0.67 | -27.96 | 0.0 | 0 | 0 | 0.0 | 3.13 | 3.68 | 0.0 | 1.04 | -27.16 | 0.0 | 0.00 | 0 | 0.0 | 699 | 0.0 | 0.0 |
| 19Q1 (1) | 64.92 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.02 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 699 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 325.74 | -18.61 | 10.9 | -2.42 | 3.82 | -3.54 | 0 | 0 | 3.35 | 19.9 | 1.17 | 18.52 | 0.00 | 0 | 772 | 0.0 |
| 2022 (9) | 400.23 | -4.81 | 11.17 | 4.49 | 3.96 | 12.18 | 0 | 0 | 2.79 | 9.77 | 0.99 | 17.85 | 0.00 | 0 | 772 | 2.52 |
| 2021 (8) | 420.45 | 22.22 | 10.69 | 24.74 | 3.53 | 4.75 | 0 | 0 | 2.54 | 2.06 | 0.84 | -14.3 | 0.00 | 0 | 753 | 5.31 |
| 2020 (7) | 344.01 | 27.44 | 8.57 | 5.41 | 3.37 | 18.25 | 0 | 0 | 2.49 | -17.29 | 0.98 | -7.22 | 0.00 | 0 | 715 | -1.11 |
| 2019 (6) | 269.93 | -13.15 | 8.13 | 3.04 | 2.85 | -13.64 | 0 | 0 | 3.01 | 18.64 | 1.06 | -0.56 | 0.00 | 0 | 723 | 3.43 |
| 2018 (5) | 310.8 | 12.71 | 7.89 | 11.91 | 3.3 | 16.61 | 0 | 0 | 2.54 | -0.7 | 1.06 | 3.46 | 0.00 | 0 | 699 | 7.04 |
| 2017 (4) | 275.76 | 23.84 | 7.05 | -2.62 | 2.83 | 7.6 | 0 | 0 | 2.56 | -21.37 | 1.03 | -13.11 | 0.00 | 0 | 653 | -0.46 |
| 2016 (3) | 222.67 | -5.82 | 7.24 | -10.17 | 2.63 | -1.5 | 0 | 0 | 3.25 | -4.62 | 1.18 | 4.59 | 0.00 | 0 | 656 | -2.67 |
| 2015 (2) | 236.44 | -15.35 | 8.06 | -3.93 | 2.67 | 1.14 | 0 | 0 | 3.41 | 13.49 | 1.13 | 19.47 | 0.00 | 0 | 674 | 2.74 |
| 2014 (1) | 279.31 | -7.29 | 8.39 | 3.2 | 2.64 | 3.12 | 0 | 0 | 3.00 | 0 | 0.95 | 0 | 0.00 | 0 | 656 | -9.14 |
