玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.019.5467.185.1212.2876.553.89-27.4377.633.86-16.6395.942.18-18.0542.481.13-18.1266.180.28-3.45-15.157.86-29.0-3.2100.19-1.62-25.96132.8655.82-0.36-31.43-313.275.7119.67-3.5319.21
23Q3 (19)12.7925.649.64.561100.0-11.465.36-26.17-41.554.63-18.2-39.482.665.56-39.821.389.52-28.130.2931.8216.011.07-32.09-38.29101.8411.35-26.1485.261571.1651.9114.74-84.47-66.4120.39-20.91-15.92
23Q2 (18)10.186.8264.460.38-88.13130.47.26284.13129.755.66247.2499.32.52207.3289.471.26231.5890.910.22-4.3510.016.3056.1314.5591.46-15.44-26.025.10-96.98112.6194.90237.6-32.4525.7820.92-7.43
23Q1 (17)9.5313.7228.963.2010.34480.951.89-13.7-7.81.63-17.26162.90.82-46.41182.760.38-44.1265.220.23-30.343.7510.4428.57-18.18108.16-20.07-29.45168.9726.72505.52-68.97-106.9-148.6821.3229.21-33.46
22Q4 (16)8.38-28.1951.542.90-43.69514.292.19-76.12247.971.97-74.25198.991.53-65.38200.00.68-64.58254.550.3332.022.228.12-54.7469.87135.32-1.86-38.97133.33137.55188.89-33.33-175.98-161.916.50-31.96-43.22
22Q3 (15)11.6788.53355.865.15512.0213.449.17190.19341.327.65169.37311.914.42232.33302.751.92190.91313.330.2525.0-7.4117.9426.07686.84137.8811.54-6.7156.13238.67-53.5243.87-68.77332.5224.25-12.93-25.91
22Q2 (14)6.19-16.2462.89-1.25-48.8171.533.1654.15161.962.84358.06172.631.33358.62175.570.66186.96179.520.2025.0-13.0414.2311.521095.8123.62-19.3715.34-40.482.86-147.22140.48-0.84883.3327.85-13.08-25.79
22Q1 (13)7.3933.63-10.21-0.84-20.0-863.642.05238.5144.370.62131.16-49.180.29118.95-44.230.23152.27-28.120.16-40.74-27.2712.76166.9590.45153.31-30.8566.66-41.67-190.28-725.0141.67163.151.7932.0410.25-15.95
21Q4 (12)5.53116.02-3.83-0.7084.58-180.0-1.4861.0560.64-1.9944.88-6.99-1.5329.82-30.77-0.4451.1120.00.270.0-15.624.78109.651019.23221.7150.01117.8846.15-61.78569.2353.85385.38-42.1729.06-11.21-6.68
21Q3 (11)2.56-32.63-79.14-4.54-3.42-172.52-3.8025.49-227.95-3.617.67-287.05-2.18-23.86-274.4-0.90-8.43-230.430.2717.39-18.182.2891.6-64.09147.8037.961.46120.7540.88-43.25-18.87-232.0882.9532.73-12.7916.15
21Q2 (10)3.80-53.83-64.39-4.39-4090.91-186.08-5.10-459.15-195.86-3.91-420.49-214.33-1.76-438.46-178.22-0.83-359.37-168.60.234.55-32.351.19-82.24-86.34107.1816.5110.6485.711185.71-10.1514.29-84.69210.7137.53-1.5546.09
21Q1 (9)8.2343.1313.520.11144.0-88.31.42137.77-41.081.22165.59-25.610.52144.44-42.220.32158.18-38.460.22-31.25-21.436.701388.46-4.0191.99-9.65.926.67-3.33-83.0893.330.2554.038.1222.4133.66
20Q4 (8)5.75-53.14-56.41-0.25-103.99-103.47-3.76-226.6-163.41-1.86-196.37-140.7-1.17-193.6-135.56-0.55-179.71-130.90.32-3.03-15.79-0.52-108.19-105.53101.7611.165.046.90-96.76-94.2893.10184.15533.1331.1410.512.99
