- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.03 | 80.24 | 8.8 | 0.66 | 3.12 | -4.35 | 0.27 | 22.73 | 0.0 | 0.09 | -10.0 | -10.0 | 7.31 | -42.78 | -12.08 | 2.99 | -31.91 | -8.08 | 1.00 | -50.07 | -17.28 | 136 | 0.0 | 0.0 |
| 23Q3 (19) | 5.01 | 17.61 | 7.51 | 0.64 | 0.0 | -3.03 | 0.22 | -12.0 | -26.67 | 0.1 | 0.0 | -9.09 | 12.77 | -14.97 | -9.8 | 4.39 | -25.17 | -31.79 | 2.00 | -14.97 | -15.44 | 136 | 0.0 | -11.11 |
| 23Q2 (18) | 4.26 | -23.38 | -23.1 | 0.64 | -1.54 | 0.0 | 0.25 | 4.17 | -35.9 | 0.1 | 0.0 | -16.67 | 15.02 | 28.51 | 30.05 | 5.87 | 35.95 | -16.64 | 2.35 | 30.52 | 8.37 | 136 | 0.0 | -11.11 |
| 23Q1 (17) | 5.56 | -33.01 | -20.11 | 0.65 | -5.8 | 10.17 | 0.24 | -11.11 | -27.27 | 0.1 | 0.0 | -16.67 | 11.69 | 40.63 | 37.91 | 4.32 | 32.69 | -8.96 | 1.80 | 49.28 | 4.32 | 136 | 0.0 | -11.11 |
| 22Q4 (16) | 8.3 | 78.11 | -16.92 | 0.69 | 4.55 | 6.15 | 0.27 | -10.0 | -30.77 | 0.1 | -9.09 | -16.67 | 8.31 | -41.3 | 27.77 | 3.25 | -49.47 | -16.67 | 1.20 | -48.96 | 0.3 | 136 | -11.11 | -11.11 |
| 22Q3 (15) | 4.66 | -15.88 | -6.24 | 0.66 | 3.12 | -4.35 | 0.3 | -23.08 | -14.29 | 0.11 | -8.33 | -15.38 | 14.16 | 22.6 | 2.02 | 6.44 | -8.55 | -8.58 | 2.36 | 8.98 | -9.76 | 153 | 0.0 | -5.56 |
| 22Q2 (14) | 5.54 | -20.4 | -15.29 | 0.64 | 8.47 | -18.99 | 0.39 | 18.18 | -2.5 | 0.12 | 0.0 | 0.0 | 11.55 | 36.28 | -4.36 | 7.04 | 48.47 | 15.1 | 2.17 | 25.63 | 18.05 | 153 | 0.0 | -5.56 |
| 22Q1 (13) | 6.96 | -30.33 | -14.5 | 0.59 | -9.23 | -36.56 | 0.33 | -15.38 | -26.67 | 0.12 | 0.0 | 0.0 | 8.48 | 30.29 | -25.8 | 4.74 | 21.45 | -14.23 | 1.72 | 43.53 | 16.95 | 153 | 0.0 | -5.56 |
| 21Q4 (12) | 9.99 | 101.01 | 1.52 | 0.65 | -5.8 | -62.64 | 0.39 | 11.43 | 14.71 | 0.12 | -7.69 | -45.45 | 6.51 | -53.13 | -63.2 | 3.90 | -44.56 | 12.98 | 1.20 | -54.08 | -46.27 | 153 | -5.56 | -5.56 |
| 21Q3 (11) | 4.97 | -24.01 | 10.94 | 0.69 | -12.66 | -66.34 | 0.35 | -12.5 | -22.22 | 0.13 | 8.33 | -23.53 | 13.88 | 14.93 | -69.66 | 7.04 | 15.14 | -29.89 | 2.62 | 42.56 | -31.07 | 162 | 0.0 | -4.71 |
| 21Q2 (10) | 6.54 | -19.66 | 27.98 | 0.79 | -15.05 | -61.27 | 0.4 | -11.11 | 42.86 | 0.12 | 0.0 | -55.56 | 12.08 | 5.73 | -69.74 | 6.12 | 10.64 | 11.62 | 1.83 | 24.46 | -65.27 | 162 | 0.0 | -4.71 |
| 21Q1 (9) | 8.14 | -17.28 | -5.9 | 0.93 | -46.55 | -64.91 | 0.45 | 32.35 | 40.62 | 0.12 | -45.45 | -40.0 | 11.43 | -35.39 | -62.71 | 5.53 | 59.99 | 49.44 | 1.47 | -34.06 | -36.24 | 162 | 0.0 | -5.26 |
| 20Q4 (8) | 9.84 | 119.64 | -57.42 | 1.74 | -15.12 | -46.3 | 0.34 | -24.44 | -12.82 | 0.22 | 29.41 | 0.0 | 17.68 | -61.36 | 26.13 | 3.46 | -65.6 | 104.75 | 2.24 | -41.08 | 134.86 | 162 | -4.71 | -5.26 |
