- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.53 | -21.13 | -7.27 | 0.52 | 4.0 | -36.59 | 0.65 | 35.42 | 25.0 | 0.03 | 0.0 | 50.0 | 33.99 | 31.87 | -31.61 | 42.48 | 71.7 | 34.8 | 1.96 | 26.8 | 61.76 | 252 | -9.35 | -9.35 |
| 23Q3 (19) | 1.94 | -11.01 | -17.45 | 0.5 | -23.08 | -33.33 | 0.48 | 0.0 | -29.41 | 0.03 | 0.0 | 0.0 | 25.77 | -13.56 | -19.24 | 24.74 | 12.37 | -14.49 | 1.55 | 12.37 | 21.13 | 278 | 0.0 | -63.66 |
| 23Q2 (18) | 2.18 | 21.11 | 23.86 | 0.65 | 27.45 | 14.04 | 0.48 | -4.0 | -26.15 | 0.03 | 0.0 | -25.0 | 29.82 | 5.23 | -7.93 | 22.02 | -20.73 | -40.38 | 1.38 | -17.43 | -39.45 | 278 | 0.0 | -63.66 |
| 23Q1 (17) | 1.8 | 9.09 | -20.0 | 0.51 | -37.8 | -43.33 | 0.5 | -3.85 | 31.58 | 0.03 | 50.0 | -25.0 | 28.33 | -42.99 | -29.17 | 27.78 | -11.86 | 64.47 | 1.67 | 37.5 | -6.25 | 278 | 0.0 | -63.66 |
| 22Q4 (16) | 1.65 | -29.79 | -41.07 | 0.82 | 9.33 | -29.91 | 0.52 | -23.53 | -31.58 | 0.02 | -33.33 | -60.0 | 49.70 | 55.72 | 18.93 | 31.52 | 8.91 | 16.11 | 1.21 | -5.05 | -32.12 | 278 | -63.66 | -63.66 |
| 22Q3 (15) | 2.35 | 33.52 | -36.31 | 0.75 | 31.58 | -41.41 | 0.68 | 4.62 | -24.44 | 0.03 | -25.0 | -40.0 | 31.91 | -1.46 | -8.0 | 28.94 | -21.65 | 18.64 | 1.28 | -43.83 | -5.79 | 765 | 0.0 | -16.85 |
| 22Q2 (14) | 1.76 | -21.78 | -54.05 | 0.57 | -36.67 | -55.47 | 0.65 | 71.05 | 12.07 | 0.04 | 0.0 | 0.0 | 32.39 | -19.03 | -3.09 | 36.93 | 118.68 | 143.88 | 2.27 | 27.84 | 117.61 | 765 | 0.0 | -16.85 |
| 22Q1 (13) | 2.25 | -19.64 | -47.18 | 0.9 | -23.08 | -29.69 | 0.38 | -50.0 | -26.92 | 0.04 | -20.0 | 33.33 | 40.00 | -4.27 | 33.13 | 16.89 | -37.78 | 38.36 | 1.78 | -0.44 | 152.44 | 765 | 0.0 | -16.85 |
| 21Q4 (12) | 2.8 | -24.12 | -37.92 | 1.17 | -8.59 | -7.87 | 0.76 | -15.56 | -6.17 | 0.05 | 0.0 | 66.67 | 41.79 | 20.46 | 48.39 | 27.14 | 11.29 | 51.13 | 1.79 | 31.79 | 168.45 | 765 | -16.85 | -16.85 |
| 21Q3 (11) | 3.69 | -3.66 | -27.36 | 1.28 | 0.0 | 6.67 | 0.9 | 55.17 | 16.88 | 0.05 | 25.0 | 66.67 | 34.69 | 3.79 | 46.85 | 24.39 | 61.06 | 60.91 | 1.36 | 29.74 | 129.45 | 920 | 0.0 | -15.98 |
| 21Q2 (10) | 3.83 | -10.09 | 11.01 | 1.28 | 0.0 | 18.52 | 0.58 | 11.54 | -14.71 | 0.04 | 33.33 | 33.33 | 33.42 | 11.23 | 6.76 | 15.14 | 24.06 | -23.17 | 1.04 | 48.3 | 20.1 | 920 | 0.0 | -15.98 |
| 21Q1 (9) | 4.26 | -5.54 | 53.79 | 1.28 | 0.79 | 23.08 | 0.52 | -35.8 | -28.77 | 0.03 | 0.0 | 0.0 | 30.05 | 6.7 | -19.97 | 12.21 | -32.04 | -53.68 | 0.70 | 5.87 | -34.98 | 920 | 0.0 | -15.98 |
| 20Q4 (8) | 4.51 | -11.22 | -10.52 | 1.27 | 5.83 | -14.19 | 0.81 | 5.19 | -8.99 | 0.03 | 0.0 | -25.0 | 28.16 | 19.21 | -4.1 | 17.96 | 18.49 | 1.71 | 0.67 | 12.64 | -16.19 | 920 | -15.98 | -15.98 |
