玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.8973.247.881.7928.7814.010.211.110.000030.39-25.665.693.40-35.86-7.30.00006303.623.62
23Q3 (19)3.4-23.08-5.031.39-6.7112.10.18-5.260.000040.8821.2818.035.2923.165.290.00006080.00.33
23Q2 (18)4.42-5.5656.181.49-1.3228.450.190.011.7600033.714.48-17.764.305.88-28.440.00006080.00.33
23Q1 (17)4.68-14.2920.621.51-3.8215.270.19-5.00.000032.2612.21-4.444.0610.83-17.090.00006080.00.33
22Q4 (16)5.4652.511.31.5726.617.530.211.110.000028.75-16.986.163.66-27.15-1.280.00006080.330.33
22Q3 (15)3.5826.567.291.246.920.390.185.885.8800034.64-15.5-28.045.03-16.3-36.710.00006060.0-1.94
22Q2 (14)2.83-27.0636.711.16-11.459.430.17-10.5313.3300040.9921.4-19.956.0122.67-17.10.00006060.0-1.94
22Q1 (13)3.88-28.01-1.521.31-10.271.550.19-5.018.7500033.7624.653.124.9031.9720.590.00006060.0-1.94
21Q4 (12)5.39151.8710.681.4641.754.290.217.6517.6500027.09-43.72-5.783.71-53.296.30.0000606-1.94-1.94
21Q3 (11)2.143.38-21.321.03-2.83-7.210.1713.3313.3300048.13-6.0117.947.949.6344.050.00006180.0-4.48
21Q2 (10)2.07-47.46-33.441.06-17.83-6.190.15-6.250.000051.2156.440.937.2578.4450.240.00006180.0-4.48
21Q1 (9)3.94-19.128.341.29-7.865.740.16-5.886.6700032.7413.89-17.614.0616.33-16.890.00006180.0-4.48
20Q4 (8)4.8779.049.931.426.130.00.1713.33-5.5600028.75-29.56-9.033.49-36.7-14.090.0000618-4.48-4.48
20Q3 (7)2.72-12.546.671.11-1.77-5.930.150.00.000040.8112.31-11.815.5114.34-6.250.00006470.02.54
20Q2 (6)3.111.3-3.421.13-7.38-8.130.150.00.000036.33-8.57-4.884.82-1.293.540.00006470.02.54
20Q1 (5)3.07-30.7-11.271.22-12.86-3.170.15-16.67-25.000039.7425.759.134.8920.25-15.470.00006470.02.54
19Q4 (4)4.4373.730.01.418.640.00.1820.00.0000.031.60-31.710.04.06-30.930.00.0000.06472.540.0
19Q3 (3)2.55-20.810.01.18-4.070.00.150.00.0000.046.2721.140.05.8826.270.00.0000.06310.00.0
19Q2 (2)3.22-6.940.01.23-2.380.00.15-25.00.0000.038.204.90.04.66-19.410.00.0000.06310.00.0
19Q1 (1)3.460.00.01.260.00.00.20.00.000.00.036.420.00.05.780.00.00.000.00.06310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.3816.626.1817.050.761.330033.620.364.13-13.110.0006303.62
2022 (9)15.7616.315.289.320.7510.290033.50-6.014.76-5.170.0006080.33
2021 (8)13.55-1.534.83-0.820.689.680035.650.725.0211.380.000606-1.94
2020 (7)13.760.734.87-4.130.62-8.820035.39-4.834.51-9.490.000618-4.48
2019 (6)13.664.355.088.090.6811.480037.193.574.986.820.0006472.54
2018 (5)13.090.934.7-3.490.61-4.690035.91-4.384.66-5.560.000631-3.22
2017 (4)12.97-0.994.87-3.180.6418.520037.55-2.214.9319.710.000652-7.91
2016 (3)13.1-4.85.03-3.820.54-23.940038.401.024.12-20.110.0007082.02
2015 (2)13.762.235.235.440.71-2.740038.013.145.16-4.860.000694-2.53
2014 (1)13.460.754.962.270.73-1.350036.8505.4200.0007123.04

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