- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.12 | 20.0 | 0.0 | 0.04 | 33.33 | -20.0 | 0.09 | 28.57 | 12.5 | 0 | 0 | 0 | 33.33 | 11.11 | -20.0 | 75.00 | 7.14 | 12.5 | 0.00 | 0 | 0 | 16 | 0.0 | 0.0 |
| 23Q3 (19) | 0.1 | -16.67 | -28.57 | 0.03 | 0.0 | -40.0 | 0.07 | -12.5 | -36.36 | 0 | 0 | 0 | 30.00 | 20.0 | -16.0 | 70.00 | 5.0 | -10.91 | 0.00 | 0 | 0 | 16 | 0.0 | -84.76 |
| 23Q2 (18) | 0.12 | 71.43 | -40.0 | 0.03 | 0.0 | -78.57 | 0.08 | 0.0 | -60.0 | 0 | 0 | -100.0 | 25.00 | -41.67 | -64.29 | 66.67 | -41.67 | -33.33 | 0.00 | 0 | -100.0 | 16 | 0.0 | -84.76 |
| 23Q1 (17) | 0.07 | -41.67 | -79.41 | 0.03 | -40.0 | -81.25 | 0.08 | 0.0 | -20.0 | 0 | 0 | -100.0 | 42.86 | 2.86 | -8.93 | 114.29 | 71.43 | 288.57 | 0.00 | 0 | -100.0 | 16 | 0.0 | -84.76 |
| 22Q4 (16) | 0.12 | -14.29 | -82.35 | 0.05 | 0.0 | -87.5 | 0.08 | -27.27 | -73.33 | 0 | 0 | 100.0 | 41.67 | 16.67 | -29.17 | 66.67 | -15.15 | 51.11 | 0.00 | 0 | 100.0 | 16 | -84.76 | -84.76 |
| 22Q3 (15) | 0.14 | -30.0 | -76.67 | 0.05 | -64.29 | -86.11 | 0.11 | -45.0 | -26.67 | 0 | -100.0 | -100.0 | 35.71 | -48.98 | -40.48 | 78.57 | -21.43 | 214.29 | 0.00 | -100.0 | -100.0 | 105 | 0.0 | -58.82 |
| 22Q2 (14) | 0.2 | -41.18 | -71.43 | 0.14 | -12.5 | -66.67 | 0.2 | 100.0 | -33.33 | 0.01 | 0.0 | 0.0 | 70.00 | 48.75 | 16.67 | 100.00 | 240.0 | 133.33 | 5.00 | 70.0 | 250.0 | 105 | 0.0 | -59.62 |
| 22Q1 (13) | 0.34 | -50.0 | -54.05 | 0.16 | -60.0 | -63.64 | 0.1 | -66.67 | -41.18 | 0.01 | 200.0 | 0.0 | 47.06 | -20.0 | -20.86 | 29.41 | -33.33 | 28.03 | 2.94 | 300.0 | 117.65 | 105 | 0.0 | -62.37 |
| 21Q4 (12) | 0.68 | 13.33 | -35.24 | 0.4 | 11.11 | -31.03 | 0.3 | 100.0 | 42.86 | -0.01 | -150.0 | -200.0 | 58.82 | -1.96 | 6.49 | 44.12 | 76.47 | 120.59 | -1.47 | -144.12 | -254.41 | 105 | -58.82 | -64.77 |
| 21Q3 (11) | 0.6 | -14.29 | -36.17 | 0.36 | -14.29 | -30.77 | 0.15 | -50.0 | -16.67 | 0.02 | 100.0 | 100.0 | 60.00 | 0.0 | 8.46 | 25.00 | -41.67 | 30.56 | 3.33 | 133.33 | 213.33 | 255 | -1.92 | -23.65 |
| 21Q2 (10) | 0.7 | -5.41 | -22.22 | 0.42 | -4.55 | -14.29 | 0.3 | 76.47 | 76.47 | 0.01 | 0.0 | 0.0 | 60.00 | 0.91 | 10.2 | 42.86 | 86.55 | 126.89 | 1.43 | 5.71 | 28.57 | 260 | -6.81 | -33.84 |
| 21Q1 (9) | 0.74 | -29.52 | -5.13 | 0.44 | -24.14 | -13.73 | 0.17 | -19.05 | -5.56 | 0.01 | 0.0 | 0.0 | 59.46 | 7.64 | -9.06 | 22.97 | 14.86 | -0.45 | 1.35 | 41.89 | 5.41 | 279 | -6.38 | -32.77 |
| 20Q4 (8) | 1.05 | 11.7 | -27.08 | 0.58 | 11.54 | -26.58 | 0.21 | 16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 55.24 | -0.15 | 0.69 | 20.00 | 4.44 | 37.14 | 0.95 | -10.48 | 37.14 | 298 | -10.78 | -33.78 |