| 20Q3 (7) | 5.08 | 47.25 | -16.45 | 1.2 | 11.11 | -22.08 | 0.77 | 13.24 | -10.47 | 0.03 | 0.0 | -25.0 | 23.62 | -24.54 | -6.74 | 15.16 | -23.1 | 7.16 | 0.59 | -32.09 | -10.24 | 1095 | 0.0 | -8.29 |
| 20Q2 (6) | 3.45 | 24.55 | -37.84 | 1.08 | 3.85 | -28.48 | 0.68 | -6.85 | -30.61 | 0.03 | 0.0 | -25.0 | 31.30 | -16.62 | 15.06 | 19.71 | -25.21 | 11.62 | 0.87 | -19.71 | 20.65 | 1095 | 0.0 | -8.29 |
| 20Q1 (5) | 2.77 | -45.04 | -49.64 | 1.04 | -29.73 | -32.03 | 0.73 | -17.98 | -6.41 | 0.03 | -25.0 | 0.0 | 37.55 | 27.86 | 34.97 | 26.35 | 49.24 | 85.83 | 1.08 | 36.46 | 98.56 | 1095 | 0.0 | -8.29 |
| 19Q4 (4) | 5.04 | -17.11 | 0.0 | 1.48 | -3.9 | 0.0 | 0.89 | 3.49 | 0.0 | 0.04 | 0.0 | 0.0 | 29.37 | 15.93 | 0.0 | 17.66 | 24.84 | 0.0 | 0.79 | 20.63 | 0.0 | 1095 | -8.29 | 0.0 |
| 19Q3 (3) | 6.08 | 9.55 | 0.0 | 1.54 | 1.99 | 0.0 | 0.86 | -12.24 | 0.0 | 0.04 | 0.0 | 0.0 | 25.33 | -6.9 | 0.0 | 14.14 | -19.89 | 0.0 | 0.66 | -8.72 | 0.0 | 1194 | 0.0 | 0.0 |
| 19Q2 (2) | 5.55 | 0.91 | 0.0 | 1.51 | -1.31 | 0.0 | 0.98 | 25.64 | 0.0 | 0.04 | 33.33 | 0.0 | 27.21 | -2.2 | 0.0 | 17.66 | 24.51 | 0.0 | 0.72 | 32.13 | 0.0 | 1194 | 0.0 | 0.0 |
| 19Q1 (1) | 5.5 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 27.82 | 0.0 | 0.0 | 14.18 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 1194 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.45 | -6.99 | 2.18 | -28.29 | 2.11 | -4.95 | 0.12 | -14.29 | 29.26 | -22.9 | 28.32 | 2.19 | 1.61 | -7.84 | 252 | -9.35 |
| 2022 (9) | 8.01 | -45.1 | 3.04 | -39.32 | 2.22 | -19.57 | 0.14 | -22.22 | 37.95 | 10.52 | 27.72 | 46.51 | 1.75 | 41.67 | 278 | -63.66 |
| 2021 (8) | 14.59 | -7.66 | 5.01 | 9.15 | 2.76 | -7.69 | 0.18 | 50.0 | 34.34 | 18.2 | 18.92 | -0.04 | 1.23 | 62.44 | 765 | -16.85 |
| 2020 (7) | 15.8 | -28.73 | 4.59 | -24.26 | 2.99 | -14.81 | 0.12 | -20.0 | 29.05 | 6.28 | 18.92 | 19.53 | 0.76 | 12.25 | 920 | -15.98 |
| 2019 (6) | 22.17 | 1.98 | 6.06 | -5.61 | 3.51 | 2.93 | 0.15 | 0.0 | 27.33 | -7.44 | 15.83 | 0.94 | 0.68 | -1.94 | 1095 | -8.29 |
| 2018 (5) | 21.74 | 9.03 | 6.42 | 18.45 | 3.41 | 0.59 | 0.15 | 0.0 | 29.53 | 8.64 | 15.69 | -7.74 | 0.69 | -8.28 | 1194 | -2.61 |
| 2017 (4) | 19.94 | 13.49 | 5.42 | 17.32 | 3.39 | 15.31 | 0.15 | 15.38 | 27.18 | 3.37 | 17.00 | 1.6 | 0.75 | 1.67 | 1226 | 7.83 |
| 2016 (3) | 17.57 | 9.54 | 4.62 | 13.24 | 2.94 | 3.89 | 0.13 | 0.0 | 26.29 | 3.37 | 16.73 | -5.16 | 0.74 | -8.71 | 1137 | 4.41 |
| 2015 (2) | 16.04 | 5.04 | 4.08 | 4.88 | 2.83 | 1.43 | 0.13 | 62.5 | 25.44 | -0.15 | 17.64 | -3.44 | 0.81 | 54.7 | 1089 | 11.92 |
| 2014 (1) | 15.27 | 2.07 | 3.89 | 5.71 | 2.79 | 7.72 | 0.08 | 60.0 | 25.47 | 0 | 18.27 | 0 | 0.52 | 0 | 973 | -7.24 |
