- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 73.64 | -10.3 | -8.0 | 4.21 | -2.77 | -13.91 | 4.01 | -0.74 | 8.67 | 2.86 | 9.58 | 16.26 | 5.72 | 8.4 | -6.42 | 5.45 | 10.66 | 18.12 | 3.88 | 22.17 | 26.36 | 6937 | 0.0 | 0.0 |
| 23Q3 (19) | 82.1 | -5.88 | 0.96 | 4.33 | 0.7 | -11.99 | 4.04 | 29.49 | -2.42 | 2.61 | 9.21 | 2.35 | 5.27 | 6.99 | -12.83 | 4.92 | 37.58 | -3.34 | 3.18 | 16.03 | 1.38 | 6937 | 0.0 | -20.4 |
| 23Q2 (18) | 87.23 | 3.04 | 16.66 | 4.3 | -9.66 | -1.6 | 3.12 | -15.22 | -15.68 | 2.39 | 5.29 | 3.02 | 4.93 | -12.33 | -15.66 | 3.58 | -17.72 | -27.72 | 2.74 | 2.18 | -11.7 | 6937 | 0.0 | -20.4 |
| 23Q1 (17) | 84.66 | 5.77 | 21.6 | 4.76 | -2.66 | 0.85 | 3.68 | -0.27 | 10.18 | 2.27 | -7.72 | 4.13 | 5.62 | -7.97 | -17.07 | 4.35 | -5.71 | -9.39 | 2.68 | -12.76 | -14.37 | 6937 | 0.0 | -34.12 |
| 22Q4 (16) | 80.04 | -1.57 | 23.71 | 4.89 | -0.61 | 7.95 | 3.69 | -10.87 | 4.83 | 2.46 | -3.53 | 13.36 | 6.11 | 0.98 | -12.74 | 4.61 | -9.44 | -15.26 | 3.07 | -1.99 | -8.36 | 6937 | -20.4 | -15.96 |
| 22Q3 (15) | 81.32 | 8.76 | 21.75 | 4.92 | 12.59 | 30.16 | 4.14 | 11.89 | 28.97 | 2.55 | 9.91 | 12.83 | 6.05 | 3.52 | 6.9 | 5.09 | 2.88 | 5.93 | 3.14 | 1.06 | -7.33 | 8715 | 0.0 | 4.96 |
| 22Q2 (14) | 74.77 | 7.4 | 17.01 | 4.37 | -7.42 | 24.5 | 3.7 | 10.78 | 25.0 | 2.32 | 6.42 | 3.11 | 5.84 | -13.79 | 6.4 | 4.95 | 3.15 | 6.83 | 3.10 | -0.91 | -11.88 | 8715 | -17.24 | -0.02 |
| 22Q1 (13) | 69.62 | 7.6 | 16.19 | 4.72 | 4.19 | 37.61 | 3.34 | -5.11 | 21.45 | 2.18 | 0.46 | 20.44 | 6.78 | -3.17 | 18.44 | 4.80 | -11.82 | 4.53 | 3.13 | -6.64 | 3.66 | 10530 | 27.57 | 34.81 |
| 21Q4 (12) | 64.7 | -3.13 | 5.58 | 4.53 | 19.84 | 4.62 | 3.52 | 9.66 | 43.09 | 2.17 | -3.98 | -4.41 | 7.00 | 23.71 | -0.91 | 5.44 | 13.2 | 35.53 | 3.35 | -0.88 | -9.46 | 8254 | -0.59 | 13.18 |
| 21Q3 (11) | 66.79 | 4.52 | 13.24 | 3.78 | 7.69 | 30.34 | 3.21 | 8.45 | 24.42 | 2.26 | 0.44 | 34.52 | 5.66 | 3.03 | 15.1 | 4.81 | 3.75 | 9.87 | 3.38 | -3.9 | 18.79 | 8303 | -4.75 | 15.46 |
| 21Q2 (10) | 63.9 | 6.64 | 20.84 | 3.51 | 2.33 | 49.36 | 2.96 | 7.64 | -16.62 | 2.25 | 24.31 | 78.57 | 5.49 | -4.04 | 23.6 | 4.63 | 0.93 | -31.0 | 3.52 | 16.57 | 47.78 | 8717 | 11.6 | 15.05 |
| 21Q1 (9) | 59.92 | -2.22 | 33.66 | 3.43 | -20.79 | 55.2 | 2.75 | 11.79 | 27.91 | 1.81 | -20.26 | 12.42 | 5.72 | -18.99 | 16.12 | 4.59 | 14.33 | -4.3 | 3.02 | -18.45 | -15.89 | 7811 | 7.1 | 6.75 |
| 20Q4 (8) | 61.28 | 3.9 | 52.7 | 4.33 | 49.31 | 53.0 | 2.46 | -4.65 | -22.88 | 2.27 | 35.12 | 77.34 | 7.07 | 43.71 | 0.2 | 4.01 | -8.23 | -49.5 | 3.70 | 30.05 | 16.14 | 7293 | 1.42 | 16.78 |