| 20Q3 (7) | 4.48 | -12.33 | -74.53 | 2.05 | 0.49 | -29.31 | 0.45 | 60.71 | 4.65 | 0.17 | -37.04 | -29.17 | 45.76 | 14.62 | 177.55 | 10.04 | 83.31 | 310.9 | 3.79 | -28.18 | 178.12 | 170 | 0.0 | -0.58 |
| 20Q2 (6) | 5.11 | -40.92 | -70.92 | 2.04 | -23.02 | 0.0 | 0.28 | -12.5 | -33.33 | 0.27 | 35.0 | 22.73 | 39.92 | 30.31 | 243.84 | 5.48 | 48.12 | 129.22 | 5.28 | 128.52 | 321.98 | 170 | -0.58 | -0.58 |
| 20Q1 (5) | 8.65 | -62.57 | -35.59 | 2.65 | -18.21 | 46.41 | 0.32 | -17.95 | -17.95 | 0.2 | -9.09 | 5.26 | 30.64 | 118.52 | 127.31 | 3.70 | 119.21 | 27.39 | 2.31 | 142.88 | 63.43 | 171 | 0.0 | 0.0 |
| 19Q4 (4) | 23.11 | 31.38 | 0.0 | 3.24 | 11.72 | 0.0 | 0.39 | -9.3 | 0.0 | 0.22 | -8.33 | 0.0 | 14.02 | -14.96 | 0.0 | 1.69 | -30.97 | 0.0 | 0.95 | -30.23 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q3 (3) | 17.59 | 0.11 | 0.0 | 2.9 | 42.16 | 0.0 | 0.43 | 2.38 | 0.0 | 0.24 | 9.09 | 0.0 | 16.49 | 42.0 | 0.0 | 2.44 | 2.26 | 0.0 | 1.36 | 8.97 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q2 (2) | 17.57 | 30.83 | 0.0 | 2.04 | 12.71 | 0.0 | 0.42 | 7.69 | 0.0 | 0.22 | 15.79 | 0.0 | 11.61 | -13.85 | 0.0 | 2.39 | -17.68 | 0.0 | 1.25 | -11.49 | 0.0 | 171 | 0.0 | 0.0 |
| 19Q1 (1) | 13.43 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 13.48 | 0.0 | 0.0 | 2.90 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 171 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.86 | -6.28 | 2.6 | 1.17 | 0.98 | -24.03 | 0.39 | -13.33 | 10.90 | 7.95 | 4.11 | -18.94 | 1.63 | -7.52 | 136 | 0.0 |
| 2022 (9) | 25.46 | -14.1 | 2.57 | -16.01 | 1.29 | -18.87 | 0.45 | -8.16 | 10.09 | -2.22 | 5.07 | -5.55 | 1.77 | 6.91 | 136 | -11.11 |
| 2021 (8) | 29.64 | 5.56 | 3.06 | -63.92 | 1.59 | 13.57 | 0.49 | -43.02 | 10.32 | -65.81 | 5.36 | 7.59 | 1.65 | -46.02 | 153 | -5.56 |
| 2020 (7) | 28.08 | -60.84 | 8.48 | -15.12 | 1.4 | -14.11 | 0.86 | 0.0 | 30.20 | 116.75 | 4.99 | 119.31 | 3.06 | 155.34 | 162 | -4.71 |
| 2019 (6) | 71.7 | 5.99 | 9.99 | -1.58 | 1.63 | -13.76 | 0.86 | 2.38 | 13.93 | -7.14 | 2.27 | -18.63 | 1.20 | -3.4 | 170 | -0.58 |
| 2018 (5) | 67.65 | 14.35 | 10.15 | 31.14 | 1.89 | -33.45 | 0.84 | 6.33 | 15.00 | 14.68 | 2.79 | -41.8 | 1.24 | -7.02 | 171 | 0.59 |
| 2017 (4) | 59.16 | 3.86 | 7.74 | -9.05 | 2.84 | 6.37 | 0.79 | 38.6 | 13.08 | -12.43 | 4.80 | 2.41 | 1.34 | 33.44 | 170 | -0.58 |
| 2016 (3) | 56.96 | 6.05 | 8.51 | 17.7 | 2.67 | 49.16 | 0.57 | -6.56 | 14.94 | 10.99 | 4.69 | 40.65 | 1.00 | -11.89 | 171 | -8.56 |
| 2015 (2) | 53.71 | 15.33 | 7.23 | 25.52 | 1.79 | 11.18 | 0.61 | 24.49 | 13.46 | 8.83 | 3.33 | -3.6 | 1.14 | 7.94 | 187 | 0.0 |
| 2014 (1) | 46.57 | 22.71 | 5.76 | 20.5 | 1.61 | 0.0 | 0.49 | -15.52 | 12.37 | 0 | 3.46 | 0 | 1.05 | 0 | 187 | -3.11 |
