- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 35.26 | -6.27 | -1.43 | 7.96 | -3.28 | 1.53 | 1.03 | 10.75 | 0.0 | 0 | 0 | 0 | 22.58 | 3.19 | 3.0 | 2.92 | 18.17 | 1.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 37.62 | 9.08 | 0.45 | 8.23 | 7.16 | 3.39 | 0.93 | 0.0 | -13.08 | 0 | 0 | 0 | 21.88 | -1.75 | 2.92 | 2.47 | -8.32 | -13.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 34.49 | 4.36 | -4.72 | 7.68 | 3.5 | 1.32 | 0.93 | -7.92 | -9.71 | 0 | 0 | 0 | 22.27 | -0.82 | 6.34 | 2.70 | -11.77 | -5.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 33.05 | -7.6 | 1.94 | 7.42 | -5.36 | 0.95 | 1.01 | -1.94 | -1.94 | 0 | 0 | 0 | 22.45 | 2.43 | -0.97 | 3.06 | 6.13 | -3.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 35.77 | -4.49 | 6.49 | 7.84 | -1.51 | 4.95 | 1.03 | -3.74 | -18.9 | 0 | 0 | 0 | 21.92 | 3.12 | -1.44 | 2.88 | 0.78 | -23.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 37.45 | 3.45 | -2.63 | 7.96 | 5.01 | 0.0 | 1.07 | 3.88 | 1.9 | 0 | 0 | 0 | 21.26 | 1.51 | 2.7 | 2.86 | 0.42 | 4.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 36.2 | 11.66 | -13.71 | 7.58 | 3.13 | -12.57 | 1.03 | 0.0 | -11.21 | 0 | 0 | 0 | 20.94 | -7.64 | 1.31 | 2.85 | -10.44 | 2.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 32.42 | -3.48 | 1.6 | 7.35 | -1.61 | 9.05 | 1.03 | -18.9 | 14.44 | 0 | 0 | 0 | 22.67 | 1.94 | 7.33 | 3.18 | -15.97 | 12.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 33.59 | -12.66 | 2.88 | 7.47 | -6.16 | 12.16 | 1.27 | 20.95 | 0.0 | 0 | 0 | 0 | 22.24 | 7.45 | 9.02 | 3.78 | 38.49 | -2.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 38.46 | -8.32 | 10.74 | 7.96 | -8.19 | 13.71 | 1.05 | -9.48 | 41.89 | 0 | 0 | 0 | 20.70 | 0.14 | 2.69 | 2.73 | -1.27 | 28.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 41.95 | 31.46 | 26.09 | 8.67 | 28.64 | 37.4 | 1.16 | 28.89 | -3.33 | 0 | 0 | 0 | 20.67 | -2.15 | 8.97 | 2.77 | -1.96 | -23.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 31.91 | -2.27 | 0 | 6.74 | 1.2 | 0 | 0.9 | -29.13 | 0 | 0 | 0 | 0 | 21.12 | 3.55 | 0 | 2.82 | -27.49 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 32.65 | -5.99 | 0 | 6.66 | -4.86 | 0 | 1.27 | 71.62 | 0 | 0 | 0 | 0 | 20.40 | 1.2 | 0 | 3.89 | 82.55 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 34.73 | 4.39 | 0 | 7.0 | 10.94 | 0 | 0.74 | -38.33 | 0 | 0 | 0 | 0 | 20.16 | 6.27 | 0 | 2.13 | -40.93 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 33.27 | 0 | 0 | 6.31 | 0 | 0 | 1.2 | 0 | 0 | 0 | 0 | 0 | 18.97 | 0 | 0 | 3.61 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 140.42 | -1.0 | 31.3 | 1.85 | 3.9 | -6.47 | 0 | 0 | 22.29 | 2.88 | 2.78 | -5.53 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 141.84 | -2.78 | 30.73 | -0.36 | 4.17 | -4.79 | 0 | 0 | 21.67 | 2.5 | 2.94 | -2.07 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 145.9 | 10.34 | 30.84 | 14.99 | 4.38 | 19.67 | 0 | 0 | 21.14 | 4.22 | 3.00 | 8.46 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 132.23 | 9.25 | 26.82 | -0.74 | 3.66 | 106.78 | 0 | 0 | 20.28 | -9.15 | 2.77 | 89.27 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 121.03 | 0.96 | 27.02 | 6.25 | 1.77 | 0.0 | 0 | 0 | 22.33 | 5.24 | 1.46 | -0.95 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 119.88 | 7.37 | 25.43 | 5.13 | 1.77 | 18.0 | 0 | 0 | 21.21 | -2.09 | 1.48 | 9.9 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 111.65 | 15.11 | 24.19 | 25.6 | 1.5 | -19.79 | 0 | 0 | 21.67 | 9.11 | 1.34 | -30.32 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 96.99 | 0 | 19.26 | 0 | 1.87 | 0 | 0 | 0 | 19.86 | 0 | 1.93 | 0 | 0.00 | 0 | 0 | 0 |
