玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)167.26.0313.152.431.2510.452.0-3.38-6.17.86-6.5419.091.45-4.51-2.381.20-8.88-17.014.70-11.865.25103690.00.0
23Q3 (19)157.696.045.952.4-19.46-6.982.07-10.398.388.41-3.783.191.52-24.05-12.21.31-15.492.295.33-9.26-2.61103690.010.27
23Q2 (18)148.7125.658.042.9842.5833.632.3140.020.318.7439.178.572.0013.4723.681.5511.4211.365.8810.760.49103690.010.27
23Q1 (17)118.35-19.91-6.022.09-5.016.761.65-22.543.126.28-4.853.81.7718.6224.241.39-3.289.735.3118.810.45103690.010.27
22Q4 (16)147.77-0.7120.992.2-14.7341.032.1311.5238.316.6-19.0219.351.49-14.1216.561.4412.3214.314.47-18.44-1.361036910.2710.27
22Q3 (15)148.838.1326.422.5815.759.261.91-0.5239.428.151.2432.091.737.025.981.28-8.010.285.48-6.374.4994030.0-9.13
22Q2 (14)137.649.37.962.2324.5838.511.9220.036.178.0533.0624.811.6213.9828.31.399.7926.135.8521.7415.694030.0-9.13
22Q1 (13)125.933.1118.811.7914.7417.761.63.931.156.059.410.01.4211.28-0.881.270.7610.384.806.1-7.4294030.0-9.13
21Q4 (12)122.133.7416.031.56-3.7-6.021.5412.4130.515.53-10.379.941.28-7.17-19.011.268.3612.484.53-13.6-5.259403-9.13-9.13
21Q3 (11)117.73-7.6617.171.620.623.851.37-2.847.876.17-4.349.981.388.96-11.371.165.22-7.935.243.59-6.13103480.03.87
21Q2 (10)127.4920.289.861.615.9220.151.4115.5727.036.4517.2738.711.26-11.949.371.11-3.9215.635.06-2.526.26103480.03.87
21Q1 (9)105.990.6941.571.52-8.4314.291.223.3925.775.59.3437.51.43-9.06-19.271.152.68-11.165.198.59-2.87103480.0-0.47
20Q4 (8)105.264.762.981.666.41-11.71.18-7.09-11.285.03-10.34-10.181.581.58-14.261.12-11.31-13.854.78-14.41-12.78103483.87-0.47
20Q3 (7)100.48-13.421.341.5616.42-12.361.2714.4122.125.6120.6513.561.5534.46-13.521.2632.1420.55.5839.3412.0699620.0-4.18
20Q2 (6)116.0555.022.361.340.75-4.961.1114.43-14.624.6516.25-3.121.15-35.0-22.330.96-26.17-30.224.01-25.0-20.839962-4.18-4.18
20Q1 (5)74.87-26.758.291.33-29.26-5.00.97-27.07-4.94.0-28.57-0.991.78-3.42-12.271.30-0.44-12.185.34-2.49-8.57103970.00.0
19Q4 (4)102.213.090.01.885.620.01.3327.880.05.613.360.01.842.460.01.3024.060.05.489.970.0103970.00.0
19Q3 (3)99.154.540.01.7826.240.01.04-20.00.04.942.920.01.8020.750.01.05-23.480.04.98-1.560.0103970.00.0
19Q2 (2)94.8437.170.01.410.710.01.327.450.04.818.810.01.49-26.580.01.37-7.090.05.06-13.380.0103970.00.0
19Q1 (1)69.140.00.01.40.00.01.020.00.04.040.00.02.020.00.01.480.00.05.840.00.0103970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)591.945.679.912.58.036.0831.298.461.676.461.360.385.292.64103690.0
2022 (9)560.1718.358.839.247.5736.6428.8521.991.5717.651.3515.465.153.081036910.27
2021 (8)473.3319.336.327.125.5422.323.6522.61.34-10.231.172.495.002.749403-9.13
2020 (7)396.668.575.9-8.954.53-3.4119.29-0.461.49-16.141.14-11.044.86-8.32103483.87
2019 (6)365.3425.696.484.854.69-9.9819.3821.961.77-16.581.28-28.385.30-2.969962-4.18
2018 (5)290.677.226.1820.475.2124.6415.8927.532.1312.351.7916.255.4718.941039720.13
2017 (4)271.092.285.13-10.474.18-3.9112.46-0.321.89-12.471.54-6.054.60-2.548655-7.67
2016 (3)265.043.235.735.724.35-0.6812.56.022.162.411.64-3.794.722.719374-16.5
2015 (2)256.756.775.42-13.834.380.6911.79-10.272.11-19.31.71-5.694.59-15.9611226-0.5
2014 (1)240.4720.36.295.714.3513.2813.1422.82.6201.8105.460112823.73

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