玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.4115.655.711.3088.416600.0-0.54-205.8874.04-0.08-113.3388.41-0.10-112.3587.80.33-28.26230.00.22-8.330.08.01-5.3225.35438.59-2.82-2.0-242.22-280.71-21052.22342.221105.28244.2111.492.68-5.74
23Q3 (19)23.702.91-4.90.6960.47-12.660.5175.86-79.60.60-21.05-64.070.81-22.86-63.010.46-4.17-33.330.240.00.08.460.71-17.7451.34-5.555.99134.04-7.2324.47-34.0423.4-150.0811.199.6-0.53
23Q2 (18)23.03-13.36-3.240.43-85.52-38.570.29-89.14-68.480.76-59.57-17.391.05-56.07-24.460.48-32.399.090.244.35-7.698.40-22.7913.36477.85-1.332.25144.4429.3991.24-44.44-281.89-281.6410.21-12.365.04
23Q1 (17)26.582.5115.672.9714950.0421.052.67228.37-5.321.88372.46-30.372.39391.46-37.920.71610.0-18.390.234.55-8.010.8870.2715.62484.278.213.14111.649556.68460.22-11.64-111.71-114.5311.65-4.4313.77
22Q4 (16)25.934.0510.43-0.02-102.53-102.47-2.08-183.2-211.23-0.69-141.32-154.76-0.82-137.44-140.00.10-85.51-79.170.22-8.33-24.146.39-37.84-12.23447.545.1-0.661.16-96.34-97.3399.4246.2575.4512.198.3632.64
22Q3 (15)24.924.7118.380.7912.86-34.172.50171.7460.261.6781.52-3.472.1957.55-20.360.6956.829.520.24-7.69-14.2910.2838.7337.62425.84-8.88-7.5631.58-58.19-58.8767.98177.84192.8511.2515.7429.31
22Q2 (14)23.803.575.730.7022.81-69.030.92-67.38-63.920.92-65.93-54.01.39-63.9-55.020.44-49.43-37.140.264.00.07.41-21.25-17.39467.33-0.47-3.6675.53279.03-14.6624.47-69.44112.879.72-5.088.12
22Q1 (13)22.98-2.130.090.57-29.63-78.572.8250.8-12.422.70114.299.313.8587.8-10.050.8781.25-5.430.25-13.79-16.679.4129.261.62469.524.22-3.7519.93-54.01-75.9580.0741.3366.6710.2411.4314.67
21Q4 (12)23.4811.540.090.81-32.5-52.631.8719.87114.941.26-27.17-14.862.05-25.45-15.290.48-23.81-20.00.293.570.07.28-2.541.68450.51-2.2-1.0243.33-43.57-77.9956.67144.1158.499.195.635.88
21Q3 (11)21.05-6.49-15.81.20-46.9-64.071.56-38.82-51.551.73-13.5-27.622.75-11.0-31.250.63-10.0-26.740.287.69-3.457.47-16.72-22.67460.65-5.03-0.1876.79-13.24-25.9623.21101.96682.028.70-3.231.4
21Q2 (10)22.51-1.96-16.722.26-15.04-37.42.55-20.81-22.262.00-19.03-17.013.09-27.8-24.450.70-23.91-23.080.26-13.33-13.338.97-3.13-11.45485.06-0.561.7588.516.84-19.5411.49-33.01214.948.990.670
21Q1 (9)22.96-2.13-14.332.6655.5616.163.22270.1182.952.4766.8978.994.2876.86112.940.9253.3355.930.303.4515.389.2629.33-5.41487.807.173.6482.84-57.92-36.417.16117.71156.738.932.880
20Q4 (8)23.46-6.16-13.181.71-48.8-31.050.87-72.98-42.381.48-38.08-4.522.42-39.510.50.60-30.23-4.760.290.016.07.16-25.88-28.83455.16-1.370.2196.8889.8419.87-96.88-2328.79-50.828.681.17-24.98
