- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 10.25 | -6.31 | -0.19 | 0 | 0 | 0 | 0.45 | 0 | 7.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.39 | 0 | 7.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q4 (19) | 10.94 | -5.12 | 1.67 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (18) | 11.53 | 2.4 | 21.5 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (17) | 11.26 | 9.64 | 9.32 | 0 | 0 | 0 | 0.4 | -4.76 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.55 | -13.14 | -8.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (16) | 10.27 | -4.55 | 9.84 | 0 | 0 | 0 | 0.42 | 0 | -8.7 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.09 | 0 | -16.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (15) | 10.76 | 13.38 | -0.37 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (14) | 9.49 | -7.86 | -2.37 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (13) | 10.3 | 10.16 | 2.69 | 0 | 0 | 0 | 0.4 | -13.04 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.88 | -21.06 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (12) | 9.35 | -13.43 | 14.44 | 0 | 0 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.92 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (11) | 10.8 | 11.11 | 19.6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (10) | 9.72 | -3.09 | 13.15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (9) | 10.03 | 22.77 | 23.83 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (8) | 8.17 | -9.52 | 24.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (7) | 9.03 | 5.12 | 43.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (6) | 8.59 | 6.05 | 31.95 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (5) | 8.1 | 23.66 | 39.66 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (4) | 6.55 | 3.8 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q4 (3) | 6.31 | -3.07 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (2) | 6.51 | 12.24 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (1) | 5.8 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 44.0 | 10.28 | 0 | 0 | 1.84 | -10.24 | 0 | 0 | 0.00 | 0 | 4.18 | -18.61 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 39.9 | 3.02 | 0 | 0 | 2.05 | 1.49 | 0 | 0 | 0.00 | 0 | 5.14 | -1.49 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 38.73 | 20.06 | 0 | 0 | 2.02 | 0 | 0 | 0 | 0.00 | 0 | 5.22 | 0 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 32.26 | 29.51 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 24.91 | -20.01 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 31.14 | -7.51 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 33.67 | 19.48 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 28.18 | 14.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 24.58 | -8.35 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 564 | 0.0 |
| 2015 (1) | 26.82 | -7.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 564 | 0.0 |