| 20Q3 (7) | 0.94 | 4.44 | -23.58 | 0.52 | 6.12 | -29.73 | 0.18 | 5.88 | -18.18 | 0.01 | 0.0 | 0.0 | 55.32 | 1.61 | -8.05 | 19.15 | 1.38 | 7.06 | 1.06 | -4.26 | 30.85 | 334 | -15.01 | -25.78 |
| 20Q2 (6) | 0.9 | 15.38 | -29.69 | 0.49 | -3.92 | -36.36 | 0.17 | -5.56 | -22.73 | 0.01 | 0.0 | 0.0 | 54.44 | -16.73 | -9.49 | 18.89 | -18.15 | 9.9 | 1.11 | -13.33 | 42.22 | 393 | -5.3 | -22.79 |
| 20Q1 (5) | 0.78 | -45.83 | -48.0 | 0.51 | -35.44 | -41.38 | 0.18 | -14.29 | -10.0 | 0.01 | 0.0 | 0.0 | 65.38 | 19.18 | 12.73 | 23.08 | 58.24 | 73.08 | 1.28 | 84.62 | 92.31 | 415 | -7.78 | -21.1 |
| 19Q4 (4) | 1.44 | 17.07 | 0.0 | 0.79 | 6.76 | 0.0 | 0.21 | -4.55 | 0.0 | 0.01 | 0.0 | 0.0 | 54.86 | -8.81 | 0.0 | 14.58 | -18.47 | 0.0 | 0.69 | -14.58 | 0.0 | 450 | 0.0 | 0.0 |
| 19Q3 (3) | 1.23 | -3.91 | 0.0 | 0.74 | -3.9 | 0.0 | 0.22 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 60.16 | 0.01 | 0.0 | 17.89 | 4.07 | 0.0 | 0.81 | 4.07 | 0.0 | 450 | -11.59 | 0.0 |
| 19Q2 (2) | 1.28 | -14.67 | 0.0 | 0.77 | -11.49 | 0.0 | 0.22 | 10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 60.16 | 3.72 | 0.0 | 17.19 | 28.91 | 0.0 | 0.78 | 17.19 | 0.0 | 509 | -3.23 | 0.0 |
| 19Q1 (1) | 1.5 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 58.00 | 0.0 | 0.0 | 13.33 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 526 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.41 | -48.75 | 0.13 | -67.5 | 0.31 | -36.73 | 0.02 | 0.0 | 31.71 | -36.59 | 75.61 | 23.44 | 4.88 | 95.12 | 16 | 0.0 |
| 2022 (9) | 0.8 | -70.59 | 0.4 | -75.31 | 0.49 | -46.74 | 0.02 | -33.33 | 50.00 | -16.05 | 61.25 | 81.09 | 2.50 | 126.67 | 16 | -84.76 |
| 2021 (8) | 2.72 | -25.68 | 1.62 | -22.49 | 0.92 | 26.03 | 0.03 | 0.0 | 59.56 | 4.3 | 33.82 | 69.58 | 1.10 | 34.56 | 105 | -64.77 |
| 2020 (7) | 3.66 | -32.84 | 2.09 | -34.07 | 0.73 | -14.12 | 0.03 | -25.0 | 57.10 | -1.82 | 19.95 | 27.88 | 0.82 | 11.68 | 298 | -28.19 |
| 2019 (6) | 5.45 | -19.5 | 3.17 | -26.28 | 0.85 | -10.53 | 0.04 | -33.33 | 58.17 | -8.42 | 15.60 | 11.14 | 0.73 | -17.19 | 415 | -25.89 |
| 2018 (5) | 6.77 | -23.59 | 4.3 | -11.52 | 0.95 | -11.21 | 0.06 | -33.33 | 63.52 | 15.79 | 14.03 | 16.19 | 0.89 | -12.75 | 560 | -24.32 |
| 2017 (4) | 8.86 | -19.01 | 4.86 | -12.75 | 1.07 | -2.73 | 0.09 | -18.18 | 54.85 | 7.74 | 12.08 | 20.11 | 1.02 | 1.03 | 740 | -5.97 |
| 2016 (3) | 10.94 | -16.3 | 5.57 | -15.99 | 1.1 | -10.57 | 0.11 | -15.38 | 50.91 | 0.37 | 10.05 | 6.84 | 1.01 | 1.09 | 787 | -15.29 |
| 2015 (2) | 13.07 | -14.63 | 6.63 | -8.93 | 1.23 | -3.91 | 0.13 | 30.0 | 50.73 | 6.68 | 9.41 | 12.56 | 0.99 | 52.28 | 929 | -7.56 |
| 2014 (1) | 15.31 | -0.52 | 7.28 | 6.59 | 1.28 | 8.47 | 0.1 | -23.08 | 47.55 | 0 | 8.36 | 0 | 0.65 | 0 | 1005 | -2.9 |