20Q3 (7)25.00-7.51-0.833.34-7.4894.193.22-1.83157.62.39-0.8335.84.00-2.248.150.86-5.4916.220.29-3.337.419.66-4.644.21461.47-3.2-1.1103.70-5.72-24.69-3.9960.1189.428.580-15.96
20Q2 (6)27.030.86-2.213.6157.64121.473.2886.36178.662.4174.64159.074.09103.48174.910.9154.24219.740.3015.3815.3810.133.47131.28476.731.290.85110.00-15.55381.51-10.0066.94-107.190.000-100.0
20Q1 (5)26.80-0.81-5.872.29-7.66-27.531.7616.56-21.431.38-10.97-24.592.01-8.22-16.250.59-6.35-35.160.264.0-18.759.79-2.68-6.76470.653.6124.18130.25-20.69-7.74-30.2552.9126.540.00-100.0-100.0
19Q4 (4)27.027.180.02.4844.190.01.5120.80.01.55-11.930.02.19-18.890.00.63-14.860.00.25-7.410.010.068.520.0454.26-2.650.0164.2319.260.0-64.23-70.360.011.5713.320.0
19Q3 (3)25.21-8.790.01.725.520.01.25129.980.01.76143.140.02.70149.450.00.74197.370.00.273.850.09.27111.640.0466.62-1.290.0137.70452.420.0-37.70-127.110.010.21-7.180.0
19Q2 (2)27.64-2.920.01.63-48.420.0-4.17-286.160.0-4.08-322.950.0-5.46-327.50.0-0.76-183.520.00.26-18.750.04.38-58.290.0472.7324.720.0-39.07-127.680.0139.07437.750.011.00-1.70.0
19Q1 (1)28.470.00.03.160.00.02.240.00.01.830.00.02.400.00.00.910.00.00.320.00.010.500.00.0379.020.00.0141.180.00.0-41.180.00.011.190.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.113.211.33150.946.197.510.74-34.510.79-34.714.05-37.012.01-3.370.94-3.098.936.31438.59-2.0180.08287.58-80.0806.816.1911.123.15
2022 (9)24.338.040.53-69.545.7615.261.13-51.081.21-35.296.43-45.882.08-24.640.97-15.658.401.82447.54-0.6646.46-38.1353.54115.06.41-1.4210.7820.31
2021 (8)22.52-11.721.74-36.735.00-13.262.310.871.87-3.1111.88-2.72.76-6.441.150.888.25-9.84450.51-1.0275.10-37.3224.9006.51-3.648.96-3.55
2020 (7)25.51-5.832.7522.225.76-14.272.29854.171.93565.5212.21658.392.9579.881.14-7.329.156.64455.160.2119.81-87.28-19.8106.75-6.529.29-15.39
2019 (6)27.095.332.2585.956.72338.860.24-72.410.29-72.381.61-70.991.64-38.581.23-24.548.58151.61454.2681.2941.76574.63-840.6607.22-27.5210.981.48
2018 (5)25.72-11.831.21-53.461.53-8.850.87-71.11.05-52.915.55-49.322.67-37.911.633.823.41-39.75250.6926.53139.6061.38-39.6009.97010.82-6.8
2017 (4)29.17-8.182.6011.591.68-13.073.0119.442.2316.7510.9520.24.3022.861.579.795.662.54198.12-13.0686.50-6.4813.5077.110.00011.610.09
2016 (3)31.771.152.333.561.934.12.525.01.912.699.110.443.503.241.43-0.695.524.35227.89-4.792.49-1.237.6219.890.00011.60-3.25
2015 (2)31.414.252.25-17.581.863.632.40-2.441.86-6.539.07-10.293.39-6.091.44-3.365.291.15239.130.2493.64-15.86.3600.00011.996.96
2014 (1)30.1302.7301.79-5.582.4601.99010.1103.6101.49-4.495.238.51238.55-2.26111.214.91-11.2100.00011.218.83

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