| 20Q3 (7) | 58.98 | 11.54 | 17.19 | 2.9 | 23.4 | 6.23 | 2.58 | -27.32 | -4.44 | 1.68 | 33.33 | -0.59 | 4.92 | 10.64 | -9.35 | 4.37 | -34.84 | -18.46 | 2.85 | 19.54 | -15.17 | 7191 | -5.09 | 15.15 |
| 20Q2 (6) | 52.88 | 17.96 | 9.46 | 2.35 | 6.33 | -1.26 | 3.55 | 65.12 | 42.0 | 1.26 | -21.74 | -26.32 | 4.44 | -9.85 | -9.79 | 6.71 | 39.98 | 29.73 | 2.38 | -33.65 | -32.68 | 7577 | 3.55 | 17.55 |
| 20Q1 (5) | 44.83 | 11.71 | 11.82 | 2.21 | -21.91 | 3.27 | 2.15 | -32.6 | -0.92 | 1.61 | 25.78 | -2.42 | 4.93 | -30.1 | -7.65 | 4.80 | -39.67 | -11.4 | 3.59 | 12.59 | -12.74 | 7317 | 17.17 | 16.88 |
| 19Q4 (4) | 40.13 | -20.27 | 0.0 | 2.83 | 3.66 | 0.0 | 3.19 | 18.15 | 0.0 | 1.28 | -24.26 | 0.0 | 7.05 | 30.01 | 0.0 | 7.95 | 48.18 | 0.0 | 3.19 | -5.01 | 0.0 | 6245 | 0.0 | 0.0 |
| 19Q3 (3) | 50.33 | 4.18 | 0.0 | 2.73 | 14.71 | 0.0 | 2.7 | 8.0 | 0.0 | 1.69 | -1.17 | 0.0 | 5.42 | 10.1 | 0.0 | 5.36 | 3.67 | 0.0 | 3.36 | -5.14 | 0.0 | 6245 | -3.12 | 0.0 |
| 19Q2 (2) | 48.31 | 20.5 | 0.0 | 2.38 | 11.21 | 0.0 | 2.5 | 15.21 | 0.0 | 1.71 | 3.64 | 0.0 | 4.93 | -7.71 | 0.0 | 5.17 | -4.4 | 0.0 | 3.54 | -14.0 | 0.0 | 6446 | 2.97 | 0.0 |
| 19Q1 (1) | 40.09 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 1.65 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 4.12 | 0.0 | 0.0 | 6260 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 327.62 | 7.15 | 17.61 | -6.87 | 14.85 | -0.13 | 10.12 | 6.41 | 5.38 | -13.09 | 4.53 | -6.8 | 3.09 | -0.69 | 6937 | 0.0 |
| 2022 (9) | 305.75 | 19.76 | 18.91 | 24.0 | 14.87 | 19.44 | 9.51 | 12.01 | 6.18 | 3.54 | 4.86 | -0.27 | 3.11 | -6.46 | 6937 | -15.96 |
| 2021 (8) | 255.31 | 17.13 | 15.25 | 29.35 | 12.45 | 15.81 | 8.49 | 24.3 | 5.97 | 10.43 | 4.88 | -1.12 | 3.33 | 6.13 | 8254 | 13.18 |
| 2020 (7) | 217.98 | 21.87 | 11.79 | 16.96 | 10.75 | 1.8 | 6.83 | 7.9 | 5.41 | -4.03 | 4.93 | -16.47 | 3.13 | -11.47 | 7293 | 10.43 |
| 2019 (6) | 178.86 | 14.32 | 10.08 | 18.45 | 10.56 | 23.8 | 6.33 | 8.58 | 5.64 | 3.61 | 5.90 | 8.29 | 3.54 | -5.03 | 6604 | 11.71 |
| 2018 (5) | 156.45 | 19.78 | 8.51 | 18.52 | 8.53 | 21.34 | 5.83 | 24.84 | 5.44 | -1.05 | 5.45 | 1.3 | 3.73 | 4.22 | 5912 | 0.92 |
| 2017 (4) | 130.61 | 1.04 | 7.18 | 3.76 | 7.03 | 5.08 | 4.67 | 8.6 | 5.50 | 2.68 | 5.38 | 4.0 | 3.58 | 7.48 | 5858 | 21.28 |
| 2016 (3) | 129.26 | 6.73 | 6.92 | 8.29 | 6.69 | 5.85 | 4.3 | 11.98 | 5.35 | 1.47 | 5.18 | -0.82 | 3.33 | 4.92 | 4830 | -2.9 |
| 2015 (2) | 121.11 | 4.02 | 6.39 | 3.9 | 6.32 | 3.1 | 3.84 | 9.09 | 5.28 | -0.11 | 5.22 | -0.88 | 3.17 | 4.88 | 4974 | -4.69 |
| 2014 (1) | 116.43 | 10.31 | 6.15 | 1.65 | 6.13 | 5.15 | 3.52 | 1.73 | 5.28 | 0 | 5.26 | 0 | 3.02 | 0 | 5219 | 9.8 |