20Q3 (7)12.2715.072.336.2622.75532.322.97-44.17-17.271.93-43.57-22.81.25-44.44-18.30.69-42.98-21.590.33-2.940.06.35-27.1-18.3891.54-5.512.54212.77123.02665.96-110.64-2506.38-253.1928.189.699.14
20Q2 (6)10.6747.1746.775.10442.551242.115.32120.75103.053.42108.5482.892.25150.0131.961.21132.69108.620.3421.4317.248.7124.7915.3696.8711.5416.6895.40142.18567.824.60-92.41-94.6425.69-9.92-11.29
20Q1 (5)7.25-45.03-18.360.94-86.94-63.982.41-59.36100.831.64-64.1188.510.90-72.6495.650.52-70.7979.310.28-26.320.06.98-25.7415.3786.85-10.355.8139.39-67.32-81.460.61381.95151.5228.523.48-8.09
19Q4 (4)13.1985.250.07.20627.270.05.9365.180.04.5782.80.03.29115.030.01.78102.270.00.3815.150.09.4020.820.096.8819.10.0120.56334.020.0-21.50-129.760.027.566.740.0
19Q3 (3)7.12-2.060.00.99160.530.03.5937.020.02.5033.690.01.5357.730.00.8851.720.00.3313.790.07.783.050.081.34-2.020.027.7894.440.072.22-15.740.025.82-10.840.0
19Q2 (2)7.27-18.130.00.38-85.440.02.62118.330.01.87114.940.00.97110.870.00.58100.00.00.293.570.07.5524.790.083.021.150.014.29-93.250.085.71172.860.028.96-6.670.0
19Q1 (1)8.880.00.02.610.00.01.200.00.00.870.00.00.460.00.00.290.00.00.280.00.06.050.00.082.080.00.0211.760.00.0-117.650.00.031.030.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)11.8137.173.5279.596.36-20.864.528.393.9215.988.07-3.583.8014.110.954.411.11-12.73100.19-25.9678.0865.9222.26-57.950.128.8821.54-8.84
2022 (9)8.6174.651.9608.0445.964.1703.3808.3703.3300.914.612.73239.47135.32-38.9747.06-53.7152.9400.11-41.9723.63-29.67
2021 (8)4.93-45.76-2.3205.5161.36-2.260-2.170-4.880-1.6500.87-29.843.75-30.43221.71117.88101.67-42.28-2.5000.19221.2133.6018.56
2020 (7)9.09-2.993.131.623.41-16.371.78-49.431.31-49.623.23-47.391.79-45.591.243.335.39-30.9101.765.04176.15100.77-76.1500.06198.3728.340.39
2019 (6)9.3722.83.0892.54.081.783.5217.732.6011.116.1411.233.294.781.20-6.257.808.6496.880.787.7463.9512.74-72.60.02-48.1428.23-8.88
2018 (5)7.63-44.231.60-75.874.01-6.262.99-48.362.34-53.945.52-41.43.14-45.391.2815.327.18-29.6896.2131.6953.51-53.3246.4900.04030.9811.68
2017 (4)13.68-3.86.638.514.28-31.015.79-17.055.08-15.199.42-11.055.75-16.421.11-0.8910.21-23.8173.0620.86114.6430.89-14.6400.00027.74-0.89
2016 (3)14.2246.06.11417.86.20-23.06.98136.615.99178.610.59238.346.88200.441.1219.1513.4017.4460.4512.0787.58121.2612.42-79.090.00027.99-8.47
2015 (2)9.7417.071.1808.0521.482.95-46.172.15-50.123.13-49.022.29-44.150.949.311.41-11.053.94-3.3939.58059.38-56.260.00030.580.89
2014 (1)8.320-1.9406.6320.415.4804.3106.1404.1000.8619.4412.8218.0555.83-27.3-35.150135.7600.00030.3112.93

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